{"id":121783,"date":"2026-05-06T23:58:11","date_gmt":"2026-05-06T23:58:11","guid":{"rendered":"https:\/\/alienroad.com\/portfolio\/bir-kozmetik-2\/"},"modified":"2026-05-06T23:58:11","modified_gmt":"2026-05-06T23:58:11","slug":"bir-kozmetik-2","status":"publish","type":"portfolio","link":"https:\/\/alienroad.com\/tr\/portfolio\/bir-kozmetik-2\/","title":{"rendered":"Bir Kozmetik"},"content":{"rendered":"<h2 class=\"wp-block-heading\">BirKozmetik.com \u2013 Bir Kozmetik Markas\u0131 i\u00e7in WordPress, SEO ve Google Ads (2023)<\/h2>\n<p>2023 y\u0131l\u0131nda, BirKozmetik.com i\u00e7in WordPress tabanl\u0131 bir web sitesi kurduk ve SEO, SEM ile web sitesi optimizasyon s\u00fcre\u00e7lerini ba\u015ftan sona yap\u0131land\u0131rd\u0131k. Amac\u0131m\u0131z, kozmetik ve s\u00f6zle\u015fmeli \u00fcretim odakl\u0131 markan\u0131n arama motorlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak, nitelikli trafi\u011fi y\u00fckseltmek ve Google Ads arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015f\/teklif taleplerini b\u00fcy\u00fctecek performans odakl\u0131 bir altyap\u0131 kurmakt\u0131.<\/p>\n<h2 class=\"wp-block-heading\">SEO, SEM ve Web Sitesi Optimizasyonu<\/h2>\n<p>\u00d6ncelikle, &#8220;s\u00f6zle\u015fmeli kozmetik \u00fcretimi&#8221;, &#8220;\u00f6zel etiket kozmetik&#8221; ve &#8220;\u0130stanbul kozmetik \u00fcretimi&#8221; gibi ni\u015f ve ticari olarak ilgili terimlere odaklanan detayl\u0131 bir anahtar kelime analizi yoluyla bir strateji geli\u015ftirdik. Site mimarisini hizmet ba\u015fl\u0131klar\u0131, \u00fcretim s\u00fcre\u00e7leri, sertifikalar ve teklif\/ileti\u015fim alanlar\u0131 etraf\u0131nda yap\u0131land\u0131rd\u0131k; ve WordPress \u00fczerinde ba\u015fl\u0131k yap\u0131lar\u0131, meta a\u00e7\u0131klamalar, URL hiyerar\u015fisi ile g\u00f6r\u00fcnt\u00fc optimizasyonlar\u0131 i\u00e7eren Google uyumlu teknik SEO altyap\u0131s\u0131 olu\u015fturduk. Bu \u00e7abalarla, organik trafikte yakla\u015f\u0131k %100-120 b\u00fcy\u00fcme ve hedeflenen sekt\u00f6r anahtar kelimeleri i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fckte ortalama %80 iyile\u015fme hedefledik.<\/p>\n<p>Google Ads taraf\u0131nda, hem marka odakl\u0131 hem de hizmet odakl\u0131 arama kampanyalar\u0131 tasarlad\u0131k, b\u00fct\u00e7eyi d\u0131\u015f kaynak kullan\u0131m\u0131 ve teklif talebi potansiyeli y\u00fcksek aramalara ay\u0131rd\u0131k. Anahtar kelime e\u015fle\u015fme t\u00fcrleri, negatif anahtar kelime listeleri ve ini\u015f sayfas\u0131 optimizasyonlar\u0131 arac\u0131l\u0131\u011f\u0131yla t\u0131klama ba\u015f\u0131na maliyeti d\u00fc\u015f\u00fcrmeye odakland\u0131k, ayn\u0131 zamanda form g\u00f6nderme ve teklif talebi d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131rd\u0131k. Bu yap\u0131 ile Google Ads d\u00f6n\u00fc\u015f\u00fcmlerinde yakla\u015f\u0131k %60-70 art\u0131\u015f ve t\u0131klama ba\u015f\u0131na maliyette ortalama %30-35 azalma hedefledik.<\/p>\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n<p>Bu \u00e7abalar\u0131n sonucunda, BirKozmetik.com s\u0131radan bir kurumsal web sitesinden, SEO ve Google Ads taraf\u0131ndan desteklenen, s\u00f6zle\u015fmeli \u00fcretim ve kozmetik hizmetleri i\u00e7in s\u00fcrekli liderler \u00fcreten performans odakl\u0131 bir dijital sat\u0131\u015f kanal\u0131na d\u00f6n\u00fc\u015ft\u00fc. Organik trafikte %100-120 b\u00fcy\u00fcme potansiyeli ve Google Ads&#8217;ten %60-70 d\u00f6n\u00fc\u015f\u00fcm art\u0131\u015f\u0131 ile marka, g\u00f6r\u00fcn\u00fcrl\u00fck ve ticari sonu\u00e7lar a\u00e7\u0131s\u0131ndan kozmetik sekt\u00f6r\u00fcnde \u00e7ok daha rekabet\u00e7i ve \u00f6l\u00e7eklenebilir hale geldi.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BirKozmetik.com \u2013 Bir Kozmetik Markas\u0131 i\u00e7in WordPress, SEO ve Google Ads (2023) 2023 y\u0131l\u0131nda, BirKozmetik.com i\u00e7in WordPress tabanl\u0131 bir web sitesi kurduk ve SEO, SEM ile web sitesi optimizasyon s\u00fcre\u00e7lerini ba\u015ftan sona yap\u0131land\u0131rd\u0131k. Amac\u0131m\u0131z, kozmetik ve s\u00f6zle\u015fmeli \u00fcretim odakl\u0131 markan\u0131n arama motorlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak, nitelikli trafi\u011fi y\u00fckseltmek ve Google Ads arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015f\/teklif taleplerini b\u00fcy\u00fctecek performans [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"menu_order":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[],"class_list":["post-121783","portfolio","type-portfolio","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/portfolio\/121783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/comments?post=121783"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/portfolio\/121783\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/media?parent=121783"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/portfolio_category?post=121783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}