Wednesday, February 8, 2023<\/p>\n
\n At Google, we’ve long believed in the power of AI to transform the ability to deliver helpful
\n information. In this post, we’ll share more about how AI-generated content fits into our
\n long-standing approach to show helpful content to people on Search.\n <\/p>\n
\n Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities \n Our focus on the quality of content, rather than how content is produced, is a useful guide that \n For example, about 10 years ago, there were understandable concerns about a rise in mass-produced \n Focusing on rewarding quality content has been core to Google since we began. It continues today, \n When it comes to automatically generated content, our guidance has been consistent for years. \n Google has many years of experience dealing with automation being used in an attempt to game search \n This said, it’s important to recognize that not all use of automation, including AI generation, is \n This is in line with how we’ve always thought about empowering people with new technologies. We’ll \n As explained, however content is produced, those seeking success in Google Search should be looking \n Creators can learn more about the concept of E-E-A-T on our \n Evaluating your content in this way, whether you’re using AI-generated content or not, will help
\n of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. We share
\n more about this in our How Search Works site<\/a>.\n<\/p>\n
\n has helped us deliver reliable, high quality results to users for years.\n<\/p>\n
\n yet human-generated content. No one would have thought it reasonable for us to declare a ban on
\n all human-generated content in response. Instead, it made more sense to improve our systems to
\n reward quality content, as we did<\/a>.\n<\/p>\n
\n including through our ranking systems<\/a>
\n designed to surface reliable information<\/a>
\n and our helpful content system<\/a>. The helpful
\n content system was introduced last year to better ensure those searching get content created
\n primarily for people, rather than for search ranking purposes.\n<\/p>\n\n How automation can create helpful content
\n<\/h2>\n
\n Using automation—including AI—to generate content with the primary purpose of manipulating
\n ranking in search results is a violation of our spam policies<\/a>.\n<\/p>\n
\n results. Our spam-fighting efforts—including our SpamBrain system<\/a>—will
\n continue, however spam is produced.\n<\/p>\n
\n spam. Automation has long been used to generate helpful content, such as sports scores, weather
\n forecasts, and transcripts. AI has the ability to power new levels of expression and creativity,
\n and to serve as a critical tool to help people create great content for the web.\n<\/p>\n
\n continue taking this responsible approach, while also maintaining a high bar for information quality
\n and the overall helpfulness of content on Search.\n<\/p>\n\n Our advice for creators considering AI-generation
\n<\/h2>\n
\n to produce original, high-quality, people-first content demonstrating qualities E-E-A-T.\n<\/p>\n
\n Creating helpful, reliable, people-first content<\/a>
\n help page. In addition, we’ve updated that page with some guidance about thinking in terms of
\n Who, How, and Why<\/a>
\n in relation to how content is produced.\n<\/p>\n
\n you stay on course with what our systems seek to reward.\n<\/p>\n