{"id":28534,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/layout-of-search-results-snippet\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"layout-of-search-results-snippet","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/layout-of-search-results-snippet\/","title":{"rendered":"Arama sonu\u00e7lar\u0131 d\u00fczeni (snippet)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Snippet, sonu\u00e7larda bir sayfay\u0131 tan\u0131mlayan bloktur. Kullan\u0131c\u0131lara sayfa hakk\u0131nda bir fikir verir ve \u00e7o\u011fu zaman siteyi ziyaret etmelerine gerek kalmadan do\u011frudan cevab\u0131 sunar. Yandex, bunun neden \u00f6nemli oldu\u011funu a\u00e7\u0131k\u00e7a belirtir: <strong>snippet kalitesi t\u0131klama oran\u0131n\u0131 etkiler<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir snippet neleri i\u00e7erebilir<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ba\u015fl\u0131k ve a\u00e7\u0131klama<\/strong> \u2014 <code>title<\/code>, <code>description<\/code> meta etiketi, sayfa metni ve hatta sayfaya y\u00f6nlendiren ba\u011flant\u0131lar\u0131n \u00e7apa metinlerinden derlenir.<\/li>\n<li><strong>Favicon<\/strong> \u2014 sonucun yan\u0131ndaki marka i\u015fareti.<\/li>\n<li><strong>Site adresi.<\/strong><\/li>\n<li><strong>Yay\u0131n tarihi<\/strong> \u2014 URL yap\u0131s\u0131 veya <code>article:published_time<\/code> meta etiketi ile sa\u011fland\u0131\u011f\u0131 durumlarda.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlar\u0131n \u00f6tesinde, yerel i\u015fletmeler i\u00e7in kurulu\u015f adresi ve puanlama, gezinme odakl\u0131 sonu\u00e7lar i\u00e7in ise site ba\u011flant\u0131lar\u0131 g\u00f6r\u00fcnebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yap\u0131s\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Snippet&#8217;ler otomatik olarak olu\u015fturulur ve <em>sorgu bazl\u0131<\/em> d\u00fczenlenir; bu nedenle bir sayfan\u0131n bir\u00e7ok farkl\u0131 snippet&#8217;i olabilir. Burada doldurabilece\u011finiz sabit bir alan yoktur. Kontrol edebilece\u011finiz \u015fey girdilerin kalitesidir: \u00f6zel bir ba\u015fl\u0131k, a\u00e7\u0131klay\u0131c\u0131 bir metin, al\u0131nt\u0131lanabilir c\u00fcmlelerle yaz\u0131lm\u0131\u015f g\u00f6vde metni, do\u011fru bir kurulu\u015f kart\u0131, her adres varyasyonunda bulunan bir favicon ve desteklenen t\u00fcrlerdeki i\u015faretlemeler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nereden kontrol edilir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Konsoldaki arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcm b\u00f6l\u00fcm\u00fc, sitenin \u015fu anda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve nelerin iyile\u015ftirilebilece\u011fini (site ba\u011flant\u0131lar\u0131, favicon durumu, b\u00f6lge, i\u015faretleme) g\u00f6sterir. Sayfa istatistikleri ise yap\u0131lan de\u011fi\u015fikliklerin i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7er: g\u00f6sterimlerin sabit kalmas\u0131, t\u0131klamalar\u0131n artmas\u0131 ve konumun de\u011fi\u015fmemesi, ba\u015far\u0131l\u0131 bir snippet iyile\u015ftirmesinin tam kar\u015f\u0131l\u0131\u011f\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neden bunu ilk a\u015fama \u00e7al\u0131\u015fmas\u0131 olarak g\u00f6r\u00fcyoruz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00fcnk\u00fc bu, sonucu kimseyi geride b\u0131rakmaya ba\u011fl\u0131 olmayan tek arama \u00e7al\u0131\u015fmas\u0131 kategorisidir. Sayfa zaten g\u00f6r\u00fcn\u00fcr durumdad\u0131r; mesele insanlar\u0131n onu se\u00e7ip se\u00e7meyece\u011fidir. Mevcut g\u00f6sterimlere sahip olgun bir sitede, en k\u00f6t\u00fc performans g\u00f6steren y\u00fcksek g\u00f6sterimli sayfalar\u0131n ba\u015fl\u0131klar\u0131n\u0131 ve a\u00e7\u0131klamalar\u0131n\u0131 yeniden yazmak, bir ay i\u00e7inde \u00f6l\u00e7\u00fclebilir sonu\u00e7lar veren iki g\u00fcnl\u00fck bir i\u015ftir ve herhangi bir s\u0131ralama de\u011fi\u015fikli\u011fi gerektirmedi\u011fi i\u00e7in rekabet a\u00e7\u0131s\u0131ndan hi\u00e7bir maliyeti yoktur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snippet, sonu\u00e7larda bir sayfay\u0131 tan\u0131mlayan bloktur. Kullan\u0131c\u0131lara sayfa hakk\u0131nda bir fikir verir ve \u00e7o\u011fu zaman siteyi ziyaret etmelerine gerek kalmadan do\u011frudan cevab\u0131 sunar. Yandex, bunun neden \u00f6nemli oldu\u011funu a\u00e7\u0131k\u00e7a belirtir: snippet kalitesi t\u0131klama oran\u0131n\u0131 etkiler. Bir snippet neleri i\u00e7erebilir Ba\u015fl\u0131k ve a\u00e7\u0131klama \u2014 title, description meta etiketi, sayfa metni ve hatta sayfaya y\u00f6nlendiren ba\u011flant\u0131lar\u0131n \u00e7apa [&hellip;]<\/p>\n","protected":false},"menu_order":110,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[750],"ar_ykb_etiket":[],"class_list":["post-28534","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-yandex-webmaster"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28534\/revisions"}],"predecessor-version":[{"id":29153,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28534\/revisions\/29153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28916"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28534"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28534"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}