{"id":28549,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/site-usability\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"site-usability","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/site-usability\/","title":{"rendered":"Site kullan\u0131labilirli\u011fi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yandex&#8217;in kullan\u0131labilirlik b\u00f6l\u00fcm\u00fc k\u0131sa ve i\u00e7eri\u011fi bir uyar\u0131 niteli\u011finde: <strong>sayfa \u00f6\u011felerinin ne kadar faydal\u0131 oldu\u011funu de\u011ferlendiren \u00f6zel bir algoritma<\/strong> mevcut ve kullan\u0131c\u0131 dostu siteler sonu\u00e7larda \u00f6nceliklendiriliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u00e7\u0131k\u00e7a belirtti\u011fi hususlar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cevap sadece alakal\u0131 de\u011fil, ayn\u0131 zamanda g\u00f6r\u00fcnt\u00fclenmesi ve \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 kolay olmal\u0131d\u0131r. Kullan\u0131c\u0131lar ihtiya\u00e7 duyduklar\u0131 bilgiye <strong>a\u015f\u0131r\u0131 pop-up veya reklam m\u00fcdahalesi olmadan<\/strong> ve karma\u015f\u0131k metinleri \u00e7\u00f6zmek zorunda kalmadan ula\u015fmal\u0131d\u0131r. Yandex, web y\u00f6neticilerinin bazen kullan\u0131c\u0131 \u00e7\u0131karlar\u0131n\u0131 g\u00f6z ard\u0131 etti\u011fini ve bu algoritman\u0131n tam da bu nedenle var oldu\u011funu a\u00e7\u0131k\u00e7a belirtiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neden g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden daha g\u00fc\u00e7l\u00fc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Onu genel tavsiyelerden ay\u0131ran iki \u015fey var. Birincisi, bu bir k\u0131lavuz de\u011fil, bir <em>algoritma<\/em>; de\u011ferlendirme otomatik ve s\u00fcrekli. \u0130kincisi, sayfan\u0131n b\u00fct\u00fcn\u00fc yerine <strong>sayfa \u00f6\u011feleri<\/strong> d\u00fczeyinde \u00e7al\u0131\u015f\u0131yor; bu nedenle agresif bir ge\u00e7i\u015f reklam\u0131 i\u00e7eren iyi bir sayfa, o reklam \u00fczerinden de\u011ferlendiriliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sitelerin asl\u0131nda ba\u015far\u0131s\u0131z oldu\u011fu noktalar<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u00e7erik okunmadan \u00f6nce beliren modal katmanlar; b\u00fclten istemleri, indirim \u00e7arklar\u0131, bilgilendirmek yerine engelleyen onay diyaloglar\u0131.<\/li>\n<li>Ekran\u0131n \u00fcst k\u0131sm\u0131nda (above the fold) cevab\u0131 a\u015fa\u011f\u0131 iten reklam yo\u011funlu\u011fu.<\/li>\n<li>K\u00fc\u00e7\u00fck bir ekran\u0131n \u00fc\u00e7te birini kaplayan sabit \u00f6\u011feler.<\/li>\n<li>Yandex&#8217;in pop-up&#8217;larla ayn\u0131 c\u00fcmlede belirtti\u011fi, okunmak i\u00e7in de\u011fil yer doldurmak i\u00e7in yaz\u0131lm\u0131\u015f metinler.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Yandex s\u0131ralamas\u0131n\u0131n geri kalan\u0131yla ba\u011flant\u0131s\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Davran\u0131\u015fsal sinyaller burada Google&#8217;a k\u0131yasla daha fazla a\u011f\u0131rl\u0131\u011fa sahip. Ziyaret\u00e7ilerin sabr\u0131n\u0131 zorlayan bir pop-up onlar\u0131 sadece rahats\u0131z etmekle kalmaz; s\u0131ralama sisteminin okudu\u011fu istatistikleri de besler. Kullan\u0131labilirlik algoritmas\u0131 ve davran\u0131\u015fsal sinyaller birbirini tekrarlamak yerine birbirini g\u00fc\u00e7lendirir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yap\u0131lmaya de\u011fer test<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sitenizi bir telefonda, bir arama sonucundan, \u00e7erezler olmadan a\u00e7\u0131n ve siteye giri\u015f ile cevap aras\u0131nda ka\u00e7 i\u015flem oldu\u011funu say\u0131n. S\u0131f\u0131r\u0131n \u00fczerindeki her \u015fey kald\u0131r\u0131lmaya adayd\u0131r. Bu basit egzersiz, herhangi bir denetim arac\u0131ndan daha fazla, bu algoritman\u0131n cezaland\u0131rd\u0131\u011f\u0131 unsuru ortaya \u00e7\u0131kar\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex&#8217;in kullan\u0131labilirlik b\u00f6l\u00fcm\u00fc k\u0131sa ve i\u00e7eri\u011fi bir uyar\u0131 niteli\u011finde: sayfa \u00f6\u011felerinin ne kadar faydal\u0131 oldu\u011funu de\u011ferlendiren \u00f6zel bir algoritma mevcut ve kullan\u0131c\u0131 dostu siteler sonu\u00e7larda \u00f6nceliklendiriliyor. A\u00e7\u0131k\u00e7a belirtti\u011fi hususlar Cevap sadece alakal\u0131 de\u011fil, ayn\u0131 zamanda g\u00f6r\u00fcnt\u00fclenmesi ve \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 kolay olmal\u0131d\u0131r. Kullan\u0131c\u0131lar ihtiya\u00e7 duyduklar\u0131 bilgiye a\u015f\u0131r\u0131 pop-up veya reklam m\u00fcdahalesi olmadan ve karma\u015f\u0131k metinleri \u00e7\u00f6zmek [&hellip;]<\/p>\n","protected":false},"menu_order":125,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[772],"ar_ykb_etiket":[],"class_list":["post-28549","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-advice-for-webmasters"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28549\/revisions"}],"predecessor-version":[{"id":29092,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28549\/revisions\/29092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28931"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28549"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28549"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}