{"id":28451,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/traffic-and-product-range-analytics-%ce%b2\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"traffic-and-product-range-analytics-%ce%b2","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/traffic-and-product-range-analytics-%ce%b2\/","title":{"rendered":"Trafik ve \u00fcr\u00fcn gam\u0131 analiti\u011fi \u03b2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trafik ve \u00fcr\u00fcn yelpazesi analiti\u011fi, ticari kapsam\u0131n\u0131z\u0131 rakiplerinize kar\u015f\u0131 s\u0131ralaman\u0131zdan ziyade pazara kar\u015f\u0131 k\u0131yaslayan bir beta arac\u0131d\u0131r. \u0130ki dikey alan\u0131 kapsar: <strong>\u00dcr\u00fcnler<\/strong> ve <strong>\u0130la\u00e7<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne t\u00fcr sorulara yan\u0131t verir?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Kullan\u0131c\u0131lar\u0131n ger\u00e7ekte hangi \u00fcr\u00fcnleri, kategorileri, markalar\u0131 veya t\u0131bbi uzmanl\u0131k alanlar\u0131n\u0131 tercih etti\u011fini.<\/li>\n<li>Metriklerinizin ayn\u0131 segmentteki rakiplerle nas\u0131l k\u0131yasland\u0131\u011f\u0131n\u0131.<\/li>\n<li>\u00dcr\u00fcn veya doktor baz\u0131nda arama trafi\u011fini.<\/li>\n<li><strong>Di\u011fer sitelerde olup sizin stoklar\u0131n\u0131zda bulunmayanlar\u0131<\/strong> \u2014 yani hi\u00e7bir s\u0131ralama raporunun yan\u0131tlayamayaca\u011f\u0131 o soruyu.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u00e7, yaln\u0131zca pazar genel bak\u0131\u015f\u0131 istiyorsan\u0131z site eklemeden \u00e7al\u0131\u015f\u0131r; kendi rakamlar\u0131n\u0131zla k\u0131yaslama yapmak i\u00e7in sitenin konsolda se\u00e7ili olmas\u0131 gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dc\u00e7 sekme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segment bazl\u0131 analiz i\u00e7in <strong>Kategoriler<\/strong> (eczane, ev aletleri, \u00e7ocuk \u00fcr\u00fcnleri ve di\u011ferleri), rekabet ve s\u0131ralama ile bireysel \u00fcr\u00fcnler i\u00e7in <strong>\u00dcr\u00fcnler<\/strong> ve marka d\u00fczeyinde varl\u0131k i\u00e7in <strong>Markalar<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bu araca \u00f6zel metrikler<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>G\u00f6sterim derecesi<\/strong> \u2014 rakiplerinizin mutlak rakamlar\u0131n\u0131 if\u015fa etmeden g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc di\u011fer sat\u0131c\u0131larla k\u0131yaslamak i\u00e7in kullan\u0131lan, ham say\u0131 yerine bantl\u0131 bir \u00f6l\u00e7ek.<\/li>\n<li><strong>G\u00f6sterim pay\u0131<\/strong> \u2014 o \u00fcr\u00fcn i\u00e7in toplam trafi\u011fin y\u00fczdesi olarak g\u00f6sterimleriniz; bu, pazar pay\u0131 rakam\u0131na en yak\u0131n de\u011ferdir ve hedef belirlemek i\u00e7in en kullan\u0131\u015fl\u0131 tek s\u00fctundur.<\/li>\n<li>Bunlar\u0131n yan\u0131 s\u0131ra t\u0131klamalar, g\u00f6sterimler (sizin ve toplam), bir segmentteki sat\u0131c\u0131 say\u0131s\u0131, trafik alan sat\u0131c\u0131lar\u0131n pay\u0131 ve her \u00fcr\u00fcn i\u00e7in fiyat aral\u0131klar\u0131.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dc\u00e7 haz\u0131r rapor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pop\u00fcler filtreler alt\u0131nda Yandex, \u00e7o\u011fu ki\u015finin manuel olarak olu\u015fturaca\u011f\u0131 analizleri \u00f6nceden haz\u0131rlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Y\u00fcksek potansiyelli kategoriler<\/strong> \u2014 az say\u0131da sat\u0131c\u0131n\u0131n bulundu\u011fu kategoriler.<\/li>\n<li><strong>Pop\u00fcler \u00fcr\u00fcnler<\/strong> \u2014 kullan\u0131c\u0131lar\u0131n di\u011fer sat\u0131c\u0131lardan neleri tercih etti\u011fi.<\/li>\n<li><strong>B\u00fcy\u00fcme noktalar\u0131<\/strong> \u2014 rakiplerde talep g\u00f6ren ancak sizin satmad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnler.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c7\u0131kt\u0131lar nas\u0131l de\u011ferlendirilmeli?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u00e7 beta a\u015famas\u0131ndad\u0131r, kapsam kategoriye g\u00f6re de\u011fi\u015fir ve veriler haftal\u0131kt\u0131r. Bunu bir hipotez olu\u015fturucu olarak g\u00f6r\u00fcn: rekabetin zay\u0131f oldu\u011fu bir kategori, bir plan de\u011fil, ticari olarak do\u011frulanmas\u0131 gereken bir ipucudur. Destekledi\u011fi ticari sonu\u00e7 \u2014 arama trafi\u011findeki tavan\u0131n site de\u011fil katalog oldu\u011fu ger\u00e7e\u011fi \u2014 bir SEO raporunun ba\u015fka t\u00fcrl\u00fc ula\u015famayaca\u011f\u0131 bir bilgidir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trafik ve \u00fcr\u00fcn yelpazesi analiti\u011fi, ticari kapsam\u0131n\u0131z\u0131 rakiplerinize kar\u015f\u0131 s\u0131ralaman\u0131zdan ziyade pazara kar\u015f\u0131 k\u0131yaslayan bir beta arac\u0131d\u0131r. \u0130ki dikey alan\u0131 kapsar: \u00dcr\u00fcnler ve \u0130la\u00e7. Ne t\u00fcr sorulara yan\u0131t verir? Kullan\u0131c\u0131lar\u0131n ger\u00e7ekte hangi \u00fcr\u00fcnleri, kategorileri, markalar\u0131 veya t\u0131bbi uzmanl\u0131k alanlar\u0131n\u0131 tercih etti\u011fini. Metriklerinizin ayn\u0131 segmentteki rakiplerle nas\u0131l k\u0131yasland\u0131\u011f\u0131n\u0131. \u00dcr\u00fcn veya doktor baz\u0131nda arama trafi\u011fini. Di\u011fer sitelerde [&hellip;]<\/p>\n","protected":false},"menu_order":27,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[757],"ar_ykb_etiket":[],"class_list":["post-28451","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-efficiency"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28451\/revisions"}],"predecessor-version":[{"id":29044,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28451\/revisions\/29044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28833"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28451"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28451"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}