{"id":28558,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/analysis-of-user-behavior\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"analysis-of-user-behavior","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/analysis-of-user-behavior\/","title":{"rendered":"Kullan\u0131c\u0131 davran\u0131\u015f\u0131 analizi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yandex, ziyaret\u00e7i davran\u0131\u015flar\u0131n\u0131n Metrica ile ve ayr\u0131 olarak <strong>sunucu g\u00fcnl\u00fckleri (server logs)<\/strong> ile analiz edilmesini \u00f6nerir; bu \u00f6nerinin ikinci k\u0131sm\u0131 genellikle g\u00f6z ard\u0131 edilir, ancak robot davran\u0131\u015flar\u0131n\u0131n g\u00f6r\u00fcn\u00fcr oldu\u011fu tek yer buras\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Neleri izlemeli<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Trafik kaynaklar\u0131.<\/strong> Sadece ziyaret\u00e7ilerin nereden geldi\u011fi de\u011fil, toplam say\u0131lar de\u011fi\u015fmeden \u00f6nce bir soruna i\u015faret eden kaynak da\u011f\u0131l\u0131m\u0131ndaki de\u011fi\u015fimler. Yeni kaynaklar kendi davran\u0131\u015fsal analizlerini hak eder; yeni bir kitle, siteden farkl\u0131 beklentilere sahip olabilir.<\/li>\n<li><strong>Arama sorgular\u0131.<\/strong> Ziyaret\u00e7ilerin site i\u00e7i arama dahil olmak \u00fczere girdikleri sorgular; insanlar\u0131n neyi bulmay\u0131 bekleyip bulamad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/li>\n<li><strong>Hedef sayfalar ve d\u00f6n\u00fc\u015f\u00fcm.<\/strong> Yandex&#8217;in buradaki tavsiyesi olduk\u00e7a net: D\u00f6n\u00fc\u015f\u00fcm \u00fczerine yaz\u0131lm\u0131\u015f bir\u00e7ok kitap var, \u00f6nemli olan <em>denemeye ve sonu\u00e7lar\u0131 analiz etmeye devam etmektir<\/em>. \u00d6nemli ba\u011flant\u0131lar\u0131n g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc de\u011fi\u015ftirin, rotay\u0131 y\u00f6nlendirin, \u00f6l\u00e7\u00fcmleyin.<\/li>\n<li><strong>Teknik parametreler<\/strong> \u2014 ekran \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc, taray\u0131c\u0131 s\u00fcr\u00fcm\u00fc, i\u015fletim sistemi. Siteler, ger\u00e7ek ziyaret\u00e7ilerin kulland\u0131\u011f\u0131 kombinasyonlarda genellikle sahiplerinin bekledi\u011finden olduk\u00e7a farkl\u0131 g\u00f6r\u00fcn\u00fcr.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130ki operasyonel \u00f6neri<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Metrica veya CMS \u00fczerinden, SMS dahil olmak \u00fczere <strong>bar\u0131nd\u0131rma (hosting) eri\u015filebilirlik bildirimlerini<\/strong> yap\u0131land\u0131r\u0131n. Eri\u015filebilirlik sadece bir ziyaret\u00e7i sorunu de\u011fildir: tarama s\u0131ras\u0131nda ya\u015fanan bir kesinti, sayfalar\u0131n arama sonu\u00e7lar\u0131ndan kald\u0131r\u0131lmas\u0131na ve aynalar\u0131n (mirrors) grupland\u0131rmas\u0131n\u0131n bozulmas\u0131na neden olabilir.<\/li>\n<li><strong>Yava\u015f ba\u011flant\u0131lar\u0131<\/strong> hesaba kat\u0131n. Kitlenin bir k\u0131sm\u0131n\u0131n d\u00fc\u015f\u00fck bant geni\u015fli\u011fine sahip oldu\u011fu durumlarda, sayfa a\u011f\u0131rl\u0131\u011f\u0131n\u0131 minimize edin; Yandex, tasar\u0131m \u00f6\u011fesi olarak kullan\u0131lan \u00e7ok megabaytl\u0131 g\u00f6rselleri \u00f6zellikle vurgular.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Davran\u0131\u015f neden burada daha \u00f6nemli<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yandex, davran\u0131\u015fsal sinyalleri Google&#8217;dan daha fazla \u00f6nemser ve bunlar\u0131 sim\u00fcle etmeye y\u00f6nelik bir ihlal kategorisi bulundurur. Ayn\u0131 mant\u0131\u011f\u0131n me\u015fru versiyonu \u015fudur: siteyi \u00e7al\u0131\u015f\u0131r hale getirin, insanlar\u0131n ger\u00e7ekte ne yapt\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcn, onlar\u0131 engelleyen unsurlar\u0131 d\u00fczeltin. Bununla ihlal aras\u0131ndaki fark, tamamen oturumlar\u0131n ger\u00e7ek olup olmad\u0131\u011f\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ciddiye al\u0131nmas\u0131 gereken g\u00fcnl\u00fck (log) \u00f6nerisi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Metrica, ziyaret\u00e7ilerin ne yapt\u0131\u011f\u0131n\u0131 g\u00f6sterir. Sadece sunucu g\u00fcnl\u00fckleri <em>robotun<\/em> ne yapt\u0131\u011f\u0131n\u0131 g\u00f6sterir; hangi sayfalar\u0131 ne s\u0131kl\u0131kla \u00e7ekti\u011fini, sunucunun ne yan\u0131t verdi\u011fini ve bir filtrenin onu engelleyip engellemedi\u011fini. \u0130ndeksleme a\u00e7\u0131klanamaz bir \u015fekilde davrand\u0131\u011f\u0131nda, bunu a\u00e7\u0131klayan kay\u0131t budur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yandex, ziyaret\u00e7i davran\u0131\u015flar\u0131n\u0131n Metrica ile ve ayr\u0131 olarak sunucu g\u00fcnl\u00fckleri (server logs) ile analiz edilmesini \u00f6nerir; bu \u00f6nerinin ikinci k\u0131sm\u0131 genellikle g\u00f6z ard\u0131 edilir, ancak robot davran\u0131\u015flar\u0131n\u0131n g\u00f6r\u00fcn\u00fcr oldu\u011fu tek yer buras\u0131d\u0131r. Neleri izlemeli Trafik kaynaklar\u0131. Sadece ziyaret\u00e7ilerin nereden geldi\u011fi de\u011fil, toplam say\u0131lar de\u011fi\u015fmeden \u00f6nce bir soruna i\u015faret eden kaynak da\u011f\u0131l\u0131m\u0131ndaki de\u011fi\u015fimler. Yeni kaynaklar kendi [&hellip;]<\/p>\n","protected":false},"menu_order":134,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[772],"ar_ykb_etiket":[],"class_list":["post-28558","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-advice-for-webmasters"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28558\/revisions"}],"predecessor-version":[{"id":29104,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28558\/revisions\/29104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28940"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28558"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28558"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}