{"id":25477,"date":"2026-09-05T02:43:56","date_gmt":"2026-09-04T23:43:56","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/ziprecruiter-grew-conversion-rate-4-5x-with-the-new-job-search-experience-on-google\/"},"modified":"2026-09-05T02:43:56","modified_gmt":"2026-09-04T23:43:56","slug":"ziprecruiter-grew-conversion-rate-4-5x-with-the-new-job-search-experience-on-google","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/ziprecruiter-grew-conversion-rate-4-5x-with-the-new-job-search-experience-on-google\/","title":{"rendered":"ZipRecruiter, Google'daki yeni i\u015f arama deneyimiyle d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 4,5 kat art\u0131rd\u0131"},"content":{"rendered":"

8 May\u0131s 2018 tarihinde yay\u0131nland\u0131<\/p>\n

Zorluk<\/h2>\n

\n ZipRecruiter, 2010 y\u0131l\u0131nda her \u00f6l\u00e7ekten i\u015fletmenin \u00e7evrimi\u00e7i i\u015f ilanlar\u0131n\u0131 birden fazla platformda uygun maliyetle da\u011f\u0131tmas\u0131na yard\u0131mc\u0131 olan bir ara\u00e7 olarak yola \u00e7\u0131kt\u0131. Do\u011frudan siteye g\u00f6nderilen milyonlarca i\u015f ilan\u0131n\u0131 geni\u015f \u00e7apta da\u011f\u0131tmak isteyen ZipRecruiter, Google Arama ile i\u015f birli\u011fi yaparak structured data<\/a>, yani arama motorlar\u0131na bilgi sa\u011flamak i\u00e7in kullan\u0131lan standart bir format ekledi.\n<\/p>\n

\n \u015eirket, 2012 y\u0131l\u0131nda en iyi uygulama olarak web sitelerine structured data eklemeye ba\u015flad\u0131. S\u00fcrekli olarak izleme yap\u0131yor ve yeni alanlar ekliyorlar. ZipRecruiter K\u0131demli \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc Misha Silin, “\u0130\u015f ilanlar\u0131 i\u00e7in structured data kullanmak bizim i\u00e7in \u00e7ok mant\u0131kl\u0131, \u00e7\u00fcnk\u00fc i\u015f arayanlar\u0131n an\u0131nda ne arad\u0131\u011f\u0131n\u0131 bildi\u011fimiz \u015feyleri daha kolay ortaya \u00e7\u0131karmam\u0131za yard\u0131mc\u0131 oldu,” diyor. “En son mikro bi\u00e7imlendirme standartlar\u0131n\u0131 aktif olarak takip ediyor ve structured data i\u00e7eri\u011fimizi yeni veri \u00f6\u011feleri yay\u0131nland\u0131k\u00e7a g\u00fcncelliyoruz. Amac\u0131m\u0131z, i\u015f arayanlar\u0131n arama motorlar\u0131ndaki s\u00fcrt\u00fcnmeyi azaltmak ve ZipRecruiter’da yay\u0131nlanan i\u015fleri bulmalar\u0131n\u0131 kolayla\u015ft\u0131rmak.”\n<\/p>\n

\u00c7\u00f6z\u00fcm<\/h2>\n

\n \u0130\u015f ilanlar\u0131n\u0131n web’e, gazetelere ve arkada\u015f ve meslekta\u015f a\u011flar\u0131na da\u011f\u0131lmas\u0131yla, i\u015f arayanlar kendi benzersiz ihtiya\u00e7lar\u0131na ve becerilerine uygun ilanlar\u0131 bulmakta zorlanabilirler. Google, Haziran 2017’de i\u015f ilan\u0131 structured data’s\u0131ndan yararlanarak i\u015fler i\u00e7in bir arama deneyimi ba\u015flatt\u0131. Bu, ZipRecruiter’\u0131n yakla\u015f\u0131m\u0131yla m\u00fckemmel bir \u015fekilde \u00e7al\u0131\u015ft\u0131. Silin, “Google, adaylar\u0131n m\u00fckemmel i\u015fe ba\u015fvurmas\u0131n\u0131 kolayla\u015ft\u0131rma konusundaki \u00e7evrimi\u00e7i stratejimizde \u00f6nemli bir ortak,” diyor. “Google bu i\u015f birli\u011fine tam olarak uyum sa\u011flad\u0131. Bu orijinal i\u00e7eri\u011fi arama motorlar\u0131na ke\u015ffedilebilir bir \u015fekilde sunabilmekten ger\u00e7ekten heyecan duyduk.”\n<\/p>\n

\n Format konusunda zaten deneyimli olan ZipRecruiter, structured data’y\u0131
\n Google y\u00f6nergeleri<\/a>ile uyumlu hale getirmek i\u00e7in kolayca uygulad\u0131. Silin, “B\u00fcy\u00fck bir revizyona gerek yoktu; zaten DNA’m\u0131z\u0131n bir par\u00e7as\u0131yd\u0131,” diyor. “Yine de Google’\u0131n kullan\u0131ma sunulmas\u0131, \u015firketimizin verileri nas\u0131l ele ald\u0131\u011f\u0131m\u0131z\u0131 g\u00f6zden ge\u00e7irmemiz i\u00e7in iyi bir f\u0131rsatt\u0131,” diye ekliyor. “Y\u0131llar i\u00e7inde makine \u00f6\u011frenimi yoluyla elde etti\u011fimiz verileri yap\u0131land\u0131r\u0131lm\u0131\u015f bir \u015fekilde arama motorlar\u0131na sunarak daha da fazla de\u011fer elde edebildik.” Google, i\u015f arayanlar i\u00e7in yararl\u0131 olan yeni bir alan \u00f6nerirse, ZipRecruiter bunu test ediyor ve i\u015f sayfalar\u0131 i\u00e7in uyguluyor.<\/p>\n

Sonu\u00e7<\/h2>\n

\n\u015eirket, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 (Google Arama’dan sitelerine geldikten sonra ZipRecruiter hizmetine kaydolan ki\u015filerin y\u00fczdesi) dijital etkinli\u011fin temel bir \u00f6l\u00e7\u00fcs\u00fc olarak kullan\u0131yor. JobPosting<\/code> structured data’s\u0131n\u0131n lansman\u0131ndan sonra, ZipRecruiter i\u015f sayfalar\u0131na gelen Google organik trafi\u011fi, di\u011fer arama motorlar\u0131ndan gelen organik trafi\u011fe g\u00f6re \u00fc\u00e7 kat daha y\u00fcksek bir oranda d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131. \u0130\u015f sayfalar\u0131ndaki Google organik d\u00f6n\u00fc\u015f\u00fcm oran\u0131 da \u00f6nceki d\u00f6neme g\u00f6re 4,5 kat daha y\u00fcksekti ve i\u015f sayfalar\u0131na gelen Google ziyaret\u00e7ilerinin hemen \u00e7\u0131kma oran\u0131 %10’dan fazla d\u00fc\u015ft\u00fc.\n<\/p>\n

\n
\n

3x<\/sub><\/p>\n

Di\u011fer arama motorlar\u0131na k\u0131yasla Google’dan daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/p>\n<\/p><\/div>\n

\n

4.5x<\/sub><\/p>\n

\u00d6nceki d\u00f6neme g\u00f6re daha y\u00fcksek Google organik d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/p>\n<\/p><\/div>\n

\n

10%<\/sub><\/p>\n

\u0130\u015f sayfalar\u0131na gelen Google ziyaret\u00e7ileri i\u00e7in daha d\u00fc\u015f\u00fck hemen \u00e7\u0131kma oran\u0131<\/p>\n<\/p><\/div>\n<\/div>\n

\n Son olarak, ZipRecruiter ayl\u0131k organik markas\u0131z trafikte %35’lik bir art\u0131\u015f g\u00f6rd\u00fc. Silin, “Google for Jobs’un lansman\u0131ndan sonraki g\u00fcn sonu\u00e7lar\u0131 incelerken d\u00f6n\u00fc\u015f\u00fcm oran\u0131ndaki bu art\u0131\u015f\u0131 g\u00f6rd\u00fck,” diyor.\n<\/p>\n

\n
\n

35%<\/sub><\/p>\n

Daha fazla ayl\u0131k organik markas\u0131z trafik<\/p>\n<\/p><\/div>\n<\/div>\n

\n \u00c7evrimi\u00e7i i\u015f arayanlar, yeni i\u015f ilanlar\u0131n\u0131 yay\u0131nland\u0131klar\u0131 anda g\u00f6rmek istiyor ancak g\u00fcncelli\u011fini yitirmi\u015f ancak hen\u00fcz kald\u0131r\u0131lmam\u0131\u015f ilanlarla zaman kaybetmek istemiyorlar. ZipRecruiter, Google Arama sonu\u00e7lar\u0131ndaki i\u015f ilanlar\u0131n\u0131n do\u011frulu\u011fundan ve g\u00fcncelli\u011finden memnun kald\u0131. Silin, “Google’\u0131n arama deneyimindeki i\u00e7eri\u011fin ne kadar g\u00fcncel oldu\u011fu bizi ger\u00e7ekten etkiledi,” diye belirtiyor. “\u0130\u015f ilanlar\u0131n\u0131 neredeyse ger\u00e7ek zamanl\u0131 olarak g\u00fcncelliyorlar.”\n<\/p>\n

\n \u015eirket, s\u00fcrekli b\u00fcy\u00fcme ve etkili hizmet i\u00e7in iyi bir konumda. Silin, “Structured data’n\u0131n harika yan\u0131, i\u015f arayanlara bir i\u015f hakk\u0131nda \u00e7ok say\u0131da \u00f6nemli bilgiyi h\u0131zl\u0131 bir \u015fekilde sunmas\u0131, b\u00f6ylece kendileri i\u00e7in uygun olup olmad\u0131\u011f\u0131na karar verebilmeleridir,” diyor. “Structured data i\u00e7eren yeni Google Arama deneyimi bizim i\u00e7in, \u00f6zellikle de i\u015f arayanlar\u0131n ZipRecruiter’da i\u015f bulmalar\u0131na yard\u0131mc\u0131 olacak bir ara\u00e7 olarak \u00e7ok de\u011ferli.”<\/p>\n","protected":false},"excerpt":{"rendered":"

ZipRecruiter’\u0131n i\u015f ilanlar\u0131 sayfalar\u0131na nas\u0131l structured data ekledi\u011fini ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l art\u0131rd\u0131\u011f\u0131n\u0131 \u00f6\u011frenin.<\/p>\n","protected":false},"menu_order":6011,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[664],"ar_kb_etiket":[],"class_list":["post-25477","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-case-studies"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27516"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25477"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25477"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}