{"id":28455,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/page-statistics-in-search-results\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"page-statistics-in-search-results","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/page-statistics-in-search-results\/","title":{"rendered":"Arama sonu\u00e7lar\u0131nda sayfa istatistikleri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sayfa istatistikleri, sorgu istatistiklerinden farkl\u0131 bir soruya yan\u0131t verir: Bir anahtar kelimenin nas\u0131l performans g\u00f6sterdi\u011fini de\u011fil, tekil bir sayfan\u0131n halihaz\u0131rda ald\u0131\u011f\u0131 ilgiyi ne kadar iyi d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7er. Yandex, Verimlilik \u2192 Sayfa istatistikleri alt\u0131nda, ilk 50 i\u00e7inde yer alan <strong>ilk 3.000 sayfay\u0131<\/strong> g\u00f6sterir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rapor neleri i\u00e7erir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6sterimler, t\u0131klamalar ve TO varsay\u0131lan olarak sunulur; di\u011fer metrikler ise talep \u00fczerine g\u00fcnl\u00fck olarak g\u00fcncellenir. Konsolun di\u011fer b\u00f6l\u00fcmlerinde oldu\u011fu gibi, rakamlar hem organik sonu\u00e7lar\u0131 hem de Yandex Direct reklamlar\u0131n\u0131n g\u00f6r\u00fcnd\u00fc\u011f\u00fc dinamik yerle\u015fimleri kapsar; bu nedenle aktif reklam\u0131 olan bir sayfa, yaln\u0131zca organik performans\u0131ndan daha y\u00fcksek de\u011ferlere sahip olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kullanmaya de\u011fer iki boyut<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>B\u00f6lge.<\/strong> Liste, sitenin en az bir kez ilk 50&#8217;ye girdi\u011fi t\u00fcm b\u00f6lgeleri g\u00f6sterim say\u0131s\u0131na g\u00f6re s\u0131ralanm\u0131\u015f \u015fekilde sunar. Bir b\u00f6lgeye filtre uygulay\u0131p t\u0131klamalara g\u00f6re s\u0131ralad\u0131\u011f\u0131n\u0131zda, o \u015fehirde ger\u00e7ekten ilgi g\u00f6ren sayfalar\u0131 elde edersiniz; bu liste ulusal \u00f6l\u00e7ekteki listeden nadiren ayn\u0131d\u0131r.<\/li>\n<li><strong>Cihaz t\u00fcr\u00fc.<\/strong> Mobil cihazlara filtre uygulay\u0131p TO&#8217;ya g\u00f6re s\u0131ralad\u0131\u011f\u0131n\u0131zda, k\u00fc\u00e7\u00fck ekranlarda snippet&#8217;leri ba\u015far\u0131s\u0131z olan sayfalar hemen ayr\u0131\u015f\u0131r. Masa\u00fcst\u00fcnde iyi g\u00f6r\u00fcnen ancak telefonda k\u00f6t\u00fc kesilen ba\u015fl\u0131klar, burada en s\u0131k kar\u015f\u0131la\u015f\u0131lan bulgudur.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Snippet \u00e7al\u0131\u015fmas\u0131 olarak de\u011ferlendirmek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex bu raporu snippet etkinli\u011fini de\u011ferlendirmenin bir yolu olarak kurgular ve bu yakla\u015f\u0131m olduk\u00e7a kullan\u0131\u015fl\u0131d\u0131r. Y\u00fcksek g\u00f6sterim ve d\u00fc\u015f\u00fck TO, sayfan\u0131n g\u00f6r\u00fcnt\u00fclendi\u011fi ancak tercih edilmedi\u011fi anlam\u0131na gelir: ba\u015fl\u0131k ve a\u00e7\u0131klama yanl\u0131\u015f bir \u015fey vaat ediyordur ya da hi\u00e7bir \u015fey vaat etmiyordur. Bu, saatler s\u00fcren bir d\u00fczenleme i\u015fidir ve s\u0131ralamay\u0131 de\u011fi\u015ftirmeden trafi\u011fi art\u0131r\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nas\u0131l \u00e7al\u0131\u015f\u0131lmal\u0131?<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>G\u00f6sterim say\u0131s\u0131na g\u00f6re azalan \u015fekilde s\u0131ralay\u0131n. Bunlar, Yandex&#8217;in halihaz\u0131rda g\u00f6stermeye istekli oldu\u011fu sayfalard\u0131r.<\/li>\n<li>TO s\u00fctununu yay\u0131nlanm\u0131\u015f bir k\u0131yaslama de\u011ferine g\u00f6re de\u011fil, sitenizin kendi ortalamas\u0131na g\u00f6re okuyun; k\u0131yaslamalar sorgu t\u00fcr\u00fcn\u00fc g\u00f6z ard\u0131 eder ve gezinme ama\u00e7l\u0131 bir sorgu ile ara\u015ft\u0131rma ama\u00e7l\u0131 bir sorgu tamamen farkl\u0131 davran\u0131r.<\/li>\n<li>En k\u00f6t\u00fc performans g\u00f6steren sayfalar\u0131n ba\u015fl\u0131klar\u0131n\u0131 ve a\u00e7\u0131klamalar\u0131n\u0131 yeniden yaz\u0131n.<\/li>\n<li>D\u00f6rt hafta sonra ayn\u0131 raporu tekrar inceleyin. S\u0131ralaman\u0131n de\u011fi\u015fmeyip t\u0131klamalar\u0131n artmas\u0131 beklenen sonu\u00e7tur.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131n\u0131rlar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dc\u00e7 bin sayfa bir toplam de\u011fil, bir \u00fcst s\u0131n\u0131rd\u0131r. B\u00fcy\u00fck bir katalogda uzun kuyruk (long tail) burada g\u00f6r\u00fcnmez ve 150.000 sat\u0131ra kadar ula\u015fan sorgu izleme ara\u00e7lar\u0131 \u00fczerinden analiz edilmelidir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sayfa istatistikleri, sorgu istatistiklerinden farkl\u0131 bir soruya yan\u0131t verir: Bir anahtar kelimenin nas\u0131l performans g\u00f6sterdi\u011fini de\u011fil, tekil bir sayfan\u0131n halihaz\u0131rda ald\u0131\u011f\u0131 ilgiyi ne kadar iyi d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7er. Yandex, Verimlilik \u2192 Sayfa istatistikleri alt\u0131nda, ilk 50 i\u00e7inde yer alan ilk 3.000 sayfay\u0131 g\u00f6sterir. Rapor neleri i\u00e7erir? G\u00f6sterimler, t\u0131klamalar ve TO varsay\u0131lan olarak sunulur; di\u011fer metrikler ise [&hellip;]<\/p>\n","protected":false},"menu_order":31,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[757],"ar_ykb_etiket":[],"class_list":["post-28455","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-efficiency"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28455\/revisions"}],"predecessor-version":[{"id":29046,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28455\/revisions\/29046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28837"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28455"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28455"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}