{"id":25633,"date":"2026-09-05T02:46:54","date_gmt":"2026-09-04T23:46:54","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/november-2022-google-seo-office-hours\/"},"modified":"2026-09-05T02:46:54","modified_gmt":"2026-09-04T23:46:54","slug":"november-2022-google-seo-office-hours","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/november-2022-google-seo-office-hours\/","title":{"rendered":"November 2022 Google SEO office hours"},"content":{"rendered":"<div class=\"video-wrapper-full-width\"><\/div>\n<p>This is the transcript for the November 2022 edition of the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/submit-a-question-idea-for-google-seo-office-hours\/\">Google SEO Office Hours<\/a>. For site-specific help,<br \/>\n  we recommend posting your question in the <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Search Central Help Community<\/a>. <\/p>\n<h2 id=\"can-we-use-multiple-values-in-one-schema-markup-field-using-comma-separation\" tabindex=\"-1\">Can we use multiple values in one schema markup field using comma separation?<\/h2>\n<p><b>Lizzi<\/b>: Abhishek is asking, &#8220;Can we use multiple values in one schema markup field using<br \/>\n  comma separation? For example, GTIN equals value one, value two&#8221;. <\/p>\n<p>Well, as always, you should check the documentation for the particular feature because some<br \/>\n  of the guidance might differ from feature to feature. But in general, it&#8217;s a good markup practice<br \/>\n  to specify one value per field. In the case of GTIN, there should only really be one value, since<br \/>\n  this is a unique product identifier. If you&#8217;re specifying a GTIN and ISBN, then use the GTIN, and<br \/>\n  then the ISBN property, so that we know which value applies to which property.<\/p>\n<h2 id=\"what-are-the-options-to-use-the-disavow-feature-in-search-console-for-domain-properties\" tabindex=\"-1\">What are the options to use the disavow feature in Search Console for domain properties?<\/h2>\n<p><b>John<\/b>: Pierre asks: &#8220;The disavow feature in Search Console is currently unavailable for<br \/>\n  domain properties. What are the options then?&#8221;<\/p>\n<p>Well, if you have domain level verification in place, you can verify the prefix level without<br \/>\n  needing any additional tokens. Verify that host and do what you need to do. Also, keep in mind<br \/>\n  that disavowing random links that look weird or that some tool has flagged, is not a good use<br \/>\n  of your time. It changes nothing. Use the disavow tool for situations where you actually paid for<br \/>\n  links and can&#8217;t get them removed afterwards.<\/p>\n<h2 id=\"how-bad-is-the-helpful-content-update-for-sites-accepting-guest-posts-for-money\" tabindex=\"-1\">How bad is the helpful content update for sites accepting guest posts for money? <\/h2>\n<p><b>Duy<\/b>: Hello, this is Duy recording for SEO Office Hours. Latha asked, &#8220;How bad is the helpful<br \/>\n  content update for sites accepting guest posts for money?&#8221;<\/p>\n<p>Our systems can identify sites with low value, low quality content, or content created just for<br \/>\n  search engines. Sites accepting guest posts for money without carefully vetting content and links<br \/>\n  risk ranking lowering service results, not just because of the helpful content update, but also<br \/>\n  because of the other systems that we already put in place.<\/p>\n<h2 id=\"what-to-do-when-google-does-not-detect-the-canonical-tag-correctly\" tabindex=\"-1\">What to do when Google does not detect the canonical tag correctly?<\/h2>\n<p><b>John<\/b>: &#8220;What to do when Google does not detect the canonical tag correctly?&#8221;<\/p>\n<p>So taking a step back, canonicalization is based on more than only the <code>link<\/code> <code>rel=\"canonical\"<\/code> element.<br \/>\n  When Google discovers URLs that are significantly alike, our systems try to pick one URL that best<br \/>\n  represents the content. For that we take into account not only the <code>link<\/code> <code>rel=\"canonical\"<\/code>, but also<br \/>\n  redirects, sitemaps, internal links, external links, and more. If you have strong feelings about<br \/>\n  which URL should be used, then make sure that all of your signals align. Keep in mind that canonicalization<br \/>\n  is mostly about which URL is shown. It&#8217;s not something that affects the ranking of the content.<\/p>\n<h2 id=\"is-google-more-likely-to-crawl-and-index-the-pages-if-the-content-is-short\" tabindex=\"-1\">Is Google more likely to crawl and index the pages if the content is short?<\/h2>\n<p><b>Gary<\/b>: &#8220;If a site has a directory covering on each topic, which isn&#8217;t searched for very often,<br \/>\n  is Google more likely to crawl and index the pages if the content is short, and so it&#8217;s cheaper<br \/>\n  to store it in the index.&#8221;<\/p>\n<p>This is an interesting question. The length of the content doesn&#8217;t influence how often we crawl<br \/>\n  and whether we index it. It also doesn&#8217;t contribute to the crawl rate of a URL pattern. Niche<br \/>\n  content can also be indexed. It&#8217;s not in any way penalized, but generally content, that&#8217;s popular<br \/>\n  on the internet, for example, many people linked to it, gets crawled and indexed easier.<\/p>\n<h2 id=\"could-dynamic-sorting-of-listings-be-a-reason-for-not-indexing-product-images\" tabindex=\"-1\">Could dynamic sorting of listings be a reason for not indexing product images? <\/h2>\n<p><b>Alan<\/b>: Paul asked, &#8220;Could dynamic sorting of listings be the reason for not indexing product images?&#8221;<\/p>\n<p>It is unlikely that dynamic sorting of listings would be the reason for product images not being<br \/>\n  indexed. Your product images should be referenced from your product description pages, so we know<br \/>\n  the product the image is for. If needed, you can create a sitemap file or provide a Google<br \/>\n  Merchant Center feed so Google can find all your product pages without depending upon your listings page.<\/p>\n<h2 id=\"is-there-a-timeframe-for-the-site-migration\" tabindex=\"-1\">Is there a timeframe for the site migration?<\/h2>\n<p><b>Lizzi<\/b>: Sergey is asking, &#8220;Is there a timeframe for the site migration? We&#8217;re migrating a<br \/>\n  large site to a new domain at the moment. After four months, there is still no signs of the new<br \/>\n  domain getting SERP positions of the old one. So what should we do?&#8221;<\/p>\n<p>With a big change like this, it&#8217;s totally normal to see ranking fluctuations, especially while<br \/>\n  you&#8217;re still in the middle of the migration. There&#8217;s no set timeframe for when things will settle<br \/>\n  down, and also keep in mind that only moving one section of your site is not necessarily<br \/>\n  indicative of a whole site move when it comes to Search. If you&#8217;re still moving things around,<br \/>\n  you&#8217;re going to continue to see fluctuations. It&#8217;s hard to say what you should do next without<br \/>\n  seeing the site itself. And for site specific help, we definitely recommend posting in the forums<br \/>\n  so people can see your specific situation and give more specific advice. <\/p>\n<h2 id=\"could-the-use-of-http3-improve-seo-because-it-improves-performance\" tabindex=\"-1\">Could the use of HTTP\/3 improve SEO because it improves performance?<\/h2>\n<p><b>John<\/b>: Flavio asks, &#8220;Could the use of HTTP\/3, even indirectly, improve SEO, perhaps because<br \/>\n  it improves performance?&#8221;<\/p>\n<p>Google doesn&#8217;t use HTTP\/3 as a factor in ranking at the moment. As far as I know, we don&#8217;t use<br \/>\n  it in crawling either. In terms of performance, I suspect the gains users see from using HTTP\/3<br \/>\n  would not be enough to significantly affect the core web vitals, which are the metrics that we<br \/>\n  use in the page experience ranking factor. While making a faster server is always a good idea,<br \/>\n  I doubt you&#8217;d see a direct connection with SEO only from using HTTP\/3. Similar to how you&#8217;d be<br \/>\n  hard pressed to finding a direct connection to using a faster kind of RAM in your servers.<\/p>\n<h2 id=\"why-does-google-keep-using-backlinks-as-a-ranking-factor\" tabindex=\"-1\">Why does Google keep using backlinks as a ranking factor?<\/h2>\n<p><b>Duy<\/b>: Andrea asked, &#8220;Why does Google keep using backlinks as a ranking factor if link<br \/>\n  building campaigns are not allowed? Why can&#8217;t Google find other ranking factors that can&#8217;t be easily manipulated like backlinks? <\/p>\n<p>There are several things to unpack here. First, backlinks as a signal has a lot less significant<br \/>\n  impact compared to when Google Search first started out many years ago. We have robust ranking<br \/>\n  signals, hundreds of them, to make sure that we are able to rank the most relevant and useful<br \/>\n  results for all queries. Second, full link building campaigns, which are essentially link spam<br \/>\n  according to our spam policy. We have many algorithms capable of detecting unnatural links at<br \/>\n  scale and nullify them. This means that spammers or SEOs spending money on links truly have no<br \/>\n  way of knowing if the money they spent on link building is actually worth it or not, since it&#8217;s<br \/>\n  really likely that they&#8217;re just wasting money building all these spammy links and they were<br \/>\n  already nullified by our systems as soon as we see them.<\/p>\n<h2 id=\"does-it-matter-if-the-vast-majority-of-anchors-for-internal-content-links-are-the-same\" tabindex=\"-1\">Does it matter if the vast majority of anchors for internal content links are the same?<\/h2>\n<p><b>John<\/b>: Sam asks, &#8220;does it matter if the vast majority of anchors for internal content links<br \/>\n  are the same?&#8221;<\/p>\n<p>Well, This is fine. It&#8217;s normal even. When it comes to menus, they&#8217;re usually everywhere, and<br \/>\n  even products when they&#8217;re linked within an e-commerce site, they&#8217;re usually linked with the same<br \/>\n  link all the time. That&#8217;s perfectly fine. There&#8217;s nothing that you really need to do there in terms of SEO. <\/p>\n<h2 id=\"if-you-add-the-website-schema,-do-you-add-software-application-schema-too\" tabindex=\"-1\">If you add the website schema, do you add software application schema too?<\/h2>\n<p><b>Lizzi<\/b>: Anonymous is asking, &#8220;If you add the latest website schema to your home page, do<br \/>\n  you still add software application or organization schema too? Google updated its schema markup<br \/>\n  of documentation by adding website schema for brand, but it does not mention what happens with<br \/>\n  organization or software application schema.<\/p>\n<p>Well, it really depends. Sorry to give that answer. These are different features. If your site<br \/>\n  is about a software application, then sure, you can also add software application structured data.<br \/>\n  Just make sure that you nest everything so that there&#8217;s one website node on the home page and not<br \/>\n  multiple website nodes. That&#8217;s really the key with this thing.<\/p>\n<h2 id=\"is-an-excessive-number-of-noindex-pages-an-issue-for-disovery-or-indexing\" tabindex=\"-1\">Is an excessive number of <code>noindex<\/code> pages an issue for disovery or indexing?<\/h2>\n<p><b>Gary<\/b>: Chris is asking, &#8220;How much of an issue for Google is excessive number of <code>noindex<\/code> pages,<br \/>\n  and whether it will affect discovery and indexing of content if the volume is too high?&#8221;<\/p>\n<p>Good question. <code>noindex<\/code> is a very powerful tool search engines support to help you,<br \/>\n  the site owner keep content out of their indexes. For this reason, it doesn&#8217;t carry any unintended<br \/>\n  effects when it comes to crawling and indexing. For example, having many pages with <code>noindex<\/code><br \/>\n  will not influence how Google crawls and indexes your site.<\/p>\n<h2 id=\"is-it-a-problem-if-the-url-and-the-page-dont-use-the-same-language\" tabindex=\"-1\">Is it a problem if the URL and the page don&#8217;t use the same language?<\/h2>\n<p><b>Alan<\/b>: Yasser asked if the URL doesn&#8217;t contain characters of the same language used in the<br \/>\n  pages, would that affect a site ranking?<\/p>\n<p>From an SEO point of view, there&#8217;s no negative effect, if the URL is in a different language<br \/>\n  than the page content. Users on the other hand, may care, especially if they share the URL with other people.<\/p>\n<h2 id=\"how-should-creators-respond-to-sites-that-scrape-and-spam\" tabindex=\"-1\">How should creators respond to sites that scrape and spam?<\/h2>\n<p><b>Duy<\/b>: Kristen asked, &#8220;How should content creators respond to sites that use AI to plagiarize<br \/>\n  the content, modify it, and then outrank them in search results? <\/p>\n<p>Scraping content, even with some modification, is against our spam policy. We have many algorithms<br \/>\n  to go after such behaviors and demote site scraping content from other sites. If you come across<br \/>\n  sites that repeatedly scrape content, that perform well on Search, please feel free to report them<br \/>\n  to us, with our spam report form so that we can further improve our systems, both in detecting<br \/>\n  the spam and also ranking overall. <\/p>\n<h2 id=\"is-it-true-that-google-rotates-indexed-pages\" tabindex=\"-1\">Is it true that Google rotates indexed pages?<\/h2>\n<p><b>Lizzi<\/b>: Ridwan is asking, &#8220;Is it true that Google rotates indexed pages? Because the site<br \/>\n  I&#8217;m working on is rotating on indexed pages. Like for example, page A is indexed on Monday through<br \/>\n  Thursday, but not indexed Friday through Sunday.&#8221;<\/p>\n<p>Okay. So the answer is real quick. No, this is not true. We are not rotating the index based off of days of the week.<\/p>\n<h2 id=\"should-we-keep-an-eye-on-the-ratio-between-indexed-and-non-indexed-pages\" tabindex=\"-1\">Should we keep an eye on the ratio between indexed and non-indexed pages? <\/h2>\n<p><b>John<\/b>: Anton asks, &#8220;Should we keep an eye on the ratio between indexed and non-indexed<br \/>\n  pages in Search Console in order to better recognize possibly wasted crawl budget on non-indexed pages?&#8221;<\/p>\n<p>No, there is no magic ratio to watch out for. Also, for a site that&#8217;s not gigantic, with less<br \/>\n  than a million pages, perhaps, you really don&#8217;t need to worry about the crawl budget of your<br \/>\n  website. It&#8217;s fine to remove unnecessary internal links , but for small to medium sized sites,<br \/>\n  that&#8217;s more of a site hygiene topic than an SEO one.<\/p>\n<h2 id=\"how-do-we-enable-the-discover-feature\" tabindex=\"-1\">How do we enable the Discover feature? <\/h2>\n<p><b>Alan<\/b>: Joydev asked, &#8220;How do we enable the Discover feature?&#8221;<\/p>\n<p>You do not need to take any action to make your content enabled for Discover. We do that<br \/>\n  automatically. Google, however uses different criteria to decide whether to show your content<br \/>\n  and Discover versus search results. So getting traffic from search is not a guarantee that you&#8217;ll<br \/>\n  get traffic from Discover.<\/p>\n<h2 id=\"does-having-many-noindex-pages-linked-from-spammy-sites-affect-crawl-budget\" tabindex=\"-1\">Does having many <code>noindex<\/code> pages linked from spammy sites affect crawl budget? <\/h2>\n<p><b>Gary<\/b>: Sam is asking another <code>noindex<\/code> related question: &#8220;A lot of SEOs are<br \/>\n  complaining about having millions of URLs flagged as excluded by noindex in Google Search Console.<br \/>\n  All to nonsense internal search pages linked from spammy sites. Is this a problem for crawl budget?&#8221;<\/p>\n<p><code>noindex<\/code> is there to help you keep things out of the index, and it doesn&#8217;t come<br \/>\n  with unintended negative effects as we said previously. If you want to ensure that those pages or<br \/>\n  their URLs more specifically don&#8217;t end up in Google&#8217;s index, continue using <code>noindex<\/code><br \/>\n  and don&#8217;t worry about crawl budget.<\/p>\n<h2 id=\"is-it-thin-content-if-i-break-down-a-long-article-into-pieces\" tabindex=\"-1\">Is it thin content if I break down a long article into pieces? <\/h2>\n<p><b>Lizzi<\/b>: Lalindra is asking: &#8220;Would it be considered thin content if an article covering a<br \/>\n  lengthy topic was broken down into smaller articles and interlinked?&#8221;<\/p>\n<p>Well, it&#8217;s hard to know without looking at that content. But word count alone is not indicative<br \/>\n  of thin content. These are two perfectly legitimate approaches: it can be good to have a thorough<br \/>\n  article that deeply explores a topic, and it can be equally just as good to break it up into easier<br \/>\n  to understand topics. It really depends on the topic and the content on that page, and you<br \/>\n  know your audience best. So I would focus on what&#8217;s most helpful to your users and that you&#8217;re<br \/>\n  providing sufficient value on each page for whatever the topic might be.<\/p>\n<h2 id=\"is-it-true-that-having-lots-of-404-pages-can-stop-crawling-and-processing\" tabindex=\"-1\">Is it true that having lots of <code>404<\/code> pages can stop crawling and processing?<\/h2>\n<p><b>Gary<\/b>: Michelle is asking: &#8220;HTTPS reports help center documentation says lots of <code>404<\/code> pages<br \/>\n  can prompt Google to stop crawling and processing URLs. How much is a lot of 404s? And can having<br \/>\n  lots of linked 404s in a website affect this?&#8221;<\/p>\n<p>Well, this is awkward. Thank you for this question. We fixed a typo in our documentation that<br \/>\n  initially suggested that <code>404<\/code> HTTP status codes cause crawling to stop on site level. It should<br \/>\n  have been HTTPS certificate errors instead of <code>404<\/code> errors. Feel free to have as many <code>404<\/code> errors as<br \/>\n  you need on your site. They don&#8217;t affect crawling of your website overall. <code>404<\/code> pages are a very<br \/>\n  healthy part of the internet.<\/p>\n<h2 id=\"what-is-the-current-state-of-key-moments-video-markup\" tabindex=\"-1\">What is the current state of Key Moments video markup?<\/h2>\n<p><b>Alan<\/b>: Iman asked, &#8220;What is the current state of Key Moments video markup? It seems like<br \/>\n  this snippet is only available for YouTube videos. Is that the case?&#8221;<\/p>\n<p>Key Moments video mark up is live and used by a range of video providers. It is not specific to<br \/>\n  YouTube. If our online documentation is not sufficient, try reaching out into public forums.<\/p>\n<h2 id=\"my-new-website-is-confused-with-a-similar,-older-one---what-can-i-do\" tabindex=\"-1\">My new website is confused with a similar, older one &#8211; what can I do?<\/h2>\n<p><b>John<\/b>: A user called <span>&quot;Weird All website&quot;<\/span> asks, my<br \/>\n  new website, <span>&quot;Weird All&quot;,<\/span> is not showing up in searches<br \/>\n  when I type in the full name of the website. It confuses the term with the name of the singer<br \/>\n  <span>&quot;Weird Al&quot;<\/span>. <\/p>\n<p>As someone who has grown up listening to lots of <span>Weird Al<\/span> music, I<br \/>\n  totally sympathize with Google and with other search engines. For the most part, if people are<br \/>\n  going to type in <span>&quot;weird all&quot;<\/span> with two L&#8217;s, probably they<br \/>\n  meant to reach <span>Weird Al<\/span> instead. Essentially, when it comes to SEO<br \/>\n  for these kind of things, it&#8217;s important that you pick a site name that is not just a typo of<br \/>\n  something that&#8217;s really well known, because you&#8217;re going to have a really hard time differentiating<br \/>\n  yourself from there. If something looks like a typo to our systems, we will try to treat it as a<br \/>\n  typo and we will try to guide people to what they&#8217;re probably looking for. And this is something<br \/>\n  that our systems can work out over time as we see that well actually people really want to go to<br \/>\n  <span>&quot;weird all&quot;<\/span> and not hear from <span>&quot;Weird Al&quot;<\/span><br \/>\n  but this takes a lot of time and especially when you&#8217;re talking about someone as established as<br \/>\n  <span>Weird Al<\/span>, you&#8217;re going to really have a hard time differentiating<br \/>\n  yourself in that regard.<\/p>\n<h2 id=\"is-it-possible-to-get-faq-featured-snippets-with-just-pure-html\" tabindex=\"-1\">Is it possible to get FAQ featured snippets with just pure HTML?<\/h2>\n<p><b>Lizzi<\/b>: Anonymous is asking, &#8220;Is it possible to get FAQ featured snippets with just pure<br \/>\n  HTML? As simple HTML as possible, not referring to schema markup.&#8221;<\/p>\n<p>Okay. So if you&#8217;re talking about the FAQ rich result, right now, you need FAQ schema markup to<br \/>\n  be eligible for that enhancement in search results. Some features may be able to automatically<br \/>\n  pick up what you&#8217;re putting out on your webpage, but really you should check the specific<br \/>\n  documentation to be sure if that&#8217;s even a possibility. But for FAQ rich result, you definitely<br \/>\n  need the markup.<\/p>\n<h2 id=\"do-self-referring-canonicals-help-for-deduplication\" tabindex=\"-1\">Do self-referring canonicals help for deduplication? <\/h2>\n<p><b>John<\/b>: Esben asks, &#8220;Regarding self-referring canonicals: my idea is that they provide a<br \/>\n  uniqueness signal for deduplication, but I see conflicting views. What do you think John?&#8221;<\/p>\n<p>Well, from my point of view, they do nothing. But sometimes pages get seen under other URLs, and<br \/>\n  then suddenly the canonical is no longer self-referential and actually useful. For example, if a<br \/>\n  page is sometimes referred to with UTM tracking parameters.<\/p>\n<h2 id=\"should-there-be-some-percentage-of-randomness-in-the-search-results\" tabindex=\"-1\">Should there be some percentage of randomness in the Search results? <\/h2>\n<p><b>Alan<\/b>: A question received was, &#8220;It seems to me that the search engines promote strong<br \/>\n  sites more and more and lowers weak resources more and more. Don&#8217;t you think there should be some percentage of randomness?&#8221;<\/p>\n<p>Our primary purpose is to provide the most useful results to people performing searches.<\/p>\n<h2 id=\"why-is-google-not-taking-action-on-spun-web-stories\" tabindex=\"-1\">Why is Google not taking action on spun web stories? <\/h2>\n<p><b>Duy<\/b>: Kunal asked why Google is not taking action on copy or spun web stories? Can you check<br \/>\n  on Discover? <\/p>\n<p>Thank you for the report. We are aware of these attempts and we are looking into them. In general,<br \/>\n  sites with spammy scraped content violate our spam policy, and our algorithms do a pretty good job<br \/>\n  of demoting them in search results.<\/p>\n<h2 id=\"do-comment-pages-linked-with-link-rel=ugc-get-deindexed\" data-text='Do comment pages linked with link rel=\"ugc\" get deindexed? ' tabindex=\"-1\">Do comment pages linked with <code>link<\/code> <code>rel=\"ugc\"<\/code> get deindexed? <\/h2>\n<p><b>John<\/b>: Tom asks, &#8220;Do moderated blog comment pages internally linked as <code>link<\/code> <code>rel=\"ugc\"<\/code> get deindexed?<\/p>\n<p>No they don&#8217;t. Pages can get indexed for a variety of reasons. While a link with a <code>rel=\"ugc\"<\/code><br \/>\n  is treated differently, as is, for example, a link with the <code>rel<\/code> <code>nofollow<\/code>,<br \/>\n  this doesn&#8217;t negatively affect the destination page. If you want to prevent a page from being<br \/>\n  indexed, then make sure to use the <code>noindex<\/code> <span>robots<\/span> <code>meta<\/code> tag instead. <\/p>\n<h2 id=\"are-product-reviews-update-for-non-physical-products-without-affiliate-links-ok\" tabindex=\"-1\">Are product reviews update for non-physical products without affiliate links ok? <\/h2>\n<p><b>Alan<\/b>: Abdul Rahim asked, how does Google evaluate product reviews update for non-physical<br \/>\n  products that don&#8217;t have affiliate links? <\/p>\n<p>Our focus is on physical products that can be purchased, but our system also at times evaluates<br \/>\n  content involved for digital products. If you are reviewing a product, it is not required you<br \/>\n  provide an affiliate link. It&#8217;s a best practice to include useful links to other resources that<br \/>\n  may also be helpful to the reader.<\/p>\n<h2 id=\"i-have-10,000-pages-on-my-site:-are-there-shortcuts-for-writing-descriptions\" tabindex=\"-1\">I have 10,000 pages on my site: are there shortcuts for writing descriptions?<\/h2>\n<p><b>Lizzi<\/b>: Siddiq is asking, &#8220;I have 10,000 plus pages on my site. Writing <code>meta<\/code> tags will take<br \/>\n  a long time for all of them. Any shortcuts?<\/p>\n<p>Well, our docs on meta descriptions have guidance on this. It can be a good idea for some sites<br \/>\n  to programmatically generate the meta description, particularly larger database driven sites<br \/>\n  like product aggregators. However, make sure that whatever you&#8217;re generating is still good quality.<br \/>\n  The descriptions should still be unique, specific, and relevant to each page. Don&#8217;t use the same<br \/>\n  meta descriptions over and over again.<\/p>\n<h2 id=\"how-can-i-best-delete-10,000-pages-of-thin-blog-content\" tabindex=\"-1\">How can I best delete 10,000 pages of thin blog content? <\/h2>\n<p><b>John<\/b>: &#8220;I&#8217;m looking at purging perhaps 10,000 pages of thin blog content. Is there a best practice for that?&#8221;<\/p>\n<p>Well, delete the pages. There&#8217;s nothing special that you need to do. Deleting thin pages also<br \/>\n  doesn&#8217;t automatically make your site more valuable, though. You really have to make sure that the<br \/>\n  value exists independent of the thin or the remove pages.<\/p>\n<h2 id=\"are-backlinks-powerful-or-should-i-focus-on-maximizing-the-quality-of-my-site\" tabindex=\"-1\">Are backlinks powerful or should I focus on maximizing the quality of my site? <\/h2>\n<p><b>Duy<\/b>: &#8220;I&#8217;m new to SEO and I see many websites or videos suggest that I should buy backlinks.<br \/>\n  Are backlinks as powerful or should I focus on maximizing quality of my site?&#8221;<\/p>\n<p>There are always people seeking shortcuts or tricks to manipulate, search, ranking, or spend<br \/>\n  money to make their sites appear more authoritative to search engines. Link spam is an example<br \/>\n  of these tricks. We no longer use links predominantly compared to 20 years ago, for example. And<br \/>\n  also launched many algorithms to nullify links spam, and you probably should not waste your money<br \/>\n  in spamming links. That money is much needed in creating a great website with great user experience<br \/>\n  and helpful content.<\/p>\n<h2 id=\"must-a-page-have-a-cached-copy-to-appear-in-the-search-results\" tabindex=\"-1\">Must a page have a cached copy to appear in the search results? <\/h2>\n<p><b>John<\/b>: &#8220;Must a page have a cached copy to appear in the search results?&#8221;<\/p>\n<p>No. It doesn&#8217;t need to have a cached page. The caching system is a bit independent of search&#8217;s<br \/>\n  indexing and ranking. It&#8217;s not a signal or a hint of quality if a page does not have a cached page.<\/p>\n<h2 id=\"why-does-search-console-report-an-unknown-referring-url-for-4xx-errors\" tabindex=\"-1\">Why does Search Console report an unknown referring URL for <code>4xx<\/code> errors? <\/h2>\n<p><b>Alan<\/b>: Esben Rasmussen asked, &#8220;How can Google Search Console report an unknown internal<br \/>\n  URL as the referring URL for <code>400<\/code> series error URLs?<\/p>\n<p>The URL may be unknown because Google does not index every page. The crawler may have come<br \/>\n  across a page, but if it was not indexed, we&#8217;d report it as unknown.<\/p>\n<h2 id=\"should-we-mark-automatically-created-pages-as-nofollow\" tabindex=\"-1\">Should we mark automatically created pages as <code>nofollow<\/code>?<\/h2>\n<p><b>Gary<\/b>: Yusuf is asking, &#8220;In a WordPress website or blog, should we mark as <code>nofollow<\/code><br \/>\n  automatically created pages such <code>abc.com\/page\/one<\/code>, and <code>page\/two<\/code>, and so on. <\/p>\n<p>If you want to restrict crawling or indexing of certain types of pages on your site, it&#8217;s probably<br \/>\n  a better idea to use robots.txt disallow rules than no-following URLs pointing to those pages.<br \/>\n  If nothing else, it&#8217;s much less work. Presumably, but it&#8217;s also less brittle. You can&#8217;t control<br \/>\n  how people link to your pages after all, so some links might end up being air-quotes follow.<\/p>\n<h2 id=\"how-can-i-best-understand-the-performance-report-in-search-console\" tabindex=\"-1\">How can I best understand the Performance report in Search Console?<\/h2>\n<p><b>John<\/b>: Bobby asks, is anything being done to improve the metric shown in Search Console?<br \/>\n  In particular, the Performance report sometimes looks confusing.<\/p>\n<p>This is actually normal. We recently published a blog post on this topic on the Search Central<br \/>\n  blog approximately called <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/a-deep-dive-into-search-console-performance-data-filtering-and-limits\/\">a deep dive into the performance data<\/a>.<br \/>\n  There&#8217;s a difference when you<br \/>\n  look by query and by page, and there&#8217;s some amount of privacy filtering that happens in the per<br \/>\n  query data. Often the details are less critical since trends tend to be the same, but we have a<br \/>\n  lot of documentation on that if you want to go down the rabbit hole.<\/p>\n<h2 id=\"how-do-i-prevent-paywalled-content-from-appearing-in-search-results\" tabindex=\"-1\">How do I prevent paywalled content from appearing in search results?<\/h2>\n<p><b>Lizzi<\/b>: Michal is asking: &#8220;How do I prevent pay-walled content from appearing in search<br \/>\n  results and Discover for non-paying users? I have implemented the paywalled content markup<br \/>\n  properly, and I&#8217;m worried about unsatisfied users. <\/p>\n<p>Well, that is what we recommend. Tell us what content is behind the paywall with paywall<br \/>\n  structure data. So you&#8217;re on the right track there. If you really want to prevent the paywall<br \/>\n  content from appearing in Search entirely, then you can choose to <code>noindex<\/code> those pages.<br \/>\n  But that&#8217;s really up to you. <\/p>\n<h2 id=\"does-the-spam-score-affect-my-sites-ranking\" tabindex=\"-1\">Does the spam score affect my site&#8217;s ranking?<\/h2>\n<p><b>John<\/b>: Usama asks, &#8220;Does the spam score affect my site&#8217;s ranking? Is there a way to improve<br \/>\n  the spam score for any website, perhaps outside of disavowing links?&#8221;<\/p>\n<p>So, top secret, or maybe not so top secret, but Google does not use third party SEO tools to<br \/>\n  determine scores for individual pages. So if you have a tool that flags a spam score for your<br \/>\n  website, keep in mind that Google doesn&#8217;t use it. That doesn&#8217;t mean that this tool is not useful.<br \/>\n  It just means Google doesn&#8217;t use that score. So my recommendation would be to try to understand<br \/>\n  what this tool is trying to tell you, and if there&#8217;s something actionable behind that, then go and do that.<\/p>\n<h2 id=\"what-should-we-do-for-out-of-stock-product-pages\" tabindex=\"-1\">What should we do for out-of-stock product pages?<\/h2>\n<p><b>Alan<\/b>: Vara Praad asked, &#8220;Once a product is sold out and it will never be return in stock,<br \/>\n  what should we do for that product page? Should we delete the product page or redirect to a specific page?&#8221;<\/p>\n<p>From a Search perspective, it is fine to delete the page. From a site usability perspective, you<br \/>\n  might like to keep the page up for a while or do a redirect in case the old page was referenced<br \/>\n  from a third party blog or bookmarked by a customer.<\/p>\n<h2 id=\"if-hreflang-is-missing-return-tags,-will-it-still-be-considered\" tabindex=\"-1\">If hreflang is missing return tags, will it still be considered?<\/h2>\n<p><b>John<\/b>: Tomas asks, if hreflang is used, but they&#8217;re missing return tags, will hreflang<br \/>\n  still be considered for those tags, or will those errors have an effect across the website?<\/p>\n<p>When we look at hreflang, we take into account any valid hreflang annotations. And when it comes<br \/>\n  to broken ones, for example, ones that don&#8217;t have a link back to those individual pages, then we<br \/>\n  will drop just that connection. So if you have one page that has three working hreflang<br \/>\n  annotations and one broken one. We will just ignore that one broken one because we can&#8217;t<br \/>\n  figure out how it works, but we will continue to use the others that you have specified on that<br \/>\n  page. And since hreflang is a per page annotation, if you&#8217;re doing this across your website and<br \/>\n  you have some that work and some that don&#8217;t work, we will take into account the ones that work<br \/>\n  and we will just ignore the ones that don&#8217;t work. There&#8217;s no negative effect from the ones that<br \/>\n  don&#8217;t work other than that, they don&#8217;t do hreflang. That said, if you&#8217;re testing your site and<br \/>\n  you find these kinds of broken annotations, my recommendation is still to fix them, just so that<br \/>\n  you take that one worry out. And whenever you notice issues like this, often there are simple<br \/>\n  things that you can do to just fix that. I would try to fix that, but it&#8217;s not going to have a<br \/>\n  negative effect on the other annotations that you have across your site.<\/p>\n<h2 id=\"how-can-we-implement-hreflang-without-control-of-web-pages-in-many-countries\" tabindex=\"-1\">How can we implement hreflang without control of web pages in many countries? <\/h2>\n<p><b>Gary<\/b>: Damian is asking, &#8220;How do you suggest a website can implement hreflang when<br \/>\n  there is no control over brand sites in many countries?&#8221;<\/p>\n<p>Fantastic question, and hreflang is an important and complicated topic. Implementing<br \/>\n  hreflang among many variations of a site can be quite challenging indeed. However, there&#8217;s an easy<br \/>\n  way to control all the hreflang from a single location: sitemaps. Search for <span>&#8220;sitemap cross submits&#8221;<\/span><br \/>\n  on sitemaps.org to learn how to set it up, and then add the hreflang to your sitemaps instead of<br \/>\n  your HTML pages. This can simplify the process quite a bit.<\/p>\n<h2 id=\"can-hreflang-sitemaps-be-placed-in-any-folder-location\" tabindex=\"-1\">Can hreflang sitemaps be placed in any folder location? <\/h2>\n<p><b>John<\/b>: Andrew asks, &#8220;Can hreflang sitemaps be placed in any folder location?&#8221;<\/p>\n<p>Yes. There&#8217;s nothing special about hreflang sitemaps. These are traditional sitemap files with<br \/>\n  additional hreflang annotations included in them. You can position them on your site like any other<br \/>\n  sitemap file. You can use the robots.txt file to submit them and they can be located anywhere. If<br \/>\n  you use Search Console to submit them, you can locate them anywhere within your verified sites.<br \/>\n  The same idea applies to sitemaps with image or video annotations.<\/p>\n<h2 id=\"what-is-happening-to-a-website-that-is-not-being-indexed\" tabindex=\"-1\">What is happening to a website that is not being indexed?<\/h2>\n<p><b>Alan<\/b>: Eze Kennedy asked: &#8220;What is happening to website that is not indexed again?&#8221;<\/p>\n<p>I would first check Google Search Console to see if there are any errors blocking us from crawling<br \/>\n  your site. But Google doesn&#8217;t index everything on the web, so you really need to make sure your<br \/>\n  content stands out in terms of quality.<\/p>\n<h2 id=\"how-can-i-handle-x-default-hreflang-for-new-language-updates\" tabindex=\"-1\">How can I handle <code>x-default<\/code> hreflang for new language updates?<\/h2>\n<p><b>John<\/b>: Amy asks, &#8220;I have a site in 13 languages. As authors leave, the articles are dropped<br \/>\n  with new language updates. The client gives us two options: either drop the <code>x-default<\/code><br \/>\n  or use the last translated language as the <code>x-default<\/code>. Which is better?&#8221;<\/p>\n<p>This is totally up to you. You can specify languages on a per page- set basis. It doesn&#8217;t have<br \/>\n  to be the same across the whole website. It&#8217;s fine to have English be the default language once<br \/>\n  and maybe Japanese to be the default another time, if you think that&#8217;s what users find valuable.<br \/>\n  Keep in mind that <code>x-default<\/code> means that users who are not searching in one of these<br \/>\n  specified languages would see that page. So I would focus this more on what would be useful<br \/>\n  for users and less on your internal processes.<\/p>\n<h2 id=\"why-do-the-product-review-updates-impact-non-review-content\" tabindex=\"-1\">Why do the product review updates impact non-review content?<\/h2>\n<p><b>Alan<\/b>: Lucy asked, &#8220;Why do the product review updates impact non-review content?&#8221;<\/p>\n<p>If you&#8217;re seeing broad impact across your site, it&#8217;s probably not due to your product reviews.<br \/>\n  It may be some other update that have occurred.<\/p>\n<h2 id=\"whats-the-best-way-to-remove-old-content\" tabindex=\"-1\">What&#8217;s the best way to remove old content?<\/h2>\n<p><b>Gary<\/b>: Anonymous is asking, &#8220;What&#8217;s the best way to remove old content and stop it from<br \/>\n  being indexed? Redirect? If so, what&#8217;s the best page to redirect to?&#8221;<\/p>\n<p>Interesting question. You can either delete altogether a page and serve a <code>404<\/code> veya<br \/>\n  <code>410<\/code> status code for its location when you want to retire the page. Or redirect it<br \/>\n  to another page that will still help the user in some way accomplish their goal. It&#8217;s really up<br \/>\n  to you how and what you do. Ultimately, it has to make sense for you, not search engines.<\/p>\n<h2 id=\"does-text-in-images-influence-ranking-in-image-search\" tabindex=\"-1\">Does text in images influence ranking in image search?<\/h2>\n<p><b>Lizzi<\/b>: Sean B is asking, &#8220;Does text in images influence ranking in Image Search, for<br \/>\n  example, Image Search for T-shirt printing? I&#8217;m not concerned with the text on the t-shirt within<br \/>\n  the image, rather the text around the image that might include features such as the price, the<br \/>\n  product name, the brand URL, that kind of thing.&#8221;<\/p>\n<p>Well, Sean, the text around the image is certainly helpful when it comes to understanding the<br \/>\n  image. Google can extract info around the image, like from the captions and image titles, so<br \/>\n  definitely make sure the image is near relevant text and that that text is descriptive.<\/p>\n<h2 id=\"is-it-beneficial-for-the-local-businesses-to-use-many-local-listing-websites\" tabindex=\"-1\">Is it beneficial for the local businesses to use many local listing websites?<\/h2>\n<p><b>Alan<\/b>: Akshay Kumar Sharma asked, is it beneficial for the local businesses to list their<br \/>\n  local business details in many free or paid local listing websites? Does Google consider them for<br \/>\n  their local query results? <\/p>\n<p>Don&#8217;t look at adding your site to reputable local listing sites as a way to improve your SEO.<br \/>\n  Use them as a possible way to get more traffic, unrelated to Search. Local Search is different.<\/p>\n<h2 id=\"is-a-query-parameter-added-to-urls-bad-for-seo\" tabindex=\"-1\">Is a query parameter added to URLs bad for SEO? <\/h2>\n<p><b>John<\/b>: Alfonso asks, &#8220;Is a query parameter added to a site URL, like for example, &#8220;add to cart&#8221;. Is that bad for SEO?&#8221;<\/p>\n<p>No, it&#8217;s not necessarily bad for SEO on its own. However, for very large websites, it can play<br \/>\n  a role in terms of crawl budget if you&#8217;re unnecessarily adding query parameters to your URLs.<br \/>\n  And this is something where you have to take a judgment call for your website and think about,<br \/>\n  &#8220;is this actually a really large website?&#8221;. And with these extra parameters that you&#8217;re adding within<br \/>\n  your website&#8217;s internal linking, are you causing the number of URLs that could be found to explode<br \/>\n  exponentially? And if that&#8217;s the case, then I would work to try to reduce the number of<br \/>\n  parameters that you&#8217;re adding to URLs. But if you&#8217;re talking about a smaller to medium sized<br \/>\n  website, then probably those parameters are something that you can look at later on when you become<br \/>\n  a gigantic website. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the transcript for the November 2022 edition of the Google SEO Office Hours. For site-specific help, we recommend posting your question in the Google Search Central Help Community. Can we use multiple values in one schema markup field using comma separation? Lizzi: Abhishek is asking, &#8220;Can we use multiple values in one schema [&hellip;]<\/p>\n","protected":false},"menu_order":5007,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[706],"ar_kb_etiket":[],"class_list":["post-25633","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-google-seo-office-hours"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27630"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25633"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25633"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}