{"id":25517,"date":"2026-09-05T02:44:41","date_gmt":"2026-09-04T23:44:41","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/"},"modified":"2026-09-05T02:44:41","modified_gmt":"2026-09-04T23:44:41","slug":"local-business-localbusiness-structured-data","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/","title":{"rendered":"Yerel i\u015fletme (LocalBusiness) yap\u0131land\u0131r\u0131lm\u0131\u015f verisi"},"content":{"rendered":"<p>Kullan\u0131c\u0131lar Google Arama veya Haritalar&#8217;da i\u015fletme arad\u0131klar\u0131nda, arama sonu\u00e7lar\u0131 sorguyla e\u015fle\u015fen bir i\u015fletme hakk\u0131nda ayr\u0131nt\u0131lar\u0131n yer ald\u0131\u011f\u0131 belirgin bir Google bilgi paneli g\u00f6r\u00fcnt\u00fcleyebilir. Kullan\u0131c\u0131lar bir i\u015fletme t\u00fcr\u00fc arad\u0131klar\u0131nda (\u00f6rne\u011fin, &#8220;en iyi NYC restoranlar\u0131&#8221;), sorguyla ilgili i\u015fletmelerin yer ald\u0131\u011f\u0131 bir atl\u0131kar\u0131nca g\u00f6rebilirler. Yerel \u0130\u015fletme yap\u0131land\u0131r\u0131lm\u0131\u015f verisi ile Google&#8217;a \u00e7al\u0131\u015fma saatleri, bir i\u015fletme i\u00e7indeki farkl\u0131 departmanlar, yorumlar (siteniz di\u011fer i\u015fletmeler hakk\u0131ndaki yorumlar\u0131 topluyorsa) ve daha fazlas\u0131 hakk\u0131nda bilgi verebilirsiniz. Kullan\u0131c\u0131lar\u0131n do\u011frudan Arama sonu\u00e7lar\u0131nda rezervasyon yapmalar\u0131na veya sipari\u015f vermelerine yard\u0131mc\u0131 olmak istiyorsan\u0131z, <a href=\"https:\/\/developers.google.com\/maps-booking\/guides\/starter-integration\/overview\" class=\"external-link\">Maps Booking API<\/a> kullanarak rezervasyonlar\u0131, \u00f6demeleri ve di\u011fer i\u015flemleri etkinle\u015ftirebilirsiniz.<\/p>\n<h2 id=\"add-structured-data\" tabindex=\"-1\">\n    Yap\u0131land\u0131r\u0131lm\u0131\u015f veri nas\u0131l eklenir<br \/>\n  <\/h2>\n<p>\n    Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, bir sayfa hakk\u0131nda bilgi sa\u011flamak ve sayfa i\u00e7eri\u011fini s\u0131n\u0131fland\u0131rmak i\u00e7in kullan\u0131lan standart bir formatt\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler konusunda yeniyseniz, \u015funlar hakk\u0131nda daha fazla bilgi edinebilirsiniz:<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131<\/a>.\n    <\/p>\n<p>\n    \u0130\u015fte yap\u0131land\u0131r\u0131lm\u0131\u015f verileri olu\u015fturma, test etme ve yay\u0131nlamaya dair genel bir bak\u0131\u015f.<\/p>\n<ol>\n<li>\u015eunlar\u0131 ekleyin: <a href=\"#structured-data-type-definitions\">gerekli \u00f6zellikler<\/a>. Kulland\u0131\u011f\u0131n\u0131z formata g\u00f6re, \u015funlar\u0131 nereye yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/#format-placement\">sayfaya yap\u0131land\u0131r\u0131lm\u0131\u015f veri ekleme<\/a>.<br \/>\n<aside class=\"note\">\n      <b>Bir CMS mi kullan\u0131yorsunuz?<\/b> CMS&#8217;nize entegre edilmi\u015f bir eklenti kullanmak daha kolay olabilir.<br \/>\n      <br \/>\n      <b>JavaScript mi kullan\u0131yorsunuz?<\/b> \u015eunlar\u0131 nas\u0131l yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin:<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/generate-structured-data-with-javascript\/\">JavaScript ile yap\u0131land\u0131r\u0131lm\u0131\u015f veri olu\u015fturma<\/a>.<\/aside>\n<\/li>\n<li>\u015eunlar\u0131 takip edin: <a href=\"#guidelines\">y\u00f6nergeler<\/a>.<\/li>\n<li>Kodunuzu \u015fununla do\u011frulay\u0131n:<br \/>\n      <a href=\"https:\/\/search.google.com\/test\/rich-results\" class=\"external-link\">Zengin Sonu\u00e7lar Testi<\/a><br \/>\n      ve kritik hatalar\u0131 d\u00fczeltin. Ara\u00e7ta i\u015faretlenebilecek kritik olmayan sorunlar\u0131 da d\u00fczeltmeyi d\u00fc\u015f\u00fcn\u00fcn; \u00e7\u00fcnk\u00fc bunlar yap\u0131land\u0131r\u0131lm\u0131\u015f verilerinizin kalitesini art\u0131rmaya yard\u0131mc\u0131 olabilir (ancak, zengin sonu\u00e7lara uygun olmak i\u00e7in bu gerekli de\u011fildir). <\/li>\n<li>Yap\u0131land\u0131r\u0131lm\u0131\u015f verilerinizi i\u00e7eren birka\u00e7 sayfay\u0131 da\u011f\u0131t\u0131n ve \u015funlar\u0131 kullan\u0131n: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL Denetleme arac\u0131<\/a> Google&#8217;\u0131n sayfay\u0131 nas\u0131l g\u00f6rd\u00fc\u011f\u00fcn\u00fc test etmek i\u00e7in. Sayfan\u0131z\u0131n Google taraf\u0131ndan eri\u015filebilir oldu\u011fundan ve bir robots.txt dosyas\u0131, <code>noindex<\/code> etiketi veya giri\u015f gereksinimleri taraf\u0131ndan engellenmedi\u011finden emin olun. Sayfa d\u00fczg\u00fcn g\u00f6r\u00fcn\u00fcyorsa, \u015funlar\u0131 yapabilirsiniz:<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recrawl-request\/\" class=\"external-link\">Google&#8217;dan URL&#8217;lerinizi yeniden taramas\u0131n\u0131 isteyin<\/a>.<\/p>\n<aside class=\"note\"><b>Not<\/b>: Yeniden tarama ve yeniden dizine ekleme i\u00e7in zaman tan\u0131y\u0131n. Bir sayfa yay\u0131nland\u0131ktan sonra Google&#8217;\u0131n onu bulup taramas\u0131n\u0131n birka\u00e7 g\u00fcn s\u00fcrebilece\u011fini unutmay\u0131n.<\/aside>\n<\/li>\n<li>Google&#8217;\u0131 gelecekteki de\u011fi\u015fikliklerden haberdar etmek i\u00e7in \u015funlar\u0131 yapman\u0131z\u0131 \u00f6neririz:<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/build-submit-sitemap\/\" class=\"external-link\">site haritas\u0131 g\u00f6nderin<\/a>. Bunu \u015fununla otomatikle\u015ftirebilirsiniz:<br \/>\n      <a href=\"https:\/\/developers.google.com\/webmaster-tools\/v1\/sitemaps\" class=\"external-link\">Search Console Sitemap API<\/a>.<\/li>\n<\/ol>\n<h2 id=\"examples\" tabindex=\"-1\">\u00d6rnekler<\/h2>\n<h3 id=\"simple-business-listing\" tabindex=\"-1\">\n      Basit yerel i\u015fletme listesi<br \/>\n    <\/h3>\n<p>\u0130\u015fte JSON-LD kullanan bir yerel i\u015fletme listesi \u00f6rne\u011fi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-944847a767f9.png\" loading=\"lazy\" width=\"300\" alt=\"Local business listing on Google Search\"><\/p>\n<aside class=\"note\">\n      <b>Not<\/b>: Arama sonu\u00e7lar\u0131ndaki ger\u00e7ek g\u00f6r\u00fcn\u00fcm farkl\u0131 olabilir. \u00c7o\u011fu \u00f6zelli\u011fi \u015fununla \u00f6nizleyebilirsiniz:<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7445569\" class=\"external-link\">Zengin Sonu\u00e7lar Testi<\/a>.<br \/>\n    <\/aside>\n<p>    <textarea name=\"code_snippet\" style=\"display:none\">&amp;lt;html&amp;gt;<br \/>\n  &amp;lt;head&amp;gt;<br \/>\n    &amp;lt;title&amp;gt;Dave&#8217;s Steak House&amp;lt;\/title&amp;gt;<br \/>\n    &amp;lt;script type=&#8221;application\/ld+json&#8221;&amp;gt;<br \/>\n    {<br \/>\n      &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<br \/>\n      &#8220;@type&#8221;: &#8220;Restaurant&#8221;,<br \/>\n      &#8220;image&#8221;: [<br \/>\n        &#8220;https:\/\/example.com\/photos\/1&#215;1\/photo.jpg&#8221;,<br \/>\n        &#8220;https:\/\/example.com\/photos\/4&#215;3\/photo.jpg&#8221;,<br \/>\n        &#8220;https:\/\/example.com\/photos\/16&#215;9\/photo.jpg&#8221;<br \/>\n       ],<br \/>\n      &#8220;name&#8221;: &#8220;Dave&#8217;s Steak House&#8221;,<br \/>\n      &#8220;address&#8221;: {<br \/>\n        &#8220;@type&#8221;: &#8220;PostalAddress&#8221;,<br \/>\n        &#8220;streetAddress&#8221;: &#8220;148 W 51st St&#8221;,<br \/>\n        &#8220;addressLocality&#8221;: &#8220;New York&#8221;,<br \/>\n        &#8220;addressRegion&#8221;: &#8220;NY&#8221;,<br \/>\n        &#8220;postalCode&#8221;: &#8220;10019&#8221;,<br \/>\n        &#8220;addressCountry&#8221;: &#8220;US&#8221;<br \/>\n      },<br \/>\n      &#8220;review&#8221;: {<br \/>\n        &#8220;@type&#8221;: &#8220;Review&#8221;,<br \/>\n        &#8220;reviewRating&#8221;: {<br \/>\n          &#8220;@type&#8221;: &#8220;Rating&#8221;,<br \/>\n          &#8220;ratingValue&#8221;: 4,<br \/>\n          &#8220;bestRating&#8221;: 5<br \/>\n        },<br \/>\n        &#8220;author&#8221;: {<br \/>\n          &#8220;@type&#8221;: &#8220;Person&#8221;,<br \/>\n          &#8220;name&#8221;: &#8220;Lillian Ruiz&#8221;<br \/>\n        }<br \/>\n      },<br \/>\n      &#8220;geo&#8221;: {<br \/>\n        &#8220;@type&#8221;: &#8220;GeoCoordinates&#8221;,<br \/>\n        &#8220;latitude&#8221;: 40.761293,<br \/>\n        &#8220;longitude&#8221;: -73.982294<br \/>\n      },<br \/>\n      &#8220;url&#8221;: &#8220;https:\/\/www.example.com\/restaurant-locations\/manhattan&#8221;,<br \/>\n      &#8220;telephone&#8221;: &#8220;+12122459600&#8221;,<br \/>\n      &#8220;servesCuisine&#8221;: &#8220;American&#8221;,<br \/>\n      &#8220;priceRange&#8221;: &#8220;$$$&#8221;,<br \/>\n      &#8220;openingHoursSpecification&#8221;: [<br \/>\n        {<br \/>\n          &#8220;@type&#8221;: &#8220;OpeningHoursSpecification&#8221;,<br \/>\n          &#8220;dayOfWeek&#8221;: [<br \/>\n            &#8220;Monday&#8221;,<br \/>\n            &#8220;Tuesday&#8221;<br \/>\n          ],<br \/>\n          &#8220;opens&#8221;: &#8220;11:30&#8221;,<br \/>\n          &#8220;closes&#8221;: &#8220;22:00&#8221;<br \/>\n        },<br \/>\n        {<br \/>\n          &#8220;@type&#8221;: &#8220;OpeningHoursSpecification&#8221;,<br \/>\n          &#8220;dayOfWeek&#8221;: [<br \/>\n            &#8220;Wednesday&#8221;,<br \/>\n            &#8220;Thursday&#8221;,<br \/>\n            &#8220;Friday&#8221;<br \/>\n          ],<br \/>\n          &#8220;opens&#8221;: &#8220;11:30&#8221;,<br \/>\n          &#8220;closes&#8221;: &#8220;23:00&#8221;<br \/>\n        },<br \/>\n        {<br \/>\n          &#8220;@type&#8221;: &#8220;OpeningHoursSpecification&#8221;,<br \/>\n          &#8220;dayOfWeek&#8221;: &#8220;Saturday&#8221;,<br \/>\n          &#8220;opens&#8221;: &#8220;16:00&#8221;,<br \/>\n          &#8220;closes&#8221;: &#8220;23:00&#8221;<br \/>\n        },<br \/>\n        {<br \/>\n          &#8220;@type&#8221;: &#8220;OpeningHoursSpecification&#8221;,<br \/>\n          &#8220;dayOfWeek&#8221;: &#8220;Sunday&#8221;,<br \/>\n          &#8220;opens&#8221;: &#8220;16:00&#8221;,<br \/>\n          &#8220;closes&#8221;: &#8220;22:00&#8221;<br \/>\n        }<br \/>\n      ],<br \/>\n      &#8220;menu&#8221;: &#8220;https:\/\/www.example.com\/menu&#8221;<br \/>\n    }<br \/>\n    &amp;lt;\/script&amp;gt;<br \/>\n  &amp;lt;\/head&amp;gt;<br \/>\n  &amp;lt;body&amp;gt;<br \/>\n  &amp;lt;\/body&amp;gt;<br \/>\n&amp;lt;\/html&amp;gt;<\/textarea><br \/>\n    <\/p>\n<div><\/div>\n<h3 id=\"carousel-example\" tabindex=\"-1\">\n      Restoran atl\u0131kar\u0131ncas\u0131 (s\u0131n\u0131rl\u0131 eri\u015fim)<br \/>\n    <\/h3>\n<p>\n      \u0130\u015fte \u015funun gereksinimlerini kar\u015f\u0131layan bir restoran \u00f6rne\u011fi: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/carousel-itemlist-structured-data\/#details-page\">ayr\u0131nt\u0131lar sayfas\u0131<\/a> (ayr\u0131ca bir <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/carousel-itemlist-structured-data\/#summary-page\">\u00f6zet sayfas\u0131<\/a> oldu\u011funu varsayarsak) Carousel bi\u00e7imlendirmesi ile. Restoran atl\u0131kar\u0131ncas\u0131, k\u00fc\u00e7\u00fck bir restoran sa\u011flay\u0131c\u0131s\u0131 grubuyla s\u0131n\u0131rl\u0131d\u0131r. Kat\u0131lmak isterseniz, <a href=\"https:\/\/docs.google.com\/a\/google.com\/forms\/d\/e\/1FAIpQLSdZCJXAe2TtpiBe8Lx2dWR6LatLcCbFq7SZsyWqH6xJ7ulbaQ\/viewform\" class=\"external-link\">ilginizi kaydedin<\/a> formumuzda.\n    <\/p>\n<p>    <textarea name=\"code_snippet\" style=\"display:none\">&amp;lt;html&amp;gt;<br \/>\n  &amp;lt;head&amp;gt;<br \/>\n    &amp;lt;title&amp;gt;Trattoria Luigi&amp;lt;\/title&amp;gt;<br \/>\n    &amp;lt;script type=&#8221;application\/ld+json&#8221;&amp;gt;<br \/>\n    {<br \/>\n      &#8220;@context&#8221;: &#8220;https:\/\/schema.org\/&#8221;,<br \/>\n      &#8220;@type&#8221;: &#8220;Restaurant&#8221;,<br \/>\n      &#8220;name&#8221;: &#8220;Trattoria Luigi&#8221;,<br \/>\n      &#8220;image&#8221;: [<br \/>\n        &#8220;https:\/\/example.com\/photos\/1&#215;1\/photo.jpg&#8221;,<br \/>\n        &#8220;https:\/\/example.com\/photos\/4&#215;3\/photo.jpg&#8221;,<br \/>\n        &#8220;https:\/\/example.com\/photos\/16&#215;9\/photo.jpg&#8221;<br \/>\n       ],<br \/>\n       &#8220;priceRange&#8221;: &#8220;$$$&#8221;,<br \/>\n       &#8220;servesCuisine&#8221;: &#8220;Italian&#8221;,<br \/>\n       &#8220;telephone&#8221;: &#8220;+12125557234&#8221;,<br \/>\n       &#8220;address&#8221;: {<br \/>\n         &#8220;@type&#8221;: &#8220;PostalAddress&#8221;,<br \/>\n         &#8220;streetAddress&#8221;: &#8220;148 W 51st St&#8221;,<br \/>\n         &#8220;addressLocality&#8221;: &#8220;New York&#8221;,<br \/>\n         &#8220;addressRegion&#8221;: &#8220;NY&#8221;,<br \/>\n         &#8220;postalCode&#8221;: &#8220;10019&#8221;,<br \/>\n         &#8220;addressCountry&#8221;: &#8220;US&#8221;<br \/>\n       }<br \/>\n    }<br \/>\n    &amp;lt;\/script&amp;gt;<br \/>\n  &amp;lt;\/head&amp;gt;<br \/>\n  &amp;lt;body&amp;gt;<br \/>\n  &amp;lt;\/body&amp;gt;<br \/>\n&amp;lt;\/html&amp;gt;<\/textarea><\/p>\n<div><\/div>\n<h3 id=\"business-hours\" tabindex=\"-1\">\u00c7al\u0131\u015fma saatleri<\/h3>\n<p>A\u015fa\u011f\u0131daki \u00f6rnekler, farkl\u0131 t\u00fcrdeki \u00e7al\u0131\u015fma saatlerinin nas\u0131l bi\u00e7imlendirilece\u011fini g\u00f6stermektedir.<\/p>\n<aside class=\"note\">\n  \u015eunlar\u0131 belirtmek i\u00e7in resmi schema.org g\u00f6sterimini kabul ediyoruz:<br \/>\n  <a href=\"https:\/\/schema.org\/OpeningHoursSpecification\" class=\"external-link\">dayOfWeek<\/a><br \/>\n  (Pazartesi, Sal\u0131 i\u00e7in kanonik URL&#8217;ler) ve ayr\u0131ca schema.org toplulu\u011funda tart\u0131\u015f\u0131lan daha k\u0131sa bir form. Bu belgeleri, s\u00f6z konusu tart\u0131\u015fmalar\u0131n nihai sonucunu takip edecek \u015fekilde g\u00fcncellemeyi ve geriye d\u00f6n\u00fck uyumluluk i\u00e7in her iki varyasyonu da kabul etmeye devam etmeyi planl\u0131yoruz.<\/aside>\n<section class=\"kd-tabbed-horz\" id=\"horzTab\">\n<article class=\"selected\">\n<header>Standart saatler<\/header>\n<p>\u015eunlar\u0131 hari\u00e7 tutmak: <code>validFrom<\/code> ve <code>validThrough<\/code> \u00f6zellikleri, saatlerin t\u00fcm y\u0131l boyunca ge\u00e7erli oldu\u011funu belirtir. Bu \u00f6rnek, hafta i\u00e7i 09:00 &#8211; 21:00, hafta sonu ise 10:00 &#8211; 23:00 saatleri aras\u0131nda a\u00e7\u0131k olan bir i\u015fletmeyi tan\u0131mlar.<\/p>\n<div><\/div>\n<\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Yerel i\u015fletme yap\u0131land\u0131r\u0131lm\u0131\u015f verisi, sayfalar\u0131n benzersiz bir Google Arama sonucunda g\u00f6r\u00fcnmesine yard\u0131mc\u0131 olabilir. Yerel i\u015fletme \u015femas\u0131 hakk\u0131nda daha fazla bilgi edinin ve \u00f6rnekleri inceleyin.<\/p>\n","protected":false},"menu_order":94,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[679],"ar_kb_etiket":[],"class_list":["post-25517","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-feature-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27549"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25517"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25517"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}