{"id":28450,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/search-query-analytics\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"search-query-analytics","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/search-query-analytics\/","title":{"rendered":"Arama sorgusu analiti\u011fi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sorgu analiti\u011fi, trafik de\u011fi\u015fimini sadece g\u00f6stermekle kalmay\u0131p a\u00e7\u0131klayan katmand\u0131r. Veriler iki yerde g\u00f6r\u00fcn\u00fcr: Sitenin sorgu baz\u0131ndaki durumu i\u00e7in Arama sorgusu istatistikleri ve bireysel URL&#8217;lerin performans\u0131 i\u00e7in Sayfa istatistikleri; her ikisi de ayn\u0131 be\u015f metrik \u00fczerine kuruludur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metriklerin kesin tan\u0131mlar\u0131<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>G\u00f6sterimler<\/strong> \u2014 bir sorgu i\u00e7in sonu\u00e7larda g\u00f6sterilen ba\u011flant\u0131. Yandex&#8217;in tan\u0131m\u0131 \u00f6nemli bir istisna i\u00e7erir: kullan\u0131c\u0131 o sayfay\u0131 ger\u00e7ekten a\u00e7mad\u0131\u011f\u0131 s\u00fcrece, ikinci veya sonraki sonu\u00e7 sayfalar\u0131ndaki varl\u0131k bir g\u00f6sterim olarak say\u0131lmaz.<\/li>\n<li><strong>T\u0131klamalar<\/strong> \u2014 sonu\u00e7 sayfas\u0131ndan siteye yap\u0131lan t\u0131klamalar.<\/li>\n<li><strong>TO (CTR)<\/strong> \u2014 t\u0131klamalar\u0131n g\u00f6sterimlere b\u00f6l\u00fcnmesiyle elde edilir; Yandex bunu snippet&#8217;in ne kadar \u00e7ekici oldu\u011funun bir \u00f6l\u00e7\u00fcs\u00fc olarak tan\u0131mlar.<\/li>\n<li><strong>Ortalama konum<\/strong> \u2014 g\u00fcn geneline yay\u0131lm\u0131\u015f ortalamad\u0131r, \u00e7\u00fcnk\u00fc bir site ayn\u0131 sorgu i\u00e7in farkl\u0131 zamanlarda farkl\u0131 konumlarda yer alabilir.<\/li>\n<li><strong>Ortalama t\u0131klama konumu<\/strong> \u2014 kullan\u0131c\u0131lar\u0131n ger\u00e7ekten t\u0131klad\u0131\u011f\u0131 anda sitenin bulundu\u011fu konumdur; genellikle d\u00fcz ortalamadan daha iyidir.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bir raporda alt\u0131 adede kadar metrik g\u00f6r\u00fcnebilir; art\u0131\u015flar ye\u015fil, azal\u0131\u015flar ise her zaman bir \u00f6nceki d\u00f6nemle kar\u015f\u0131la\u015ft\u0131r\u0131larak k\u0131rm\u0131z\u0131 renkle g\u00f6sterilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rakamlar neden di\u011fer Yandex ara\u00e7lar\u0131yla uyu\u015fmuyor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Buras\u0131, herhangi bir rapor olu\u015fturmadan \u00f6nce okunmas\u0131 gereken b\u00f6l\u00fcmd\u00fcr. <strong>Wordstat<\/strong> ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, konsol g\u00f6sterimleri ve t\u0131klamalar\u0131 yaln\u0131zca <strong>50. konuma kadar<\/strong> sayar; yani pazar\u0131n tamam\u0131n\u0131 de\u011fil, bir kesitini g\u00f6r\u00fcr ve Wordstat verileri bir aya kadar gecikmeli olabilir. <strong>Metrica<\/strong> ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, konsol arama sonu\u00e7lar\u0131ndan gelen t\u0131klamalar\u0131 sayarken Metrica oturumlar\u0131 sayar. Site t\u0131klama an\u0131nda eri\u015filemez oldu\u011funda, etiket a\u00e7\u0131l\u0131\u015f sayfas\u0131nda eksik veya yanl\u0131\u015f kuruldu\u011funda, taray\u0131c\u0131 etiketi zaman\u0131nda y\u00fcklemedi\u011finde veya HTTP <code>Referer<\/code> ba\u015fl\u0131\u011f\u0131 kullan\u0131lamad\u0131\u011f\u0131nda bu iki veri birbirinden ayr\u0131\u015f\u0131r. T\u0131klama an\u0131 s\u0131n\u0131rlar\u0131 ve saat dilimleri geri kalan farklar\u0131 a\u00e7\u0131klar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6nemli olan ayr\u0131\u015ft\u0131rma<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0131klamalardaki her d\u00fc\u015f\u00fc\u015f \u015fu \u00fc\u00e7 \u015feyden biridir: daha az g\u00f6sterim (talep veya uygunluk de\u011fi\u015fti), daha k\u00f6t\u00fc bir konum (s\u0131ralama de\u011fi\u015fti) veya daha d\u00fc\u015f\u00fck bir TO (snippet veya rekabet de\u011fi\u015fti). \u00c7\u00f6z\u00fcmlerin hi\u00e7bir ortak noktas\u0131 yoktur, bu y\u00fczden ilk analitik ad\u0131m her zaman bunlar\u0131 ay\u0131rmakt\u0131r; konum ve g\u00f6sterimler sabitken t\u0131klamalardaki bir d\u00fc\u015f\u00fc\u015f snippet sorunudur ve hi\u00e7bir teknik \u00e7al\u0131\u015fma bunu d\u00fczeltemez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sorgu analiti\u011fi, trafik de\u011fi\u015fimini sadece g\u00f6stermekle kalmay\u0131p a\u00e7\u0131klayan katmand\u0131r. Veriler iki yerde g\u00f6r\u00fcn\u00fcr: Sitenin sorgu baz\u0131ndaki durumu i\u00e7in Arama sorgusu istatistikleri ve bireysel URL&#8217;lerin performans\u0131 i\u00e7in Sayfa istatistikleri; her ikisi de ayn\u0131 be\u015f metrik \u00fczerine kuruludur. Metriklerin kesin tan\u0131mlar\u0131 G\u00f6sterimler \u2014 bir sorgu i\u00e7in sonu\u00e7larda g\u00f6sterilen ba\u011flant\u0131. Yandex&#8217;in tan\u0131m\u0131 \u00f6nemli bir istisna i\u00e7erir: kullan\u0131c\u0131 o [&hellip;]<\/p>\n","protected":false},"menu_order":26,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[757],"ar_ykb_etiket":[],"class_list":["post-28450","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-efficiency"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28450\/revisions"}],"predecessor-version":[{"id":29041,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28450\/revisions\/29041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28832"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28450"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28450"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}