{"id":25310,"date":"2024-02-02T00:00:00","date_gmt":"2024-02-02T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/the-seo-starter-guide-got-a-makeover\/"},"modified":"2024-02-02T00:00:00","modified_gmt":"2024-02-02T00:00:00","slug":"the-seo-starter-guide-got-a-makeover","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/the-seo-starter-guide-got-a-makeover\/","title":{"rendered":"SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzu yenilendi"},"content":{"rendered":"<p class=\"gargardate\">2 \u015eubat 2024, Cuma<\/p>\n<p>\n  SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzumuzu <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzu<\/a> ad\u0131na daha uygun hale getirmek i\u00e7in yeniledik (tahmin etti\u011finiz gibi): ba\u015flang\u0131\u00e7 seviyesindeki bir kitle.\n<\/p>\n<figure class=\"attempt-right\">\n  <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-b102e8e58193.jpg\" loading=\"lazy\" width=\"400\" alt=\"Print version of the SEO Starter Guide\"><figcaption><i>SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzu&#8217;nun yakla\u015f\u0131k 2014 tarihli bas\u0131l\u0131 s\u00fcr\u00fcm\u00fc; kaynak ve izin:<br \/>\n    <a href=\"https:\/\/evangelist.tokyo\/\" class=\"external-link\">Takeaki Kanaya<\/a>, \u00fczerinde <a href=\"https:\/\/x.com\/jumpingknee\/status\/1635206500678516736\" class=\"external-link\">x.com<\/a><\/i><\/figcaption><\/figure>\n<p>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/googles-seo-starter-guide\/\">2008&#8217;de kullan\u0131ma sunulan<\/a>, bu k\u0131lavuz ba\u015flang\u0131\u00e7ta, o d\u00f6nemin en yayg\u0131n SEO (arama motoru optimizasyonunun k\u0131saltmas\u0131) konular\u0131 i\u00e7in tek durak noktas\u0131 olmas\u0131 amac\u0131yla tasarlanm\u0131\u015f 22 sayfal\u0131k bir PDF idi. PDF <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide-now-available-in-40-languages\/\">40 dile geni\u015fletildi<\/a>ve ard\u0131ndan <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/a-revamped-seo-starter-guide\/\">HTML&#8217;e modernize edildi<\/a>. Y\u0131llar i\u00e7inde daha fazla konu ekledik (ancak nadiren bir \u015fey \u00e7\u0131kard\u0131k) ve her ekleme, ilgili d\u00f6nemin genel tavsiyelerini yans\u0131tt\u0131 (sana bak\u0131yoruz, mobilegeddon).\n<\/p>\n<p>\n  Bug\u00fcn, SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzu&#8217;nun daha cep boyu, yenilenmi\u015f bir s\u00fcr\u00fcm\u00fcn\u00fc yay\u0131nl\u0131yoruz. Bu s\u00fcr\u00fcm, ba\u015flang\u0131\u00e7 seviyesindeki kitleye ve SEO&#8217;ya yeni ad\u0131m atan birinin odaklanmas\u0131 gereken konulara ve <i>nedenlerine<\/i>.\n<\/p>\n<h2 id=\"better-focus-on-the-target-audience\" tabindex=\"-1\">Hedef kitleye daha iyi odaklanma<\/h2>\n<p>\n  Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere, SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzu asl\u0131nda SEO profesyonelleri i\u00e7in de\u011fil, i\u00e7eriklerinin arama sonu\u00e7lar\u0131ndaki varl\u0131\u011f\u0131n\u0131 nas\u0131l iyile\u015ftireceklerini \u00f6\u011frenmek isteyen yeni web sitesi sahipleri ve di\u011fer i\u00e7erik olu\u015fturucular i\u00e7indir.\n<\/p>\n<p>\n  Hedef kitlemize daha iyi yard\u0131mc\u0131 olmak i\u00e7in jargon ve gereksiz ifadeleri kald\u0131rd\u0131k (ve do\u011frudan konuya girdik), \u00e7o\u011fu b\u00f6l\u00fcm\u00fc temel unsurlar\u0131na indirgedik ve birka\u00e7 b\u00f6l\u00fcm\u00fc tamamen sildik. Ayr\u0131ca, terimleri ve kavramlar\u0131 daha anla\u015f\u0131l\u0131r bir \u015fekilde a\u00e7\u0131klamaya ve belirli bir konu veya en iyi uygulaman\u0131n arkas\u0131ndaki &#8220;neden&#8221; sorusunu detayland\u0131rmaya odakland\u0131k.\n<\/p>\n<p>\n  Kald\u0131rd\u0131klar\u0131m\u0131z:\n<\/p>\n<ul>\n<li><b>S\u00f6zl\u00fck b\u00f6l\u00fcm\u00fc<\/b>: Bunun yerine, terimleri ba\u011flam i\u00e7inde a\u00e7\u0131klad\u0131k.<\/li>\n<li><b>Yap\u0131land\u0131r\u0131lm\u0131\u015f veri b\u00f6l\u00fcm\u00fc<\/b>: Ba\u015flang\u0131\u00e7 seviyesindekilerin d\u00fc\u015f\u00fcnmesi gerekmeyen daha ileri d\u00fczey bir konu; Wix veya Squarespace gibi bir i\u00e7erik y\u00f6netim sistemi (CMS) kullanan biri, bir eklenti kullanmay\u0131 deneyebilir ve web sitesine nas\u0131l kod eklenece\u011fini \u00f6\u011frenmek zorunda kalmayabilir.\n  <\/li>\n<li><b>Mobil uyumluluk b\u00f6l\u00fcm\u00fc<\/b>: \u00c7o\u011fu yeni site ve platform zaten mobil uyumludur.\n  <\/li>\n<li><b>Site performans\u0131n\u0131 analiz etme b\u00f6l\u00fcm\u00fc<\/b>: Bu bir sonraki ad\u0131md\u0131r ve daha ileri d\u00fczey bir konudur; muhtemelen temelleri anlad\u0131ktan ve sitenizde birka\u00e7 de\u011fi\u015fiklik yapt\u0131ktan sonra bak\u0131lmas\u0131 gereken bir \u015feydir.\n  <\/li>\n<\/ul>\n<p>\n  S\u0131k\u0131\u015ft\u0131rd\u0131klar\u0131m\u0131z:\n<\/p>\n<ul>\n<li><b>&#8220;Google&#8217;da m\u0131s\u0131n\u0131z&#8221; b\u00f6l\u00fcmleri<\/b>: Sitenizin Google&#8217;da olup olmad\u0131\u011f\u0131n\u0131 kontrol etmenin h\u0131zl\u0131 bir yoluna ve site sahiplerinin sitelerini Google Arama sonu\u00e7lar\u0131nda g\u00f6rmemeleri durumunda atmalar\u0131 gereken ilk ad\u0131mlara odaklanan tek bir b\u00f6l\u00fcme indirgendi.\n  <\/li>\n<li><b>&#8220;SEO&#8217;ya ihtiyac\u0131m var m\u0131&#8221; b\u00f6l\u00fcm\u00fc<\/b>: Ba\u011f\u0131ms\u0131z bir dok\u00fcman\u0131m\u0131z var; tekrar etmeye gerek yok. 2 c\u00fcmleye s\u0131k\u0131\u015ft\u0131r\u0131ld\u0131 ve tam k\u0131lavuza ba\u011flant\u0131 verildi.\n  <\/li>\n<li><b>Ba\u015fl\u0131k ba\u011flant\u0131lar\u0131 ve snippet&#8217;ler b\u00f6l\u00fcm\u00fc<\/b>: Daha kapsaml\u0131 ba\u011f\u0131ms\u0131z dok\u00fcmanlar lehine \u00f6nemli \u00f6l\u00e7\u00fcde k\u0131salt\u0131ld\u0131.<\/li>\n<li><b>G\u00f6rseller b\u00f6l\u00fcm\u00fc<\/b>: Ba\u015flang\u0131\u00e7 seviyesindeki bir kitle i\u00e7in alt metin daha \u00f6nemli bir rehberdir. \u0130lgilenenler, kendilerini maceraperest hissediyorlarsa g\u00f6rsel en iyi uygulamalar\u0131 k\u0131lavuzunda daha fazla bilgi edinebilirler.\n  <\/li>\n<li><b>&#8220;Google Arama&#8217;dan \u00e7\u0131kma&#8221; b\u00f6l\u00fcm\u00fc<\/b>: Bahsedilmesi gereken \u00f6nemli bir konu olsa da, okuyucunun k\u0131lavuzu okuma nedeni muhtemelen bu de\u011fildir.\n  <\/li>\n<li><b>Ba\u011flant\u0131lar b\u00f6l\u00fcm\u00fc<\/b>: S\u0131k\u0131\u015ft\u0131r\u0131ld\u0131 (onlarla ilgili mesaj de\u011fi\u015ftirilmeden) ve faydal\u0131 y\u00f6nleri ile ba\u011flant\u0131 vermenin kullan\u0131c\u0131lar (ve arama motorlar\u0131) i\u00e7in neden yararl\u0131 oldu\u011fu vurguland\u0131.\n  <\/li>\n<li><b>Bir siteyi tan\u0131tma<\/b>: S\u0131k\u0131\u015ft\u0131r\u0131ld\u0131 ve<br \/>\n    <a href=\"https:\/\/creators.google\" class=\"external-link\">Google for Creators<\/a>sayfas\u0131na ba\u011flant\u0131 verildi, \u00e7\u00fcnk\u00fc bu konuda<br \/>\n    <a href=\"https:\/\/creators.google\/en-us\/content-creation-guides\/audience-engagement\/\" class=\"external-link\">daha ayr\u0131nt\u0131l\u0131 bir k\u0131lavuzlar\u0131 var<\/a>.<\/li>\n<li><b>Site yap\u0131s\u0131 b\u00f6l\u00fcm\u00fc<\/b>: B\u00fcy\u00fck \u00f6l\u00e7\u00fcde oldu\u011fu gibi b\u0131rak\u0131ld\u0131, ancak \u015funlar kald\u0131r\u0131ld\u0131:\n<ul>\n<li><b>Gezinme b\u00f6l\u00fcm\u00fc:<\/b> Bunun yerine, \u00f6nemli site i\u00e7i URL&#8217;lere daha agresif bir \u015fekilde ba\u011flant\u0131 vermeye odaklan\u0131ld\u0131.<\/li>\n<li><b><code>404<\/code> b\u00f6l\u00fcm\u00fc<\/b>: \u00c7\u00fcnk\u00fc ger\u00e7ekten <code>404<\/code> sayfalar\u0131 umursam\u0131yoruz ve site sahipleri kullan\u0131c\u0131lar\u0131 i\u00e7in ne mant\u0131kl\u0131ysa onu yapmal\u0131.<\/li>\n<li><b>\u0130\u00e7erik haritalar\u0131 (breadcrumbs) i\u00e7in a\u00e7\u0131k kurulum<\/b>: Bu daha ileri d\u00fczey bir konudur.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"newly-added-content\" tabindex=\"-1\">Yeni eklenen i\u00e7erik<\/h2>\n<p>\n  Yeni bir \u015fey eklememek i\u00e7in elimizden geleni yapt\u0131k, ancak baz\u0131 b\u00f6l\u00fcmler &#8220;bunu neden yapmal\u0131y\u0131m&#8221; ve &#8220;bu \u015fey neden burada yok&#8221; sorular\u0131na yan\u0131t vermiyordu. \u00c7\u0131\u011f\u0131r a\u00e7\u0131c\u0131 olmasa da, eklemeler<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/#reduce-duplicate-content\">yinelenen i\u00e7erik b\u00f6l\u00fcm\u00fcnde<\/a>yap\u0131ld\u0131. Bu b\u00f6l\u00fcm art\u0131k yinelenen i\u00e7eri\u011fin ne oldu\u011funu ve nas\u0131l d\u00fczeltilece\u011fini (e\u011fer gerekliyse) a\u00e7\u0131kl\u0131yor. Ayr\u0131ca <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/#videos\">videolar i\u00e7in yeni bir k\u0131sa b\u00f6l\u00fcm<\/a><br \/>\n  (g\u00f6rseller b\u00f6l\u00fcm\u00fcyle uyum sa\u011flamas\u0131 i\u00e7in) eklendi.\n<\/p>\n<p>\n  Ayr\u0131ca <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/#focusing\">yayg\u0131n SEO teorileri ve fikirleri hakk\u0131nda yeni bir b\u00f6l\u00fcm<\/a><br \/>\n  ekledik. \u0130nsanlar\u0131n bunlara \u00e7ok fazla odaklanmamas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. Ayr\u0131ca<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/#how-long-must-i-wait\">etkiyi g\u00f6rmenin ne kadar s\u00fcrebilece\u011fi<\/a>hakk\u0131nda yeni bir b\u00f6l\u00fcm ekledik. <a href=\"https:\/\/www.youtube.com\/watch?v=EABqJXHQB3w\" class=\"external-link\">Anti-pattern&#8217;leri ve efsaneleri belgelemenin iyi bir fikir olup olmad\u0131\u011f\u0131 konusunda biraz karars\u0131z kalsak da<\/a><br \/>\n  , sonunda bunu, yeni ba\u015flayanlar\u0131n \u00e7abalar\u0131n\u0131 ger\u00e7ekten \u00f6nemli olan alanlara odaklamalar\u0131na yard\u0131mc\u0131 olmak amac\u0131yla ekledik.\n<\/p>\n<h2 id=\"whats-next\" tabindex=\"-1\">S\u0131rada ne var?<\/h2>\n<p>\n  SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzu <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">nadir de\u011fi\u015fir ve<\/a> bunun b\u00f6yle kalmas\u0131n\u0131 umuyoruz. Ancak \u00f6n\u00fcm\u00fczdeki aylarda dok\u00fcmantasyonumuzu daha net ve anla\u015f\u0131l\u0131r hale getirmeye devam etmek istiyoruz. Hangi k\u0131lavuza veya konuya \u00f6ncelik vermemiz gerekti\u011fine dair fikirleriniz varsa veya SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzu hakk\u0131nda geri bildiriminiz varsa (\u00f6zel deri ciltli bir bask\u0131 veya tam kadrolu bir sesli kitap kayd\u0131 yay\u0131nlamak gibi), bu sayfadaki geri bildirim d\u00fc\u011fmesini kullan\u0131n.\n<\/p>\n<p class=\"byline-author\">Yay\u0131nlayan: <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/lizzi-sassman\">Lizzi Sassman<\/a><br \/>\n  ve <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/gary-illyes\">Gary Illyes<\/a>, Arama ili\u015fkileri<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 \u015eubat 2024, Cuma SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzumuzu SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzu ad\u0131na daha uygun hale getirmek i\u00e7in yeniledik (tahmin etti\u011finiz gibi): ba\u015flang\u0131\u00e7 seviyesindeki bir kitle. SEO Ba\u015flang\u0131\u00e7 K\u0131lavuzu&#8217;nun yakla\u015f\u0131k 2014 tarihli bas\u0131l\u0131 s\u00fcr\u00fcm\u00fc; kaynak ve izin: Takeaki Kanaya, \u00fczerinde x.com 2008&#8217;de kullan\u0131ma sunulan, bu k\u0131lavuz ba\u015flang\u0131\u00e7ta, o d\u00f6nemin en yayg\u0131n SEO (arama motoru optimizasyonunun k\u0131saltmas\u0131) konular\u0131 [&hellip;]<\/p>\n","protected":false},"menu_order":80245,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25310","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27430"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25310"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25310"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}