{"id":28535,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/title-and-description\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"title-and-description","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/title-and-description\/","title":{"rendered":"Ba\u015fl\u0131k ve a\u00e7\u0131klama"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ba\u015fl\u0131k ve a\u00e7\u0131klama, bir snippet&#8217;in \u00f6z\u00fcn\u00fc olu\u015fturur ve Yandex, bunlar\u0131n kalitesinin t\u0131klama oran\u0131n\u0131 do\u011frudan etkiledi\u011fini a\u00e7\u0131k\u00e7a belirtir. Daha az bilinen konu ise bu iki \u00f6\u011fenin asl\u0131nda nereden geldi\u011fidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kaynaklar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sayfadan gelenler:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><code>title<\/code> \u00f6\u011fesi.<\/li><li><code>description<\/code> meta etiketi.<\/li><li>Schema.org i\u015faretlemesi dahil olmak \u00fczere <strong>sayfa metninin kendisi<\/strong>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Di\u011fer kaynaklar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Yandex Market.<\/strong><\/li><li><strong>Di\u011fer sitelerden sayfaya verilen ba\u011flant\u0131lar\u0131n metni.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu son kaynak dikkate de\u011ferdir. \u00dc\u00e7\u00fcnc\u00fc taraflarca yaz\u0131lan ba\u011flant\u0131 metinleri (anchor text), Yandex&#8217;in sayfan\u0131z i\u00e7in g\u00f6sterdi\u011fi a\u00e7\u0131klamay\u0131 besleyebilir. Bu metin d\u00fczenlenemez ve sayfa i\u00e7eri\u011finin zay\u0131f oldu\u011fu durumlarda bask\u0131n hale gelebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ger\u00e7ekte ne se\u00e7iliyor?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex, a\u00e7\u0131klamay\u0131 <em>belirli bir sorgu i\u00e7in<\/em> m\u00fcmk\u00fcn oldu\u011funca bilgilendirici ve alakal\u0131 olacak \u015fekilde bir araya getirir. Dolay\u0131s\u0131yla bir sayfan\u0131n, her biri onu \u00fcreten sorguya g\u00f6re olu\u015fturulmu\u015f bir\u00e7ok a\u00e7\u0131klamas\u0131 olabilir. &#8220;Snippet&#8217;imiz yanl\u0131\u015f&#8221; \u015fikayetinin genellikle bir hata olmamas\u0131n\u0131n nedeni budur: Farkl\u0131 bir sorgu farkl\u0131 bir snippet \u00fcretecektir ve etiket bir talimat de\u011fil, bir adayd\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nas\u0131l etkilenir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><code>head<\/code> k\u0131sm\u0131na net ve spesifik bir <code>title<\/code> yerle\u015ftirin; benzersiz, ger\u00e7eklere dayal\u0131 ve ba\u015fl\u0131ktan farkl\u0131 bir <code>description<\/code> yaz\u0131n; ve insanlar\u0131n unuttu\u011fu k\u0131s\u0131m olarak, <strong>sayfa g\u00f6vdesinin<\/strong> \u00f6nemli ger\u00e7ekleri belirten d\u00fczg\u00fcn c\u00fcmleler i\u00e7erdi\u011finden emin olun, \u00e7\u00fcnk\u00fc g\u00f6vde de bir kaynakt\u0131r. Yararl\u0131 i\u00e7eri\u011fi madde i\u015faretleri ve g\u00f6rsel a\u00e7\u0131klamalar\u0131ndan ibaret olan bir sayfa, Yandex&#8217;e al\u0131nt\u0131 yapabilece\u011fi tutarl\u0131 bir metin sunmaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6l\u00e7\u00fcmleme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfa istatistikleri; URL baz\u0131nda g\u00f6sterim, t\u0131klama ve t\u0131klama oranlar\u0131n\u0131 g\u00f6sterir. Y\u00fcksek g\u00f6sterime ra\u011fmen d\u00fc\u015f\u00fck t\u0131klama oran\u0131, snippet&#8217;in ba\u015far\u0131s\u0131z oldu\u011funu g\u00f6sterir ve bu durum s\u0131ralamaya dokunmadan d\u00fczeltilebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ba\u015fl\u0131k ve a\u00e7\u0131klama, bir snippet&#8217;in \u00f6z\u00fcn\u00fc olu\u015fturur ve Yandex, bunlar\u0131n kalitesinin t\u0131klama oran\u0131n\u0131 do\u011frudan etkiledi\u011fini a\u00e7\u0131k\u00e7a belirtir. Daha az bilinen konu ise bu iki \u00f6\u011fenin asl\u0131nda nereden geldi\u011fidir. Kaynaklar Sayfadan gelenler: title \u00f6\u011fesi.description meta etiketi.Schema.org i\u015faretlemesi dahil olmak \u00fczere sayfa metninin kendisi. Di\u011fer kaynaklar: Yandex Market.Di\u011fer sitelerden sayfaya verilen ba\u011flant\u0131lar\u0131n metni. Bu son kaynak dikkate [&hellip;]<\/p>\n","protected":false},"menu_order":111,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[768],"ar_ykb_etiket":[],"class_list":["post-28535","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-layout-of-search-results-snippet"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28535\/revisions"}],"predecessor-version":[{"id":29112,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28535\/revisions\/29112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28917"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28535"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28535"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}