{"id":28452,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/search-query-selection-and-market-analysis-%ce%b2\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"search-query-selection-and-market-analysis-%ce%b2","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/search-query-selection-and-market-analysis-%ce%b2\/","title":{"rendered":"Arama sorgusu se\u00e7imi ve pazar analizi \u03b2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sorgu se\u00e7imi ve pazar analizi, <strong>y\u00fcz milyonlarca benzersiz sorgudan<\/strong> beslenen, konsola entegre beta bir anahtar kelime arac\u0131d\u0131r. Talep, t\u0131klama ve rekabet d\u00fczeyi son bir y\u0131l\u0131n ayl\u0131k ortalama de\u011ferleridir; site ve sayfa pop\u00fclaritesi son bir ay\u0131n ortalamas\u0131d\u0131r; veriler ayl\u0131k olarak g\u00fcncellenir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130ki mod<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tek sorgu.<\/strong> Ni\u015finizi tan\u0131mlayan kelimeleri girin; ara\u00e7, e\u015fle\u015fen sorgular\u0131 metrikleriyle birlikte getirir.<\/li>\n<li><strong>URL grubuna g\u00f6re sorgular.<\/strong> Do\u011frulad\u0131\u011f\u0131n\u0131z sitelerden en fazla <strong>50 URL<\/strong> girin ve bu sayfalar\u0131n hangi kelimelerde s\u0131raland\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn; harici bir taray\u0131c\u0131ya ihtiya\u00e7 duymadan rekabet analizi yap\u0131n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bilinmesi gereken s\u00f6z dizimi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015ftaki <code>!<\/code> i\u015fareti kelime formunu sabitler; \u00e7ok kelimeli bir ifadede sabitlenmesi gereken her kelime i\u00e7in ayr\u0131 i\u015faret kullan\u0131l\u0131r: <code>!sat\u0131n al !\u0131slak-kuru !elektrikli s\u00fcp\u00fcrge<\/code>. Negatif anahtar kelimeler de ayn\u0131 \u015fekilde \u00e7al\u0131\u015f\u0131r. Rus\u00e7a bir ni\u015f i\u00e7in bu, \u0130ngilizceye k\u0131yasla \u00e7ok daha \u00f6nemlidir; sabitlenmemi\u015f bir form, kelimenin t\u00fcm \u00e7ekimlerini ve say\u0131lar\u0131n\u0131 getirir ki ticari sorgularda genellikle istenen bu de\u011fildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00f6rt s\u00fctun<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>K\u00fcme<\/strong> \u2014 Sorgular\u0131n anlam veya kullan\u0131c\u0131 niyetine g\u00f6re otomatik grupland\u0131r\u0131lmas\u0131; k\u00fcmedeki en s\u0131k ge\u00e7en sorguyla etiketlenir. Anahtar kelime listesini bir sayfa plan\u0131na d\u00f6n\u00fc\u015ft\u00fcren s\u00fctun budur.<\/li>\n<li><strong>Rekabet d\u00fczeyi<\/strong> \u2014 \u0130lk on s\u0131radaki s\u0131ralamaya g\u00f6re \u00f6l\u00e7\u00fclen; y\u00fcksek, orta, d\u00fc\u015f\u00fck veya veri yok \u015feklinde renk kodlar\u0131yla belirtilen de\u011ferdir.<\/li>\n<li><strong>Talep<\/strong> \u2014 Sorgunun ne s\u0131kl\u0131kla arat\u0131ld\u0131\u011f\u0131d\u0131r.<\/li>\n<li><strong>T\u0131klamalar<\/strong> \u2014 Kullan\u0131c\u0131lar\u0131n bir sonu\u00e7 i\u00e7in ne s\u0131kl\u0131kla t\u0131klama yapt\u0131\u011f\u0131d\u0131r; bu, talep ile ayn\u0131 \u015fey de\u011fildir ve genellikle daha faydal\u0131 bir veridir.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131 bir <strong>Ek<\/strong> sekmesi, bariz olmayan ifadeleri ortaya \u00e7\u0131kar\u0131r \u2014 Yandex&#8217;in \u00f6rne\u011fi, &#8220;\u0131slak ve kuru elektrikli s\u00fcp\u00fcrge&#8221; ile birlikte &#8220;\u0131slak temizlik i\u00e7in elektrikli s\u00fcp\u00fcrge&#8221; ifadesidir \u2014 rakiplerin hedeflemedi\u011fi sorgular genellikle burada bulunur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ni\u015f de\u011ferlendirmesi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se\u00e7ilen sorgular i\u00e7in pop\u00fcler siteler ve sayfalar yan tarafta listelenir. Bunlar\u0131 incelemek, ni\u015fin ger\u00e7ek\u00e7i bir \u015fekilde a\u00e7\u0131k olup olmad\u0131\u011f\u0131n\u0131 yan\u0131tlar: E\u011fer sonu\u00e7lara pazar yerleri ve toplay\u0131c\u0131 siteler hakimse, bir i\u00e7erik sayfas\u0131 onlar\u0131 yerinden edemez ve b\u00fct\u00e7enin ba\u015fka bir yere ayr\u0131lmas\u0131 gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131n\u0131rlamalar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ara\u00e7, \u00f6nceli\u011fi de\u011fil f\u0131rsat\u0131 \u00f6nerir. S\u0131ralama i\u00e7in ger\u00e7ek\u00e7i bir yolun olmad\u0131\u011f\u0131 talep bir dikkat da\u011f\u0131t\u0131c\u0131d\u0131r ve rekabet s\u00fctunu tam olarak bunun i\u00e7in bir filtredir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sorgu se\u00e7imi ve pazar analizi, y\u00fcz milyonlarca benzersiz sorgudan beslenen, konsola entegre beta bir anahtar kelime arac\u0131d\u0131r. Talep, t\u0131klama ve rekabet d\u00fczeyi son bir y\u0131l\u0131n ayl\u0131k ortalama de\u011ferleridir; site ve sayfa pop\u00fclaritesi son bir ay\u0131n ortalamas\u0131d\u0131r; veriler ayl\u0131k olarak g\u00fcncellenir. \u0130ki mod Tek sorgu. Ni\u015finizi tan\u0131mlayan kelimeleri girin; ara\u00e7, e\u015fle\u015fen sorgular\u0131 metrikleriyle birlikte getirir. URL [&hellip;]<\/p>\n","protected":false},"menu_order":28,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[757],"ar_ykb_etiket":[],"class_list":["post-28452","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-efficiency"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28452\/revisions"}],"predecessor-version":[{"id":29045,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28452\/revisions\/29045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28834"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28452"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28452"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}