{"id":25350,"date":"2025-05-02T00:00:00","date_gmt":"2025-05-02T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/app-deep-links-connecting-your-website-and-app\/"},"modified":"2025-05-02T00:00:00","modified_gmt":"2025-05-02T00:00:00","slug":"app-deep-links-connecting-your-website-and-app","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/app-deep-links-connecting-your-website-and-app\/","title":{"rendered":"Uygulama derin ba\u011flant\u0131lar\u0131: web siteniz ve uygulaman\u0131z\u0131 birbirine ba\u011flamak"},"content":{"rendered":"<p class=\"gargardate\">2 May\u0131s 2025 Cuma<\/p>\n<p>\n  2013&#8217;ten bu yana Arama, mobil odakl\u0131 bir d\u00fcnyada <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/indexing-apps-just-like-websites\/\">uygulama derin ba\u011flant\u0131lar\u0131n\u0131n \u00f6nemini kabul etmektedir<\/a>.<br \/>\n  Bu yaz\u0131da, uygulama derin ba\u011flant\u0131lar\u0131n\u0131n mevcut durumunu inceleyece\u011fiz; ne olduklar\u0131na, kullan\u0131m avantajlar\u0131na ve nas\u0131l etkili bir \u015fekilde uygulanacaklar\u0131na g\u00f6z ataca\u011f\u0131z.\n<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-6d39d6fabc4d.png\" loading=\"lazy\" alt=\"A search result leading to a shopping mobile app\"><figcaption>\n    Bir al\u0131\u015fveri\u015f mobil uygulamas\u0131na y\u00f6nlendiren arama sonucu<br \/>\n  <\/figcaption><\/figure>\n<h2 id=\"seamlessly-connecting-users-to-in-app-content\" tabindex=\"-1\">Kullan\u0131c\u0131lar\u0131 uygulama i\u00e7i i\u00e7eri\u011fe sorunsuz bir \u015fekilde ba\u011flamak<\/h2>\n<p>\n  Derin ba\u011flant\u0131lar, kullan\u0131c\u0131lar\u0131 mobil uygulaman\u0131z\u0131n ana sayfas\u0131n\u0131n \u00f6tesine ta\u015f\u0131yarak do\u011frudan belirli uygulama i\u00e7i i\u00e7eri\u011fe y\u00f6nlendiren \u00f6zel URI&#8217;lerdir. Bir kullan\u0131c\u0131n\u0131n web sitenizdeki veya sosyal medyadaki bir \u00fcr\u00fcn i\u00e7in arama sonucuna t\u0131klad\u0131\u011f\u0131n\u0131 ve sorunsuz bir \u015fekilde uygulaman\u0131zdaki o tam \u00fcr\u00fcn sayfas\u0131na y\u00f6nlendirildi\u011fini hayal edin. Bunu yapmak i\u00e7in, hem iOS&#8217;te (<br \/>\n  <a href=\"https:\/\/developer.apple.com\/documentation\/xcode\/allowing-apps-and-websites-to-link-to-your-content\" class=\"external-link\">Universal Links<\/a> olarak adland\u0131r\u0131l\u0131r) hem de Android&#8217;de ( <a href=\"https:\/\/developer.android.com\/training\/app-links\" class=\"external-link\">App Links<\/a> olarak adland\u0131r\u0131l\u0131r) derin ba\u011flant\u0131lar\u0131 yap\u0131land\u0131rman\u0131z gerekir.<br \/>\n  Her iki t\u00fcr de Google Arama&#8217;da desteklenmektedir.\n<\/p>\n<h2 id=\"the-benefits-of-deep-linking\" tabindex=\"-1\">Derin ba\u011flant\u0131n\u0131n avantajlar\u0131<\/h2>\n<ul>\n<li><b>Geli\u015ftirilmi\u015f kullan\u0131c\u0131 deneyimi:<\/b> Kullan\u0131c\u0131lar, uygulamay\u0131 y\u00fcklemi\u015flerse do\u011frudan uygulama i\u00e7indeki i\u00e7eri\u011fe ula\u015f\u0131rlar. Bu, ortalama 2-3 t\u0131klama tasarrufu sa\u011flayarak uygulamada etkile\u015fim kurmalar\u0131 i\u00e7in onlara daha fazla zaman kazand\u0131r\u0131r.<\/li>\n<li><b>Daha hedefli ve alakal\u0131 pazarlama:<\/b> Derin ba\u011flant\u0131lar, e-postalar, reklam kampanyalar\u0131 ve sosyal medya g\u00f6nderileri gibi pazarlama materyallerinden kullan\u0131c\u0131lar\u0131 tam olarak g\u00f6rmelerini istedi\u011finiz en alakal\u0131 i\u00e7eri\u011fe, hem uygulama hem de web sitesi i\u00e7in \u00e7al\u0131\u015fan tek bir ba\u011flant\u0131yla y\u00f6nlendirmenize olanak tan\u0131yarak pazarlama giri\u015fimlerinizi geli\u015ftirir.<\/li>\n<li><b>Daha iyi analiz ve art\u0131r\u0131lm\u0131\u015f raporlama:<\/b> Derin ba\u011flant\u0131lar, d\u00f6n\u00fc\u015f\u00fcmleri belirli bir sayfaya daha do\u011fru bir \u015fekilde atayarak uygulama i\u00e7i kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 analiz etmenizi sa\u011flar; bu, \u00f6zellikle farkl\u0131 kampanyalar\u0131n etkinli\u011fini \u00f6l\u00e7erken yard\u0131mc\u0131 olur.\n  <\/li>\n<\/ul>\n<h2 id=\"deep-links-and-seo\" tabindex=\"-1\">Derin ba\u011flant\u0131lar ve SEO<\/h2>\n<p>\n  Web sitenize derin ba\u011flant\u0131lar eklemek, web sitesinin URL&#8217;lerini ilgili uygulama sayfalar\u0131yla birle\u015ftirir. Bu, Google Arama&#8217;n\u0131n i\u00e7eri\u011finizi g\u00f6sterme \u015feklini de\u011fi\u015ftirmez; Arama, dizine ekleme ve s\u0131ralama i\u00e7in web sayfalar\u0131n\u0131z\u0131n i\u00e7eri\u011fini kullanmaya devam eder. Uygulama derin ba\u011flant\u0131lar\u0131, kullan\u0131c\u0131lar\u0131n Arama sonu\u00e7lar\u0131ndan do\u011frudan ilgili uygulama sayfas\u0131na (y\u00fckl\u00fcyse) gitmesini sa\u011flayarak daha iyi bir kullan\u0131c\u0131 deneyimi sunar.\n<\/p>\n<p>\n  Arama, dizine ekleme ve s\u0131ralama i\u00e7in web sayfas\u0131 i\u00e7eri\u011finizi kulland\u0131\u011f\u0131ndan, derin ba\u011flant\u0131lar\u0131 yaln\u0131zca uygulama sayfas\u0131n\u0131n ilgili web sayfas\u0131yla ayn\u0131 i\u00e7eri\u011fi i\u00e7erdi\u011fi durumlarda eklemelisiniz. Aksi takdirde, Google Arama&#8217;da sayfa i\u00e7in g\u00f6sterilen ba\u015fl\u0131k ve snippet, kullan\u0131c\u0131lar\u0131 t\u0131klad\u0131ktan sonra g\u00f6recekleri i\u00e7erik konusunda yan\u0131ltabilir. \u0130\u00e7erik e\u015fle\u015fti\u011fi s\u00fcrece, uygulama sayfalar\u0131 ile ilgili web sayfalar\u0131 aras\u0131ndaki d\u00fczen veya di\u011fer UX farkl\u0131l\u0131klar\u0131 sorun de\u011fildir.\n<\/p>\n<p>\n  Search Console, sitenizin Android i\u00e7in uygulama derin ba\u011flant\u0131lar\u0131n\u0131n performans\u0131n\u0131 i\u00e7erir.<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#zippy=%2Csearch-appearance\" class=\"external-link\">Performans raporu<\/a> i\u00e7inde, <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553#zippy=%2Csearch-appearance\" class=\"external-link\">Android Uygulama Arama g\u00f6r\u00fcn\u00fcm\u00fc filtresini<\/a><br \/>\n   kullanarak Android uygulama derin ba\u011flant\u0131lar\u0131n\u0131z\u0131n ne zaman bulundu\u011funu ve kullan\u0131c\u0131lara g\u00f6sterildi\u011fini g\u00f6rebilirsiniz.\n<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-007924cbff7b.png\" loading=\"lazy\" alt=\"Search Console&apos;s performance report showing the Android App search appearance filter\"><figcaption>\n    Android Uygulama arama g\u00f6r\u00fcn\u00fcm\u00fc filtresini g\u00f6steren Search Console performans raporu<br \/>\n  <\/figcaption><\/figure>\n<h2 id=\"implementing-deep-links\" tabindex=\"-1\">Derin ba\u011flant\u0131lar\u0131 uygulama<\/h2>\n<p>\n  Web siteniz ve uygulaman\u0131z aras\u0131nda derin ba\u011flant\u0131 kurmak i\u00e7in \u015fu platforma \u00f6zel uygulama k\u0131lavuzlar\u0131na g\u00f6z at\u0131n:\n  <\/p>\n<ul>\n<li><b>Android uygulamalar\u0131<\/b>: <a href=\"https:\/\/developer.android.com\/training\/app-links\" class=\"external-link\">App Links<\/a> kullan\u0131n.<br \/>\n    Bunu, uygulama manifest dosyas\u0131nda uygulaman\u0131z\u0131 web sitenizle ili\u015fkilendirerek yapabilirsiniz.<\/li>\n<li><b>iOS uygulamalar\u0131<\/b>: <a href=\"https:\/\/developer.apple.com\/documentation\/Xcode\/allowing-apps-and-websites-to-link-to-your-content\" class=\"external-link\">Universal Links<\/a> uygulay\u0131n.<br \/>\n    Bunu, web sitenizde bir <code>apple-app-site-association<\/code>  dosyas\u0131 olu\u015fturup uygulamada yap\u0131land\u0131rarak yapabilirsiniz.<\/li>\n<\/ul>\n<p>\n  A\u015fa\u011f\u0131daki ara\u00e7lar, uygulama derin ba\u011flant\u0131lar\u0131n\u0131n uygulanmas\u0131, sorun giderilmesi ve do\u011frulanmas\u0131 konusunda da size yard\u0131mc\u0131 olabilir:\n<\/p>\n<ul>\n<li><a href=\"https:\/\/play.google.com\/console\/about\/deeplinks\/\" class=\"external-link\">Play Developer Console&#8217;daki derin ba\u011flant\u0131lar sayfas\u0131<\/a>:<br \/>\n    Mevcut kurulumunuza genel bir bak\u0131\u015f sa\u011flar, derin ba\u011flant\u0131s\u0131 olmayan reklam URL&#8217;lerini raporlar ve yeni bir uygulama s\u00fcr\u00fcm\u00fc yay\u0131nlamaya gerek kalmadan uygulama derin ba\u011flant\u0131s\u0131 d\u00fczeltmelerini yay\u0131nlar.\n  <\/li>\n<li><a href=\"https:\/\/developer.android.com\/studio\/write\/app-link-indexing\" class=\"external-link\">Android Studio App Links Assistant<\/a><br \/>\n     (Ara\u00e7lar alt\u0131nda): Mevcut derin ba\u011flant\u0131lar\u0131n\u0131za ve do\u011frulama durumlar\u0131na genel bir bak\u0131\u015f, her ba\u011flant\u0131 i\u00e7in yanl\u0131\u015f yap\u0131land\u0131rman\u0131n ayr\u0131nt\u0131l\u0131 bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ve yap\u0131land\u0131rma sorunlar\u0131n\u0131n nas\u0131l otomatik olarak d\u00fczeltilece\u011fini sa\u011flar.\n  <\/li>\n<li><a href=\"https:\/\/developer.apple.com\/documentation\/technotes\/tn3155-debugging-universal-links\" class=\"external-link\">iOS i\u00e7in Universal Links hata ay\u0131klama<\/a>:<br \/>\n    iOS&#8217;te Universal Links&#8217;i test edin, hata ay\u0131klay\u0131n ve kurun.<\/li>\n<\/ul>\n<p>\n  Bu ipu\u00e7lar\u0131n\u0131n uygulaman\u0131z i\u00e7in derin ba\u011flant\u0131lar\u0131 uygulaman\u0131za yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 umuyoruz. Ba\u015fka sorular\u0131n\u0131z varsa, <a href=\"https:\/\/youtube.com\/playlist?list=PLWz5rJ2EKKc-hZMZIfAUMBDR7kPC1m7HU&amp;si=RzbiW8U9tZcuF8ay\" class=\"external-link\">Derin Ba\u011flant\u0131lar H\u0131zland\u0131r\u0131lm\u0131\u015f Kursu&#8217;na<\/a>.\n<\/p>\n<p class=\"byline-author\">\n   ba\u015fvurun. <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/john-mueller\">John Mueller<\/a>, Google Arama \u0130li\u015fkileri ve Sabs, Android Geli\u015ftirici \u0130li\u015fkileri taraf\u0131ndan g\u00f6nderildi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 May\u0131s 2025 Cuma 2013&#8217;ten bu yana Arama, mobil odakl\u0131 bir d\u00fcnyada uygulama derin ba\u011flant\u0131lar\u0131n\u0131n \u00f6nemini kabul etmektedir. Bu yaz\u0131da, uygulama derin ba\u011flant\u0131lar\u0131n\u0131n mevcut durumunu inceleyece\u011fiz; ne olduklar\u0131na, kullan\u0131m avantajlar\u0131na ve nas\u0131l etkili bir \u015fekilde uygulanacaklar\u0131na g\u00f6z ataca\u011f\u0131z. Bir al\u0131\u015fveri\u015f mobil uygulamas\u0131na y\u00f6nlendiren arama sonucu Kullan\u0131c\u0131lar\u0131 uygulama i\u00e7i i\u00e7eri\u011fe sorunsuz bir \u015fekilde ba\u011flamak Derin ba\u011flant\u0131lar, [&hellip;]<\/p>\n","protected":false},"menu_order":79790,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25350","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27470"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25350"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25350"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}