{"id":28425,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/help-for-webmasters\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"help-for-webmasters","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/help-for-webmasters\/","title":{"rendered":"Web y\u00f6neticileri i\u00e7in destek"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yandex, Rusya&#8217;da, BDT genelinde ve T\u00fcrkiye&#8217;deki Rus\u00e7a konu\u015fan pazarda bir sitenin ne kadar g\u00f6r\u00fcn\u00fcr olaca\u011f\u0131na karar veren arama motorudur. Temel prensipleri Google ile \u00f6rt\u00fc\u015fse de \u2014taranabilir sayfalar, faydal\u0131 i\u00e7erik, h\u0131zl\u0131 sunum\u2014 sonu\u00e7lar\u0131 belirleyen detaylarda keskin bir \u015fekilde ayr\u0131\u015f\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yandex&#8217;in ger\u00e7ekten farkl\u0131la\u015ft\u0131\u011f\u0131 noktalar<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aynalar (Mirrors).<\/strong> Bir sitenin alternatif adresleri grupland\u0131r\u0131l\u0131r, biri ana adres olarak belirlenir ve yaln\u0131zca o adres s\u0131ralamaya girer. Google&#8217;da bunun bir kar\u015f\u0131l\u0131\u011f\u0131 yoktur ve canonical etiketiyle hi\u00e7bir benzerli\u011fi yoktur.<\/li>\n<li><strong>Belirgin b\u00f6lgesellik.<\/strong> Bir site, b\u00f6lgesini bir form arac\u0131l\u0131\u011f\u0131yla beyan eder ve bu beyan, sitenin hangi konuma dayal\u0131 sorgularda yer alabilece\u011fini belirler.<\/li>\n<li><strong>Davran\u0131\u015fsal a\u011f\u0131rl\u0131k.<\/strong> Kullan\u0131c\u0131 davran\u0131\u015f\u0131 burada \u00e7ok daha \u00f6nemlidir; bu y\u00fczden bunu sim\u00fcle etmek, site genelinde ceza gerektiren bir ihlaldir.<\/li>\n<li><strong>Konsol derinli\u011fi.<\/strong> URL bazl\u0131 d\u0131\u015flama nedenleri, her sayfa i\u00e7in ke\u015fif kayna\u011f\u0131, 150.000&#8217;e kadar sorgu, <code>Clean-param<\/code>, GET parametresi yap\u0131land\u0131rmas\u0131, tarama h\u0131z\u0131 kontrol\u00fc ve ba\u015fka hi\u00e7bir yerde bulunmayan bozuk ba\u011flant\u0131lara t\u0131klama raporu.<\/li>\n<li><strong>Davran\u0131\u015f sinyalleri.<\/strong> S\u0131ralama, bir i\u015fletmenin m\u00fc\u015fterilerine nas\u0131l davrand\u0131\u011f\u0131n\u0131 yans\u0131tabilir; sahte \u015fikayetlerin ve kendi kendine yay\u0131nlanan \u00f6vg\u00fclerin i\u015fe yaramamas\u0131 i\u00e7in \u00e7apraz do\u011frulamadan ge\u00e7irilir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bu bilgi bankas\u0131 neleri kaps\u0131yor<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Yandex Webmaster<\/strong> \u2014 her bir ara\u00e7, ger\u00e7ekte ne raporlad\u0131\u011f\u0131 ve hangi verilerin aksiyon almaya de\u011fer oldu\u011fu.<\/li>\n<li><strong>\u0130ndeksleme<\/strong> \u2014 sayfalar\u0131n nas\u0131l ke\u015ffedildi\u011fi, neden d\u00fc\u015ft\u00fc\u011f\u00fc ve nas\u0131l geri getirilece\u011fi.<\/li>\n<li><strong>Kalite ve ihlaller<\/strong> \u2014 dokuz ihlal t\u00fcr\u00fc, iki adet 30 g\u00fcnl\u00fck pencere ve iyile\u015ftirme s\u00fcrecinin neleri kapsad\u0131\u011f\u0131.<\/li>\n<li><strong>Arama g\u00f6r\u00fcn\u00fcm\u00fc<\/strong> \u2014 snippet&#8217;lar, site ba\u011flant\u0131lar\u0131, favicon&#8217;lar, b\u00f6lgesellik, yap\u0131land\u0131r\u0131lm\u0131\u015f veriler ve desteklenen \u015femalar.<\/li>\n<li><strong>Referans materyali<\/strong> \u2014 robots.txt ayr\u0131\u015ft\u0131rma hatalar\u0131, site haritas\u0131 hatalar\u0131, HTTP durum kodlar\u0131 ve indeksleme hatalar\u0131 ile bunlara ba\u011fl\u0131 \u00f6zel limitler.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kimler i\u00e7in<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne ihtiya\u00e7 duyan ve cevab\u0131 ba\u015fka hi\u00e7bir yerde \u0130ngilizce olarak bulamayan pazarlama ekipleri ve geli\u015ftiriciler i\u00e7in. Yandex dok\u00fcmantasyonunun \u00e7o\u011fu Rus\u00e7a konu\u015fan kitle i\u00e7in yaz\u0131lm\u0131\u015ft\u0131r; bu, \u0130ngilizce ve T\u00fcrk\u00e7e \u00e7al\u0131\u015fan ekipler i\u00e7in bizim yorumumuzdur ve her sayfada \u00e7al\u0131\u015fma y\u00f6ntemi eklenmi\u015ftir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nas\u0131l kullan\u0131l\u0131r<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir site kurulumu yap\u0131yorsan\u0131z konsol sayfalar\u0131yla, sayfalar eksikse indeksleme b\u00f6l\u00fcm\u00fcyle, siteye bir yapt\u0131r\u0131m uyguland\u0131ysa ihlaller b\u00f6l\u00fcm\u00fcyle ba\u015flay\u0131n. Her giri\u015f, bir Alien Road m\u00fc\u015fteri projesinde bizzat uygulayaca\u011f\u0131m\u0131z y\u00f6ntemle biter; yani resmi dok\u00fcmantasyonun do\u011fal olarak sunmad\u0131\u011f\u0131 o k\u0131s\u0131mla.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex, Rusya&#8217;da, BDT genelinde ve T\u00fcrkiye&#8217;deki Rus\u00e7a konu\u015fan pazarda bir sitenin ne kadar g\u00f6r\u00fcn\u00fcr olaca\u011f\u0131na karar veren arama motorudur. Temel prensipleri Google ile \u00f6rt\u00fc\u015fse de \u2014taranabilir sayfalar, faydal\u0131 i\u00e7erik, h\u0131zl\u0131 sunum\u2014 sonu\u00e7lar\u0131 belirleyen detaylarda keskin bir \u015fekilde ayr\u0131\u015f\u0131r. Yandex&#8217;in ger\u00e7ekten farkl\u0131la\u015ft\u0131\u011f\u0131 noktalar Aynalar (Mirrors). Bir sitenin alternatif adresleri grupland\u0131r\u0131l\u0131r, biri ana adres olarak belirlenir ve [&hellip;]<\/p>\n","protected":false},"menu_order":1,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[750],"ar_ykb_etiket":[],"class_list":["post-28425","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-yandex-webmaster"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28425\/revisions"}],"predecessor-version":[{"id":29189,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28425\/revisions\/29189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28807"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28425"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28425"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}