{"id":25626,"date":"2026-09-05T02:46:47","date_gmt":"2026-09-04T23:46:47","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/managing-multi-regional-and-multilingual-sites\/"},"modified":"2026-09-05T02:46:47","modified_gmt":"2026-09-04T23:46:47","slug":"managing-multi-regional-and-multilingual-sites","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/managing-multi-regional-and-multilingual-sites\/","title":{"rendered":"\u00c7ok b\u00f6lgeli ve \u00e7ok dilli siteleri y\u00f6netme"},"content":{"rendered":"<p>Siteniz farkl\u0131 dillerdeki, \u00fclkelerdeki veya b\u00f6lgelerdeki kullan\u0131c\u0131lara farkl\u0131 i\u00e7erikler sunuyorsa, Google Arama sonu\u00e7lar\u0131n\u0131 siteniz i\u00e7in optimize edebilirsiniz.<\/p>\n<h2 id=\"whats-the-difference-between-multilingual-and-multi-regional\" tabindex=\"-1\">\n  \u00c7ok dilli ve \u00e7ok b\u00f6lgeli aras\u0131ndaki fark nedir?<br \/>\n<\/h2>\n<ul>\n<li>A <i>\u00e7ok dilli<\/i> web sitesi, birden fazla dilde i\u00e7erik sunan herhangi bir web sitesidir. \u00d6rne\u011fin, sitesinin \u0130ngilizce ve Frans\u0131zca s\u00fcr\u00fcmleri bulunan Kanadal\u0131 bir i\u015fletme. Google Arama, arama yapan ki\u015finin diliyle e\u015fle\u015fen sayfalar\u0131 bulmaya \u00e7al\u0131\u015f\u0131r.<\/li>\n<li>A <i>\u00e7ok b\u00f6lgeli<\/i> web sitesi, farkl\u0131 \u00fclkelerdeki kullan\u0131c\u0131lar\u0131 a\u00e7\u0131k\u00e7a hedefleyen bir sitedir. \u00d6rne\u011fin, hem Kanada&#8217;ya hem de Amerika Birle\u015fik Devletleri&#8217;ne g\u00f6nderim yapan bir \u00fcr\u00fcn \u00fcreticisi. Google Arama, arama yapan ki\u015fi i\u00e7in do\u011fru yerel ayar sayfas\u0131n\u0131 bulmaya \u00e7al\u0131\u015f\u0131r.<\/li>\n<\/ul>\n<p>Baz\u0131 siteler hem \u00e7ok b\u00f6lgeli hem de \u00e7ok dillidir: \u00f6rne\u011fin, bir sitenin ABD ve Kanada i\u00e7in farkl\u0131 s\u00fcr\u00fcmleri olabilir ve Kanada i\u00e7eri\u011finin hem Frans\u0131zca hem de \u0130ngilizce s\u00fcr\u00fcmleri bulunabilir.<\/p>\n<h2 id=\"multilingual\" tabindex=\"-1\">Sitenizin \u00e7ok dilli s\u00fcr\u00fcmlerini y\u00f6netme<\/h2>\n<div class=\"video-wrapper\">\n<\/div>\n<p>Sitenizde birden fazla dilde ayn\u0131 i\u00e7eri\u011fe sahipseniz, kullan\u0131c\u0131lar\u0131n (ve Google Arama&#8217;n\u0131n) do\u011fru sayfay\u0131 bulmas\u0131na yard\u0131mc\u0131 olacak baz\u0131 ipu\u00e7lar\u0131 \u015funlard\u0131r:<\/p>\n<h3 id=\"use-different-urls-for-different-language-versions\" tabindex=\"-1\">Farkl\u0131 dil s\u00fcr\u00fcmleri i\u00e7in farkl\u0131 URL&#8217;ler kullan\u0131n<\/h3>\n<p>Google, sayfadaki i\u00e7erik dilini ayarlamak i\u00e7in \u00e7erezleri veya taray\u0131c\u0131 ayarlar\u0131n\u0131 kullanmak yerine, bir sayfan\u0131n her dil s\u00fcr\u00fcm\u00fc i\u00e7in farkl\u0131 URL&#8217;ler kullan\u0131lmas\u0131n\u0131 \u00f6nerir.<\/p>\n<p>Farkl\u0131 diller i\u00e7in farkl\u0131 URL&#8217;ler kullan\u0131yorsan\u0131z,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/localized-versions\/\"><code>hreflang<\/code> ek a\u00e7\u0131klamalar\u0131n\u0131 kullan\u0131n<\/a><br \/>\n    Google Arama sonu\u00e7lar\u0131n\u0131n bir sayfan\u0131n do\u011fru dil s\u00fcr\u00fcm\u00fcne ba\u011flanmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in.<\/p>\n<p>\u0130\u00e7eri\u011fi dinamik olarak de\u011fi\u015ftirmeyi veya kullan\u0131c\u0131y\u0131 dil ayarlar\u0131na g\u00f6re yeniden y\u00f6nlendirmeyi tercih ederseniz,<br \/>\n  <b>Google&#8217;\u0131n t\u00fcm varyasyonlar\u0131n\u0131z\u0131 bulamayabilece\u011fini ve tarayamayabilece\u011fini unutmay\u0131n<\/b>. Bunun nedeni, Googlebot taray\u0131c\u0131s\u0131n\u0131n genellikle ABD kaynakl\u0131 olmas\u0131d\u0131r. Ayr\u0131ca, taray\u0131c\u0131 <code>Accept-Language<\/code> ba\u015fl\u0131\u011f\u0131n\u0131 istek ba\u015fl\u0131\u011f\u0131nda ayarlamadan HTTP istekleri g\u00f6nderir.<\/p>\n<h3 id=\"tell-google-about-your-different-language-versions\" tabindex=\"-1\">Farkl\u0131 dil s\u00fcr\u00fcmlerinizi Google&#8217;a bildirin<\/h3>\n<p><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/localized-versions\/\">Google, bir sayfan\u0131n dil veya b\u00f6lge varyantlar\u0131n\u0131 etiketlemek i\u00e7in birka\u00e7 farkl\u0131 y\u00f6ntemi destekler<\/a>, bunlar aras\u0131nda <code>hreflang<\/code> ek a\u00e7\u0131klamalar\u0131 ve site haritalar\u0131 bulunur. Sayfalar\u0131n\u0131z\u0131 uygun \u015fekilde i\u015faretleyin.<\/p>\n<h3 id=\"make-sure-the-page-language-is-obvious\" tabindex=\"-1\">Sayfa dilinin belirgin oldu\u011fundan emin olun<\/h3>\n<p>Google, sayfan\u0131z\u0131n dilini belirlemek i\u00e7in sayfan\u0131z\u0131n g\u00f6r\u00fcn\u00fcr i\u00e7eri\u011fini kullan\u0131r. Kod d\u00fczeyindeki hi\u00e7bir dil bilgisini kullanmay\u0131z, \u00f6rne\u011fin <code>lang<\/code> \u00f6znitelikleri veya URL. Her sayfada i\u00e7erik ve gezinme i\u00e7in tek bir dil kullanarak ve yan yana \u00e7evirilerden ka\u00e7\u0131narak Google&#8217;\u0131n dili do\u011fru bir \u015fekilde belirlemesine yard\u0131mc\u0131 olabilirsiniz.<\/p>\n<p>Sayfalar\u0131n\u0131z\u0131n yaln\u0131zca standart metinlerini \u00e7evirip i\u00e7eri\u011finizin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 tek bir dilde tutmak (kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7eri\u011fe sahip sayfalarda s\u0131kl\u0131kla oldu\u011fu gibi), ayn\u0131 i\u00e7erik arama sonu\u00e7lar\u0131nda \u00e7e\u015fitli standart dillerle birden \u00e7ok kez g\u00f6r\u00fcn\u00fcrse k\u00f6t\u00fc bir kullan\u0131c\u0131 deneyimi yaratabilir.<\/p>\n<h3 id=\"let-the-user-switch-the-page-language\" tabindex=\"-1\">Kullan\u0131c\u0131n\u0131n sayfa dilini de\u011fi\u015ftirmesine izin verin<\/h3>\n<p>Bir sayfan\u0131n birden fazla s\u00fcr\u00fcm\u00fcne sahipseniz:<\/p>\n<ul>\n<li><b>Otomatik y\u00f6nlendirmeden ka\u00e7\u0131n\u0131n<\/b> kullan\u0131c\u0131lar\u0131 bir sitenin bir dil s\u00fcr\u00fcm\u00fcnden farkl\u0131 bir dil s\u00fcr\u00fcm\u00fcne y\u00f6nlendirmek. \u00d6rne\u011fin, kullan\u0131c\u0131n\u0131n dilinin ne olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcze g\u00f6re y\u00f6nlendirme yapmay\u0131n. Bu y\u00f6nlendirmeler, kullan\u0131c\u0131lar\u0131n (ve arama motorlar\u0131n\u0131n) sitenizin t\u00fcm s\u00fcr\u00fcmlerini g\u00f6r\u00fcnt\u00fclemesini engelleyebilir.<\/li>\n<li><b>Bir sayfan\u0131n di\u011fer dil s\u00fcr\u00fcmlerine k\u00f6pr\u00fcler eklemeyi d\u00fc\u015f\u00fcn\u00fcn<\/b>. Bu sayede kullan\u0131c\u0131lar sayfan\u0131n farkl\u0131 bir dil s\u00fcr\u00fcm\u00fcn\u00fc se\u00e7mek i\u00e7in t\u0131klayabilirler.<\/li>\n<\/ul>\n<h3 id=\"use-language-specific-urls\" tabindex=\"-1\">Dile \u00f6zg\u00fc URL&#8217;ler kullan\u0131n<\/h3>\n<p>URL&#8217;de yerelle\u015ftirilmi\u015f kelimeler kullanmak veya bir<br \/>\n  <a href=\"https:\/\/en.wikipedia.org\/wiki\/Internationalized_domain_name\" class=\"external-link\">Uluslararas\u0131la\u015ft\u0131r\u0131lm\u0131\u015f Alan Ad\u0131 (IDN)<\/a>kullanmakta bir sak\u0131nca yoktur. Ancak, URL&#8217;de UTF-8 kodlamas\u0131 kulland\u0131\u011f\u0131n\u0131zdan emin olun (asl\u0131nda, m\u00fcmk\u00fcn olan her yerde UTF-8 kullanman\u0131z\u0131 \u00f6neririz) ve bunlara ba\u011flant\u0131 verirken URL&#8217;leri uygun \u015fekilde ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n<h2 id=\"geotargeting\" tabindex=\"-1\">Site i\u00e7eri\u011fini belirli bir \u00fclkeye hedefleme (co\u011frafi hedefleme)<\/h2>\n<p>Web sitenizi veya b\u00f6l\u00fcmlerini, belirli bir dili konu\u015fan tek bir belirli \u00fclkedeki kullan\u0131c\u0131lara hedefleyebilirsiniz. Bu, hedef \u00fclkedeki sayfa s\u0131ralamalar\u0131n\u0131z\u0131 iyile\u015ftirebilir, ancak di\u011fer yerel ayarlardaki veya dillerdeki sonu\u00e7lar pahas\u0131na.<\/p>\n<p><b>Sitenizi co\u011frafi olarak hedeflemek i\u00e7in<\/b> Google&#8217;da:<\/p>\n<ul>\n<li><b>Sayfa veya site d\u00fczeyi:<\/b> Kullan\u0131n <a href=\"#locale-specific-urls\">yerel ayara \u00f6zg\u00fc URL&#8217;ler siteniz veya sayfan\u0131z i\u00e7in<\/a>.<\/li>\n<li><b>Sayfa d\u00fczeyi:<\/b><br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/localized-versions\/\">Kullan\u0131n <code>hreflang<\/code> veya site haritalar\u0131<\/a><br \/>\n    Google&#8217;a hangi sayfalar\u0131n hangi konumlar veya diller i\u00e7in ge\u00e7erli oldu\u011funu s\u00f6ylemek i\u00e7in.<\/li>\n<\/ul>\n<p>Co\u011frafi hedeflemenin kesin bir bilim olmad\u0131\u011f\u0131n\u0131 unutmay\u0131n, bu nedenle sitenizin &#8220;yanl\u0131\u015f&#8221; s\u00fcr\u00fcm\u00fcne gelen kullan\u0131c\u0131lar\u0131 dikkate almak \u00f6nemlidir. Bunu yapman\u0131n bir yolu, t\u00fcm sayfalarda kullan\u0131c\u0131lar\u0131n kendi b\u00f6lgelerini ve\/veya dillerini se\u00e7meleri i\u00e7in ba\u011flant\u0131lar g\u00f6stermek olabilir.<\/p>\n<aside class=\"caution\"><b>\u0130\u00e7eri\u011finizi uyarlamak i\u00e7in IP analizi kullanmay\u0131n.<\/b> IP konum analizi zordur ve genellikle g\u00fcvenilir de\u011fildir. Ayr\u0131ca, Google sitenizin varyasyonlar\u0131n\u0131 d\u00fczg\u00fcn bir \u015fekilde tarayamayabilir. Google taramalar\u0131n\u0131n \u00e7o\u011fu (hepsi de\u011fil) ABD kaynakl\u0131d\u0131r ve site varyasyonlar\u0131n\u0131 tespit etmek i\u00e7in konumu de\u011fi\u015ftirmeye \u00e7al\u0131\u015fmay\u0131z. Burada g\u00f6sterilen a\u00e7\u0131k y\u00f6ntemlerden birini kullan\u0131n (<code>hreflang<\/code>, alternatif URL&#8217;ler ve a\u00e7\u0131k ba\u011flant\u0131lar).<\/aside>\n<h3 id=\"locale-specific-urls\" tabindex=\"-1\">Yerel ayara \u00f6zg\u00fc URL&#8217;ler kullanma<\/h3>\n<p>Sitenizi veya b\u00f6l\u00fcmlerini farkl\u0131 b\u00f6lgelere co\u011frafi olarak hedeflemeyi kolayla\u015ft\u0131ran bir URL yap\u0131s\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. A\u015fa\u011f\u0131daki tablo se\u00e7eneklerinizi a\u00e7\u0131klamaktad\u0131r:<\/p>\n<table class=\"details responsive\">\n<tbody>\n<tr>\n<th colspan=\"2\">\n        URL yap\u0131s\u0131 se\u00e7enekleri\n      <\/th>\n<\/tr>\n<tr>\n<td><b>\u00dclkeye \u00f6zg\u00fc alan ad\u0131<\/b><\/p>\n<p>\n          <code>example.de<\/code>\n        <\/p>\n<\/td>\n<td>\n<table class=\"nested responsive\">\n<tbody>\n<tr>\n<td width=\"50%\">\n<p><span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Art\u0131lar\u0131:<\/b><\/p>\n<ul>\n<li>Net co\u011frafi hedefleme<\/li>\n<li>Sunucu konumu \u00f6nemsiz<\/li>\n<li>Sitelerin kolay ayr\u0131m\u0131<\/li>\n<\/ul>\n<\/td>\n<td>\n<p><span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Eksileri:<\/b><\/p>\n<ul>\n<li>Pahal\u0131 (s\u0131n\u0131rl\u0131 kullan\u0131labilirlik olabilir)<\/li>\n<li>Daha fazla altyap\u0131 gerektirir<\/li>\n<li>Kat\u0131 ccTLD gereksinimleri (bazen)<\/li>\n<li>Yaln\u0131zca tek bir \u00fclkeyi hedefleyebilir<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td><b>gTLD&#8217;li alt alan adlar\u0131<\/b><\/p>\n<p>\n          <code>de.example.com<\/code>\n        <\/p>\n<\/td>\n<td>\n<table class=\"nested responsive\">\n<tbody>\n<tr>\n<td width=\"50%\">\n<p><span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Art\u0131lar\u0131:<\/b><\/p>\n<ul>\n<li>Kurulumu kolay<\/li>\n<li>Farkl\u0131 sunucu konumlar\u0131na izin verir<\/li>\n<li>Sitelerin kolay ayr\u0131m\u0131<\/li>\n<\/ul>\n<\/td>\n<td>\n<p><span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Eksileri:<\/b><\/p>\n<ul>\n<li>Kullan\u0131c\u0131lar co\u011frafi hedeflemeyi yaln\u0131zca URL&#8217;den tan\u0131yamayabilir (&#8220;de&#8221; dil mi yoksa \u00fclke mi?)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td><b>gTLD&#8217;li alt dizinler<\/b><\/p>\n<p>\n          <code>example.com\/de\/<\/code>\n        <\/p>\n<\/td>\n<td>\n<table class=\"nested responsive\">\n<tbody>\n<tr>\n<td width=\"50%\">\n<p><span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Art\u0131lar\u0131:<\/b><\/p>\n<ul>\n<li>Kurulumu kolay<\/li>\n<li>D\u00fc\u015f\u00fck bak\u0131m (ayn\u0131 ana bilgisayar)<\/li>\n<\/ul>\n<\/td>\n<td>\n<p><span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Eksileri:<\/b><\/p>\n<ul>\n<li>Kullan\u0131c\u0131lar co\u011frafi hedeflemeyi yaln\u0131zca URL&#8217;den tan\u0131yamayabilir<\/li>\n<li>Tek sunucu konumu<\/li>\n<li>Sitelerin ayr\u0131m\u0131 daha zor<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td><b>URL parametreleri<\/b><\/p>\n<p>\n          <code>site.com?loc=de<\/code>\n        <\/p>\n<\/td>\n<td>\n<table class=\"nested responsive\">\n<tbody>\n<tr>\n<td width=\"50%\">\n                \u00d6nerilmez.\n              <\/td>\n<td>\n<p><span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Eksileri:<\/b><\/p>\n<ul>\n<li>URL tabanl\u0131 segmentasyon zor<\/li>\n<li>Kullan\u0131c\u0131lar co\u011frafi hedeflemeyi yaln\u0131zca URL&#8217;den tan\u0131yamayabilir<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"how-does-google-determine-a-target-locale\" tabindex=\"-1\">Google hedef yerel ayar\u0131 nas\u0131l belirler?<\/h3>\n<p>Google, bir sayfa i\u00e7in en iyi hedef kitleyi belirlemek \u00fczere bir dizi sinyale g\u00fcvenir:<\/p>\n<ul>\n<li>\n    <b>\u00dclke kodu \u00fcst d\u00fczey alan adlar\u0131<\/b> (ccTLD&#8217;ler). Bunlar belirli bir \u00fclkeye ba\u011fl\u0131d\u0131r (\u00f6rne\u011fin Almanya i\u00e7in .de, \u00c7in i\u00e7in .cn) ve bu nedenle hem kullan\u0131c\u0131lara hem de arama motorlar\u0131na sitenizin a\u00e7\u0131k\u00e7a belirli bir \u00fclke i\u00e7in tasarland\u0131\u011f\u0131na dair g\u00fc\u00e7l\u00fc bir sinyal sa\u011flar. Baz\u0131 \u00fclkelerin ccTLD&#8217;leri kimlerin kullanabilece\u011fine dair k\u0131s\u0131tlamalar\u0131 vard\u0131r, bu y\u00fczden \u00f6nce ara\u015ft\u0131rman\u0131z\u0131 yapt\u0131\u011f\u0131n\u0131zdan emin olun. Ayr\u0131ca, kullan\u0131c\u0131lar\u0131n ve web sitesi sahiplerinin bunlar\u0131 genellikle \u00fclkeye \u00f6zel olmaktan \u00e7ok genel olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc tespit etti\u011fimiz i\u00e7in baz\u0131 \u00f6zel ccTLD&#8217;leri ( .tv ve .me gibi) gTLD olarak ele al\u0131yoruz. Bkz.<br \/>\n    <a href=\"#generic-domains\">Google&#8217;\u0131n gTLD listesi<\/a>.\n  <\/li>\n<li>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/localized-versions\/\"><b><code>hreflang<\/code> ifadeleri<\/b><\/a>, ister etiketlerde, ister ba\u015fl\u0131klarda veya site haritalar\u0131nda olsun.\n  <\/li>\n<li>\n    <b>Sunucu konumu (sunucunun IP adresi arac\u0131l\u0131\u011f\u0131yla).<\/b> Sunucu konumu genellikle fiziksel olarak kullan\u0131c\u0131lar\u0131n\u0131za yak\u0131nd\u0131r ve sitenizin hedef kitlesi hakk\u0131nda bir sinyal olabilir. Baz\u0131 web siteleri da\u011f\u0131t\u0131lm\u0131\u015f i\u00e7erik da\u011f\u0131t\u0131m a\u011flar\u0131 (CDN&#8217;ler) kullan\u0131r veya daha iyi web sunucusu altyap\u0131s\u0131na sahip bir \u00fclkede bar\u0131nd\u0131r\u0131l\u0131r, bu nedenle kesin bir sinyal de\u011fildir.\n  <\/li>\n<li>\n    <b>Di\u011fer sinyaller.<\/b> Sitenizin hedef kitlesini tan\u0131mlamak i\u00e7in di\u011fer sinyaller, sayfalardaki yerel adresleri ve telefon numaralar\u0131n\u0131, yerel dil ve para birimi kullan\u0131m\u0131n\u0131, di\u011fer yerel sitelerden gelen ba\u011flant\u0131lar\u0131 veya<br \/>\n    <a href=\"https:\/\/www.google.com\/business\/\" class=\"external-link\">\u0130\u015fletme Profili<\/a><br \/>\n    (mevcut oldu\u011funda) sinyallerini i\u00e7erebilir.\n  <\/li>\n<\/ul>\n<p><b>Google&#8217;\u0131n <i>yapmad\u0131\u011f\u0131<\/i> \u015feyler:<\/b><\/p>\n<ul>\n<li>Google, web&#8217;i d\u00fcnyan\u0131n farkl\u0131 yerlerinden tarar. Tek bir site i\u00e7in herhangi bir sayfa varyasyonu bulmak amac\u0131yla kullan\u0131lan taray\u0131c\u0131 kayna\u011f\u0131n\u0131 de\u011fi\u015ftirmeye <b>\u00e7al\u0131\u015fmay\u0131z<\/b><br \/>\n    . Bu nedenle, burada g\u00f6sterilen y\u00f6ntemlerden birini (\u00f6rne\u011fin <code>hreflang<\/code><br \/>\n    giri\u015fleri, ccTLD&#8217;ler veya a\u00e7\u0131k ba\u011flant\u0131lar) kullanarak sitenizin sundu\u011fu herhangi bir yerel ayar veya dil varyasyonunu Google&#8217;a a\u00e7\u0131k\u00e7a bildirdi\u011finizden emin olun.<\/li>\n<li>Google <b>yoksayar<\/b> konumsal <code>meta<\/code> etiketlerini ( <code>geo.position<\/code> veya<br \/>\n    <code>distribution<\/code>gibi) veya co\u011frafi hedefleme HTML \u00f6zniteliklerini.<\/li>\n<\/ul>\n<h2 id=\"dup-content\" tabindex=\"-1\">\u00c7ok dilli\/\u00e7ok b\u00f6lgeli sitelerde yinelenen sayfalar\u0131 i\u015fleme<\/h2>\n<p>\u00c7ok b\u00f6lgeli bir sitenin par\u00e7as\u0131 olarak ayn\u0131 dildeki farkl\u0131 URL&#8217;lerde benzer veya yinelenen i\u00e7erik sunuyorsan\u0131z (\u00f6rne\u011fin, hem <code>example.de\/<\/code> hem de <code>example.com\/de\/<\/code><br \/>\n  benzer Almanca i\u00e7erik g\u00f6steriyorsa), tercih edilen bir s\u00fcr\u00fcm se\u00e7in ve arayanlara do\u011fru dilin veya b\u00f6lgesel URL&#8217;nin sunuldu\u011fundan emin olmak i\u00e7in<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/specify-canonical\/\"><code>rel=\"canonical\"<\/code> \u00f6\u011fesini<\/a><br \/>\n  ve <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/localized-versions\/\"><code>hreflang<\/code><\/a><br \/>\n  etiketlerini kullan\u0131n.<\/p>\n<h3 id=\"generic-domains\" tabindex=\"-1\">Genel \u00fcst d\u00fczey alan adlar\u0131<\/h3>\n<p>\n  Genel \u00fcst d\u00fczey alan adlar\u0131 (gTLD&#8217;ler), belirli konumlarla ili\u015fkili olmayan alan adlar\u0131d\u0131r. Siteniz .com, .org gibi genel bir \u00fcst d\u00fczey alan ad\u0131na sahipse veya a\u015fa\u011f\u0131daki alan adlar\u0131ndan herhangi birine sahipse ve belirli bir co\u011frafi konumdaki kullan\u0131c\u0131lar\u0131 hedeflemek istiyorsa, daha \u00f6nce a\u00e7\u0131klanan y\u00f6ntemlerden birini kullanarak a\u00e7\u0131k\u00e7a bir \u00fclke hedefi belirleyin.<\/p>\n<p>Google, a\u015fa\u011f\u0131daki \u00fcst d\u00fczey alan adlar\u0131n\u0131 gTLD olarak ele al\u0131r:<\/p>\n<ul>\n<li>\n    <b>Genel \u00dcst D\u00fczey Alan Adlar\u0131<\/b>: ICANN bir \u00fcst d\u00fczey alan ad\u0131n\u0131<br \/>\n    <a href=\"https:\/\/www.iana.org\/domains\/root\/db\" class=\"external-link\">\u00fclke kodu \u00fcst d\u00fczey alan ad\u0131<\/a><br \/>\n    (ccTLD) olarak listelemedi\u011fi s\u00fcrece, Google IANA DNS k\u00f6k b\u00f6lgesi arac\u0131l\u0131\u011f\u0131yla \u00e7\u00f6z\u00fcmlenen herhangi bir TLD&#8217;yi gTLD olarak ele alacakt\u0131r. <b>\u00d6rnekler:<\/b><\/p>\n<ul>\n<li>.com<\/li>\n<li>.org<\/li>\n<li>.edu<\/li>\n<li>.gov<\/li>\n<li>ve daha fazlas\u0131&#8230;<\/li>\n<\/ul>\n<\/li>\n<li>\n    <b>Genel b\u00f6lgesel \u00fcst d\u00fczey alan adlar\u0131<\/b>: Bu alan adlar\u0131 co\u011frafi bir b\u00f6lgeyle ili\u015fkili olsa da, genellikle genel \u00fcst d\u00fczey alan adlar\u0131 olarak ele al\u0131n\u0131rlar (.com veya .org gibi):<\/p>\n<ul>\n<li>.eu<\/li>\n<li>.asia<\/li>\n<\/ul>\n<\/li>\n<li>\n    <b>Genel \u00dclke Kodu \u00dcst D\u00fczey Alan Adlar\u0131 (ccTLD&#8217;ler)<\/b>: Google, kullan\u0131c\u0131lar\u0131n ve web sitesi sahiplerinin bunlar\u0131 genellikle \u00fclkeye \u00f6zel olmaktan \u00e7ok genel olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc tespit etti\u011fimiz i\u00e7in baz\u0131 ccTLD&#8217;leri (.tv ve .me gibi) gTLD olarak ele al\u0131r. \u0130\u015fte bu ccTLD&#8217;lerin bir listesi (bu liste de\u011fi\u015febilir).<\/p>\n<ul>\n<li>.ad<\/li>\n<li>.ai<\/li>\n<li>.as<\/li>\n<li>.bz<\/li>\n<li>.cc<\/li>\n<li>.cd<\/li>\n<li>.co<\/li>\n<li>.dj<\/li>\n<li>.fm<\/li>\n<li>.io<\/li>\n<li>.la<\/li>\n<li>.me<\/li>\n<li>.ms<\/li>\n<li>.nu<\/li>\n<li>.sc<\/li>\n<li>.sr<\/li>\n<li>.su<\/li>\n<li>.tv<\/li>\n<li>.tk<\/li>\n<li>.ws<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7ok b\u00f6lgeli ve \u00e7ok dilli siteler, Arama i\u00e7in optimize edilebilir. Birden fazla dile sahip siteler i\u00e7in SEO y\u00f6netimi hakk\u0131nda daha fazla bilgi edinin.<\/p>\n","protected":false},"menu_order":149,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[704],"ar_kb_etiket":[],"class_list":["post-25626","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-international-and-multilingual"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27623"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25626"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25626"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}