{"id":25243,"date":"2022-09-13T00:00:00","date_gmt":"2022-09-13T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/new-search-console-merchant-listings-report-expanding-eligibility-with-product-structured-data\/"},"modified":"2022-09-13T00:00:00","modified_gmt":"2022-09-13T00:00:00","slug":"new-search-console-merchant-listings-report-expanding-eligibility-with-product-structured-data","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/new-search-console-merchant-listings-report-expanding-eligibility-with-product-structured-data\/","title":{"rendered":"Yeni Search Console Merchant Listings raporu: Product yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ile uygunlu\u011fu geni\u015fletiyoruz"},"content":{"rendered":"<p class=\"gargardate\">13 Eyl\u00fcl 2022, Sal\u0131<\/p>\n<p>\n  Google, Google Arama&#8217;daki geli\u015fmi\u015f \u00fcr\u00fcn deneyimleri i\u00e7in uygunlu\u011fun, <code>Product<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullan\u0131larak geni\u015fletildi\u011fini duyurmaktan memnuniyet duyar. Bu geli\u015fmi\u015f \u00fcr\u00fcn deneyimleri daha \u00f6nce yaln\u0131zca Merchant Center kullan\u0131c\u0131lar\u0131na a\u00e7\u0131kt\u0131. Ayr\u0131ca, belgelerimizi ve Search Console raporlamam\u0131z\u0131 g\u00fcncelleyerek bu deneyimler i\u00e7in gereksinimlerin anla\u015f\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yoruz.\n<\/p>\n<h2 id=\"expanded-eligibility-for-websites-that-directly-sell-products\" tabindex=\"-1\">Do\u011frudan \u00fcr\u00fcn sat\u0131\u015f\u0131 yapan web siteleri i\u00e7in geni\u015fletilmi\u015f uygunluk<\/h2>\n<p>\n  Google bir s\u00fcredir al\u0131\u015fveri\u015f yapanlara arama sonu\u00e7lar\u0131nda zengin \u00fcr\u00fcn deneyimleri sunuyor. Bu deneyimleri web sitesi sahipleri i\u00e7in daha eri\u015filebilir hale getirmek amac\u0131yla Google, yap\u0131land\u0131r\u0131lm\u0131\u015f verileri uygulayan web siteleri i\u00e7in uygunlu\u011fu geni\u015fletti. Web sitesi sahipleri i\u00e7in iki geni\u015f deneyim kategorisi bulunmaktad\u0131r:\n<\/p>\n<ul>\n<li><b>Merchant listing deneyimleri<\/b> al\u0131\u015fveri\u015f yapanlar\u0131n siteden \u00fcr\u00fcn sat\u0131n almas\u0131na olanak tan\u0131yan web sayfalar\u0131 i\u00e7in.<\/li>\n<li><b>Product snippet&#8217;lar\u0131<\/b> (\u00fcr\u00fcn satan, \u00fcr\u00fcn incelemeleri yay\u0131nlayan ve\/veya di\u011fer sitelerden bilgi toplayan sayfalar dahil) \u00fcr\u00fcn bilgileri i\u00e7eren daha geni\u015f bir web sayfas\u0131 k\u00fcmesi i\u00e7in.<\/li>\n<\/ul>\n<p>\n  Ba\u015flang\u0131\u00e7ta, Google arama sonu\u00e7lar\u0131ndaki product snippet&#8217;lar\u0131 temel olarak schema.org<br \/>\n  <a href=\"https:\/\/schema.org\/Product\" class=\"external-link\"><code>Product<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f verileriyle destekleniyordu<\/a>ve merchant listing deneyimleri temel olarak<br \/>\n  <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112\" class=\"external-link\">Google Merchant Center feed<\/a>arac\u0131l\u0131\u011f\u0131yla sa\u011flanan \u00fcr\u00fcn detaylar\u0131yla destekleniyordu. Art\u0131k sat\u0131c\u0131lar, Google Merchant Center hesab\u0131 olmadan web sayfalar\u0131nda \u00fcr\u00fcn verileri sa\u011flayarak merchant listing deneyimleri i\u00e7in uygun hale gelebilirler. Bu iyile\u015ftirilmi\u015f uygunluk, k\u0131smen giyim bedeni ve enerji verimlili\u011fi derecelendirmeleri gibi alanlar i\u00e7in schema.org&#8217;daki \u00fcr\u00fcnle ilgili \u00f6zellik ve t\u00fcrlere yap\u0131lan son geni\u015fletmeler sayesinde m\u00fcmk\u00fcn olmu\u015ftur.\n<\/p>\n<h2 id=\"enhanced-product-experiences-available-in-search\" tabindex=\"-1\">Arama&#8217;da sunulan geli\u015fmi\u015f \u00fcr\u00fcn deneyimleri<\/h2>\n<p>\n  Yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ekledikten sonra a\u015fa\u011f\u0131daki deneyimler i\u00e7in uygun olabilirsiniz.\n<\/p>\n<figure id=\"popular-products\">\n  <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-f87e5c0e7919.png\" loading=\"lazy\" alt=\"How a merchant listing experience can appear in search results\" title=\"How a merchant listing experience can appear in search results\"><figcaption>\n    <b>\u015eekil 1.<\/b> Bir merchant listing deneyimi arama sonu\u00e7lar\u0131nda nas\u0131l g\u00f6r\u00fcnebilir<br \/>\n  <\/figcaption><\/figure>\n<p>\n  Merchant listing deneyimleri,<br \/>\n  <a href=\"https:\/\/blog.google\/products\/shopping\/bringing-free-retail-listings-google-search\/\" class=\"external-link\">Al\u0131\u015fveri\u015f Bilgi paneli<\/a> ve<br \/>\n  <a href=\"https:\/\/www.blog.google\/products\/search\/new-way-find-clothes-shoes-and-more-search\/\" class=\"external-link\">Pop\u00fcler \u00dcr\u00fcnler<\/a>dahil olmak \u00fczere geli\u015fmi\u015f deneyimlerin yan\u0131 s\u0131ra<br \/>\n  <a href=\"https:\/\/images.google.com\/\" class=\"external-link\">Google G\u00f6rseller<\/a> ve<br \/>\n  <a href=\"https:\/\/lens.google\/\" class=\"external-link\">Google Lens<\/a>i\u00e7indeki al\u0131\u015fveri\u015f deneyimlerini sunar. Merchant listing&#8217;ler ve product snippet&#8217;lar\u0131 i\u00e7in gereken yap\u0131land\u0131r\u0131lm\u0131\u015f veriler,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\"><code>Product<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f veri belgelerimizde a\u00e7\u0131klanm\u0131\u015ft\u0131r.<\/a>.\n<\/p>\n<figure id=\"product-snippet\">\n  <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e96d60d289db.png\" loading=\"lazy\" alt=\"An example product snippet in search results\" title=\"An example product snippet in search results\"><figcaption>\n    <b>\u015eekil 2.<\/b> Arama sonu\u00e7lar\u0131nda \u00f6rnek bir product snippet&#8217;\u0131<br \/>\n  <\/figcaption><\/figure>\n<aside class=\"note\">Google, Product yap\u0131land\u0131r\u0131lm\u0131\u015f verilerini d\u00fcnya genelindeki web sitelerinden toplasa da, al\u0131\u015fveri\u015f deneyimleri s\u0131n\u0131rl\u0131 say\u0131da \u00fclkede mevcut olabilir.<\/aside>\n<h2 id=\"introducing-new-search-console-reports-for-site-owners\" tabindex=\"-1\">Site sahipleri i\u00e7in yeni Search Console raporlar\u0131n\u0131n tan\u0131t\u0131m\u0131<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-f7fd550498a8.png\" loading=\"lazy\" alt=\"Search Console navigation sidebar showing links to new reports\" class=\"attempt-right\"><\/p>\n<p>\n  Web sitelerinin bu deneyimlerden yararlanmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in,<br \/>\n  <code>Product<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f verileri i\u00e7in mevcut olan Search Console raporu iki raporla de\u011fi\u015ftirildi: yeni bir<br \/>\n  <a href=\"https:\/\/search.google.com\/search-console\/r\/merchant-listings\" class=\"external-link\">Merchant listings raporu<\/a>ve bir<br \/>\n  <a href=\"https:\/\/search.google.com\/search-console\/r\/product\" class=\"external-link\">Product snippets raporu<\/a><br \/>\n  (eski Product raporunu kapsar). Bu raporlar, Search Console gezinti \u00e7ubu\u011fundaki yeni bir Al\u0131\u015fveri\u015f b\u00f6l\u00fcm\u00fc alt\u0131nda grupland\u0131r\u0131lm\u0131\u015ft\u0131r.\n<\/p>\n<p>\n  Raporlar, sitenizde uygulanan i\u015faretlemeler i\u00e7in hatalar\u0131, uyar\u0131lar\u0131 ve ge\u00e7erli sayfalar\u0131 g\u00f6rmenizi sa\u011flar. Raporlamadaki de\u011fi\u015fiklikler<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7445569\" class=\"external-link\">Zengin Sonu\u00e7 Testi arac\u0131<\/a>.\n<\/p>\n<h3 id=\"new-merchant-listings-report\" tabindex=\"-1\">Yeni Merchant listings raporu<\/h3>\n<ul>\n<li>Arama sonu\u00e7lar\u0131ndaki<br \/>\n    <a href=\"https:\/\/support.google.com\/merchants\/answer\/9826670\" class=\"external-link\">\u00fccretsiz listeleme deneyimleri<\/a><br \/>\n    i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veri sorunlar\u0131n\u0131 tan\u0131mlar.<\/li>\n<li>\u00dcr\u00fcn satan sayfalar i\u00e7in ge\u00e7erlidir.<\/li>\n<li>Giyim bedeni ve enerji verimlili\u011fi derecelendirmeleri gibi geli\u015fmi\u015f durumlar i\u00e7in art\u0131k desteklenen<br \/>\n    <code>Product<\/code> t\u00fcr\u00fc taraf\u0131ndan kullan\u0131lan daha geni\u015f schema.org yap\u0131land\u0131r\u0131lm\u0131\u015f veri \u00f6zelliklerini ve t\u00fcrlerini kapsar.<\/li>\n<\/ul>\n<h3 id=\"product-snippets-report\" tabindex=\"-1\">Product snippets raporu<\/h3>\n<ul>\n<li>Arama sonu\u00e7lar\u0131ndaki product snippet&#8217;lar\u0131 i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veri sorunlar\u0131n\u0131 tan\u0131mlar.<\/li>\n<li>\u00dcr\u00fcn inceleme bilgileri payla\u015fan veya birden fazla siteden \u00fcr\u00fcn verisi toplayan sayfalar i\u00e7in ge\u00e7erlidir. \u00dcr\u00fcn satan sayfalar\u0131n da \u00fcr\u00fcn incelemeleri i\u00e7erebilece\u011fini unutmay\u0131n.<\/li>\n<li>\u00d6nceki Product yap\u0131land\u0131r\u0131lm\u0131\u015f veri raporunun yerini al\u0131r ve merchant listing do\u011frulamalar\u0131n\u0131n \u00f6zel bir rapora ayr\u0131lmas\u0131yla ilgili ayarlamalar i\u00e7erir. \u00d6nceki do\u011frulama hatalar\u0131n\u0131n ge\u00e7mi\u015fi bu raporda tutulur.<\/li>\n<\/ul>\n<aside class=\"note\">\u00dcr\u00fcn sonucu g\u00f6sterimleri art\u0131k Product snippets raporunda g\u00f6sterilmemektedir. \u00dcr\u00fcn sonu\u00e7lar\u0131na ili\u015fkin g\u00f6sterimleri performans raporunda g\u00f6r\u00fcnt\u00fclemeye devam edebilirsiniz.<\/aside>\n<h2 id=\"which-report-should-i-use\" tabindex=\"-1\">Hangi raporu kullanmal\u0131y\u0131m?<\/h2>\n<p>\n  \u00c7evrimi\u00e7i ma\u011fazas\u0131 olan bir sat\u0131c\u0131ysan\u0131z \u015funlar\u0131 yapmal\u0131s\u0131n\u0131z:\n<\/p>\n<ul>\n<li>\u00dcr\u00fcn satan sayfalar\u0131n\u0131z i\u00e7in merchant listings raporunu kontrol edin.<\/li>\n<li>\u00dcr\u00fcn satmayan sayfalarda \u00fcr\u00fcn incelemeleri yay\u0131nl\u0131yorsan\u0131z, Product snippets raporunu da kontrol edin.<\/li>\n<\/ul>\n<p>\n  \u00c7evrimi\u00e7i \u00fcr\u00fcn satm\u0131yor ancak yine de Product yap\u0131land\u0131r\u0131lm\u0131\u015f verilerine sahip sayfalar yay\u0131nl\u0131yorsan\u0131z:\n<\/p>\n<ul>\n<li>Product snippets raporunu kontrol edin.<\/li>\n<\/ul>\n<h2 id=\"learn-more-about-product-structured-data\" tabindex=\"-1\">Product yap\u0131land\u0131r\u0131lm\u0131\u015f verileri hakk\u0131nda daha fazla bilgi edinin<\/h2>\n<p>\n  Daha fazla bilgi i\u00e7in<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\"><code>Product<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f verileri hakk\u0131ndaki g\u00fcncellenmi\u015f belgelerimize g\u00f6z at\u0131n.<\/a>Sorular\u0131n\u0131z varsa l\u00fctfen<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Search Central forumu<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  Yay\u0131nlayan: <a href=\"https:\/\/twitter.com\/akent99\" rel=\"nofollow\" class=\"external-link\">Alan Kent<\/a>, Arama Savunucusu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>13 Eyl\u00fcl 2022, Sal\u0131 Google, Google Arama&#8217;daki geli\u015fmi\u015f \u00fcr\u00fcn deneyimleri i\u00e7in uygunlu\u011fun, Product yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullan\u0131larak geni\u015fletildi\u011fini duyurmaktan memnuniyet duyar. Bu geli\u015fmi\u015f \u00fcr\u00fcn deneyimleri daha \u00f6nce yaln\u0131zca Merchant Center kullan\u0131c\u0131lar\u0131na a\u00e7\u0131kt\u0131. Ayr\u0131ca, belgelerimizi ve Search Console raporlamam\u0131z\u0131 g\u00fcncelleyerek bu deneyimler i\u00e7in gereksinimlerin anla\u015f\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yoruz. Do\u011frudan \u00fcr\u00fcn sat\u0131\u015f\u0131 yapan web siteleri i\u00e7in geni\u015fletilmi\u015f uygunluk Google bir [&hellip;]<\/p>\n","protected":false},"menu_order":80752,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25243","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27364"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25243"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25243"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}