{"id":28453,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/search-query-monitoring\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"search-query-monitoring","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/search-query-monitoring\/","title":{"rendered":"Arama sorgusu takibi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sorgu izleme, sitenizin Yandex&#8217;te halihaz\u0131rda g\u00f6r\u00fcnd\u00fc\u011f\u00fc sorgular\u0131 listeler \u2014 <strong>site ba\u015f\u0131na 150.000&#8217;e kadar<\/strong>. Bu, benzer ara\u00e7lar\u0131n sundu\u011fundan \u00e7ok daha fazlas\u0131d\u0131r ve uzun kuyruklu (long-tail) analizleri ger\u00e7ekten uygulanabilir k\u0131lmak i\u00e7in yeterlidir. Tablo, sorguya veya URL&#8217;ye g\u00f6re okunabilir; her biri alt\u0131nda en g\u00fc\u00e7l\u00fc kar\u015f\u0131l\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google&#8217;\u0131n sunmad\u0131\u011f\u0131 iki metrik dahil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6sterimler, t\u0131klamalar ve TO&#8217;nun yan\u0131 s\u0131ra, Yandex&#8217;e \u00f6zg\u00fc iki s\u00fctun raporun okunma \u015feklini de\u011fi\u015ftirir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Konum<\/strong>; bazen eksik olabilir ve bu eksiklik bilgi vericidir. Yandex bunu nas\u0131l yorumlayaca\u011f\u0131n\u0131z\u0131 belirtir: talep s\u00fctununu kontrol edin. S\u0131f\u0131r talep, sorgunun hi\u00e7 girilmedi\u011fi anlam\u0131na gelir. Talep s\u0131f\u0131rdan b\u00fcy\u00fckse ve konum yoksa, kullan\u0131c\u0131lar siteyi sonu\u00e7larda bulamam\u0131\u015f veya site o sorgu i\u00e7in g\u00f6sterilmemi\u015ftir.<\/li>\n<li><strong>Talep<\/strong>; kullan\u0131c\u0131lar\u0131n sorguyu ne s\u0131kl\u0131kla girdi\u011fini g\u00f6sterir. Bir sitenin g\u00f6sterimlerinin, \u00f6zellikle navigasyonel sorgularda yayg\u0131n oldu\u011fu \u00fczere, birden fazla sonucun ayn\u0131 sayfada g\u00f6r\u00fcnmesi durumunda talebi <em>a\u015fabilece\u011fini<\/em> unutmay\u0131n. Talep yaln\u0131zca sorgu g\u00f6r\u00fcn\u00fcm\u00fcnde mevcuttur, URL g\u00f6r\u00fcn\u00fcm\u00fcnde de\u011fil; talep filtreleme de ayn\u0131 k\u0131s\u0131tlamaya tabidir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">De\u011ferin ortaya \u00e7\u0131kt\u0131\u011f\u0131 yer: Filtreleme<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sorgu metnine g\u00f6re<\/strong> \u2014 i\u00e7erir, i\u00e7ermez, tam e\u015fle\u015fme veya <strong>d\u00fczenli ifadeler<\/strong>. &#8220;Grupta yer alan&#8221; filtresi, \u00f6nceden olu\u015fturulmu\u015f sorgu gruplar\u0131yla e\u015fle\u015fir.<\/li>\n<li><strong>Sayfa URL&#8217;sine g\u00f6re<\/strong> \u2014 ayn\u0131 operat\u00f6rler, protokol veya alan ad\u0131 olmadan yaln\u0131zca dahili yol i\u00e7in uygulan\u0131r.<\/li>\n<li><strong>Metri\u011fe g\u00f6re<\/strong> \u2014 b\u00fcy\u00fckt\u00fcr, k\u00fc\u00e7\u00fckt\u00fcr, e\u015fittir ve bunlar\u0131n varyantlar\u0131; bir tarih aral\u0131\u011f\u0131nda uygulan\u0131r ve yaln\u0131zca aral\u0131ktaki <em>her tarihte<\/em> ko\u015fulu sa\u011flayan sat\u0131rlar\u0131 tutar. Bu son detay, onu anl\u0131k bir filtreden ziyade bir kararl\u0131l\u0131k filtresi yapar ki bu, ilk bak\u0131\u015fta g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden daha kullan\u0131\u015fl\u0131d\u0131r.<\/li>\n<li><strong>Zaman aral\u0131\u011f\u0131na g\u00f6re.<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Nas\u0131l okuyoruz?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dc\u00e7 a\u015famal\u0131 inceleme \u00e7o\u011fu soruyu yan\u0131tlar. \u0130lk sayfan\u0131n hemen alt\u0131nda yer alan ve k\u00fc\u00e7\u00fck bir iyile\u015ftirmenin \u00f6l\u00e7\u00fclebilir trafik de\u011fi\u015fikli\u011fi yaratt\u0131\u011f\u0131 sorgular. Y\u00fcksek g\u00f6sterim al\u0131p d\u00fc\u015f\u00fck TO&#8217;ya sahip olan ve s\u0131ralama \u00e7al\u0131\u015fmas\u0131ndan ziyade snippet \u00e7al\u0131\u015fmas\u0131 gerektiren sorgular. Ve yaz\u0131lma ama\u00e7lar\u0131ndan farkl\u0131 sorgular i\u00e7in s\u0131ralanan sayfalar; bu genellikle konunun do\u011fru ancak kurgunun yanl\u0131\u015f oldu\u011fu anlam\u0131na gelir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6l\u00e7ek hakk\u0131nda bir uyar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">150.000 sat\u0131r, kendi ba\u015f\u0131na analizi davet eder. Filtreler, bunu bir \u00e7al\u0131\u015fma listesine indirgemek i\u00e7in vard\u0131r; her \u015feyi sunan bir rapor hi\u00e7bir \u015fey ifade etmez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sorgu izleme, sitenizin Yandex&#8217;te halihaz\u0131rda g\u00f6r\u00fcnd\u00fc\u011f\u00fc sorgular\u0131 listeler \u2014 site ba\u015f\u0131na 150.000&#8217;e kadar. Bu, benzer ara\u00e7lar\u0131n sundu\u011fundan \u00e7ok daha fazlas\u0131d\u0131r ve uzun kuyruklu (long-tail) analizleri ger\u00e7ekten uygulanabilir k\u0131lmak i\u00e7in yeterlidir. Tablo, sorguya veya URL&#8217;ye g\u00f6re okunabilir; her biri alt\u0131nda en g\u00fc\u00e7l\u00fc kar\u015f\u0131l\u0131\u011f\u0131n\u0131 g\u00f6sterir. Google&#8217;\u0131n sunmad\u0131\u011f\u0131 iki metrik dahil G\u00f6sterimler, t\u0131klamalar ve TO&#8217;nun yan\u0131 s\u0131ra, Yandex&#8217;e [&hellip;]<\/p>\n","protected":false},"menu_order":29,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[757],"ar_ykb_etiket":[],"class_list":["post-28453","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-efficiency"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28453\/revisions"}],"predecessor-version":[{"id":29042,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28453\/revisions\/29042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28835"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28453"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28453"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}