{"id":25366,"date":"2025-11-20T00:00:00","date_gmt":"2025-11-20T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-the-branded-queries-filter-in-search-console\/"},"modified":"2025-11-20T00:00:00","modified_gmt":"2025-11-20T00:00:00","slug":"introducing-the-branded-queries-filter-in-search-console","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-the-branded-queries-filter-in-search-console\/","title":{"rendered":"Search Console'da markal\u0131 sorgular filtresi ile tan\u0131\u015f\u0131n"},"content":{"rendered":"<p class=\"gargardate\">20 Kas\u0131m 2025 Per\u015fembe<\/p>\n<aside class=\"note\">\n  <strong>11 Mart 2026 g\u00fcncellemesi<\/strong>: Markal\u0131 sorgular filtresi art\u0131k t\u00fcm uygun siteler i\u00e7in kullan\u0131labilir.<br \/>\n  Daha fazla bilgiyi \u015furada bulabilirsiniz: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-the-branded-queries-filter-in-search-console\/#rollout-and-availability\">kullan\u0131labilirlik b\u00f6l\u00fcm\u00fc<\/a>.<br \/>\n<\/aside>\n<p>\nGe\u00e7ti\u011fimiz ay ger\u00e7ekle\u015fen <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-query-groups-in-search-console-insights\/\">Sorgu gruplar\u0131<\/a> lansman\u0131n\u0131n ard\u0131ndan, web sitenizin performans\u0131n\u0131 sorgu t\u00fcr\u00fcne g\u00f6re analiz etmeniz i\u00e7in ek bir ara\u00e7 sunmaktan mutluluk duyuyoruz: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" class=\"external-link\">Search Console Performans Raporu<\/a>:<br \/>\nmarkal\u0131 sorgular filtresi. Bu yeni \u00f6zellik, markal\u0131 ve markas\u0131z sorgular\u0131 otomatik olarak ay\u0131rt ederek sitenize trafik \u00e7eken sorgular\u0131 analiz etmenize yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015ft\u0131r.\n<\/p>\n<h2 id=\"what-is-a-branded-query\" tabindex=\"-1\">Markal\u0131 sorgu nedir?<\/h2>\n<p>\nMarkal\u0131 sorgu; marka ad\u0131n\u0131z\u0131 (\u00f6rne\u011fin, Google), marka ad\u0131n\u0131n varyasyonlar\u0131n\u0131 veya yaz\u0131m yanl\u0131\u015flar\u0131n\u0131 (\u00f6rne\u011fin, Gogle) ve markayla ili\u015fkili \u00fcr\u00fcn veya hizmetleri (\u00f6rne\u011fin, Gmail) i\u00e7eren sorgulard\u0131r.\n<\/p>\n<p>\nMarkan\u0131za zaten a\u015fina olan ki\u015filer ile olmayan ki\u015filerden gelen trafi\u011fi ay\u0131rt etmek her zaman kolay de\u011fildir. Markal\u0131 ve markas\u0131z sorgulara ayr\u0131 ayr\u0131 odaklanmak, trafik modellerini daha iyi anlaman\u0131za yard\u0131mc\u0131 olabilir. Markal\u0131 sorgular genellikle sitenizdeki daha \u00fcst s\u0131ralarda yer alan sayfalara y\u00f6nlendirir ve daha y\u00fcksek t\u0131klama oranlar\u0131 sa\u011flar; markas\u0131z sorgular ise yeni kullan\u0131c\u0131lar\u0131n sitenize gitmeye y\u00f6nelik herhangi bir ilk niyetleri olmaks\u0131z\u0131n i\u00e7eri\u011finizi nas\u0131l bulduklar\u0131n\u0131 g\u00f6sterdi\u011finden organik b\u00fcy\u00fcme sunar.\n<\/p>\n<h2 id=\"how-does-the-branded-queries-filter-work\" tabindex=\"-1\">Markal\u0131 sorgular filtresi nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2>\n<p>\nYeni filtreye <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" class=\"external-link\">Arama sonu\u00e7lar\u0131 Performans raporu<\/a><br \/>\ni\u00e7inden eri\u015filebilir ve sorgu verilerinizi iki farkl\u0131 g\u00f6r\u00fcn\u00fcmde segmentlere ay\u0131rman\u0131za olanak tan\u0131r:\n<\/p>\n<ol>\n<li><strong>Markal\u0131:<\/strong> Marka ad\u0131n\u0131z\u0131 veya yak\u0131ndan ili\u015fkili \u00fcr\u00fcnleri (\u00f6rne\u011fin, google.com i\u00e7in Gmail) i\u00e7eren sorgulara ait performans verilerini g\u00f6sterir.<\/li>\n<li><strong>Markas\u0131z:<\/strong> Di\u011fer t\u00fcm sorgulara ait performans verilerini g\u00f6sterir.<\/li>\n<\/ol>\n<p>\nBu filtreyi, arama sonu\u00e7lar\u0131 performans raporundaki t\u00fcm arama t\u00fcrlerinde (web, g\u00f6rsel, video ve haberler) uygulayabilirsiniz. Uyguland\u0131\u011f\u0131nda, g\u00f6sterimler, t\u0131klamalar, ortalama konum ve TO gibi metrikleri yaln\u0131zca se\u00e7ilen grupla s\u0131n\u0131rl\u0131 olarak g\u00f6rebilirsiniz.\n<\/p>\n<p>\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d6ad5ba65332.png\" loading=\"lazy\" alt=\"Search Console branded queries filter\">\n<\/p>\n<p>\nAyr\u0131ca, <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16308503\" class=\"external-link\">\u0130\u00e7g\u00f6r\u00fcler raporuna<\/a><br \/>\nmarkal\u0131 ve markas\u0131z trafik i\u00e7in toplam t\u0131klama da\u011f\u0131l\u0131m\u0131n\u0131 g\u00f6steren yeni bir kart ekledik. Bu, marka bilinirli\u011fini \u00f6l\u00e7menize ve markan\u0131za zaten a\u015fina olan ki\u015filerden gelen trafik hacmi ile sitenizi ziyaret etmeye y\u00f6nelik a\u00e7\u0131k bir niyeti olmayanlardan gelen trafik hacmini kar\u015f\u0131la\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olur.\n<\/p>\n<p>\n<img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-820c303597f6.png\" loading=\"lazy\" alt=\"Search Console Insights branded traffic card\">\n<\/p>\n<h2 id=\"how-are-branded-queries-identified\" tabindex=\"-1\">Markal\u0131 sorgular nas\u0131l tan\u0131mlan\u0131r?<\/h2>\n<p>\nMarkal\u0131 ve markas\u0131z ayr\u0131m\u0131, <strong>DE\u011e\u0130L<\/strong> &#8220;Sorguya g\u00f6re filtrele&#8221; b\u00f6l\u00fcm\u00fcnde zaten mevcut olan anahtar kelimeleri dahil etme veya hari\u00e7 tutma y\u00f6ntemi olan d\u00fczenli ifade y\u00f6ntemine dayan\u0131r. Bu, dahili, AI destekli bir sistem taraf\u0131ndan belirlenir. Web sitenizin t\u00fcm dillerdeki marka ad\u0131n\u0131, yaz\u0131m hatalar\u0131n\u0131 ve marka ad\u0131n\u0131 i\u00e7ermeyen ancak sitenin benzersiz bir \u00fcr\u00fcn veya hizmetine at\u0131fta bulunan sorgular\u0131 i\u00e7erir.\n<\/p>\n<p>\nMarka s\u0131n\u0131fland\u0131rmas\u0131n\u0131n dinamik ve ba\u011flamsal do\u011fas\u0131 nedeniyle, baz\u0131 sorgular bazen yanl\u0131\u015f tan\u0131mlanabilir. Bu filtre, Search Console i\u00e7indeki verilerinizi segmentlere ay\u0131rman\u0131z\u0131 ve analiz etmenizi kolayla\u015ft\u0131rmak i\u00e7in tasarlanm\u0131\u015ft\u0131r; Google Arama s\u0131ralamas\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u00fczerinde hi\u00e7bir etkisi yoktur.\n<\/p>\n<h2 id=\"rollout-and-availability\" tabindex=\"-1\">Kullan\u0131ma sunma ve eri\u015filebilirlik<\/h2>\n<p>\nMarkal\u0131 sorgular filtresi, <strong>\u00f6n\u00fcm\u00fczdeki haftalarda kademeli olarak kullan\u0131ma sunulacakt\u0131r<\/strong>.<br \/>\nRaporlar\u0131n\u0131zda bu se\u00e7ene\u011fi g\u00f6remiyorsan\u0131z, bunun nedeni a\u015fa\u011f\u0131dakilerden biri olabilir:\n<\/p>\n<ul>\n<li>Bu \u00f6zellik yaln\u0131zca \u00fcst d\u00fczey m\u00fclkler i\u00e7in kullan\u0131labilir (\u00f6rne\u011fin,<br \/>\n  <code>https:\/\/example.com\/path<\/code> gibi URL yolu m\u00fclkleri veya <code>developers.google.com<\/code>).<\/li>\n<li>gibi alt alan ad\u0131 m\u00fclkleri i\u00e7in de\u011fil).<\/li>\n<\/ul>\n<p>\nBu \u00f6zellik yaln\u0131zca sinyallerimiz i\u00e7in yeterli sorgu ve g\u00f6sterim hacmine sahip siteler i\u00e7in kullan\u0131labilir. <a href=\"https:\/\/www.linkedin.com\/showcase\/googlesearchcentral\/\" class=\"external-link\">Sizi Performans raporunu incelemeye, bu yeni segmentasyonu ke\u015ffetmeye ve sitenizin performans\u0131na dair daha net bir g\u00f6r\u00fcn\u00fcm elde etmeye davet ediyoruz. Bu, Search Console&#8217;da yeni bir analiz t\u00fcr\u00fc oldu\u011fundan, geri bildirimleriniz bizim i\u00e7in son derece de\u011ferlidir. Kartlarda bulunan be\u011fenme ve be\u011fenmeme butonlar\u0131n\u0131 kullanarak veya gerekirse Geri bildirim g\u00f6nder ba\u011flant\u0131s\u0131n\u0131 kullanarak geri bildirimde bulunabilirsiniz. Yorumlar\u0131n\u0131z\u0131<\/a><br \/>\nLinkedIn <a href=\"https:\/\/support.google.com\/webmasters\/threads?thread_filter=(category:search_console)\" class=\"external-link\">\u00fczerinden payla\u015fabilir veya<\/a>.\n<\/p>\n<\/p>\n<p class=\"byline-author\">\n  Google Arama Merkezi Toplulu\u011fu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 Kas\u0131m 2025 Per\u015fembe 11 Mart 2026 g\u00fcncellemesi: Markal\u0131 sorgular filtresi art\u0131k t\u00fcm uygun siteler i\u00e7in kullan\u0131labilir. Daha fazla bilgiyi \u015furada bulabilirsiniz: kullan\u0131labilirlik b\u00f6l\u00fcm\u00fc. Ge\u00e7ti\u011fimiz ay ger\u00e7ekle\u015fen Sorgu gruplar\u0131 lansman\u0131n\u0131n ard\u0131ndan, web sitenizin performans\u0131n\u0131 sorgu t\u00fcr\u00fcne g\u00f6re analiz etmeniz i\u00e7in ek bir ara\u00e7 sunmaktan mutluluk duyuyoruz: Search Console Performans Raporu: markal\u0131 sorgular filtresi. Bu yeni [&hellip;]<\/p>\n","protected":false},"menu_order":79588,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25366","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27486"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25366"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25366"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}