{"id":28537,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/how-to-create-a-description-meta-tag-correctly\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"how-to-create-a-description-meta-tag-correctly","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/how-to-create-a-description-meta-tag-correctly\/","title":{"rendered":"Do\u011fru bir meta a\u00e7\u0131klamas\u0131 nas\u0131l olu\u015fturulur?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><code>description<\/code> meta etiketi, snippet a\u00e7\u0131klamas\u0131n\u0131n kendisi de\u011fil, bir <em>kayna\u011f\u0131d\u0131r<\/em>. Yandex, sorguyla en alakal\u0131 ve bilgilendirici metni se\u00e7er ve bunu sayfa i\u00e7eri\u011finden otomatik olarak olu\u015fturabilir; bu nedenle ayn\u0131 sayfa, farkl\u0131 sorgular i\u00e7in farkl\u0131 a\u00e7\u0131klamalar g\u00f6sterebilir. Uzunluk ise yine kullan\u0131c\u0131n\u0131n ekran geni\u015fli\u011fi ile s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kurallar<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Her sayfaya ekleyin.<\/strong><\/li>\n<li><strong>Her birini benzersiz yap\u0131n.<\/strong> \u015eablon veya birbirinin ayn\u0131s\u0131 a\u00e7\u0131klamalar b\u00fcy\u00fck ihtimalle hi\u00e7 g\u00f6sterilmeyecektir.<\/li>\n<li><strong>Sayfay\u0131 yans\u0131tan ger\u00e7ek c\u00fcmleler kurun;<\/strong> anahtar kelime doldurmay\u0131n, b\u00fcy\u00fck harf kullan\u0131m\u0131na ve reklam sloganlar\u0131na yer vermeyin.<\/li>\n<li><strong>\u00d6nemli sayfalara \u00f6ncelik verin,<\/strong> \u00f6nce katalog sayfalar\u0131.<\/li>\n<li><strong>Faydal\u0131 detaylar ekleyin;<\/strong> fiyat, renk, teslimat \u015fehri gibi. Somut ger\u00e7ekler, bir a\u00e7\u0131klamay\u0131 okunmaya de\u011fer k\u0131lan unsurlard\u0131r.<\/li>\n<li><strong>Sayfa diliyle e\u015fle\u015ftirin.<\/strong><\/li>\n<li><strong><code>title<\/code> etiketinden farkl\u0131 olmas\u0131n\u0131 sa\u011flay\u0131n.<\/strong> Ba\u015fl\u0131\u011f\u0131 tekrarlayan bir a\u00e7\u0131klama, Yandex&#8217;e g\u00f6sterecek yeni bir \u015fey sunmaz.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">B\u00fcy\u00fck siteler i\u00e7in istisna<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex, elle yazman\u0131n pratik olmad\u0131\u011f\u0131 ma\u011fazalarda a\u00e7\u0131klamalar\u0131n <strong>veritaban\u0131 alanlar\u0131ndan olu\u015fturulmas\u0131n\u0131<\/strong> a\u00e7\u0131k\u00e7a \u00f6nerir; boyut, a\u011f\u0131rl\u0131k, stok durumu gibi. Bu \u00f6nemlidir: \u00c7\u0131kt\u0131, ger\u00e7ek verilerle ger\u00e7ekten farkl\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131 s\u00fcrece otomatik olu\u015fturma desteklenir. Yasak olan otomatik olu\u015fturma de\u011fil, birbirinin ayn\u0131s\u0131 olan a\u00e7\u0131klamalard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u00f6t\u00fc uygulamalar<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Etikette b\u0131rak\u0131lan ge\u00e7ici veya dahili bilgiler.<\/li>\n<li>G\u00fcncelli\u011fini yitirmi\u015f a\u00e7\u0131klamalar.<\/li>\n<li><strong>\u00d6nemli bilgilerin sonda olmas\u0131;<\/strong> ba\u015fa koyun, \u00e7\u00fcnk\u00fc k\u0131rp\u0131lan k\u0131s\u0131m son k\u0131s\u0131md\u0131r.<\/li>\n<li>Birka\u00e7 kelimeden olu\u015fan a\u00e7\u0131klamalar.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Nereden kontrol edilir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dizin \u2192 Ba\u015fl\u0131klar ve a\u00e7\u0131klamalar. Eksik a\u00e7\u0131klamalar ve \u00e7ok say\u0131da kopya i\u00e7erik, site te\u015fhisinde uyar\u0131 olu\u015fturur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ger\u00e7ek\u00e7i hedef<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Snippet&#8217;i kontrol etmek de\u011fil \u2014 bu m\u00fcmk\u00fcn de\u011fildir \u2014 Yandex&#8217;e sayfa i\u00e7eri\u011finden derleyece\u011fi versiyondan daha iyi bir se\u00e7enek sunmakt\u0131r. Olu\u015fturulan versiyonun s\u00fcrekli kazand\u0131\u011f\u0131 sayfalarda bu, a\u00e7\u0131klaman\u0131z\u0131n g\u00f6vde metninden daha k\u00f6t\u00fc oldu\u011fu anlam\u0131na gelir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>description meta etiketi, snippet a\u00e7\u0131klamas\u0131n\u0131n kendisi de\u011fil, bir kayna\u011f\u0131d\u0131r. Yandex, sorguyla en alakal\u0131 ve bilgilendirici metni se\u00e7er ve bunu sayfa i\u00e7eri\u011finden otomatik olarak olu\u015fturabilir; bu nedenle ayn\u0131 sayfa, farkl\u0131 sorgular i\u00e7in farkl\u0131 a\u00e7\u0131klamalar g\u00f6sterebilir. Uzunluk ise yine kullan\u0131c\u0131n\u0131n ekran geni\u015fli\u011fi ile s\u0131n\u0131rl\u0131d\u0131r. Kurallar Her sayfaya ekleyin. Her birini benzersiz yap\u0131n. \u015eablon veya birbirinin ayn\u0131s\u0131 a\u00e7\u0131klamalar [&hellip;]<\/p>\n","protected":false},"menu_order":113,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[769],"ar_ykb_etiket":[],"class_list":["post-28537","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-title-and-description"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28537\/revisions"}],"predecessor-version":[{"id":29107,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28537\/revisions\/29107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28919"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28537"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28537"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}