{"id":28571,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/introduction-to-schema-org\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"introduction-to-schema-org","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/introduction-to-schema-org\/","title":{"rendered":"Schema.org'a Giri\u015f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bir HTML etiketi bir \u015feyin nas\u0131l g\u00f6r\u00fcnece\u011fini s\u00f6yler, ne anlama geldi\u011fini de\u011fil. <code>&lt;h1&gt;Avatar&lt;\/h1&gt;<\/code> bir film de olabilir, bir profil foto\u011fraf\u0131 da. HTML5 ile gelen bir \u00f6znitelik seti olan Microdata bu bo\u015flu\u011fu doldurur; Schema.org ise Yandex, Google ve Yahoo&#8217;nun okudu\u011fu s\u00f6zl\u00fc\u011f\u00fc sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dc\u00e7 \u00f6znitelik<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><code>itemscope<\/code><\/strong> \u2014 bu blok bir varl\u0131\u011f\u0131 tan\u0131mlar.<\/li>\n<li><strong><code>itemtype<\/code><\/strong> \u2014 <code>http:\/\/schema.org\/Movie<\/code> gibi bir URL olarak verilen varl\u0131k t\u00fcr\u00fc. Hemen <code>itemscope<\/code> sonras\u0131nda gelir.<\/li>\n<li><strong><code>itemprop<\/code><\/strong> \u2014 bu \u00f6\u011fe, ilgili varl\u0131\u011f\u0131n <code>director<\/code>, <code>genre<\/code>, <code>trailer<\/code> gibi adland\u0131r\u0131lm\u0131\u015f bir \u00f6zelli\u011fini tutar.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6rsel olarak hi\u00e7bir \u015feyi de\u011fi\u015ftirmedi\u011fi i\u00e7in <code>itemprop<\/code> i\u00e7in genellikle n\u00f6tr bir <code>&lt;span&gt;<\/code> kullan\u0131l\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u00e7 i\u00e7e ge\u00e7mi\u015f varl\u0131klar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir \u00f6zelli\u011fin de\u011feri kendi ba\u015f\u0131na bir varl\u0131k olabilir. Bir filmin y\u00f6netmeni, <code>name<\/code> ve <code>birthDate<\/code> \u00f6zelliklerine sahip bir <code>Person<\/code>&#8216;d\u0131r; bu, ayn\u0131 \u00f6\u011fe \u00fczerinde <code>itemprop<\/code> sonras\u0131na <code>itemscope<\/code> eklenerek ifade edilir. S\u00f6zl\u00fc\u011f\u00fc d\u00fcz bir etiket listesi olmaktan \u00e7\u0131kar\u0131p anlaml\u0131 k\u0131lan da budur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcr hiyerar\u015fisi ve neden i\u015f y\u00fck\u00fcn\u00fc azalt\u0131r<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En geni\u015f kapsaml\u0131 t\u00fcr <strong>Thing<\/strong>&#8216;dir ve d\u00f6rt \u00f6zelli\u011fi vard\u0131r: <code>name<\/code>, <code>description<\/code>, <code>url<\/code>, <code>image<\/code>. Daha spesifik t\u00fcrler ebeveynlerinden miras al\u0131r; <code>Place<\/code> bir <code>Thing<\/code> t\u00fcr\u00fcd\u00fcr, <code>LocalBusiness<\/code> ise hem bir <code>Place<\/code> hem de bir <code>Organization<\/code> t\u00fcr\u00fcd\u00fcr ve her ikisinden de miras al\u0131r. Dolay\u0131s\u0131yla, uyan en spesifik t\u00fcr\u00fc se\u00e7mek, t\u00fcm \u00fcst \u00f6\u011felerin \u00f6zelliklerine \u00fccretsiz sahip olman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0131k kullan\u0131lan set: <code>CreativeWork<\/code> ve alt t\u00fcrleri (<code>Book<\/code>, <code>Movie<\/code>, <code>MusicRecording<\/code>, <code>Recipe<\/code>, <code>TVSeries<\/code>), g\u00f6m\u00fcl\u00fc medya nesneleri (<code>AudioObject<\/code>, <code>ImageObject<\/code>, <code>VideoObject<\/code>), <code>Event<\/code>, <code>Organization<\/code>, <code>Person<\/code>, <code>Place<\/code> ve alt t\u00fcrleri ile ticaret \u00fc\u00e7l\u00fcs\u00fc olan <code>Product<\/code>, <code>Offer<\/code>, <code>AggregateOffer<\/code>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ger\u00e7ek bir sitede nas\u0131l ba\u015flan\u0131r<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sayfan\u0131n asl\u0131nda neyle ilgili oldu\u011funu belirleyen tek bir varl\u0131k se\u00e7in; sayfada bahsedilen her varl\u0131\u011f\u0131 de\u011fil. Bir \u00fcr\u00fcn sayfas\u0131 <code>Offer<\/code> i\u00e7eren bir <code>Product<\/code>&#8216;t\u0131r; bir hizmet sayfas\u0131 ise genellikle <code>Hizmet<\/code> veya <code>Organization<\/code>&#8216;d\u0131r. Bunu do\u011fru \u015fekilde i\u015faretleyin, do\u011frulay\u0131n ve durun. Birbiriyle gev\u015fek ba\u011flant\u0131l\u0131 on \u015feyi tan\u0131mlayan i\u015faretleme hi\u00e7bir \u015feyi iyi tan\u0131mlamaz ve zaten sadece desteklenen t\u00fcrler Yandex&#8217;te g\u00f6r\u00fcn\u00fcr sonu\u00e7lar \u00fcretir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir HTML etiketi bir \u015feyin nas\u0131l g\u00f6r\u00fcnece\u011fini s\u00f6yler, ne anlama geldi\u011fini de\u011fil. &lt;h1&gt;Avatar&lt;\/h1&gt; bir film de olabilir, bir profil foto\u011fraf\u0131 da. HTML5 ile gelen bir \u00f6znitelik seti olan Microdata bu bo\u015flu\u011fu doldurur; Schema.org ise Yandex, Google ve Yahoo&#8217;nun okudu\u011fu s\u00f6zl\u00fc\u011f\u00fc sa\u011flar. \u00dc\u00e7 \u00f6znitelik itemscope \u2014 bu blok bir varl\u0131\u011f\u0131 tan\u0131mlar. itemtype \u2014 http:\/\/schema.org\/Movie gibi bir [&hellip;]<\/p>\n","protected":false},"menu_order":147,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[777],"ar_ykb_etiket":[],"class_list":["post-28571","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-schema-org"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28571\/revisions"}],"predecessor-version":[{"id":29081,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28571\/revisions\/29081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28953"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28571"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28571"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}