{"id":14148,"date":"2025-12-31T12:20:06","date_gmt":"2025-12-31T09:20:06","guid":{"rendered":"https:\/\/alienroad.com\/9-unwritten-rules-of-snapchat-branded-content-marketing\/"},"modified":"2026-08-22T01:54:11","modified_gmt":"2026-08-21T22:54:11","slug":"9-unwritten-rules-of-snapchat-branded-content-marketing","status":"publish","type":"post","link":"https:\/\/alienroad.com\/9-unwritten-rules-of-snapchat-branded-content-marketing\/","title":{"rendered":"Markan\u0131z \u0130\u00e7in Snapchat Kullan\u0131rken Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Her g\u00fcn Snapchat kullanan 100 milyonu a\u015fk\u0131n insan sayesinde Snapchat, markalar\u0131n hedef kitleleriyle etkile\u015fim kurmak i\u00e7in kullanabilece\u011fi g\u00fc\u00e7l\u00fc ve yeni bir ara\u00e7 haline geliyor. Bu kullan\u0131c\u0131lar g\u00fcnde 7 milyardan fazla video klibi izliyor ve payla\u015f\u0131yor.<\/p>\n<p class=\"wp-block-paragraph\">Demografik yap\u0131s\u0131 olduk\u00e7a de\u011fi\u015fken olan di\u011fer sosyal platformlar\u0131n aksine Snapchat, 13-25 ya\u015f aras\u0131 kullan\u0131c\u0131lardan olu\u015fan k\u00fc\u00e7\u00fck ve <a href=\"https:\/\/blog.kissmetrics.com\/how-brands-can-use-snapchat\/?wide=1\" target=\"_blank\" rel=\"noopener\">\u00e7ekirdek bir kitleye<\/a> sahiptir.<\/p>\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" loading=\"lazy\" alt=\"Snapchat audience\" src=\"https:\/\/alienroad.com\/cff27f00-8e4e-483a-a18c-cbcafd613e3c\" width=\"624\" height=\"140\" title=\"\"><em>Snapchat kitlesi<\/em><\/p>\n<p class=\"wp-block-paragraph\">Bu, s\u00f6z konusu \u00e7ekirdek demografiye pazarlama yapan markalar i\u00e7in harika bir haber; ancak dikkatli olun. Snapchat&#8217;in baz\u0131 yaz\u0131l\u0131 olmayan kurallar\u0131 vard\u0131r ve muhtemelen hi\u00e7bir ya\u015f grubu, 13-25 ya\u015f\u0131ndakiler kadar potlara kar\u015f\u0131 duyarl\u0131 de\u011fildir.<\/p>\n<p class=\"wp-block-paragraph\">Bu olas\u0131 hatalardan ka\u00e7\u0131nman\u0131za yard\u0131mc\u0131 olmak i\u00e7in, markal\u0131 i\u00e7eri\u011finiz i\u00e7in Snapchat&#8217;i kullanmadan \u00f6nce bilmeniz gereken her \u015fey burada:<\/p>\n<h2 class=\"wp-block-heading\"><strong>A\u015f\u0131r\u0131 Payla\u015f\u0131m Yapmay\u0131n<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Snap&#8217;ler 3-10 saniye uzunlu\u011fundad\u0131r. Yani snap hikayeniz diyelim ki 100 saniye s\u00fcr\u00fcyorsa, bu o g\u00fcn en az 10 kez, muhtemelen daha fazla snap att\u0131\u011f\u0131n\u0131z anlam\u0131na gelir.<\/p>\n<p class=\"wp-block-paragraph\">Snap&#8217;ler, g\u00fcn\u00fcn\u00fcz\u00fcn her s\u0131radan aktivitesinin kronolojisi de\u011fil, e\u011flenceli ve ilgi \u00e7ekici kesitleri olmal\u0131d\u0131r.<\/p>\n<p class=\"wp-block-paragraph\">Markalar, platformdaki odak noktalar\u0131 sadece tan\u0131t\u0131msa ve m\u00fcmk\u00fcn oldu\u011funca fazla eri\u015fim sa\u011flamaya \u00e7al\u0131\u015f\u0131yorlarsa &#8220;a\u015f\u0131r\u0131 payla\u015f\u0131m&#8221; yapma riskiyle daha fazla kar\u015f\u0131 kar\u015f\u0131yad\u0131r.<\/p>\n<p class=\"wp-block-paragraph\">\u0130nsanlar\u0131n sosyal medyada markalardan ne bekledi\u011fine dair ara\u015ft\u0131rmalar, bunun iyi bir strateji olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p class=\"wp-block-paragraph\">Gallup&#8217;un <a href=\"http:\/\/www.gallup.com\/services\/176282\/state-american-consumer.aspx\" target=\"_blank\" rel=\"noopener\">Amerikal\u0131 T\u00fcketici Durumu \u00e7al\u0131\u015fmas\u0131<\/a> \u015funu a\u00e7\u0131kl\u0131yor: &#8220;Sosyal medya siteleri olduk\u00e7a ki\u015fisel ve konu\u015fmaya dayal\u0131d\u0131r[&#8230;] Bu siteleri kullanan t\u00fcketiciler sat\u0131\u015f konu\u015fmalar\u0131 duymak istemezler[&#8230;] Bu i\u00e7erik \u015firkete \u00f6zg\u00fc olmal\u0131 ve sat\u0131\u015f veya pazarlama ile ilgili olmamal\u0131d\u0131r.&#8221;<\/p>\n<p class=\"wp-block-paragraph\">Bu y\u00fczden idareli payla\u015f\u0131m yap\u0131n ve e\u011flenceli tutun.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-18.jpeg\" alt=\"\" class=\"wp-image-145\" title=\"9 Unwritten Rules of Snapchat Branded Content Marketing 3\"><\/figure>\n<h2 class=\"wp-block-heading\"><strong>Sadece \u0130htiyac\u0131n\u0131z Olan Saniyeleri Kullan\u0131n<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Benzer \u015fekilde, \u00f6zellikle dikkat s\u00fcreleri her on y\u0131lda bir <a href=\"http:\/\/www.telegraph.co.uk\/science\/2016\/03\/12\/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart\/\" target=\"_blank\" rel=\"noopener\">d\u00fc\u015fmeye devam ederken<\/a>, birinin t\u00fcm dikkatini 10 saniye boyunca \u00fczerinizde tutmak olduk\u00e7a zordur.<\/p>\n<p class=\"wp-block-paragraph\">En iyi sonu\u00e7lar i\u00e7in mi? Mesaj\u0131n\u0131z\u0131 iletmek i\u00e7in sadece ihtiyac\u0131n\u0131z olan saniyeleri kullan\u0131n.<\/p>\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, harika bir sa\u00e7 kesimini g\u00f6stermek i\u00e7in snap at\u0131yorsan\u0131z, \u00fc\u00e7 saniye fazlas\u0131yla yeterlidir.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Snapchat&#8217;te Her Zaman Do\u011fal Olun<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.semrush.com\/blog\/7-reasons-to-ditch-snapchat-in-favor-of-instagram-stories\/\" target=\"_blank\" rel=\"noopener\">Instagram ve Snapchat<\/a> aras\u0131ndaki temel fark \u00f6zg\u00fcnl\u00fckt\u00fcr. \u0130nsanlar Instagram&#8217;da her a\u00e7\u0131dan 50 selfie \u00e7ekip m\u00fckemmel olan\u0131 payla\u015fabilirler, ancak Snapchat daha \u00e7ok do\u011fal kalmakla ilgilidir.<\/p>\n<p class=\"wp-block-paragraph\">Be\u011feni pe\u015finde de\u011filsiniz, sadece yank\u0131 uyand\u0131ran bir \u015fey ar\u0131yorsunuz. \u00d6zg\u00fcnl\u00fck, hedef kitlenizle ki\u015fisel bir ba\u011f kurman\u0131n harika bir yoludur.<\/p>\n<p class=\"wp-block-paragraph\">Bir \u00f6rnek: <a href=\"http:\/\/www.fastcocreate.com\/3033793\/how-12-brands-used-snapchat\" target=\"_blank\" rel=\"noopener\">SourPatchSnaps<\/a> eklenene kadar kimse Sour Patch Kids&#8217;in ne kadar ili\u015fkilendirilebilir olabilece\u011fini fark etmemi\u015fti.<\/p>\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" alt=\"SourPatch Snaps\" src=\"https:\/\/alienroad.com\/9f549ddc-6cc2-410a-80f9-91199536fd47\" width=\"624\" height=\"421\" title=\"\"><em>SourPatchSnaps<\/em><\/p>\n<p class=\"wp-block-paragraph\">Snapchat&#8217;teki ba\u015far\u0131l\u0131 markalar, platformu herkesle ayn\u0131 \u015fekilde kullan\u0131yor. &#8220;Do\u011fal kalan&#8221; snap&#8217;ler payla\u015fmak, markan\u0131z\u0131 daha ili\u015fkilendirilebilir k\u0131labilir.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Ara\u00e7 Kullan\u0131rken Snap Atmay\u0131n<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Y ku\u015fa\u011f\u0131 Snapchat kullan\u0131c\u0131lar\u0131 bu hatay\u0131 s\u00fcrekli yapmaya devam ediyor ve baz\u0131 markalar\u0131n da hat\u0131rlat\u0131lmaya ihtiyac\u0131 olabilir.<\/p>\n<p class=\"wp-block-paragraph\">Birincisi, bu yasa d\u0131\u015f\u0131d\u0131r ve park halinde olsan\u0131z bile dikkatsiz g\u00f6r\u00fcnmenize neden olabilir.<\/p>\n<p class=\"wp-block-paragraph\">Bu y\u00fczden ara\u00e7 kullan\u0131rken snap atmay\u0131n; hatta \u015f\u00fcpheli veya yasa d\u0131\u015f\u0131 ba\u015fka bir \u015fey yaparken de snap atmay\u0131n.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Yan\u0131t Vermeye Zaman Ay\u0131r\u0131n<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Her sosyal platformda oldu\u011fu gibi, Snapchat de markalar i\u00e7in etkile\u015fim demektir. Hedef kitlenizle yank\u0131 uyand\u0131ran markal\u0131 snap&#8217;ler olu\u015fturmaya odaklan\u0131n, ancak ayn\u0131 zamanda onlar\u0131n snap&#8217;lerine yan\u0131t vermeye ve bir ili\u015fki kurmaya da zaman ay\u0131r\u0131n.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.fastcocreate.com\/3033793\/how-12-brands-used-snapchat\" target=\"_blank\" rel=\"noopener\">GrubHub<\/a>, a\u011f \u00fczerinde nas\u0131l sohbet ba\u015flataca\u011f\u0131n\u0131 ger\u00e7ekten bilen markalardan biri:<\/p>\n<h2 class=\"wp-block-heading\"><strong>Snap Atmadan \u00d6nce D\u00fc\u015f\u00fcn\u00fcn<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Snap g\u00f6nderileri sadece 24 saat ya\u015far, ancak bu mesaj\u0131n\u0131z\u0131n ekran g\u00f6r\u00fcnt\u00fcleri ve hedef kitlenizin zihninde ya\u015famayaca\u011f\u0131 anlam\u0131na gelmez.<\/p>\n<p class=\"wp-block-paragraph\">Daha sonra pi\u015fman olabilece\u011finiz bir snap g\u00f6nderme hatas\u0131na d\u00fc\u015fmeyin.<\/p>\n<p class=\"wp-block-paragraph\">Daha da iyisi, snap&#8217;lerinizi \u015firket \u00e7ap\u0131nda bir \u00e7aba haline getirmeye \u00e7al\u0131\u015f\u0131n. Harika markal\u0131 snap&#8217;ler olu\u015fturmaya yard\u0131mc\u0131 olmas\u0131 i\u00e7in <a href=\"http:\/\/louder.online\/scaling-your-content-team\/\" target=\"_blank\" rel=\"noopener\">di\u011fer \u00e7al\u0131\u015fanlar\u0131 dahil etmek<\/a>, takip\u00e7ilerinize \u015firkete dair i\u00e7eriden bir bak\u0131\u015f sunarak yukar\u0131da bahsedilen <a href=\"http:\/\/adage.com\/article\/digitalnext\/brand-authenticity-real\/303191\/\" target=\"_blank\" rel=\"noopener\">\u00f6zg\u00fcnl\u00fc\u011f\u00fc<\/a> te\u015fvik edecektir.<\/p>\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, markal\u0131 i\u00e7eri\u011finizi birlikte planlayan birden fazla ki\u015fi olmas\u0131, daha sonra pi\u015fman olabilece\u011finiz bir snap g\u00f6nderme \u015fans\u0131n\u0131z\u0131 en aza indirecektir.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Kopya Snap&#8217;ler Olu\u015fturmay\u0131n<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Bir snap g\u00f6nderdi\u011finizde, bunu do\u011frudan bireylere g\u00f6nderme ve t\u00fcm arkada\u015flar\u0131n\u0131z\u0131n g\u00f6rebilece\u011fi <a href=\"https:\/\/support.snapchat.com\/en-US\/ca\/stories\" target=\"_blank\" rel=\"noopener\">hikayenizin<\/a> bir par\u00e7as\u0131 olarak ekleme se\u00e7ene\u011finiz vard\u0131r.<\/p>\n<p class=\"wp-block-paragraph\">Birini se\u00e7in ve ikisini birden yapmay\u0131n.<\/p>\n<p class=\"wp-block-paragraph\">\u0130nsanlar sadece kendilerine \u00f6zel snap&#8217;ler almaktan ho\u015flan\u0131rlar, ancak bunu hikayenizde de g\u00f6receklerse, bu durum amac\u0131n\u0131 yitirir.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Sanatsal Olun<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Snapchat, h\u0131z filtresi ve snap&#8217;lerinizi d\u00fczenleme yetene\u011fi gibi snap&#8217;lerinizi renklendirmek i\u00e7in bir\u00e7ok harika \u00f6zelli\u011fe ve efekte sahiptir. Hatta isterseniz <a href=\"http:\/\/www.bustle.com\/articles\/110798-how-to-use-snapchat-lenses-so-you-can-puke-rainbows-like-everyone-else-a-step-by-step-tutorial\" target=\"_blank\" rel=\"noopener\">g\u00f6kku\u015fa\u011f\u0131 kusabilirsiniz<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Ancak bu \u00f6zellikler sanatsal ara\u00e7lar olarak kullan\u0131lmal\u0131 ve ba\u015fka bir \u015fey olmamal\u0131d\u0131r. E\u011fer filtre snap&#8217;inizi geli\u015ftirmek i\u00e7in hi\u00e7bir \u015fey yapm\u0131yorsa, hedef kitlenize sadece rahats\u0131z edici gelebilir.<\/p>\n<p class=\"wp-block-paragraph\">\u0130\u015fte <a href=\"http:\/\/www.convinceandconvert.com\/social-media-case-studies\/5-creative-ways-brands-are-using-snapchat\/\" target=\"_blank\" rel=\"noopener\">GrubHub<\/a>&#8216;\u0131n markal\u0131 i\u00e7eriklerinde sanatsal ara\u00e7lar\u0131 iyi kulland\u0131\u011f\u0131na dair bir ba\u015fka harika \u00f6rnek:<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-73.png\" alt=\"\" class=\"wp-image-147\" title=\"9 Unwritten Rules of Snapchat Branded Content Marketing 5\"><\/figure>\n<p class=\"wp-block-paragraph\">Snapchat asl\u0131nda markalar\u0131n platformda yarat\u0131c\u0131 olmalar\u0131n\u0131 ve hedef kitlelerini \u00e7ekmelerini olduk\u00e7a kolayla\u015ft\u0131r\u0131yor.<\/p>\n<p class=\"wp-block-paragraph\">Ki\u015fiselle\u015ftirilmi\u015f bir hayalet logosu gibi marka varl\u0131klar\u0131n\u0131 kullanman\u0131za izin verilir:<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/2025\/12\/image-72.png\" alt=\"\" class=\"wp-image-146\" title=\"9 Unwritten Rules of Snapchat Branded Content Marketing 6\"><\/figure>\n<p class=\"wp-block-paragraph\">Bunlar\u0131 web genelinde yerle\u015ftirin \u2013 bunlar asl\u0131nda insanlar\u0131n markan\u0131z\u0131n profilini bulmas\u0131n\u0131 kolayla\u015ft\u0131ran taranabilir kodlar olan &#8220;snapcode&#8221;lard\u0131r.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Uygulamay\u0131 Ger\u00e7ekten Kullan\u0131n<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Markalar\u0131n pazarlama yapabilece\u011fi bir\u00e7ok farkl\u0131 sosyal platform var ve \u00e7o\u011fu hepsinde g\u00f6r\u00fcn\u00fcr olmak i\u00e7in \u00e7aba sarf ediyor.<\/p>\n<p class=\"wp-block-paragraph\">Ancak boyunuzdan b\u00fcy\u00fck i\u015flere kalk\u0131\u015fmay\u0131n. Benim deneyimime g\u00f6re, bir marka profiline sahip olup onu hi\u00e7 kullanmamak, hedef kitlenize hi\u00e7 sahip olmamaktan daha k\u00f6t\u00fc g\u00f6r\u00fcn\u00fcr.<\/p>\n<p class=\"wp-block-paragraph\">Yeni bir sosyal platforma kaydolmak ve s\u0131f\u0131rdan bir takip\u00e7i kitlesi olu\u015fturmaya ba\u015flamak g\u00f6z korkutucu olabilir. Ancak do\u011fru p\u00fcf noktalar\u0131n\u0131 biliyorsan\u0131z, olduk\u00e7a h\u0131zl\u0131 bir \u015fekilde aktif bir profile sahip olabilirsiniz.<\/p>\n<p class=\"wp-block-paragraph\">Snapchat&#8217;te ve d\u0131\u015f\u0131nda <a href=\"http:\/\/www.grouphigh.com\/social-media-influencers\/\" target=\"_blank\" rel=\"noopener\">influencer&#8217;larla ortakl\u0131k kurarak<\/a> takip\u00e7i kitlesi olu\u015fturmaya \u00e7al\u0131\u015f\u0131n. Onlar\u0131 hesab\u0131n\u0131za y\u00f6nlendirebilecek \u00e7ok say\u0131da takip\u00e7ileri vard\u0131r ve ayr\u0131ca eri\u015fiminizi geni\u015fletmek i\u00e7in ilgi \u00e7ekici klipler olu\u015fturma yetenekleri de vard\u0131r (yukar\u0131daki Sour Patch Kids \u00f6rne\u011fine bak\u0131n).<\/p>\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, hedef kitlenizi \u00e7ekmek i\u00e7in kendi Snapchat profilinizi di\u011fer sosyal platformlarda ve web sitenizde \u00e7apraz tan\u0131tabilirsiniz.<\/p>\n<p class=\"wp-block-paragraph\">Sadece iyi bir marka izlenimi b\u0131rakmak i\u00e7in uygulamay\u0131 d\u00fczenli olarak kullanmaya kararl\u0131 oldu\u011funuzdan emin olun.<\/p>\n<p class=\"wp-block-paragraph\">Unuttu\u011fum ba\u015fka kurallar biliyor musunuz? A\u015fa\u011f\u0131ya yorum b\u0131rakarak payla\u015f\u0131n.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alienroad.com\/Tag\/channels\/\">Kanallar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat, her g\u00fcn kullanan 100 milyonu a\u015fk\u0131n ki\u015fi sayesinde markalar\u0131n hedef kitleleriyle etkile\u015fim kurabilece\u011fi g\u00fc\u00e7l\u00fc ve yeni bir araca d\u00f6n\u00fc\u015f\u00fcyor. Bu kullan\u0131c\u0131lar 7 milyardan fazla video klibi izleyip payla\u015f\u0131yor. Ve aksine\u2026<\/p>\n","protected":false},"author":0,"featured_media":23436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-14148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/14148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=14148"}],"version-history":[{"count":5,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/14148\/revisions"}],"predecessor-version":[{"id":14159,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/14148\/revisions\/14159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/23436"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=14148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=14148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=14148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}