{"id":25468,"date":"2026-09-05T02:43:41","date_gmt":"2026-09-04T23:43:41","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/eventbrite-boosted-traffic-100-with-the-events-search-experience-on-google\/"},"modified":"2026-09-05T02:43:41","modified_gmt":"2026-09-04T23:43:41","slug":"eventbrite-boosted-traffic-100-with-the-events-search-experience-on-google","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/eventbrite-boosted-traffic-100-with-the-events-search-experience-on-google\/","title":{"rendered":"Eventbrite, Google \u00fczerindeki etkinlik arama deneyimi ile trafi\u011fini 0 art\u0131rd\u0131"},"content":{"rendered":"

8 May\u0131s 2018 tarihinde yay\u0131nland\u0131<\/p>\n

Zorluk<\/h2>\n

\n Eventbrite, 180’den fazla \u00fclke ve b\u00f6lgede milyonlarca etkinli\u011fe g\u00fc\u00e7 veren d\u00fcnyan\u0131n en b\u00fcy\u00fck etkinlik teknolojisi platformudur. SEO ekibi,
\n Event<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f verilerini<\/a>
\n 2015 y\u0131l\u0131nda, i\u00e7erik olu\u015fturucular\u0131n etkinliklerinin \u00e7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve ke\u015ffedilebilirli\u011fini art\u0131rmak i\u00e7in web sitelerinde kullanmaya ba\u015flad\u0131. Bu sayede, May\u0131s 2017’de kullan\u0131ma sunulan Google’\u0131n mobil etkinlik arama deneyimine kat\u0131lmak i\u00e7in m\u00fckemmel bir \u015fekilde haz\u0131rland\u0131lar. Eventbrite \u00fcr\u00fcn y\u00f6neticisi Allen Jilo, “SEO \u00e7al\u0131\u015fmalar\u0131m\u0131zla harika bir ivme yakalam\u0131\u015ft\u0131k,” diyor. “Google, etkinlikler i\u00e7in schema.org i\u015faretlemesinden yararlanmaya ba\u015flad\u0131\u011f\u0131nda, etkinliklerin arama sonu\u00e7lar\u0131nda farkl\u0131 bir \u015fekilde g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc fark ettik. Bunu \u00f6l\u00e7eklendirmek i\u00e7in Google ile daha yak\u0131ndan \u00e7al\u0131\u015fmak istedik.”\n<\/p>\n

\u00c7\u00f6z\u00fcm<\/h2>\n

\"Event<\/p>\n

\n Event yap\u0131land\u0131r\u0131lm\u0131\u015f verisinden yararlanan yeni arama deneyimi,<\/code> kullan\u0131c\u0131lar\u0131n Google Arama ve Google Haritalar gibi di\u011fer \u00fcr\u00fcnler arac\u0131l\u0131\u011f\u0131yla etkinlikleri bulmalar\u0131na yard\u0131mc\u0131 oluyor. Ayr\u0131ca, zenginle\u015ftirilmi\u015f arama sonu\u00e7lar\u0131<\/a> genellikle, kullan\u0131c\u0131lar\u0131n Arama’dayken belirli i\u015flemleri (etkinlik ayr\u0131nt\u0131lar\u0131n\u0131 g\u00f6r\u00fcnt\u00fclemek gibi) ger\u00e7ekle\u015ftirmelerine olanak tan\u0131yan geli\u015fmi\u015f etkile\u015fimli \u00f6zellikler i\u00e7erir. \u00d6rne\u011fin, bir kullan\u0131c\u0131 “Denver’daki konserler” aramas\u0131 yaparsa, zenginle\u015ftirilmi\u015f etkinlik aramas\u0131n\u0131n aktif oldu\u011fu pazarlarda s\u00fcr\u00fckleyici bir etkinlik ke\u015fif deneyimi g\u00f6r\u00fcn\u00fcr.\n<\/p>\n

\n Eventbrite’\u0131n SEO ekibi, Google’\u0131n etkinlik dok\u00fcmantasyonunu<\/a> takip ederek Event<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f verilerini web sitelerinde daha geni\u015f \u00e7apta uygulad\u0131. Temel bir \u015fablonla \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirten Jilo, “as\u0131l uygulama s\u00fcresi hi\u00e7 de uzun s\u00fcrmedi” diyor. Ekip, sonras\u0131nda yap\u0131land\u0131r\u0131lm\u0131\u015f verilerinde yaln\u0131zca k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler yapt\u0131 ve etkinlik deneyiminin son derece \u00f6l\u00e7eklenebilir oldu\u011funu g\u00f6rd\u00fc. Art\u0131k Eventbrite<\/a> \u00fczerinde yay\u0131nlanan her etkinli\u011fin yap\u0131land\u0131r\u0131lm\u0131\u015f veri i\u015faretlemesi var ve ABD’deki t\u00fcketicilere zenginle\u015ftirilmi\u015f arama sonu\u00e7lar\u0131 g\u00f6sterilerek yap\u0131lacak \u015feyleri daha kolay g\u00f6z atmalar\u0131 ve ke\u015ffetmeleri sa\u011flan\u0131yor. Eventbrite ayr\u0131ca Search Console<\/a>
\n ve Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131’n\u0131<\/a> kullanarak i\u015faretleme verilerindeki t\u00fcm hatalar\u0131 giderdi.\n<\/p>\n

\n Google taraf\u0131ndan \u00f6nerilen yap\u0131land\u0131r\u0131lm\u0131\u015f veri \u00f6zelliklerini<\/a>ekledikten sonra ekip, \u00e7e\u015fitli etkinlik sayfalar\u0131nda testler ger\u00e7ekle\u015ftirdi. Jilo, “Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler sayesinde Google, bilgilerin di\u011fer arama sonu\u00e7lar\u0131ndan \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flamak i\u00e7in etkinlik tarihini, mekan\u0131n\u0131 ve di\u011fer \u00f6nemli ayr\u0131nt\u0131lar\u0131 y\u00fczeye \u00e7\u0131karabildi,” diyor. “Ba\u015flang\u0131\u00e7ta ne gibi faydalar g\u00f6rece\u011fimizden tam olarak emin de\u011fildik.”\n<\/p>\n

Sonu\u00e7<\/h2>\n

\n Birden fazla devam eden SEO projesi, trafi\u011fin, d\u00f6n\u00fc\u015f\u00fcmlerin veya sat\u0131\u015flar\u0131n art\u0131\u015f\u0131na tam olarak neyin neden oldu\u011funu belirlemeyi zorla\u015ft\u0131rabilir. Ancak Eventbrite, Google Etkinlik arama deneyiminin etkili oldu\u011funa inan\u0131yor. Jilo sonu\u00e7lar\u0131 dikkatle a\u00e7\u0131kl\u0131yor: “Yeni arama deneyiminin uygulanmas\u0131n\u0131 takip eden ayda, Google Analytics’e g\u00f6re Google Arama’dan etkinlik listeleme sayfalar\u0131m\u0131za gelen trafikte, y\u0131ll\u0131k bazda tipik b\u00fcy\u00fcmede yakla\u015f\u0131k y\u00fczde 100’l\u00fck bir art\u0131\u015f g\u00f6rd\u00fck.” Zenginle\u015ftirilmi\u015f arama deneyimi, “trafik \u00e7ekmek ve ek bilet sat\u0131\u015flar\u0131 elde etmek i\u00e7in kesinlikle yard\u0131mc\u0131 oldu.”\n<\/p>\n

\n
\n

100%<\/sub><\/p>\n

Google Analytics’e g\u00f6re, Google Arama’dan etkinlik listeleme sayfalar\u0131na gelen trafikteki y\u0131ll\u0131k bazda tipik b\u00fcy\u00fcmede art\u0131\u015f<\/p>\n<\/p><\/div>\n<\/div>\n

\n “\u0130ki veya \u00fc\u00e7 hafta i\u00e7inde Google’daki etkinlik arama sonu\u00e7lar\u0131m\u0131zda g\u00f6rsel bir fark g\u00f6rmeye ba\u015flad\u0131k,” diyor Jilo. “Google Arama deneyimi, etkinlik sayfalar\u0131na kesinlikle daha fazla g\u00f6z \u00e7ekmeye yard\u0131mc\u0131 oluyor. Ve bu insanlar d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131nda, bu durum etkinlik olu\u015fturucular\u0131m\u0131z i\u00e7in artan bilet sat\u0131\u015flar\u0131na d\u00f6n\u00fc\u015f\u00fcyor.”\n<\/p>\n

\n Birincil ke\u015fif sayfalar\u0131nda Event<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f verilerini uygulayan Eventbrite, bu i\u015flevselli\u011fi t\u00fcm yeni ke\u015fif sayfas\u0131 t\u00fcrlerinde tutmay\u0131 bekliyor. Jilo, “Bu sayfalara da Event<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f verileri eklemeyi kesinlikle d\u00fc\u015f\u00fcnece\u011fiz,” diyor. “Google’\u0131n etkinlikler i\u00e7in arama deneyimi kesinlikle olumlu bir ad\u0131m oldu.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Eventbrite’\u0131n sayfalar\u0131na nas\u0131l Event yap\u0131land\u0131r\u0131lm\u0131\u015f verisi ekledi\u011fini ve organik trafi\u011fini nas\u0131l art\u0131rd\u0131\u011f\u0131n\u0131 \u00f6\u011frenin.<\/p>\n","protected":false},"menu_order":6002,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[664],"ar_kb_etiket":[],"class_list":["post-25468","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-case-studies"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27507"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25468"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25468"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}