{"id":25306,"date":"2024-02-20T00:00:00","date_gmt":"2024-02-20T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/adding-structured-data-support-for-product-variants\/"},"modified":"2024-02-20T00:00:00","modified_gmt":"2024-02-20T00:00:00","slug":"adding-structured-data-support-for-product-variants","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/adding-structured-data-support-for-product-variants\/","title":{"rendered":"\u00dcr\u00fcn Varyantlar\u0131 i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veri deste\u011fi ekleniyor"},"content":{"rendered":"<p class=\"gargardate\">20 \u015eubat 2024, Sal\u0131<\/p>\n<p>\n  2022&#8217;de Google, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/new-search-console-merchant-listings-report-expanding-eligibility-with-product-structured-data\/\">\u00dcr\u00fcn yap\u0131land\u0131r\u0131lm\u0131\u015f verileri i\u00e7in deste\u011fi geni\u015fleterek<\/a>, Google Arama&#8217;da geli\u015fmi\u015f \u00fcr\u00fcn deneyimlerini m\u00fcmk\u00fcn k\u0131ld\u0131.<br \/>\n  Ard\u0131ndan 2023&#8217;te, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/shipping-and-returns-information-on-google-search-web-results\/\">kargo ve iade yap\u0131land\u0131r\u0131lm\u0131\u015f verileri i\u00e7in destek ekledik<\/a>.<br \/>\n  Bug\u00fcn ise, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-variant-structured-data-productgroup-product\/\">\u00dcr\u00fcn varyantlar\u0131 i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veri deste\u011fi ekliyoruz<\/a>, b\u00f6ylece sat\u0131c\u0131lar\u0131n satt\u0131klar\u0131 \u00fcr\u00fcnlerin daha fazla varyasyonunu kolayca g\u00f6stermelerine ve al\u0131\u015fveri\u015f yapanlara daha alakal\u0131, faydal\u0131 sonu\u00e7lar sunmalar\u0131na olanak tan\u0131yoruz.<br \/>\n  Varyant yap\u0131land\u0131r\u0131lm\u0131\u015f verileri sa\u011flamak, ayn\u0131 zamanda <a href=\"https:\/\/support.google.com\/merchants\/answer\/7439882\" class=\"external-link\">merchant center feed&#8217;lerini<\/a>tamamlay\u0131p geli\u015ftirecek ve buna <a href=\"https:\/\/support.google.com\/merchants\/answer\/7538732\" class=\"external-link\">otomatik feed&#8217;ler<\/a>.\n<\/p>\n<p>\n  de dahil olacak.<br \/>\n  Bir\u00e7ok \u00fcr\u00fcn farkl\u0131 varyasyonlarla sat\u0131l\u0131r.<br \/>\n  \u00d6rne\u011fin giyim, ayakkab\u0131, mobilya ve valizler \u00e7e\u015fitli beden, renk, malzeme veya desenlerde sat\u0131l\u0131r.<br \/>\n  Benzer \u015fekilde, diz\u00fcst\u00fc bilgisayarlar veya ak\u0131ll\u0131 telefonlar gibi elektronik \u00fcr\u00fcnler de farkl\u0131 bellek boyutlar\u0131, ekran boyutlar\u0131 ve i\u015flemcilerle sat\u0131lmaktad\u0131r.\n<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-707d6182e941.png\" loading=\"lazy\" alt=\"An illustration of how variants can appear on an ecommerce website\"><figcaption><i>Varyantlar\u0131n bir e-ticaret web sitesinde nas\u0131l g\u00f6r\u00fcnebilece\u011fine dair bir \u00f6rnek<\/i><\/figcaption><\/figure>\n<p>\n  Schema.org <code><a class=\"external-link\" href=\"https:\/\/schema.org\/ProductGroup\">ProductGroup<\/a><\/code> t\u00fcr\u00fcn\u00fc kullanarak \u00dcr\u00fcn varyantlar\u0131 i\u00e7in yeni yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131zda, \u00fcr\u00fcn varyantlar\u0131n\u0131z geli\u015fmi\u015f Google Arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmeye uygun olabilir.\n<\/p>\n<h2 id=\"how-to-provide-product-variants-to-google\" tabindex=\"-1\">\u00dcr\u00fcn varyantlar\u0131 Google&#8217;a nas\u0131l bildirilir?<\/h2>\n<p>\n  Varyant \u00fcr\u00fcnlere sahip web siteleri, tek \u00fcr\u00fcnl\u00fc sitelere g\u00f6re daha karma\u015f\u0131kt\u0131r ve buna ba\u011fl\u0131 olarak ilgili yap\u0131land\u0131r\u0131lm\u0131\u015f veriler de daha karma\u015f\u0131kt\u0131r.<br \/>\n  Eklenen bir karma\u015f\u0131kl\u0131k, varyantlar\u0131n tek bir &#8220;ana&#8221; \u00fcr\u00fcn alt\u0131nda grupland\u0131r\u0131lmas\u0131 gereklili\u011fidir.<br \/>\n  Varyantlar\u0131n bu \u015fekilde grupland\u0131r\u0131lmas\u0131n\u0131 sa\u011flamak i\u00e7in art\u0131k <a href=\"https:\/\/schema.org\" class=\"external-link\">Schema.org<\/a> <code><a class=\"external-link\" href=\"https:\/\/schema.org\/ProductGroup\">ProductGroup<\/a><\/code> t\u00fcr\u00fcne ve 3 yeni \u00f6zelli\u011fe destek ekliyoruz:\n<\/p>\n<ul>\n<li><code><a class=\"external-link\" href=\"https:\/\/schema.org\/hasVariant\">hasVariant<\/a><\/code> ( <code>Product<\/code> varyantlar\u0131n\u0131 ana <code>ProductGroup<\/code>),<\/li>\n<li><code><a class=\"external-link\" href=\"https:\/\/schema.org\/variesBy\">alt\u0131nda i\u00e7 i\u00e7e yerle\u015ftirmek i\u00e7in),<\/a><\/code> variesBy (varyant tan\u0131mlay\u0131c\u0131 \u00f6zellikleri listelemek i\u00e7in) ve<\/li>\n<li><code><a class=\"external-link\" href=\"https:\/\/schema.org\/productGroupID\">productGroupID<\/a><\/code> ( <code>ProductGroup'un \"ana stok kodu\" olarak da bilinen kimli\u011fi)<\/code>.<\/li>\n<\/ul>\n<p>\n  \u00dcr\u00fcn varyantlar\u0131na y\u00f6nelik bu geni\u015fletilmi\u015f deste\u011fin bir par\u00e7as\u0131 olarak, hem tek sayfal\u0131k hem de \u00e7ok sayfal\u0131 varyant web siteleri i\u00e7in kapsaml\u0131 <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-variant-structured-data-productgroup-product\/\">dok\u00fcmantasyon<\/a> ve do\u011frulamalar ekliyoruz.\n<\/p>\n<h2 id=\"verifying-and-monitoring-your-product-variants-structured-data-with-search-console\" tabindex=\"-1\">\u00dcr\u00fcn varyantlar\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f verilerinizi Search Console ile do\u011frulama ve izleme<\/h2>\n<p>\n  Varyantlar i\u00e7in yeni do\u011frulamalar, <a class=\"external-link\" href=\"https:\/\/support.google.com\/webmasters\/answer\/12660034\">\u00dcr\u00fcn snippet&#8217;leri ve Sat\u0131c\u0131 listelemeleri raporlar\u0131na<\/a> Search Console ve <a class=\"external-link\" href=\"https:\/\/search.google.com\/test\/rich-results\">Zengin Sonu\u00e7lar Testi<\/a>:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-2406bf514fac.png\" loading=\"lazy\" alt=\"Product variant structured data in the Rich Results Test\"><\/p>\n<p>\n  i\u00e7erisinde eklendi.<br \/>\n  Bu eklemelerin, varyant yap\u0131land\u0131r\u0131lm\u0131\u015f verileri eklemenizi ve \u00fcr\u00fcn varyantlar\u0131n\u0131z\u0131 Google Arama&#8217;da g\u00f6stermenizi kolayla\u015ft\u0131raca\u011f\u0131n\u0131 umuyoruz.<br \/>\n  Herhangi bir sorunuz veya endi\u015feniz varsa, <a class=\"external-link\" href=\"https:\/\/support.google.com\/webmasters\/threads?thread_filter=(category%3Astructured_data)\">Google Arama Merkezi Toplulu\u011fu<\/a> \u00fczerinden veya <a class=\"external-link\" href=\"https:\/\/twitter.com\/googlesearchc\">sosyal medya<\/a>.\n<\/p>\n<p class=\"byline-author\">\u00fczerinden bizimle ileti\u015fime ge\u00e7in.<br \/>\n  Yazan: <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/irina-tuduce\">Irina Tuduce<\/a>, <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/ryan-levering\">Ryan Levering<\/a>ve Google Arama ve Al\u0131\u015fveri\u015f Yaz\u0131l\u0131m M\u00fchendisleri Stanislav Dragiev<\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 \u015eubat 2024, Sal\u0131 2022&#8217;de Google, \u00dcr\u00fcn yap\u0131land\u0131r\u0131lm\u0131\u015f verileri i\u00e7in deste\u011fi geni\u015fleterek, Google Arama&#8217;da geli\u015fmi\u015f \u00fcr\u00fcn deneyimlerini m\u00fcmk\u00fcn k\u0131ld\u0131. Ard\u0131ndan 2023&#8217;te, kargo ve iade yap\u0131land\u0131r\u0131lm\u0131\u015f verileri i\u00e7in destek ekledik. Bug\u00fcn ise, \u00dcr\u00fcn varyantlar\u0131 i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veri deste\u011fi ekliyoruz, b\u00f6ylece sat\u0131c\u0131lar\u0131n satt\u0131klar\u0131 \u00fcr\u00fcnlerin daha fazla varyasyonunu kolayca g\u00f6stermelerine ve al\u0131\u015fveri\u015f yapanlara daha alakal\u0131, faydal\u0131 sonu\u00e7lar sunmalar\u0131na [&hellip;]<\/p>\n","protected":false},"menu_order":80227,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25306","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27426"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25306"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25306"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}