{"id":28552,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/use-of-graphics\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"use-of-graphics","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/use-of-graphics\/","title":{"rendered":"G\u00f6rsel kullan\u0131m\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yandex&#8217;in g\u00f6rseller konusundaki tutumu teknik bir ger\u00e7e\u011fe dayan\u0131r: <strong>robot hen\u00fcz resim i\u00e7indeki metinleri tan\u0131yam\u0131yor ve <code>ALT<\/code> metni ana dizine girmiyor<\/strong>. Di\u011fer her \u015fey bundan kaynaklan\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ALT nitelikleri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlar\u0131 iki farkl\u0131 nedenden dolay\u0131 doldurun: g\u00f6rsel y\u00fcklenemedi\u011finde metin g\u00f6r\u00fcnt\u00fclenir ve Yandex G\u00f6rseller i\u00e7in tarama yapan bota resmin ne oldu\u011funu anlamas\u0131nda yard\u0131mc\u0131 olur. Yukar\u0131da belirtilen s\u0131n\u0131rlamaya dikkat edin; <code>ALT<\/code>, ana metin dizini i\u00e7in de\u011fil, g\u00f6rsel arama ve eri\u015filebilirlik i\u00e7indir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bundan \u00e7\u0131kan kural<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u00f6rselleri metin yerine kullanmay\u0131n.<\/strong> Bir grafik kelimeler i\u00e7eriyorsa, bunlar\u0131 sayfada ger\u00e7ek metin olarak tekrarlay\u0131n; aksi takdirde bilgiler s\u0131ralama i\u00e7in g\u00f6r\u00fcnmez kal\u0131r. \u0130ki yayg\u0131n durum:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Grafik men\u00fcler.<\/strong> Robot ba\u011flant\u0131lar\u0131 takip edebilir ancak b\u00f6l\u00fcmlerin ne i\u00e7erdi\u011fi hakk\u0131nda hi\u00e7bir \u015fey \u00f6\u011frenemez. Yan\u0131na ana b\u00f6l\u00fcmler i\u00e7in bir metin men\u00fcs\u00fc ekleyin.<\/li>\n<li><strong>Flash ile olu\u015fturulmu\u015f sitelerin<\/strong> bir metin s\u00fcr\u00fcm\u00fcne ihtiyac\u0131 vard\u0131r; eklentisi olmayan kullan\u0131c\u0131lar, mobil cihazlar ve robot i\u00e7in.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00f6rsel aramada daha iyi s\u0131ralama<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130ll\u00fcstrasyonlar\u0131 <strong>anlatt\u0131klar\u0131 metne m\u00fcmk\u00fcn oldu\u011funca yak\u0131n<\/strong> yerle\u015ftirin; bu m\u00fcmk\u00fcn de\u011filse bir a\u00e7\u0131klama ekleyin.<\/li>\n<li>Dosyalara anlaml\u0131 isimler verin; Yandex&#8217;in kendi \u00f6rne\u011fi <code>img_123456.jpg<\/code> ile <code>cthulhu.jpg<\/code> aras\u0131ndaki fark\u0131 vurgular.<\/li>\n<li>G\u00f6rsel ba\u011flant\u0131 metnini a\u00e7\u0131klay\u0131c\u0131 yap\u0131n: &#8220;\u015eekil 1&#8221; yerine \u015feklin neyi g\u00f6sterdi\u011fini tan\u0131mlayan bir ifade kullan\u0131n.<\/li>\n<li><strong>CAPTCHA ve olu\u015fturulmu\u015f g\u00f6rselleri<\/strong> (banner&#8217;lar, grafikler, takip\u00e7iler, grafik bilgilendiriciler) <code>robots.txt<\/code> dosyas\u0131nda engelleyin. Bunlar g\u00f6rsel dizinini kirletir ve tarama kapasitesini t\u00fcketir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Bunun en \u00e7ok etkiledi\u011fi yerler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7eri\u011fi grafiklerden olu\u015fan i\u015fletmeler: g\u00f6rsel olarak sunulan fiyat listeleri, PNG olarak d\u0131\u015fa aktar\u0131lan teknik \u00f6zellik tablolar\u0131, sayfan\u0131n t\u00fcm arg\u00fcman\u0131n\u0131 ta\u015f\u0131yan infografikler, kaz\u0131y\u0131c\u0131lar\u0131 engellemek i\u00e7in resim olarak olu\u015fturulan ileti\u015fim bilgileri. Bunlar\u0131n her biri, bir insan i\u00e7in dolu, arama motoru i\u00e7in ise neredeyse bo\u015f g\u00f6r\u00fcnen sayfalard\u0131r. Ayr\u0131ca sonuncusu, adresin resim olmamas\u0131n\u0131 a\u00e7\u0131k\u00e7a \u015fart ko\u015fan b\u00f6lge moderasyonunu da ge\u00e7emez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex&#8217;in g\u00f6rseller konusundaki tutumu teknik bir ger\u00e7e\u011fe dayan\u0131r: robot hen\u00fcz resim i\u00e7indeki metinleri tan\u0131yam\u0131yor ve ALT metni ana dizine girmiyor. Di\u011fer her \u015fey bundan kaynaklan\u0131yor. ALT nitelikleri Bunlar\u0131 iki farkl\u0131 nedenden dolay\u0131 doldurun: g\u00f6rsel y\u00fcklenemedi\u011finde metin g\u00f6r\u00fcnt\u00fclenir ve Yandex G\u00f6rseller i\u00e7in tarama yapan bota resmin ne oldu\u011funu anlamas\u0131nda yard\u0131mc\u0131 olur. Yukar\u0131da belirtilen s\u0131n\u0131rlamaya dikkat edin; [&hellip;]<\/p>\n","protected":false},"menu_order":128,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[772],"ar_ykb_etiket":[],"class_list":["post-28552","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-advice-for-webmasters"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28552\/revisions"}],"predecessor-version":[{"id":29097,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28552\/revisions\/29097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28934"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28552"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28552"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}