{"id":25616,"date":"2026-09-05T02:46:37","date_gmt":"2026-09-04T23:46:37","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/include-structured-data-relevant-to-ecommerce\/"},"modified":"2026-09-05T02:46:37","modified_gmt":"2026-09-04T23:46:37","slug":"include-structured-data-relevant-to-ecommerce","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/include-structured-data-relevant-to-ecommerce\/","title":{"rendered":"E-ticaret ile ilgili yap\u0131land\u0131r\u0131lm\u0131\u015f verileri dahil edin"},"content":{"rendered":"<p>\n  Google<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-search-works\/\">taramas\u0131n\u0131 ve dizine eklemesini yapar<\/a><br \/>\n  e-ticaret web sitenizi di\u011fer web sitelerinde oldu\u011fu gibi, i\u00e7eri\u011finizi ve amac\u0131n\u0131 anlamak i\u00e7in algoritmalar uygular. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri, bir sayfa hakk\u0131nda bilgi sa\u011flamak i\u00e7in kullan\u0131lan standartla\u015ft\u0131r\u0131lm\u0131\u015f, makine taraf\u0131ndan okunabilir bir formatt\u0131r. Bu, Google&#8217;\u0131n i\u00e7eri\u011finizi anlama do\u011frulu\u011funu art\u0131rabilir.\n<\/p>\n<p>\n  Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler genel olarak e-ticarete \u00f6zg\u00fc de\u011fildir, ancak baz\u0131 yap\u0131land\u0131r\u0131lm\u0131\u015f veri t\u00fcrleri \u00f6yledir. A\u015fa\u011f\u0131daki kaynaklar, e-ticaret web siteniz i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f veriler hakk\u0131nda daha fazla bilgi edinmek i\u00e7in yararl\u0131d\u0131r.\n<\/p>\n<ul>\n<li>\n    Google&#8217;\u0131n yap\u0131land\u0131r\u0131lm\u0131\u015f verileri nas\u0131l kulland\u0131\u011f\u0131na dair bir giri\u015f i\u00e7in bkz.<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">Yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlay\u0131n<\/a>.\n  <\/li>\n<li>\n    Bir e-ticaret web sitesi i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin (\u015fema i\u015faretlemesi olarak da adland\u0131r\u0131l\u0131r) kapsam\u0131n\u0131 anlamak i\u00e7in bkz.<br \/>\n    <a href=\"https:\/\/schema.org\/\" class=\"external-link\">schema.org<\/a>. Google, schema.org taraf\u0131ndan tan\u0131mlanan yap\u0131land\u0131r\u0131lm\u0131\u015f veri t\u00fcrlerinin \u00e7o\u011funu destekler, ancak hepsini de\u011fil.\n  <\/li>\n<\/ul>\n<aside class=\"note\">\n  <b>Bir \u0130\u00e7erik Y\u00f6netim Sistemi (CMS) mi kullan\u0131yorsunuz?<\/b><br \/>\n  Bir e-ticaret platformu kullan\u0131yorsan\u0131z, yap\u0131land\u0131r\u0131lm\u0131\u015f verileri sizin yerinize eklemek i\u00e7in entegre bir platform uzant\u0131s\u0131 veya eklentisi kullanmak daha kolay olabilir.<br \/>\n<\/aside>\n<p>\n  A\u015fa\u011f\u0131daki yap\u0131land\u0131r\u0131lm\u0131\u015f veri t\u00fcrleri, e-ticaret web siteleri i\u00e7in \u00f6zellikle \u00f6nemlidir. Al\u0131\u015fveri\u015f yapanlar\u0131n al\u0131\u015fveri\u015f yolculuklar\u0131n\u0131n farkl\u0131 a\u015famalar\u0131nda olabilece\u011fini ve sadece \u00fcr\u00fcn sayfalar\u0131ndan fazlas\u0131n\u0131 ar\u0131yor olabilece\u011fini unutmay\u0131n.\n<\/p>\n<table class=\"responsive\">\n<tbody>\n<tr>\n<th colspan=\"2\">\n        E-ticaret yap\u0131land\u0131r\u0131lm\u0131\u015f veri t\u00fcrleri\n      <\/th>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"breadcrumblist\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\"><code>BreadcrumbList<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          Google&#8217;\u0131n sitenizdeki sayfalar\u0131n hiyerar\u015fisini anlamas\u0131na yard\u0131mc\u0131 olmak i\u00e7in bkz.<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\">i\u00e7erik haritas\u0131 (breadcrumb) i\u015faretleme belgeleri<\/a>. Bu, Google&#8217;\u0131n arama sonu\u00e7lar\u0131nda daha anlaml\u0131 bir i\u00e7erik haritas\u0131 yolu g\u00f6r\u00fcnt\u00fclemesine yard\u0131mc\u0131 olabilir.\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-bcccbca223fb.png\" loading=\"lazy\" alt=\"Example of a breadcrumb list using structured data\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"localbusiness\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/\"><code>LocalBusiness<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          Fiziksel bir ma\u011fazan\u0131z varsa, ma\u011fazan\u0131z\u0131n konumu ve \u00e7al\u0131\u015fma saatleri gibi i\u015f bilgileri sayfalar\u0131n\u0131zda i\u015fletmeniz hakk\u0131nda Google&#8217;a daha fazla bilgi verin.<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/\"><code>LocalBusiness<\/code><\/a><br \/>\n          yap\u0131land\u0131r\u0131lm\u0131\u015f verisi.\n        <\/p>\n<p>\n          Ayr\u0131ca \u015funlar\u0131 da yapmak isteyebilirsiniz:\n        <\/p>\n<ul>\n<li>\n            \u0130\u015fletmenizi do\u011frudan \u015furaya kaydedin:<br \/>\n            <a href=\"https:\/\/www.google.com\/business\/\" class=\"external-link\">Google Benim \u0130\u015fletmem<\/a>.\n          <\/li>\n<li>\n            Kaydedin<br \/>\n            <a href=\"https:\/\/support.google.com\/business\/answer\/4542487\" class=\"external-link\">fiziksel ma\u011faza konumlar\u0131n\u0131z\u0131 ve ma\u011faza kodlar\u0131n\u0131z\u0131<\/a><br \/>\n            Google Merchant Center taraf\u0131ndan kullan\u0131lmak \u00fczere.\n          <\/li>\n<li>\n            \u015eunlar\u0131 takip edin:<br \/>\n            <a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310\" class=\"external-link\">Merchant Center y\u00f6nergeleri<\/a><br \/>\n            sitenizde iade politikalar\u0131n\u0131 payla\u015fmak gibi daha fazla tavsiye i\u00e7in.\n          <\/li>\n<\/ul>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-944847a767f9.png\" loading=\"lazy\" alt=\"Example of local business listing using structured data\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"organization\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/organization-organization-structured-data\/\"><code>Organization<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          Logonuz, ileti\u015fim bilgileriniz, i\u015fletme tan\u0131mlay\u0131c\u0131lar\u0131n\u0131z ve bir b\u00fct\u00fcn olarak i\u015fletmeniz i\u00e7in iade politikalar\u0131 gibi i\u015fletme ayr\u0131nt\u0131lar\u0131n\u0131z hakk\u0131nda Google&#8217;a daha fazla bilgi vermek i\u00e7in bkz.<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/organization-organization-structured-data\/\"><code>Organization<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f veri belgeleri<\/a>.\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-94c98b64eea5.png\" loading=\"lazy\" alt=\"illustration of a knowledge panel showing organization information\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"product-and-productgroup\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\"><code>Product<\/code><\/a><br \/>\n          ve <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-variant-structured-data-productgroup-product\/\"><code>ProductGroup<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          \u00dcr\u00fcnleriniz hakk\u0131nda Google&#8217;a daha fazla bilgi vermek i\u00e7in bkz.<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\"><code>Product<\/code> yap\u0131land\u0131r\u0131lm\u0131\u015f veri belgeleri<\/a><br \/>\n          (ve <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-variant-structured-data-productgroup-product\/\">\u00fcr\u00fcn varyantlar\u0131<\/a>, varsa). Ayr\u0131ca bkz.<br \/>\n          <a href=\"https:\/\/support.google.com\/merchants\/answer\/7331077\" class=\"external-link\">Merchant Center i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ayarlay\u0131n<\/a><br \/>\n          Google y\u00fczeylerindeki al\u0131\u015fveri\u015fle ilgili deneyimlere kat\u0131l\u0131m\u0131 art\u0131rmak i\u00e7in Google Merchant Center belgelerinde.\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d37083167b78.png\" loading=\"lazy\" alt=\"shopping knowledge panel in search results\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"review\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/review-snippet-review-aggregaterating-structured-data\/\"><code>\u0130nceleme<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          Google&#8217;\u0131n sitenizdeki \u00fcr\u00fcn incelemelerini ve bunlar\u0131n ne zaman uygun oldu\u011funu anlamas\u0131na yard\u0131mc\u0131 olmak i\u00e7in bkz.<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/review-snippet-review-aggregaterating-structured-data\/\">Review snippet<\/a>.\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-75b69d68375c.png\" loading=\"lazy\" alt=\"Example of a review snippet in search results\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"videoobject\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-videoobject-clip-broadcastevent-structured-data\/\"><code>VideoObject<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          Web siteniz \u00f6ncelikle bireysel videolarla ilgili sayfalar i\u00e7eriyorsa, \u00f6nceden kaydedilmi\u015f videolar\u0131 (bir \u00fcr\u00fcn sayfas\u0131ndaki gibi) veya canl\u0131 yay\u0131n etkinliklerini uygun \u015fekilde i\u015faretlemek, Google&#8217;\u0131n videolar\u0131 Google Arama sonu\u00e7lar\u0131nda uygun \u015fekilde sunmas\u0131na yard\u0131mc\u0131 olabilir. Daha fazla bilgi i\u00e7in bkz.<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-videoobject-clip-broadcastevent-structured-data\/\">video \u015fema i\u015faretleme belgeleri<\/a><br \/>\n          .\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-796640051410.png\" loading=\"lazy\" alt=\"Examples of video listings using structured data\">\n      <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Farkl\u0131 e-ticaret yap\u0131land\u0131r\u0131lm\u0131\u015f veri t\u00fcrleri hakk\u0131nda bilgi edinin ve her birinin Google&#8217;\u0131n i\u00e7eri\u011finizi anlama do\u011frulu\u011funu nas\u0131l art\u0131rabilece\u011fini \u00f6\u011frenin.<\/p>\n","protected":false},"menu_order":142,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[702],"ar_kb_etiket":[],"class_list":["post-25616","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-ecommerce-site-specific-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27614"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25616"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25616"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}