{"id":25618,"date":"2026-09-05T02:46:39","date_gmt":"2026-09-04T23:46:39","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/share-your-product-data-with-google\/"},"modified":"2026-09-05T02:46:39","modified_gmt":"2026-09-04T23:46:39","slug":"share-your-product-data-with-google","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/share-your-product-data-with-google\/","title":{"rendered":"\u00dcr\u00fcn verilerinizi Google ile payla\u015f\u0131n"},"content":{"rendered":"<p>\n      \u015eunlar i\u00e7in uygunlu\u011fu art\u0131rmak amac\u0131yla:<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/where-ecommerce-content-can-appear-on-google\/\">daha zengin g\u00f6r\u00fcn\u00fcmler ve Google genelinde daha fazla y\u00fczey<\/a><br \/>\n      sitenize daha fazla alakal\u0131 trafik getirebilecek e-ticaret \u00fcr\u00fcn verilerinizi Google ile payla\u015f\u0131n. Bu avantajlardan yararlanmak i\u00e7in Google \u015funlar\u0131 yapman\u0131z\u0131 \u00f6nerir:\n    <\/p>\n<ul>\n<li>\n        <b>Sitenizin \u00fcr\u00fcn sayfalar\u0131na yap\u0131land\u0131r\u0131lm\u0131\u015f veriler ekleyin<\/b>.<br \/>\n        \u015eunlar\u0131n faydalar\u0131 hakk\u0131nda daha fazla bilgi edinin:<br \/>\n        <a href=\"#add-structured-data\">web sayfalar\u0131n\u0131za yap\u0131land\u0131r\u0131lm\u0131\u015f veri ekleme<\/a>.\n      <\/li>\n<li>\n        <b>Google&#8217;da g\u00f6stermek istedi\u011finiz \u00fcr\u00fcnleri do\u011frudan Google&#8217;a bildirin<\/b><br \/>\n        bir feed y\u00fckleyerek<br \/>\n        <a href=\"https:\/\/support.google.com\/merchants\/answer\/188924\" class=\"external-link\">Google Merchant Center<\/a>.<br \/>\n        Google Merchant Center, ticaret verilerini daha derinlemesine anlayan bir Google hizmetidir.<br \/>\n        \u015eunlar\u0131n faydalar\u0131 hakk\u0131nda daha fazla bilgi edinin: <a href=\"#upload-product-data\">Google Merchant Center&#8217;\u0131n faydalar\u0131<\/a>.\n      <\/li>\n<\/ul>\n<h2 id=\"add-structured-data\" tabindex=\"-1\">\n      Web sayfalar\u0131na \u00fcr\u00fcn yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ekleyin<br \/>\n    <\/h2>\n<p>\n      M\u00fcmk\u00fcn olan yerlerde, \u00fcr\u00fcn sayfalar\u0131n\u0131za yap\u0131land\u0131r\u0131lm\u0131\u015f veriler ekleyin. Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler Google Arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmek i\u00e7in zorunlu olmasa da, Google&#8217;\u0131n sayfan\u0131z\u0131 daha iyi anlamas\u0131na ve zengin sonu\u00e7 olarak g\u00f6r\u00fcnt\u00fclemesine yard\u0131mc\u0131 olabilir. \u00d6rne\u011fin:\n    <\/p>\n<ul>\n<li>\n        Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler \u015funlar i\u00e7in uygunlu\u011fu art\u0131r\u0131r:<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\">\u00dcr\u00fcn zengin sonu\u00e7lar\u0131<\/a>.\n      <\/li>\n<li>\n        Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler, Google&#8217;\u0131n sayfadaki fiyat, indirim ve kargo \u00fccreti gibi i\u00e7erikleri anlama do\u011frulu\u011funu art\u0131rabilir (bu, Google Merchant Center&#8217;\u0131n \u00fcr\u00fcn feed&#8217;lerini sitenizle do\u011frulama do\u011frulu\u011funa da yard\u0131mc\u0131 olabilir).\n      <\/li>\n<\/ul>\n<p>\n      Uygulamaya ba\u015flamaya haz\u0131r m\u0131s\u0131n\u0131z? \u015euraya g\u00f6z at\u0131n:<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/include-structured-data-relevant-to-ecommerce\/\">E-ticaret ile ilgili yap\u0131land\u0131r\u0131lm\u0131\u015f verileri dahil edin<\/a><br \/>\n      daha fazla bilgi i\u00e7in.\n    <\/p>\n<p>\n      Google bazen sayfalardan veri \u00e7\u0131karmak i\u00e7in ba\u015fka yakla\u015f\u0131mlar kullanabilir. Google&#8217;\u0131n bir sayfadaki i\u00e7eri\u011fi snippet olu\u015fturmak i\u00e7in kullanmamas\u0131n\u0131 a\u00e7\u0131k\u00e7a belirtmek istiyorsan\u0131z, bir<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-meta-tag\/#data-nosnippet-attr\"><code>data-nosnippet<\/code> \u00f6zniteli\u011fi<\/a><br \/>\n      bu HTML \u00f6\u011fesine ekleyin.\n    <\/p>\n<h2 id=\"upload-product-data\" tabindex=\"-1\">\n      Verileri Google Merchant Center&#8217;a y\u00fckleyin<br \/>\n    <\/h2>\n<p>\n      \u00dcr\u00fcn verilerini Google Merchant Center&#8217;a y\u00fcklemek, Google arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmek i\u00e7in zorunlu olmasa da, Google&#8217;\u0131n \u00fcr\u00fcnlerinizi anlamas\u0131n\u0131 geli\u015ftirebilir. Google Merchant Center&#8217;a kat\u0131l\u0131m, Google Al\u0131\u015fveri\u015f sekmesindeki listelemeler gibi baz\u0131 Google y\u00fczeyleri i\u00e7in zorunludur.\n    <\/p>\n<aside class=\"note\"><b>\u00dcr\u00fcn Verisi Nedir?<\/b> \u00dcr\u00fcn verisi; ba\u015fl\u0131k, a\u00e7\u0131klama, renk, fiyatland\u0131rma ve stok durumu gibi \u00fcr\u00fcnlerin \u00e7e\u015fitli \u00f6zelliklerini tan\u0131mlar.<\/aside>\n<p>\n      Daha az s\u0131kl\u0131kla g\u00fcncellenen k\u00fc\u00e7\u00fck siteler i\u00e7in, bir<br \/>\n      <a href=\"https:\/\/support.google.com\/merchants\/answer\/7538732\" class=\"external-link\">\u00fcr\u00fcn verilerinizi olu\u015fturmak i\u00e7in otomatik feed<\/a><br \/>\n      taranan web i\u00e7eri\u011finden (yap\u0131land\u0131r\u0131lm\u0131\u015f veriler, veri \u00e7\u0131karma do\u011frulu\u011funu art\u0131rmaya yard\u0131mc\u0131 olabilir) kullanabilirsiniz. Bu yakla\u015f\u0131m, daha az \u00e7abayla ba\u015flamak i\u00e7in de yararl\u0131 olabilir.\n    <\/p>\n<p>\n      Daha b\u00fcy\u00fck siteler veya i\u00e7eri\u011fi s\u0131k de\u011fi\u015fen siteler i\u00e7in, periyodik olarak<br \/>\n      <a href=\"https:\/\/support.google.com\/merchants\/answer\/188477\" class=\"external-link\">yeni veri feed dosyalar\u0131 y\u00fckleyin<\/a><br \/>\n      Google Merchant Center&#8217;a (veya anl\u0131k g\u00fcncellemeler i\u00e7in \u015funu kullan\u0131n:<br \/>\n      <a href=\"https:\/\/developers.google.com\/shopping-content\/guides\/quickstart\" class=\"external-link\">Content API<\/a>).<br \/>\n      Bu, verileriniz \u00fczerinde Google&#8217;da daha fazla kontrol sahibi olman\u0131z\u0131 sa\u011flar. Feed dosyalar\u0131 y\u00fcklemenin faydalar\u0131 \u015funlard\u0131r:\n    <\/p>\n<ul>\n<li>\n        <b>Google&#8217;\u0131n t\u00fcm \u00fcr\u00fcnlerinizi bildi\u011finden emin olun<\/b>.<br \/>\n        Web taraman\u0131n sitenizdeki t\u00fcm \u00fcr\u00fcnleri bulaca\u011f\u0131 garanti edilmez.\n      <\/li>\n<li>\n        <b>G\u00fcncelleme zamanlamas\u0131 \u00fczerinde daha fazla kontrol kazan\u0131n<\/b>.<br \/>\n        Google, sitenizdeki de\u011fi\u015fikliklerin tarama yoluyla i\u015flenmesinin ne kadar s\u00fcrece\u011fini garanti etmez. Feed&#8217;ler; haftal\u0131k, g\u00fcnl\u00fck veya hatta saatlik g\u00fcncellemeler i\u00e7in istedi\u011finiz zamanda kullan\u0131labilir. Content API, \u00f6zellikle stok seviyesi g\u00fcncellemeleri i\u00e7in yararl\u0131 olan anl\u0131k i\u00e7erik g\u00fcncellemelerine olanak tan\u0131r.\n      <\/li>\n<li>\n        <b>Web sitenizde bulunmayan verileri payla\u015f\u0131n<\/b>.<br \/>\n        Fiziksel ma\u011faza seviyesindeki envanter verileri gibi baz\u0131 bilgilerin web sitenizde yer almas\u0131n\u0131n uygun olmad\u0131\u011f\u0131na karar verebilirsiniz. Feed&#8217;ler ve Content API, bu verileri web sitenizde bulunmas\u0131na gerek kalmadan Google ile payla\u015fman\u0131za olanak tan\u0131r.\n      <\/li>\n<\/ul>\n<p>\n      \u015eunlar hakk\u0131nda daha fazla bilgi edinin:<br \/>\n      <a href=\"https:\/\/support.google.com\/merchants\/answer\/188924\" class=\"external-link\">Google Merchant Center&#8217;a kaydolun<\/a>.\n    <\/p>\n<h2 id=\"how-google-uses-structured-data-and-google-merchant-center-data\" tabindex=\"-1\">Google, yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ve Google Merchant Center verilerini nas\u0131l kullan\u0131r?<\/h2>\n<p>\n      A\u015fa\u011f\u0131dakiler, Google&#8217;\u0131n web sayfalar\u0131na g\u00f6m\u00fcl\u00fc yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ve Google Merchant Center verilerini farkl\u0131 deneyimler i\u00e7in nas\u0131l kulland\u0131\u011f\u0131na dair \u00f6rneklerdir. Deneyimlerin \u00fclkeye, cihaza ve di\u011fer fakt\u00f6rlere g\u00f6re de\u011fi\u015febilece\u011fini unutmay\u0131n.\n    <\/p>\n<table>\n<tbody>\n<tr>\n<th>Deneyim<\/th>\n<th>Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri<\/th>\n<th>Google Merchant Center<\/th>\n<\/tr>\n<tr>\n<td><b>Google Arama&#8217;da \u00fcr\u00fcn zengin sonu\u00e7lar\u0131<\/b><\/td>\n<td>Google Arama \u015funu kullan\u0131r: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\">\u00dcr\u00fcn yap\u0131land\u0131r\u0131lm\u0131\u015f verileri<\/a> \u00fcr\u00fcn zengin sonu\u00e7lar\u0131n\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in.<\/td>\n<td>Google Arama, \u00fcr\u00fcn zengin sonu\u00e7lar\u0131n\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in Google Merchant Center verilerini kullanabilir.<\/td>\n<\/tr>\n<tr>\n<td><b>\u00dcr\u00fcn a\u00e7\u0131klamal\u0131 Google G\u00f6rseller sonu\u00e7lar\u0131<\/b><\/td>\n<td>Google G\u00f6rseller \u015funu kullan\u0131r: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\">\u00dcr\u00fcn yap\u0131land\u0131r\u0131lm\u0131\u015f verileri<\/a> g\u00f6rseller \u00fczerinde \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in.<\/td>\n<td>Google G\u00f6rseller, Google Merchant Center&#8217;da listelenen g\u00f6rselleri kullan\u0131r.<\/td>\n<\/tr>\n<tr>\n<td><b>Google Al\u0131\u015fveri\u015f sekmesi<\/b><\/td>\n<td>Yap\u0131land\u0131r\u0131lm\u0131\u015f veri eklemek, baz\u0131 durumlarda (\u00f6rne\u011fin, veri do\u011frulama s\u0131ras\u0131nda) Google Merchant Center&#8217;a yard\u0131mc\u0131 olabilir.<\/td>\n<td>Google Al\u0131\u015fveri\u015f sekmesinde g\u00f6r\u00fcnmek i\u00e7in Google Merchant Center&#8217;a kat\u0131l\u0131m gereklidir.<\/td>\n<\/tr>\n<tr>\n<td><b>Google Lens g\u00f6rsel arama sonu\u00e7lar\u0131<\/b><\/td>\n<td>Google Lens \u015funu kullan\u0131r: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/#images\">g\u00f6rsel yap\u0131land\u0131r\u0131lm\u0131\u015f veri \u00f6zellikleri<\/a> mevcut oldu\u011funda.<\/td>\n<td>Google G\u00f6rseller, Google Merchant Center&#8217;da listelenen g\u00f6rselleri kullan\u0131r.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"resolving-update-delay-issues\" tabindex=\"-1\">\n      G\u00fcncelleme gecikmesi sorunlar\u0131n\u0131 \u00e7\u00f6zme<br \/>\n    <\/h2>\n<p>\n      Google, web sitenizden ve Google Merchant Center feed&#8217;lerinden gelen verileri birle\u015ftirdi\u011finde, gecikme nedeniyle veri tutars\u0131zl\u0131\u011f\u0131 sorunlar\u0131na yol a\u00e7abilir. \u00d6rne\u011fin, bir \u00fcr\u00fcn\u00fcn sto\u011fu t\u00fckenirse, web siteniz genellikle bunu hemen sat\u0131n al\u0131namaz olarak i\u015faretler, ancak Google Merchant Center, \u00f6zellikle feed kullan\u0131yorsan\u0131z, bir s\u00fcre sonras\u0131na kadar g\u00fcncellenmeyebilir.\n    <\/p>\n<p>\n      Fiyatland\u0131rma ve stok durumu verilerindeki bu potansiyel \u00e7ak\u0131\u015fmay\u0131 (senkronizasyon sorunlar\u0131n\u0131n yayg\u0131n bir nedeni) \u00f6nlemek i\u00e7in, Google Merchant Center&#8217;a \u015funu bildirin:<br \/>\n      <a href=\"https:\/\/support.google.com\/merchants\/answer\/3246284\" class=\"external-link\">\u00fcr\u00fcn verilerinin kopyas\u0131n\u0131 otomatik olarak g\u00fcncellemesi i\u00e7in<\/a><br \/>\n      b\u00f6yle bir tutars\u0131zl\u0131k fark edildi\u011finde, web sitesi i\u00e7eri\u011fine dayal\u0131 olarak.\n    <\/p>\n<p>\n      Googlebot ve Google Merchant Center&#8217;\u0131n birlikte nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 hakk\u0131nda daha fazla bilgi edinmek i\u00e7in \u015funa bak\u0131n:<br \/>\n      <a href=\"https:\/\/www.youtube.com\/watch?v=UQtdv_hoGuM\" class=\"external-link\">\u00dcr\u00fcnlerinizi Arama&#8217;ya nas\u0131l dahil edersiniz<\/a><br \/>\n      Search Central Lightning konu\u015fma serisinden.\n    <\/p>\n<div class=\"video-wrapper-full-width\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ve Google Merchant Center&#8217;\u0131 kullanarak \u00fcr\u00fcn verilerini Google ile nas\u0131l payla\u015fabilece\u011finizi ve bunun zengin sonu\u00e7lar i\u00e7in nas\u0131l faydal\u0131 olabilece\u011fini \u00f6\u011frenin.<\/p>\n","protected":false},"menu_order":141,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[702],"ar_kb_etiket":[],"class_list":["post-25618","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-ecommerce-site-specific-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27616"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25618"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25618"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}