{"id":28544,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/how-to-measure-and-improve-search-quality\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"how-to-measure-and-improve-search-quality","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/how-to-measure-and-improve-search-quality\/","title":{"rendered":"Arama kalitesini nas\u0131l \u00f6l\u00e7er ve geli\u015ftirirsiniz?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yandex, bir algoritma de\u011fi\u015fikli\u011finin iyile\u015ftirme olup olmad\u0131\u011f\u0131na nas\u0131l karar verdi\u011fini yay\u0131nl\u0131yor. Bu, t\u00fcm dok\u00fcmantasyon i\u00e7indeki en a\u00e7\u0131klay\u0131c\u0131 sayfad\u0131r; \u00e7\u00fcnk\u00fc her s\u0131ralama de\u011fi\u015fikli\u011finin test edildi\u011fi iki metri\u011fi a\u00e7\u0131k\u00e7a belirtir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belirtilen ilkeler<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Sonu\u00e7lar tamamen makine \u00f6\u011frenimi algoritmalar\u0131 taraf\u0131ndan olu\u015fturulur ve <strong>manuel olarak yeniden s\u0131ralanamaz<\/strong>.<\/li>\n<li>Alaka d\u00fczeyi; sorgu, sayfa i\u00e7eri\u011fi, kullan\u0131c\u0131lar\u0131n bu sayfalarla etkile\u015fim ge\u00e7mi\u015fi, dil, konum, sayfalar aras\u0131 ili\u015fkiler ve di\u011fer bir\u00e7ok fakt\u00f6rden hesaplan\u0131r.<\/li>\n<li><strong>\u0130ndeksleme b\u00fct\u00fcnl\u00fc\u011f\u00fc en y\u00fcksek \u00f6nceliktir<\/strong> ve kaynak t\u00fcr\u00fcne g\u00f6re e\u015fit \u015fekilde uygulan\u0131r. \u0130\u00e7erik, sonu\u00e7lardan yaln\u0131zca spamdexing, kullan\u0131c\u0131lara zarar verme veya yasal ihlaller nedeniyle kald\u0131r\u0131l\u0131r.<\/li>\n<li>Sunum format\u0131, kayna\u011fa g\u00f6re de\u011fil, kullan\u0131c\u0131n\u0131n hedefine ula\u015fma olas\u0131l\u0131\u011f\u0131na g\u00f6re se\u00e7ilir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Proxima \u2014 sayfa kalitesi metri\u011fi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De\u011ferlendirici puanlar\u0131 ve ek sinyallerle olu\u015fturulmu\u015ftur. Sorguyla alaka d\u00fczeyini (konu uzmanlar\u0131n\u0131n de\u011ferlendirmeleri dahil), kullan\u0131c\u0131n\u0131n hedefine o sayfa ve sitede ula\u015fma olas\u0131l\u0131\u011f\u0131n\u0131, i\u00e7eri\u011fin kalitesini, faydas\u0131n\u0131 ve \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fc, <strong>faydal\u0131 ve rahats\u0131z edici i\u00e7erik aras\u0131ndaki dengeyi<\/strong>, sa\u011fl\u0131k, hukuk ve finansal hizmetler gibi karma\u015f\u0131k konular i\u00e7in i\u00e7erik kalitesi ve yazar g\u00fcvenilirli\u011fine dair ek sinyalleri ve i\u00e7eri\u011fin t\u00fcketilme kolayl\u0131\u011f\u0131n\u0131 \u00f6l\u00e7er.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir kontrol listesi olarak okundu\u011funda bu, Yandex&#8217;te &#8220;iyi i\u00e7erik&#8221; kavram\u0131n\u0131n en somut tan\u0131m\u0131d\u0131r; rahats\u0131z edici i\u00e7erik maddesi ise reklam yo\u011funlu\u011funu bir zevk meselesi olmaktan \u00e7\u0131kar\u0131p bir s\u0131ralama girdisi haline getirir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proficit \u2014 sonu\u00e7 kullan\u0131labilirli\u011fi metri\u011fi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131n\u0131n hedefine ne kadar h\u0131zl\u0131 ula\u015ft\u0131\u011f\u0131n\u0131, bireysel sonu\u00e7larla ve sayfan\u0131n di\u011fer \u00f6\u011feleriyle olan etkile\u015fimlerin kalitesi ve miktar\u0131 \u00fczerinden \u00f6l\u00e7er. Tahmini Proficit de\u011feri daha y\u00fcksek olan formatlar se\u00e7ilir ve t\u00fcm sonu\u00e7 sayfas\u0131n\u0131n d\u00fczeni her iki metrik birlikte optimize edilecek \u015fekilde ayarlan\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De\u011ferlendiriciler ger\u00e7ekte nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfalar\u0131 ve sonu\u00e7 \u00f6\u011felerini de\u011ferlendirirler ancak <strong>de\u011ferlendirmeleri do\u011frudan s\u0131ralamaya girmez<\/strong>; bunlar makine \u00f6\u011frenimi algoritmalar\u0131 i\u00e7in e\u011fitim girdisi ve \u00f6nerilen bir de\u011fi\u015fikli\u011fin iyile\u015ftirme olup olmad\u0131\u011f\u0131n\u0131 kontrol eden bir mekanizmad\u0131r. Tarafs\u0131zl\u0131k; i\u015fe al\u0131m, e\u011fitim, talimatlar, ara\u00e7lar ve de\u011ferlendiriciler aras\u0131ndaki bilin\u00e7li \u00f6rt\u00fc\u015fme ile y\u00f6netilir. Ba\u015far\u0131l\u0131 olan de\u011fi\u015fiklikler, daha sonra bir kontrol grubuna kar\u015f\u0131 canl\u0131 bir deneyde test edilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bunu okumak neden \u00f6nemli?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u00fcnk\u00fc her s\u0131ralama tart\u0131\u015fmas\u0131n\u0131n temelindeki soruyu yan\u0131tlar: ne optimize ediliyor? Proxima ve Proficit de\u011ferlerini y\u00fckselten \u00e7al\u0131\u015fmalar kal\u0131c\u0131d\u0131r; bu ay konumunuzu ne kadar etkilerse etkilesin, ikisini de sa\u011flamayan \u00e7al\u0131\u015fmalar kal\u0131c\u0131 de\u011fildir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex, bir algoritma de\u011fi\u015fikli\u011finin iyile\u015ftirme olup olmad\u0131\u011f\u0131na nas\u0131l karar verdi\u011fini yay\u0131nl\u0131yor. Bu, t\u00fcm dok\u00fcmantasyon i\u00e7indeki en a\u00e7\u0131klay\u0131c\u0131 sayfad\u0131r; \u00e7\u00fcnk\u00fc her s\u0131ralama de\u011fi\u015fikli\u011finin test edildi\u011fi iki metri\u011fi a\u00e7\u0131k\u00e7a belirtir. Belirtilen ilkeler Sonu\u00e7lar tamamen makine \u00f6\u011frenimi algoritmalar\u0131 taraf\u0131ndan olu\u015fturulur ve manuel olarak yeniden s\u0131ralanamaz. Alaka d\u00fczeyi; sorgu, sayfa i\u00e7eri\u011fi, kullan\u0131c\u0131lar\u0131n bu sayfalarla etkile\u015fim ge\u00e7mi\u015fi, dil, konum, sayfalar [&hellip;]<\/p>\n","protected":false},"menu_order":120,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[750],"ar_ykb_etiket":[],"class_list":["post-28544","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-yandex-webmaster"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28544\/revisions"}],"predecessor-version":[{"id":29157,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28544\/revisions\/29157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28926"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28544"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28544"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}