{"id":25615,"date":"2026-09-05T02:46:36","date_gmt":"2026-09-04T23:46:36","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-to-launch-a-new-ecommerce-website\/"},"modified":"2026-09-05T02:46:36","modified_gmt":"2026-09-04T23:46:36","slug":"how-to-launch-a-new-ecommerce-website","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-to-launch-a-new-ecommerce-website\/","title":{"rendered":"Yeni bir e-ticaret web sitesi nas\u0131l yay\u0131na al\u0131n\u0131r"},"content":{"rendered":"<p>\n      Google&#8217;\u0131n e-ticaret sitenizi yay\u0131na girdi\u011finde bulabildi\u011finden emin olmak i\u00e7in, yeni sitenizi Google&#8217;a kaydettirmek ad\u0131na \u015funlar\u0131 yapman\u0131z\u0131 \u00f6neririz:\n    <\/p>\n<ol>\n<li>\n        <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9008080\" id=\"steps\" class=\"external-link\">Site sahipli\u011finizi Google ile do\u011frulay\u0131n<\/a>.\n      <\/li>\n<li>\n<p><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recrawl-request\/\">Google&#8217;dan sitenizi dizine eklemesini isteyin<\/a>:<\/p>\n<ul>\n<li>\n            <b>Az say\u0131da URL i\u00e7in:<\/b><br \/>\n            \u015eunu kullan\u0131n: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL denetleme arac\u0131<\/a>.\n          <\/li>\n<li>\n            <b>\u00c7ok say\u0131da URL i\u00e7in:<\/b><br \/>\n            Bir <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/build-submit-sitemap\/\">site haritas\u0131<\/a>.\n          <\/li>\n<\/ul>\n<\/li>\n<li>\n        <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7440203\" class=\"external-link\">Google Arama&#8217;n\u0131n sitenizi nas\u0131l dizine ekledi\u011fini takip edin<\/a>. Google Merchant Center, i\u00e7eri\u011fi Google Arama dizini ile do\u011frulayabilir ve \u00e7apraz kontrol edebilir. Yanl\u0131\u015f do\u011frulama uyar\u0131lar\u0131ndan ka\u00e7\u0131nmak i\u00e7in sitenizin Google Arama&#8217;da dizine eklendi\u011finden ve \u00fcr\u00fcnlerin sat\u0131n al\u0131nabilir oldu\u011fundan emin olun. \u0130lerleme durumunu kontrol etmek i\u00e7in<br \/>\n        <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7440203\" class=\"external-link\">Sayfa Dizine Ekleme raporunu<\/a><br \/>\n        kullanabilirsiniz.\n      <\/li>\n<li>\n        Fiziksel bir ma\u011fazan\u0131z da varsa,<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/establish-your-business-details-with-google\/\">i\u015fletme bilgilerinizi Google&#8217;da olu\u015fturun<\/a>.\n      <\/li>\n<li>\n        <a href=\"https:\/\/support.google.com\/merchants\/answer\/188924?ref_topic=7294166\" class=\"external-link\">Google Merchant Center&#8217;a kaydolun<\/a><br \/>\n        \u00fcr\u00fcnlerinizin a\u00e7\u0131klamalar\u0131 ve f\u0131rsatlar gibi ek bilgiler sa\u011flamak i\u00e7in.\n      <\/li>\n<\/ol>\n<aside class=\"note\"><b>Not<\/b>: Sitenizin Google Al\u0131\u015fveri\u015f sekmesi gibi deneyimlerde g\u00f6r\u00fcnmesini sa\u011flamak i\u00e7in<br \/>\n      <a href=\"https:\/\/support.google.com\/merchants\/answer\/188924?ref_topic=7294166\" class=\"external-link\">Google Merchant Center&#8217;a kaydolman\u0131z<\/a>gerekir. Kay\u0131t olmak, \u00fcr\u00fcnlerinizin Google G\u00f6rseller&#8217;deki resimlere \u00fcr\u00fcn rozeti eklemek gibi di\u011fer zengin \u00f6zellikler i\u00e7in uygun hale gelmesini de sa\u011flayabilir.<br \/>\n    <\/aside>\n<p>\n      Ayr\u0131ca, sitenizi yay\u0131na al\u0131rken pazarlama ile ilgili hususlar\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekebilir. Sitenizi yay\u0131na ald\u0131\u011f\u0131n\u0131z anda Google&#8217;a sunma konusundaki farkl\u0131 yakla\u015f\u0131mlar\u0131n avantajlar\u0131 ve dezavantajlar\u0131 hakk\u0131nda daha fazla bilgi edinin.\n    <\/p>\n<ul>\n<li>\n        <a href=\"#grand-reveal\">B\u00fcy\u00fck a\u00e7\u0131l\u0131\u015f<\/a>: T\u00fcm sitenizi ayn\u0131 anda hem halka hem de Google&#8217;a a\u00e7\u0131n.\n      <\/li>\n<li>\n        <a href=\"#home%20page-launch\">Ana sayfa lansman\u0131<\/a>: Ba\u015flang\u0131\u00e7ta sitenin yaln\u0131zca ana sayfas\u0131n\u0131 halka ve Google&#8217;a a\u00e7\u0131k hale getirin.\n      <\/li>\n<li>\n        <a href=\"#products-unavailable\">\u00dcr\u00fcn kullan\u0131labilirli\u011fi olmadan lansman<\/a>: Tam siteyi halka ve Google&#8217;a a\u00e7\u0131n, ancak \u00fcr\u00fcnleri &#8220;stokta yok&#8221; olarak i\u015faretleyin.\n      <\/li>\n<li>\n        <a href=\"#soft-launch\">Yumu\u015fak lansman<\/a>: Tam siteyi erkenden yay\u0131na al\u0131n ve &#8220;resmi&#8221; lansman i\u00e7in ayr\u0131 bir pazarlama etkinli\u011fi d\u00fczenleyin.\n      <\/li>\n<\/ul>\n<h2 id=\"grand-reveal\" tabindex=\"-1\">\n      B\u00fcy\u00fck a\u00e7\u0131l\u0131\u015f<br \/>\n    <\/h2>\n<p>\n      Bir yakla\u015f\u0131m, t\u00fcm e-ticaret web sitenizi yay\u0131ndan \u00f6nce halka ve arama motorlar\u0131na kapal\u0131 tutmakt\u0131r. \u00d6rne\u011fin, site sayfalar\u0131na eri\u015fmek i\u00e7in bir parola zorunlu k\u0131lmak, Google&#8217;\u0131n sitenize eri\u015fmesini engeller ancak test kullan\u0131c\u0131lar\u0131n\u0131n siteye eri\u015fmesine ve halka a\u00e7\u0131lmadan \u00f6nce sitenin iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olman\u0131za olanak tan\u0131r. Daha sonra, di\u011fer pazarlama faaliyetleriyle senkronize edilmi\u015f, se\u00e7ti\u011finiz bir zamanda &#8220;b\u00fcy\u00fck bir a\u00e7\u0131l\u0131\u015f&#8221; yapabilirsiniz.\n    <\/p>\n<p>\n      <b>Eylem<\/b>: Yay\u0131ndan hemen sonra,<br \/>\n      <a href=\"#steps\">bir e-ticaret sitesini yay\u0131na alma<\/a>ad\u0131mlar\u0131n\u0131 izleyin. Bu, sitenizin Google Arama&#8217;da g\u00f6r\u00fcn\u00fcr hale gelmesinden \u00f6nceki gecikmeyi en aza indirecektir.\n    <\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\">\n            <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Avantajlar<\/b><\/p>\n<p>\n              \u0130\u00e7eri\u011finizin hi\u00e7biri yay\u0131ndan \u00f6nce bilinmez, bu da pazarlama kampanyan\u0131z i\u00e7in \u00f6nemli olabilir.\n            <\/p>\n<\/td>\n<td width=\"50%\">\n            <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Dezavantajlar<\/b><\/p>\n<p>\n              Sitenizin Google Arama sonu\u00e7lar\u0131nda ve Google Al\u0131\u015fveri\u015f sekmesinde g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131 daha uzun s\u00fcrebilir.\n            <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"home page-launch\" tabindex=\"-1\">\n      Ana sayfa lansman\u0131<br \/>\n    <\/h2>\n<p>\n      Sitenizi yaln\u0131zca ana sayfa Google&#8217;a eri\u015filebilir olacak \u015fekilde yay\u0131na alabilirsiniz. Ana sayfa, e-ticaret sitenizin yak\u0131nda a\u00e7\u0131laca\u011f\u0131n\u0131 duyuran ve ma\u011fazan\u0131z\u0131 tan\u0131mlayan metinler i\u00e7eren bir yer tutucu olabilir.\n    <\/p>\n<p>\n      <b>Eylem<\/b>:<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9008080\" class=\"external-link\">Site sahipli\u011finizi \u00f6nceden do\u011frulay\u0131n<\/a><br \/>\n      ve ard\u0131ndan \u00fcr\u00fcnleriniz sitenizde kullan\u0131labilir oldu\u011funda<br \/>\n      <a href=\"#steps\">di\u011fer ad\u0131mlarla<\/a><br \/>\n      devam edin.\n    <\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\">\n            <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Avantajlar<\/b><\/p>\n<p>\n              Bu yakla\u015f\u0131m, ma\u011fazan\u0131z\u0131 kaydettirmenize, alan ad\u0131n\u0131z\u0131n bilinirli\u011fini art\u0131rman\u0131za ve ba\u015fkalar\u0131n\u0131n sitenize ba\u011flant\u0131 vermesine olanak tan\u0131r. Ayr\u0131ca, yay\u0131na girdi\u011finizde \u00fcr\u00fcnleriniz hen\u00fcz haz\u0131r olmasa bile ma\u011faza ad\u0131n\u0131z\u0131n Google Arama&#8217;da bulunabilece\u011fi anlam\u0131na gelir.\n            <\/p>\n<\/td>\n<td width=\"50%\">\n            <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Dezavantajlar<\/b><\/p>\n<p>\n              T\u00fcm siteniz yay\u0131na al\u0131n\u0131p Google taraf\u0131ndan taran\u0131p dizine eklenene kadar ayr\u0131nt\u0131l\u0131 bilgiler Google Arama ve Al\u0131\u015fveri\u015f sekmesinde g\u00f6r\u00fcnmeyecektir.\n            <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"products-unavailable\" tabindex=\"-1\">\n      \u00dcr\u00fcn kullan\u0131labilirli\u011fi olmadan lansman<br \/>\n    <\/h2>\n<p>\n      Tam siteyi yay\u0131na almay\u0131 ancak sipari\u015fleri kar\u015f\u0131lamaya haz\u0131r olana kadar sat\u0131n alma \u00f6zelli\u011fini devre d\u0131\u015f\u0131 b\u0131rakmay\u0131 se\u00e7ebilirsiniz. \u00d6rne\u011fin, \u00fcr\u00fcnleri stokta yok olarak i\u015faretleyebilirsiniz. Bu, \u00fcr\u00fcnler dahil t\u00fcm site i\u00e7eri\u011finizin dizine eklenmesini sa\u011flayacakt\u0131r. Her sayfada sitenin resmi a\u00e7\u0131l\u0131\u015f tarihini belirten bir mesaj bulundurmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.\n    <\/p>\n<aside class=\"caution\"><b>Dikkat<\/b>: Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn sat\u0131n almas\u0131n\u0131 engellemek i\u00e7in sepete ekle i\u015flevini devre d\u0131\u015f\u0131 b\u0131rakmay\u0131n. Google, sepete ekle \u00f6zelli\u011fini vergi ve kargo \u00fccretleri dahil olmak \u00fczere nihai fiyat ayr\u0131nt\u0131lar\u0131n\u0131 do\u011frulaman\u0131n bir par\u00e7as\u0131 olarak kullanabilir.<br \/>\n    <\/aside>\n<p>\n      <b>Eylemler<\/b>:<br \/>\n      <a href=\"#steps\">E-ticaret sitenizi yay\u0131na almak i\u00e7in t\u00fcm ad\u0131mlar\u0131 uygulay\u0131n<\/a>, ancak Google Merchant Center&#8217;a \u00fcr\u00fcn verilerini<br \/>\n      <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324486\" class=\"external-link\"><code>excluded_destination<\/code> \u00f6zniteli\u011fini kullanarak<\/a>sat\u0131n al\u0131namaz stok durumuyla sa\u011flay\u0131n. Bu, herhangi bir \u00fcr\u00fcn verisi y\u00fckleme do\u011frulama sorununun, \u00fcr\u00fcnleriniz Google Al\u0131\u015fveri\u015f gibi hedeflerde mevcut olarak g\u00f6r\u00fcnmeden \u00f6nce daha erken tan\u0131mlanmas\u0131n\u0131 sa\u011flar.\n    <\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\">\n            <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Avantajlar<\/b><\/p>\n<p>\n              \u0130\u00e7eri\u011finiz, sitenizi yay\u0131na ald\u0131\u011f\u0131n\u0131z anda dizine eklenir.\n            <\/p>\n<\/td>\n<td width=\"50%\">\n            <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Dezavantajlar<\/b><\/p>\n<p>\n              Siteniz m\u00fc\u015fterilere yay\u0131nda gibi g\u00f6r\u00fcnecek ancak sipari\u015f veremeyeceklerdir. M\u00fc\u015fterilerin sat\u0131n alma i\u015flemini tamamlayamayacaklar\u0131 i\u00e7in mutsuz olmalar\u0131n\u0131 \u00f6nlemek ad\u0131na, sitenin hen\u00fcz tam olarak yay\u0131na al\u0131nmad\u0131\u011f\u0131n\u0131 al\u0131\u015fveri\u015f yapanlara net bir \u015fekilde belirtmenizi \u00f6neririz.\n            <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"soft-launch\" tabindex=\"-1\">\n      Yumu\u015fak Lansman<br \/>\n    <\/h2>\n<p>\n      Bir di\u011fer yakla\u015f\u0131m, sitenin t\u00fcm y\u00f6nlerini \u00fcretime haz\u0131r olur olmaz etkinle\u015ftirmektir. Daha sonra daha ileri bir tarihte bir pazarlama lansman\u0131 yapabilirsiniz. Bu, al\u0131\u015fveri\u015f yapanlar\u0131n siteyi resmi olarak yay\u0131na girmeden \u00f6nce ke\u015ffettikleri i\u00e7in kendilerini \u00f6zel hissetmelerini sa\u011flayan bir &#8220;\u00f6n izleme&#8221; etkinli\u011fine d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir.\n    <\/p>\n<p>\n      <b>Eylemler<\/b>:<br \/>\n      <a href=\"#steps\">Bir e-ticaret sitesini yay\u0131na alma ad\u0131mlar\u0131n\u0131n t\u00fcm\u00fcn\u00fc<\/a> site yay\u0131na girer girmez uygulay\u0131n.\n    <\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\">\n            <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Avantajlar<\/b><\/p>\n<p>\n              Bu yakla\u015f\u0131m basitlik avantaj\u0131na sahiptir. Site ayr\u0131ca tamamen yay\u0131ndad\u0131r ve daha d\u00fc\u015f\u00fck trafik seviyelerinde ger\u00e7ek kullan\u0131c\u0131 testine olanak tan\u0131r.\n            <\/p>\n<\/td>\n<td width=\"50%\">\n            <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Dezavantajlar<\/b><\/p>\n<p>\n              Siteniz, planlanan lansman\u0131n\u0131zdan \u00f6nce sosyal medyada kullan\u0131c\u0131lar taraf\u0131ndan tan\u0131t\u0131labilir veya referans g\u00f6sterilerek dikkat \u00e7ekebilir.\n            <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Yeni bir e-ticaret web sitesini nas\u0131l yay\u0131na alaca\u011f\u0131n\u0131z\u0131 ve yeni sitenizin Google&#8217;da ke\u015ffedilebilir olmas\u0131 i\u00e7in kay\u0131t s\u00fcrecinde neler yapman\u0131z\u0131 \u00f6nerdi\u011fimizi \u00f6\u011frenin.<\/p>\n","protected":false},"menu_order":143,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[702],"ar_kb_etiket":[],"class_list":["post-25615","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-ecommerce-site-specific-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27613"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25615"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25615"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}