{"id":28556,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/configuring-the-site-display-in-the-search-results\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"configuring-the-site-display-in-the-search-results","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/configuring-the-site-display-in-the-search-results\/","title":{"rendered":"Arama sonu\u00e7lar\u0131nda site g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn yap\u0131land\u0131r\u0131lmas\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Snippet, arama sonu\u00e7lar\u0131nda bir sayfay\u0131 tan\u0131mlayan; ba\u015fl\u0131k, a\u00e7\u0131klama ve bazen ek bilgilerden olu\u015fan bloktur. Snippet&#8217;lar <strong>otomatik olarak olu\u015fturulur<\/strong>; bu sayfadaki hi\u00e7bir \u015fey bir kontrol paneli de\u011fildir. Elde etti\u011finiz \u015fey, girdiler \u00fczerindeki etkidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir snippet&#8217;\u0131 zenginle\u015ftirebilecek d\u00f6rt unsur<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Adres snippet&#8217;\u0131<\/strong>, Yandex Business&#8217;tan \u00e7ekilir. Yaln\u0131zca site <strong>ilk 30<\/strong> i\u00e7inde yer ald\u0131\u011f\u0131nda, kay\u0131tl\u0131 URL ana sayfa oldu\u011funda, adres konsolda do\u011frulananla e\u015fle\u015fti\u011finde (ayn\u0131 protokol, ayn\u0131 <code>www<\/code> kullan\u0131m\u0131) ve ileti\u015fim bilgileri eksiksiz oldu\u011funda g\u00f6r\u00fcn\u00fcr. De\u011fi\u015fiklikler site \u00fczerinde de\u011fil, Yandex Haritalar i\u015fletme kart\u0131nda yap\u0131l\u0131r ve yakla\u015f\u0131k bir hafta s\u00fcrer.<\/li>\n<li><strong>Site ba\u011flant\u0131lar\u0131 (Sitelinks)<\/strong>, dahili navigasyondan olu\u015fturulur ve konsolda g\u00f6r\u00fcnt\u00fclenebilir.<\/li>\n<li><strong>Favicon.<\/strong> Do\u011fru yerle\u015ftirildi\u011finde indekslenir ve yakla\u015f\u0131k iki hafta i\u00e7inde g\u00f6r\u00fcn\u00fcr hale gelir.<\/li>\n<li><strong>Yap\u0131land\u0131r\u0131lm\u0131\u015f veri<\/strong> \u2014 Desteklenen t\u00fcrlerle s\u0131n\u0131rl\u0131 olmak \u00fczere Schema.org, Open Graph, JSON-LD ve mikroformatlar.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Al\u0131\u015f\u0131lmad\u0131k derecede spesifik olan favicon sorunlar\u0131<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><em>G\u00f6r\u00fcnm\u00fcyor:<\/em> Do\u011fru yerle\u015ftirmeden sonra yakla\u015f\u0131k iki hafta bekleyin.<\/li>\n<li><em>Kayboldu:<\/em> B\u00fcy\u00fck olas\u0131l\u0131kla favicon robotu \u00e7a\u011fr\u0131 yapt\u0131\u011f\u0131nda site veya hosting eri\u015filemez durumdayd\u0131, bu nedenle son g\u00fcncellemeye eklenmedi. Bir sonraki d\u00f6ng\u00fcy\u00fc, yani yakla\u015f\u0131k iki haftay\u0131 bekleyin.<\/li>\n<li><em>Yanl\u0131\u015f veya g\u00fcncel de\u011fil:<\/em> \u0130ki temel nedeni vard\u0131r: Ayn\u0131 sitenin <strong>farkl\u0131 adreslerinde (<code>www<\/code>&#8216;li ve <code>www<\/code>&#8216;siz, HTTP ve HTTPS) farkl\u0131 faviconlar<\/strong> olmas\u0131 veya sitenin ge\u00e7ici olarak ula\u015f\u0131lamaz olmas\u0131 nedeniyle robotun <strong>hosting park sayfas\u0131 favicon&#8217;unu<\/strong> almas\u0131. \u0130kinci durum, bir m\u00fc\u015fterinin arama sonucunun yan\u0131nda hosting sa\u011flay\u0131c\u0131s\u0131n\u0131n logosunun belirmesi gibi gizemli vakalar\u0131 a\u00e7\u0131klar.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Snippet&#8217;lar \u00fczerinde nas\u0131l \u00e7al\u0131\u015f\u0131l\u0131r?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfa i\u00e7in de\u011fil, sonu\u00e7 i\u00e7in <code>title<\/code> ve a\u00e7\u0131klama yaz\u0131n, i\u015fletme kart\u0131n\u0131 g\u00fcncel tutun, her adres varyant\u0131na do\u011fru bir favicon yerle\u015ftirin ve yaln\u0131zca desteklenen t\u00fcrleri i\u015faretleyin. Ard\u0131ndan sayfa istatistikleri \u00fczerinden \u00f6l\u00e7\u00fcm yap\u0131n: de\u011fi\u015fmeyen konumla birlikte artan t\u0131klama oran\u0131, hedeflenen sonu\u00e7tur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snippet, arama sonu\u00e7lar\u0131nda bir sayfay\u0131 tan\u0131mlayan; ba\u015fl\u0131k, a\u00e7\u0131klama ve bazen ek bilgilerden olu\u015fan bloktur. Snippet&#8217;lar otomatik olarak olu\u015fturulur; bu sayfadaki hi\u00e7bir \u015fey bir kontrol paneli de\u011fildir. Elde etti\u011finiz \u015fey, girdiler \u00fczerindeki etkidir. Bir snippet&#8217;\u0131 zenginle\u015ftirebilecek d\u00f6rt unsur Adres snippet&#8217;\u0131, Yandex Business&#8217;tan \u00e7ekilir. Yaln\u0131zca site ilk 30 i\u00e7inde yer ald\u0131\u011f\u0131nda, kay\u0131tl\u0131 URL ana sayfa oldu\u011funda, adres [&hellip;]<\/p>\n","protected":false},"menu_order":132,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[772],"ar_ykb_etiket":[],"class_list":["post-28556","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-advice-for-webmasters"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28556\/revisions"}],"predecessor-version":[{"id":29103,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28556\/revisions\/29103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28938"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28556"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28556"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}