{"id":25524,"date":"2026-09-05T02:44:48","date_gmt":"2026-09-04T23:44:48","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/"},"modified":"2026-09-05T02:44:48","modified_gmt":"2026-09-04T23:44:48","slug":"introduction-to-product-structured-data","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/","title":{"rendered":"\u00dcr\u00fcn yap\u0131land\u0131r\u0131lm\u0131\u015f verilerine giri\u015f"},"content":{"rendered":"<p>\n  \u00dcr\u00fcn sayfalar\u0131n\u0131za yap\u0131land\u0131r\u0131lm\u0131\u015f veriler ekledi\u011finizde, \u00fcr\u00fcn bilgileriniz Google Arama sonu\u00e7lar\u0131nda daha zengin \u015fekillerde g\u00f6r\u00fcnebilir (\u015funlar dahil:<br \/>\n  <a href=\"https:\/\/images.google.com\/\" class=\"external-link\">Google G\u00f6rseller<\/a> ve<br \/>\n  <a href=\"https:\/\/lens.google\/\" class=\"external-link\">Google Lens<\/a>). \u00d6rne\u011fin kullan\u0131c\u0131lar fiyat, stok durumu, inceleme puanlar\u0131, kargo bilgileri ve daha fazlas\u0131n\u0131 do\u011frudan arama sonu\u00e7lar\u0131nda g\u00f6rebilir.\n<\/p>\n<h2 id=\"decide\" tabindex=\"-1\">Hangi i\u015faretlemenin kullan\u0131laca\u011f\u0131na karar verme<\/h2>\n<p>\u0130ki ana \u00fcr\u00fcn yap\u0131land\u0131r\u0131lm\u0131\u015f veri s\u0131n\u0131f\u0131 vard\u0131r. Kullan\u0131m durumunuza en uygun t\u00fcr i\u00e7in gereksinimleri izleyin:\n<\/p>\n<ul>\n<li>\n     <b><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-snippet-product-review-offer-structured-data\/\">\u00dcr\u00fcn snippet&#8217;leri<\/a><\/b>:<br \/>\n     Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fc do\u011frudan sat\u0131n alamad\u0131\u011f\u0131 \u00fcr\u00fcn sayfalar\u0131 i\u00e7in. Bu i\u015faretleme, \u015funlar gibi inceleme bilgilerini belirtmek i\u00e7in daha fazla se\u00e7ene\u011fe sahiptir:<br \/>\n     <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-snippet-product-review-offer-structured-data\/#pros-cons-example\">art\u0131lar ve eksiler<\/a> bir editoryal \u00fcr\u00fcn inceleme sayfas\u0131nda.\n  <\/li>\n<li>\n     <b><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/\">Sat\u0131c\u0131 listeleri<\/a><\/b>:<br \/>\n     M\u00fc\u015fterilerin sizden \u00fcr\u00fcn sat\u0131n alabilece\u011fi sayfalar i\u00e7in. Bu i\u015faretleme, \u015funlar gibi ayr\u0131nt\u0131l\u0131 \u00fcr\u00fcn bilgilerini belirtmek i\u00e7in daha fazla se\u00e7ene\u011fe sahiptir: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/#size-specification-properties\">giyim bedenleri<\/a>,<br \/>\n     <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/#shipping\">kargo detaylar\u0131<\/a>, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/#returns\">iade politikas\u0131<\/a><br \/>\n     bilgileri.\n  <\/li>\n<\/ul>\n<p>\n  \u0130ki \u00fcr\u00fcn \u00f6zelli\u011fi aras\u0131nda bir miktar \u00f6rt\u00fc\u015fme oldu\u011funu unutmay\u0131n. Genel olarak, sat\u0131c\u0131 listeleri i\u00e7in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/#product-information\">gerekli \u00fcr\u00fcn bilgisi \u00f6zelliklerini<\/a><br \/>\n  eklemek, \u00fcr\u00fcn sayfalar\u0131n\u0131z\u0131n \u00fcr\u00fcn snippet&#8217;leri i\u00e7in de uygun olabilece\u011fi anlam\u0131na gelir. Her iki \u00f6zelli\u011fin de kendi geli\u015ftirmeleri vard\u0131r, bu nedenle siteniz ba\u011flam\u0131nda hangi i\u015faretlemenin mant\u0131kl\u0131 oldu\u011funa karar verirken her ikisini de inceledi\u011finizden emin olun (ne kadar \u00e7ok \u00f6zellik eklerseniz, sayfan\u0131z o kadar \u00e7ok geli\u015ftirme i\u00e7in uygun olabilir).\n<\/p>\n<aside class=\"note\">\n  <b>\u00dcr\u00fcnlerinizin varyantlar\u0131n\u0131 sunuyor musunuz?<\/b> Eklemek <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-variant-structured-data-productgroup-product\/\">\u00fcr\u00fcn varyant\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f verileri<\/a><br \/>\n  Google&#8217;\u0131n hangi \u00fcr\u00fcnlerin ayn\u0131 ana \u00fcr\u00fcn\u00fcn varyasyonlar\u0131 oldu\u011funu daha iyi anlamas\u0131na yard\u0131mc\u0131 olabilir. Hem \u00fcr\u00fcn snippet&#8217;leri hem de sat\u0131c\u0131 listeleri \u00fcr\u00fcn varyantlar\u0131n\u0131 destekler.<br \/>\n<\/aside>\n<p>Satt\u0131\u011f\u0131n\u0131z bireysel \u00fcr\u00fcnler i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f verilere ek olarak, e-ticaret i\u015fletmenizin politikalar\u0131n\u0131 tan\u0131mlayan ve <code>Organization<\/code> i\u015faretlemesi alt\u0131nda i\u00e7 i\u00e7e yerle\u015ftirilmi\u015f yap\u0131land\u0131r\u0131lm\u0131\u015f veriler eklemenizi de \u00f6neririz:<\/p>\n<ul>\n<li><b><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-return-policy-merchantreturnpolicy-structured-data\/\">Sat\u0131c\u0131 iade politikas\u0131<\/a><\/b>:<br \/>\n    \u0130\u015fletmeniz i\u00e7in iade politikas\u0131n\u0131 (veya politikalar\u0131n\u0131) belirtin.<\/li>\n<li><b><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/loyalty-program-memberprogram-structured-data\/\">Sadakat Program\u0131<\/a><\/b>:<br \/>\n    Sundu\u011funuz sadakat program\u0131n\u0131 belirtin.<\/li>\n<\/ul>\n<h2 id=\"shopping-experiences\" tabindex=\"-1\">Al\u0131\u015fveri\u015f deneyimleri Google Arama&#8217;da nas\u0131l g\u00f6r\u00fcnebilir?<\/h2>\n<p>\n  Al\u0131\u015fveri\u015f deneyimlerinin Google Arama sonu\u00e7lar\u0131nda nas\u0131l g\u00f6r\u00fcnebilece\u011fi a\u015fa\u011f\u0131dad\u0131r. Bu liste kapsaml\u0131 de\u011fildir; Google Arama, insanlar\u0131n arad\u0131klar\u0131n\u0131 bulmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in s\u00fcrekli olarak yeni ve daha iyi yollar ke\u015ffetmektedir ve deneyimler zamanla de\u011fi\u015febilir.\n<\/p>\n<table class=\"responsive\">\n<tbody>\n<tr>\n<td>\n<h5 id=\"product-snippet\" tabindex=\"-1\">\u00dcr\u00fcn snippet&#8217;i<\/h5>\n<p>A <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/visual-elements-gallery-of-google-search\/#text-result\">metin sonucu<\/a><br \/>\n            puanlar, inceleme bilgileri, fiyat ve stok durumu gibi ek \u00fcr\u00fcn bilgileri i\u00e7eren\n          <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-eb34e0b09139.png\" loading=\"lazy\" alt=\"product snippet presentation in search results\">\n        <\/td>\n<\/tr>\n<tr>\n<td>\n<h5 id=\"popular-products\" tabindex=\"-1\">Pop\u00fcler \u00fcr\u00fcnler<\/h5>\n<p>\n            Sat\u0131l\u0131k \u00fcr\u00fcnlerin g\u00f6rsel a\u00e7\u0131dan zengin sunumu\n          <\/p>\n<\/td>\n<td>\n          <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e82cf5b0e09f.png\" loading=\"lazy\" alt=\"popular products presentation in search results\">\n        <\/td>\n<\/tr>\n<tr>\n<td>\n<h5 id=\"shopping-knowledge-panel\" tabindex=\"-1\">Al\u0131\u015fveri\u015f bilgi paneli<\/h5>\n<p>\n            Sat\u0131c\u0131 listesi i\u00e7eren ayr\u0131nt\u0131l\u0131 \u00fcr\u00fcn bilgileri (\u00fcr\u00fcn tan\u0131mlay\u0131c\u0131lar\u0131 gibi detaylar kullan\u0131larak)\n          <\/p>\n<\/td>\n<td>\n          <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d37083167b78.png\" loading=\"lazy\" alt=\"shopping knowledge panel presentation in search results\">\n        <\/td>\n<\/tr>\n<tr>\n<td>\n<h5 id=\"google-images\" tabindex=\"-1\">Google G\u00f6rseller<\/h5>\n<p>\n            Sat\u0131\u015fa sunulan \u00fcr\u00fcnlerin a\u00e7\u0131klamal\u0131 g\u00f6rselleri\n          <\/p>\n<\/td>\n<td>\n          <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d83f6bcb5557.png\" loading=\"lazy\" alt=\"Google Images presentation in search results\">\n        <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"result-enhancements\" tabindex=\"-1\">Sonu\u00e7 geli\u015ftirmeleri<\/h3>\n<p>\n  Arama sonucu geli\u015ftirmeleri, her deneyimin takdirine ba\u011fl\u0131 olarak g\u00f6sterilir ve zamanla de\u011fi\u015febilir. Bu nedenle, hangi deneyimlerin kullan\u0131laca\u011f\u0131 konusunda endi\u015felenmeden, mevcut olan kadar zengin \u00fcr\u00fcn bilgisi sa\u011flaman\u0131z \u00f6nerilir. \u00dcr\u00fcn zengin sonu\u00e7lar\u0131n\u0131n nas\u0131l geli\u015ftirilebilece\u011fine dair baz\u0131 \u00f6rnekler \u015funlard\u0131r:\n<\/p>\n<ul>\n<li><b>Puanlar<\/b>: Arama sonucunuzun g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc \u015funlar\u0131 sa\u011flayarak geli\u015ftirin: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-snippet-product-review-offer-structured-data\/#product-reviews\">m\u00fc\u015fteri yorumlar\u0131 ve puanlar\u0131<\/a>.<\/li>\n<li><b>Art\u0131lar ve Eksiler<\/b>: Tan\u0131mla <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-snippet-product-review-offer-structured-data\/#pros-cons\">art\u0131lar ve eksiler<\/a><br \/>\n    \u00fcr\u00fcn inceleme a\u00e7\u0131klaman\u0131zda, b\u00f6ylece arama sonu\u00e7lar\u0131nda vurgulanabilirler.<\/li>\n<li><b>Kargo<\/b>: Payla\u015f <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/#shipping\">kargo \u00fccretleri<\/a>\u00f6zellikle \u00fccretsiz kargo, b\u00f6ylece al\u0131\u015fveri\u015f yapanlar toplam maliyeti anlar.<\/li>\n<li><b>Stok Durumu<\/b>: Sa\u011fla <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/#availability\">stok durumu<\/a><br \/>\n    verileri, m\u00fc\u015fterilerin bir \u00fcr\u00fcn\u00fcn ne zaman stoklar\u0131n\u0131zda oldu\u011funu bilmesine yard\u0131mc\u0131 olur.<\/li>\n<li id=\"price-drop\"><b>Fiyat d\u00fc\u015f\u00fc\u015f\u00fc<\/b>: Fiyat d\u00fc\u015f\u00fc\u015fleri, \u00fcr\u00fcn\u00fcn zaman i\u00e7indeki fiyat de\u011fi\u015fiklikleri g\u00f6zlemlenerek Google taraf\u0131ndan hesaplan\u0131r. Fiyat d\u00fc\u015f\u00fc\u015flerinin g\u00f6sterilece\u011fi garanti edilmez.<\/li>\n<li><b>\u0130adeler<\/b>: Payla\u015f <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/merchant-listing-product-offer-structured-data\/#returns\">iade bilgileri<\/a>iade politikan\u0131z, iadelerle ilgili \u00fccretler ve m\u00fc\u015fterilerin bir \u00fcr\u00fcn\u00fc iade etmek i\u00e7in ka\u00e7 g\u00fcn\u00fc oldu\u011fu gibi.<\/li>\n<\/ul>\n<h2 id=\"providing-product-data-to-google-search\" tabindex=\"-1\">Google Arama&#8217;ya \u00fcr\u00fcn verisi sa\u011flama<\/h2>\n<p>\n  Google Arama&#8217;ya zengin \u00fcr\u00fcn verileri sa\u011flamak i\u00e7in web sayfalar\u0131n\u0131za<br \/>\n  <code>Product<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ekleyebilir, Google Merchant Center ile veri ak\u0131\u015flar\u0131 y\u00fckleyebilir ve Merchant Center konsolunda \u00fccretsiz listelemeleri tercih edebilir veya her ikisini de yapabilirsiniz. Search Central belgeleri, web sayfalar\u0131ndaki yap\u0131land\u0131r\u0131lm\u0131\u015f verilere odaklan\u0131r.\n<\/p>\n<p>\n  Hem web sayfalar\u0131nda yap\u0131land\u0131r\u0131lm\u0131\u015f veriler hem de bir Merchant Center ak\u0131\u015f\u0131 sa\u011flamak, deneyimler i\u00e7in uygunlu\u011funuzu en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131r ve Google&#8217;\u0131n verilerinizi do\u011fru bir \u015fekilde anlamas\u0131na ve do\u011frulamas\u0131na yard\u0131mc\u0131 olur. Baz\u0131 deneyimler, her ikisi de mevcutsa yap\u0131land\u0131r\u0131lm\u0131\u015f verilerden ve Google Merchant Center ak\u0131\u015flar\u0131ndan gelen verileri birle\u015ftirir. \u00d6rne\u011fin, \u00fcr\u00fcn snippet&#8217;leri, sayfadaki yap\u0131land\u0131r\u0131lm\u0131\u015f verilerde mevcut de\u011filse sat\u0131c\u0131 ak\u0131\u015f\u0131n\u0131zdaki fiyatland\u0131rma verilerini kullanabilir. \u015eununla ilgili<br \/>\n  <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112\" class=\"external-link\">Google Merchant Center ak\u0131\u015f belgeleri<\/a><br \/>\n  ak\u0131\u015f \u00f6znitelikleri i\u00e7in ek \u00f6neriler ve gereksinimler i\u00e7erir.\n<\/p>\n<p>\n  Google Arama&#8217;ya ek olarak,<br \/>\n  <a href=\"https:\/\/support.google.com\/merchants\/answer\/9826670\" class=\"external-link\">Google Al\u0131\u015fveri\u015f sekmesi<\/a><br \/>\n  uygunlu\u011fu hakk\u0131nda daha fazla bilgiyi<br \/>\n  <a href=\"https:\/\/support.google.com\/merchants\/answer\/9199328\" class=\"external-link\">Google Merchant Center&#8217;daki veri ve uygunluk gereksinimleri<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web sayfalar\u0131n\u0131za \u00fcr\u00fcn yap\u0131land\u0131r\u0131lm\u0131\u015f verileri eklemenin, kullan\u0131c\u0131lar Google&#8217;da sat\u0131n alacak \u00fcr\u00fcnler ararken potansiyel al\u0131c\u0131lar\u0131 nas\u0131l \u00e7ekebilece\u011fine dair genel bir bak\u0131\u015f edinin.<\/p>\n","protected":false},"menu_order":98,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[680],"ar_kb_etiket":[],"class_list":["post-25524","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-shopping"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27556"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25524"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25524"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}