{"id":25364,"date":"2025-11-12T00:00:00","date_gmt":"2025-11-12T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/more-ways-to-share-your-shipping-and-returns-policies-with-google\/"},"modified":"2025-11-12T00:00:00","modified_gmt":"2025-11-12T00:00:00","slug":"more-ways-to-share-your-shipping-and-returns-policies-with-google","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/more-ways-to-share-your-shipping-and-returns-policies-with-google\/","title":{"rendered":"G\u00f6nderim ve iade politikalar\u0131n\u0131z\u0131 Google ile payla\u015fman\u0131n daha fazla yolu"},"content":{"rendered":"

12 Kas\u0131m 2025 \u00c7ar\u015famba<\/p>\n

\n G\u00f6nderim h\u0131z\u0131, maliyeti ve iade politikalar\u0131 \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar i\u00e7in kritik fakt\u00f6rlerdir. M\u00fc\u015fteriler sipari\u015f kar\u015f\u0131lama konusunda net bilgilere sahip olduklar\u0131nda, bu durum g\u00fcven olu\u015fturur ve al\u0131\u015fveri\u015f deneyimlerini iyile\u015ftirir.\n<\/p>\n

\n Ge\u00e7en y\u0131l, Search Console’da g\u00f6nderim ve iade politikalar\u0131<\/a>
\n \u00f6zelli\u011fini, yap\u0131land\u0131r\u0131lm\u0131\u015f bir Merchant Center hesab\u0131 olan sat\u0131c\u0131lar i\u00e7in kullan\u0131ma sunduk. Ayr\u0131ca t\u00fcm sat\u0131c\u0131lar\u0131n
\n yap\u0131land\u0131r\u0131lm\u0131\u015f verilerle kurulu\u015f d\u00fczeyinde iade politikalar\u0131 eklemesini<\/a>
\n ilk kez m\u00fcmk\u00fcn k\u0131ld\u0131k.\n<\/p>\n

\n Merchant Center hesab\u0131 olmayan sat\u0131c\u0131lar\u0131n bile g\u00f6nderim ve iade bilgilerini sunmalar\u0131 i\u00e7in se\u00e7enekleri geni\u015fletti\u011fimizi duyurmaktan heyecan duyuyoruz. Sat\u0131c\u0131lar art\u0131k g\u00f6nderim ve iade politikalar\u0131n\u0131 Google’a iki farkl\u0131 \u015fekilde bildirebilir: do\u011frudan Search Console \u00fczerinden yap\u0131land\u0131rarak veya yeni kurulu\u015f d\u00fczeyi yap\u0131land\u0131r\u0131lm\u0131\u015f verileri kullanarak.\n<\/p>\n

Politikalar\u0131 do\u011frudan Search Console’da yap\u0131land\u0131r\u0131n<\/h2>\n

\"Shipping<\/p>\n

\n Search Console ayarlar\u0131ndaki “G\u00f6nderim ve iade” \u00f6zelli\u011fini, Google taraf\u0131ndan
\n \u00e7evrimi\u00e7i sat\u0131c\u0131<\/a>.\n<\/p>\n

\n olarak tan\u0131mlanan t\u00fcm web siteleri i\u00e7in kullan\u0131labilir olacak \u015fekilde geni\u015fletiyoruz. Daha \u00f6nce bu \u00f6zellik yaln\u0131zca yap\u0131land\u0131r\u0131lm\u0131\u015f bir Merchant Center hesab\u0131 olan sat\u0131c\u0131lar i\u00e7in mevcuttu. Art\u0131k Google web sitenizi \u00e7evrimi\u00e7i bir sat\u0131c\u0131 olarak tan\u0131mlarsa, g\u00f6nderim ve iade politikalar\u0131n\u0131z\u0131 do\u011frudan Search Console i\u00e7inde ayarlayabilirsiniz. Bu, bilgilerinizi Google ile payla\u015fmak i\u00e7in aray\u00fcz tabanl\u0131 bir y\u00f6ntem sunar.\n<\/p>\n

\n Bu, bilgileri yap\u0131land\u0131r\u0131lm\u0131\u015f verilerle sa\u011flamaya bir alternatiftir. Search Console’da yap\u0131land\u0131r\u0131lan ayarlar\u0131n, sitenizdeki yap\u0131land\u0131r\u0131lm\u0131\u015f verilerden \u00f6ncelikli olaca\u011f\u0131n\u0131 unutmamak \u00f6nemlidir.\n<\/p>\n

\n “G\u00f6nderim ve iade” yap\u0131land\u0131rmas\u0131, \u00f6n\u00fcm\u00fczdeki haftalarda t\u00fcm \u00fclkeler ve diller i\u00e7in kademeli olarak kullan\u0131ma sunulacakt\u0131r.\n<\/p>\n

Kurulu\u015f d\u00fczeyinde g\u00f6nderim politikas\u0131 i\u015faretlemesi ekleyin<\/h2>\n

\n Bu bilgileri kodla y\u00f6netmeyi tercih ederseniz,
\n kurulu\u015f d\u00fczeyinde g\u00f6nderim politikas\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f verilerini<\/a>.\n<\/p>\n

\n kullan\u0131ma sunuyoruz. Bu yeni i\u015faretleme deste\u011fi, ge\u00e7en y\u0131l ba\u015flat\u0131lan kurulu\u015f d\u00fczeyinde iade<\/em>
\n politikalar\u0131 \u00f6zelli\u011fini tamaml\u0131yor. Her bir \u00fcr\u00fcne g\u00f6nderim i\u015faretlemesi eklemek yerine<\/a>, art\u0131k genel, site genelinde bir g\u00f6nderim politikas\u0131 belirleyebilirsiniz. Bu, g\u00f6nderim politikalar\u0131n\u0131z \u00fcr\u00fcnlerinizin \u00e7o\u011fu i\u00e7in ge\u00e7erli oldu\u011funda idealdir \u00e7\u00fcnk\u00fc y\u00f6netmeniz gereken i\u015faretleme miktar\u0131n\u0131 azalt\u0131r. Bireysel \u00fcr\u00fcnler i\u00e7in belirtilen g\u00f6nderim politikalar\u0131, bu \u00f6zel \u00f6\u011feler i\u00e7in bu genel, kurulu\u015f d\u00fczeyi politikas\u0131ndan yine de \u00f6ncelikli olacakt\u0131r.\n<\/p>\n

\n G\u00f6nderim yap\u0131land\u0131r\u0131lm\u0131\u015f verilerini ( Organization<\/a><\/code> alt\u0131nda i\u00e7 i\u00e7e yerle\u015ftirilmi\u015f \u015fekilde) g\u00f6nderim politikan\u0131z\u0131 a\u00e7\u0131klad\u0131\u011f\u0131n\u0131z sayfaya yerle\u015ftirmenizi \u00f6neririz. Ard\u0131ndan, g\u00f6nderim i\u015faretlemesi olan sayfan\u0131n URL’sini g\u00f6ndererek veya g\u00f6nderim i\u015faretlemesi i\u00e7eren kod par\u00e7ac\u0131\u011f\u0131n\u0131 yap\u0131\u015ft\u0131rarak
\n Zengin Sonu\u00e7lar Testi<\/a>
\n arac\u0131n\u0131 kullanarak i\u015faretlemenizi test edebilirsiniz. Arac\u0131 kullanarak i\u015faretlemenizin ge\u00e7erli olup olmad\u0131\u011f\u0131n\u0131 do\u011frulayabilirsiniz. \u00d6rne\u011fin, g\u00f6nderim politikas\u0131 i\u015faretlemesi i\u00e7in bir test:\n<\/p>\n

\"Shipping<\/p>\n

\n Siteniz \u00e7evrimi\u00e7i veya yerel bir i\u015fletmeyse,
\n OnlineStore<\/a><\/code> veya
\n LocalBusiness<\/a><\/code>
\n alt t\u00fcrlerinden birini Organization<\/code>.\n<\/p>\n

\n ile kullanman\u0131z\u0131 \u00f6neririz. Kurulu\u015f d\u00fczeyi g\u00f6nderim politikan\u0131z\u0131 ge\u00e7ersiz k\u0131lmak i\u00e7in veya \u00fcr\u00fcnlerinizin \u00e7o\u011fu i\u00e7in ge\u00e7erli olan genel bir g\u00f6nderim politikan\u0131z olmad\u0131\u011f\u0131nda, bireysel \u00fcr\u00fcnler i\u00e7in g\u00f6nderim politikalar\u0131 eklemeyi \u00f6nermeye devam ediyoruz. Zaten \u00fcr\u00fcn d\u00fczeyinde g\u00f6nderim politikalar\u0131 belirtiyorsan\u0131z, bunlar\u0131 kullanmaya devam edebilir ve uygunsa kurulu\u015f d\u00fczeyinde bir g\u00f6nderim politikas\u0131 da ekleyebilirsiniz.\n<\/p>\n

\n G\u00f6nderim ve iade bilgilerinizi bu y\u00f6ntemlerden biriyle sa\u011flayarak, sipari\u015f kar\u015f\u0131lama politikalar\u0131n\u0131z
\n bilgi panelleri<\/a>,
\n marka profilleri<\/a>ve \u00fcr\u00fcn arama sonu\u00e7lar\u0131 dahil olmak \u00fczere daha fazla arama sonucunda g\u00f6r\u00fcnebilir. Bu, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rabilir, \u00fccretsiz ve h\u0131zl\u0131 g\u00f6nderim gibi sipari\u015f kar\u015f\u0131lama hizmetlerini sergileyebilir ve nihayetinde daha fazla m\u00fc\u015fteri \u00e7ekebilir.\n<\/p>\n

\n Bu yeni se\u00e7eneklerin t\u00fcm sat\u0131c\u0131lar\u0131n sipari\u015f kar\u015f\u0131lama politikalar\u0131n\u0131 sergilemelerini ve arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcmlerini optimize etmelerini kolayla\u015ft\u0131raca\u011f\u0131n\u0131 umuyoruz. Herhangi bir sorunuz veya endi\u015feniz varsa, l\u00fctfen bizimle Google Search Central Toplulu\u011fu<\/a>.\n<\/p>\n

\n Yazan: Pascal Fleury<\/a> ve Irina Tuduce<\/a>, Google Shopping yaz\u0131l\u0131m m\u00fchendisleri ve Jay Rana, \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc<\/p>\n","protected":false},"excerpt":{"rendered":"

12 Kas\u0131m 2025 \u00c7ar\u015famba G\u00f6nderim h\u0131z\u0131, maliyeti ve iade politikalar\u0131 \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar i\u00e7in kritik fakt\u00f6rlerdir. M\u00fc\u015fteriler sipari\u015f kar\u015f\u0131lama konusunda net bilgilere sahip olduklar\u0131nda, bu durum g\u00fcven olu\u015fturur ve al\u0131\u015fveri\u015f deneyimlerini iyile\u015ftirir. Ge\u00e7en y\u0131l, Search Console’da g\u00f6nderim ve iade politikalar\u0131 \u00f6zelli\u011fini, yap\u0131land\u0131r\u0131lm\u0131\u015f bir Merchant Center hesab\u0131 olan sat\u0131c\u0131lar i\u00e7in kullan\u0131ma sunduk. Ayr\u0131ca t\u00fcm sat\u0131c\u0131lar\u0131n yap\u0131land\u0131r\u0131lm\u0131\u015f […]<\/p>\n","protected":false},"menu_order":79596,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25364","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27484"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25364"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25364"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}