{"id":25655,"date":"2026-09-06T00:44:10","date_gmt":"2026-09-05T21:44:10","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-video-seo-features-helped-three-global-content-publishers-reach-their-audiences-more-effectively\/"},"modified":"2026-09-06T00:44:10","modified_gmt":"2026-09-05T21:44:10","slug":"how-video-seo-features-helped-three-global-content-publishers-reach-their-audiences-more-effectively","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-video-seo-features-helped-three-global-content-publishers-reach-their-audiences-more-effectively\/","title":{"rendered":"Video SEO \u00f6zelliklerinin \u00fc\u00e7 k\u00fcresel i\u00e7erik yay\u0131nc\u0131s\u0131n\u0131n hedef kitlelerine daha etkili bir \u015fekilde ula\u015fmas\u0131na nas\u0131l yard\u0131mc\u0131 oldu\u011fu"},"content":{"rendered":"

19 Temmuz 2023 tarihinde yay\u0131nland\u0131<\/p>\n

\n Videolar, web \u00fczerinde i\u00e7erik olu\u015fturma ve t\u00fcketme bi\u00e7imi olarak \u00f6nem kazanmaya devam ediyor ve t\u00fcm platformlarda ve yerel ayarlarda Google Arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnebiliyorlar. Google, web genelindeki yararl\u0131 videolar\u0131 tan\u0131mlamay\u0131, anlamay\u0131 ve g\u00f6r\u00fcnt\u00fclemeyi ama\u00e7layarak insanlar\u0131n alakal\u0131 i\u00e7erikleri bulmas\u0131na yard\u0131mc\u0131 oluyor ve t\u00fcketimi kolayla\u015ft\u0131r\u0131yor.\n<\/p>\n

\n \u015eu ad\u0131mlar\u0131 izleyerek: Video SEO en iyi uygulamalar\u0131<\/a> ve \u015funlar\u0131 kullanarak: Search Console Video dizine ekleme raporu<\/a>, Video Zengin Sonu\u00e7 Durumu raporu<\/a>, ve Performans raporu<\/a>
\n ile Arama’daki videolar\u0131 izlemek, d\u00fczeltmek ve \u00f6l\u00e7mek sayesinde, bir\u00e7ok web yay\u0131nc\u0131s\u0131 video i\u00e7eriklerinin Arama y\u00fczeylerinde daha fazla ke\u015ffedilebilir olmas\u0131n\u0131 sa\u011flad\u0131 ve sitelerine gelen trafi\u011fi art\u0131rd\u0131. \u0130\u015fte birka\u00e7 ba\u015far\u0131 hikayesi.\n<\/p>\n

Weather.com, dizine eklenen video sayfas\u0131 say\u0131s\u0131n\u0131n 2 kat artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc<\/h2>\n

\"Weather.com<\/p>\n

\n IBM’in The Weather Channel markas\u0131n\u0131n bir par\u00e7as\u0131 olan Weather.com, video i\u015faretlemesini uygulad\u0131ktan sonra Google taraf\u0131ndan dizine eklenen video sayfalar\u0131n\u0131n say\u0131s\u0131n\u0131n iki kattan fazla artt\u0131\u011f\u0131n\u0131 ve videolar\u0131n kullan\u0131c\u0131lar taraf\u0131ndan daha kolay ke\u015ffedilebilir hale geldi\u011fini fark etti.\n<\/p>\n

Weather.com i\u00e7erik stratejisi ve \u00fcr\u00fcn m\u00fcd\u00fcr\u00fc Lea Ann Leming \u015funlar\u0131 s\u00f6yledi: “Ekibimiz, t\u00fcketicilere hizmet etmeye ve hava durumu kar\u015f\u0131s\u0131nda insanlar\u0131 g\u00fcvende ve bilgili tutmaya tutkuyla ba\u011fl\u0131d\u0131r; ister g\u00fcnl\u00fck aktivitelerini planlamalar\u0131na yard\u0131mc\u0131 olmak, ister \u015fiddetli hava ko\u015fullar\u0131nda ailelerini korumak i\u00e7in ad\u0131m atmalar\u0131na yard\u0131mc\u0131 olmak olsun. G\u00fcnl\u00fck olarak muazzam miktarda video \u00fcretiyoruz ve [Weather.com’un] ke\u015ffedilebilirli\u011fini d\u00fczg\u00fcn bir \u015fekilde optimize etme yetene\u011fi, kullan\u0131c\u0131lar\u0131m\u0131za markam\u0131zdan ihtiya\u00e7 duyduklar\u0131 ve bekledikleri hava durumu bilgilerini bulmalar\u0131 i\u00e7in yeni bir yol daha sunuyor.”\n<\/p>\n

\n Uygulama s\u00fcreci s\u0131ras\u0131nda Weather.com ekibi hem Zengin Sonu\u00e7lar Testi<\/a>
\n hem de Search Console Video dizine ekleme raporu<\/a>kulland\u0131. “Bunlar, yineleme yaparken \u015feman\u0131n etkinli\u011fini kontrol etmek i\u00e7in harika ara\u00e7lar.”\n<\/p>\n

\n
\n

2x<\/sub><\/p>\n

Dizine eklenen video sayfalar\u0131ndaki art\u0131\u015f<\/p>\n<\/p><\/div>\n<\/div>\n

Italiaonline, video t\u0131klamalar\u0131nda %841 art\u0131\u015f ve video dizine ekleme hatalar\u0131nda %85 d\u00fc\u015f\u00fc\u015f fark etti<\/h2>\n

\n Italiaonline, \u0130talya’n\u0131n \u00f6nde gelen dijital gruplar\u0131ndan biridir ve \u00e7ok ziyaret edilen ulusal a\u011f web sitelerine sahiptir. \u00c7e\u015fitli hizmetler ve birden fazla alan ad\u0131 genelinde Italiaonline, 27,2 milyon tekil kullan\u0131c\u0131 ile \u0130talyan pazar\u0131n\u0131n %62’sine ula\u015fmaktad\u0131r.\n<\/p>\n

\"An<\/p>\n

\n Italiaonline Yay\u0131nc\u0131l\u0131k Pazarlama Direkt\u00f6r\u00fc Domenico Pascuzzi bize \u015funlar\u0131 s\u00f6yledi: “G\u00fcn\u00fcm\u00fczde video, en ilgi \u00e7ekici \u00e7evrimi\u00e7i i\u00e7erik t\u00fcr\u00fcd\u00fcr; bu nedenle video i\u00e7eriklerimizin organik arama s\u0131ralamalar\u0131n\u0131 art\u0131rmak ve m\u00fc\u015fterilerimiz i\u00e7in yeni video f\u0131rsatlar\u0131n\u0131 ortaya \u00e7\u0131karmak amac\u0131yla Arama’da Videolar en iyi uygulamalar\u0131n\u0131 uygulamaya \u00f6ncelik verdik.”\n<\/p>\n

“Entegrasyon s\u00fcreci, sa\u011flanan belgeler sayesinde sorunsuz ilerledi,” dedi Italiaonline Yay\u0131nc\u0131l\u0131k ve Adv Teknik Geli\u015ftirme Direkt\u00f6r\u00fc Gionata Matteucci.<\/p>\n

\n Video sayfalar\u0131n\u0131n performans\u0131n\u0131 uygulama sonras\u0131nda izlemek i\u00e7in Italiaonline, nelerin d\u00fczeltilmesi gerekti\u011fine dair i\u00e7g\u00f6r\u00fcler de sa\u011flayan Search Console video dizine ekleme raporunu kulland\u0131. Bunu g\u00f6z \u00f6n\u00fcnde bulundurarak, video yap\u0131land\u0131r\u0131lm\u0131\u015f verilerini uygulad\u0131lar ve organik Arama’da video t\u0131klamalar\u0131nda %841, g\u00f6sterimlerde ise %353 art\u0131\u015f g\u00f6rd\u00fcler; video dizine ekleme hatalar\u0131 ise %85 azald\u0131.\n<\/p>\n

\n
\n

841%<\/sub><\/p>\n

Google Arama’da video t\u0131klamalar\u0131ndaki art\u0131\u015f<\/p>\n<\/p><\/div>\n

\n

85%<\/sub><\/p>\n

Video dizine ekleme hatalar\u0131ndaki d\u00fc\u015f\u00fc\u015f<\/p>\n<\/p><\/div>\n<\/div>\n

ABP News, 8 b\u00f6lgesel dilde ke\u015ffedilebilirli\u011fini art\u0131rarak %30 trafik b\u00fcy\u00fcmesi sa\u011flad\u0131<\/h2>\n

\"ABP<\/p>\n

\n ABP News, 8 b\u00f6lgesel dilde geni\u015f bir video i\u00e7eri\u011fi k\u00fclliyat\u0131na sahip, Hindistan’daki b\u00fcy\u00fck bir haber yay\u0131nc\u0131s\u0131d\u0131r. ABP, Google’daki i\u00e7erik ke\u015ffedilebilirli\u011fini \u015fu yollarla optimize etti:
\n yap\u0131land\u0131r\u0131lm\u0131\u015f veri ekleyerek<\/a>, Arama’da video en iyi uygulamalar\u0131n\u0131<\/a>
\n benimseyerek ve Video \u00f6nemli anlar<\/a>.\n<\/p>\n

\n gibi yeni \u00f6zellikleri deneyerek. “ABP Network, haber i\u00e7eri\u011fi geni\u015flememiz i\u00e7in kilit \u00f6neme sahip kapsaml\u0131 bir video kapsam\u0131na sahiptir. Video en iyi uygulamalar\u0131n\u0131 8 b\u00f6lgesel dilimizin tamam\u0131nda uygulayarak, video i\u00e7eri\u011fimizin ke\u015ffedilebilirli\u011fini iyile\u015ftirdik ve bu da trafikte %30’luk bir b\u00fcy\u00fcmeye yol a\u00e7t\u0131.”\u2014Avinash Pandey, \u0130cra Kurulu Ba\u015fkan\u0131, ABP Network\n<\/p>\n

\n
\n

30%<\/sub><\/p>\n

Google’dan gelen trafikteki b\u00fcy\u00fcme<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00dc\u00e7 k\u00fcresel i\u00e7erik yay\u0131nc\u0131s\u0131n\u0131n, hedef kitlelerine daha etkili bir \u015fekilde ula\u015fmak ve sitelerine gelen trafi\u011fi art\u0131rmak i\u00e7in Video SEO en iyi uygulamalar\u0131n\u0131 nas\u0131l takip ettiklerini ve Search Console raporlar\u0131n\u0131 nas\u0131l kulland\u0131klar\u0131n\u0131 \u00f6\u011frenin.<\/p>\n","protected":false},"menu_order":6012,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[664],"ar_kb_etiket":[],"class_list":["post-25655","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-case-studies"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27652"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25655"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25655"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}