Digital marketing tools give marketers the ability to perform essential tasks across all online channels.<\/p>\n
As the size of a business increases, so does the need for digital marketing tools. Think SEO, PPC, email, social, and content marketing.<\/p>\n
In this article, we’ll go over the best:<\/p>\n
Let’s get to it.<\/p>\n
The best SEO tools have built massive databases to help marketers identify and track all the information relevant to search engine performance.<\/p>\n
Including:<\/p>\n
Here are some of the top SEO tools:<\/p>\n
The all-in-one platform provides any search engine-related information businesses need to improve their organic search performance.<\/p>\n
As one of the first and most highly-ranked SEO analytics platforms,\u00a0Semrush<\/a>\u00a0is a staple in the space.<\/p>\n Created in 2008, Semrush has built a massive SEO database that includes:<\/p>\n Though Semrush\u2019s foundation is SEO, it continues to expand and now has\u00a0over 40 tools<\/a>\u00a0that measure results for content, social media, paid ads, and competitor research.<\/p>\n Yoast<\/a>\u00a0is a handy WordPress plugin with both free and paid options. It\u2019s a staple for many SEO professionals, as it handles most technical SEO issues with ease.<\/p>\n Even if you aren\u2019t a technical SEO whiz, you can use Yoast to ensure that your site meets most SEO standards.<\/p>\n If you\u2019re experienced, it can still save you plenty of time. And (as a bonus) it also offers tips for optimizing content for readability.<\/p>\n Plus, Yoast has tons of SEO training courses. All free.<\/p>\n Rank Math<\/a>\u00a0is another popular WordPress SEO plugin (300,000+ installations to date).<\/p>\n And for good reason.<\/p>\n It can be overwhelming to switch between tools and websites. Rank Math presents data from other apps (like Google Analytics and Google Search Console) right in your WordPress dashboard.<\/p>\n It also provides a Rank Tracker tool, monitors 404 errors, generates Schema Markup, and lots more.<\/p>\n The free version includes plenty of great options on its own. But if you do decide you need to upgrade, the annual rates are very reasonable.<\/p>\n SEOquake<\/a>\u00a0is a browser extension that lets users:<\/p>\n Without ever leaving their browsers.<\/p>\n The handy SERP overview tool (pictured above) shows a range of data for each result. You can also click any number to see a more in-depth report.<\/p>\n Marketing automation tools allow marketers to communicate with existing and potential customers more efficiently. Using emails, text messages, and more.<\/p>\n Here are the main benefits of marketing automation tools:<\/p>\n Let\u2019s take a look.<\/p>\n HubSpot<\/a>\u00a0is one of the most well-known automation tools.<\/p>\n It started as a Customer Relationship Management (CRM) platform but has since evolved into a powerful platform for marketers.<\/p>\n HubSpot\u2019s Marketing Hub provides the tools, insights, and automations a business needs to provide a better experience to their customers.<\/p>\n It helps improve performance across organic content, SEO, paid ads, social media, and more.<\/p>\n This all-in-one automation tool serves as an important reminder that marketing isn\u2019t just about attracting and gaining new customers. But keeping them as well.<\/p>\n ActiveCampaign<\/a>\u00a0allows businesses to provide meaningful customer engagement. At scale.<\/p>\n By connecting to over 850 social media, email, ecommerce, web, and payment tools, ActiveCampaign gives marketers full control over the customer experience across every marketing channel.<\/p>\n Active Campaign customers come in every shape and size. Small, medium, and enterprise. In every industry. B2C and B2B. 150K+ businesses in 170 countries.<\/p>\n Unlike HubSpot and ActiveCampaign, which automate marketing across a wide range of channels,\u00a0Klaviyo<\/a>\u00a0focuses on a narrower range.<\/p>\n Mostly, it focuses on automating businesses\u2019 email, SMS, signup form, and ecommerce campaigns.<\/p>\n And this approach seems to be working\u2014Klaviyo is snatching up more and more businesses, particularly in the direct-to-consumer space.<\/p>\n Marketo<\/a>\u00a0was created as a marketing automation tool in 2006 and acquired by Adobe in 2018.<\/p>\n Like the rest of the tools on this list, it helps get marketing and sales teams on the same page. Specifically: customer engagement, content creation, and data.<\/p>\n From cross-channel marketing automation to robust reporting, Marketo lets marketers deliver relevant content in real time, increase engagement and conversion, and prove the value of their marketing efforts.<\/p>\n Mailchimp<\/a>\u00a0makes it easier for businesses to connect with larger audiences than they\u2019d otherwise be able to.<\/p>\n Most email marketing platforms tell you how your campaigns perform.<\/p>\n Mailchimp analyzes the data from the billions of emails they send to give you personalized recommendations for improving your content, targeting, and automations.<\/p>\n Social media management tools<\/a>\u00a0allow marketers to do the work of a whole social team.<\/p>\n Across Facebook, Twitter, Instagram, and Linkedin accounts, these tools let you:<\/p>\n Let’s get to them.<\/p>\n Influencer Analytics<\/a>\u00a0is an all-in-one influencer marketing solution.<\/p>\n One tool to help you prepare, run, monitor, and analyze your influencer marketing campaigns.<\/p>\n With Influencer Analytics, you can:<\/p>\n Brandwatch<\/a>\u00a0helps brands and agencies adapt and thrive in a fast-moving digital world by making smarter decisions and executing data-driven social strategies at every touchpoint.<\/p>\n With Brandwatch, you can:<\/p>\n You can easily grow your brand’s visibility on social media with\u00a0Semrush\u00a0Social<\/a>.<\/p>\n In 2021 alone we saved businesses 4,000,000+ hours on social media marketing.<\/p>\n With this toolkit, you can:<\/p>\n And lots more.<\/p>\n Set up your\u00a0Semrush social account<\/a>\u00a0and build a winning strategy.<\/p>\n Sociabble<\/a>\u00a0is a wonderful tool to help businesses discover the power of informed, engaged, and influential employees.<\/p>\n With Sociabble, employees are better informed about company news, updates, and their workplace. Leading to a more engaged and influential workforce.<\/p>\n With Sociabble, you can:<\/p>\n Among many, many others.<\/p>\n Design tools give marketers the ability to create appealing visuals and graphics.<\/p>\n In a digital world, visual design helps capture attention and drive action.<\/p>\n Design tools help:<\/p>\n Canva<\/a>\u00a0falls on the simple end of the design tool spectrum. It\u2019s one of the most popular tools for marketers because it makes creating visual content incredibly easy.<\/p>\n It includes:<\/p>\n Canva has paid plans for both individuals and teams.<\/p>\n But the free account is amazing. It includes 250,000+ free templates, 1+ million free photos and graphics, 100+ design types, and more.<\/p>\n And it’s free forever.<\/p>\n Adobe<\/a>\u00a0is one of the oldest software companies in the world. Not just in the design space. But in general too.<\/p>\n Since 1982 they’ve specialized in content creation but have shifted towards visual media over the past two decades.<\/p>\n Adobe offers solutions for photographers, video editors, animators, and all sorts of multimedia specialists.<\/p>\n When it comes to creating and posting graphics online, Adobe\u2019s two most popular tools are InDesign and Illustrator.<\/p>\n Affinity<\/a>\u00a0is an award-winning design tool geared more toward professional designers.<\/p>\n It allows users to create intricate graphics and animations that can be used on websites and other online platforms to engage and \u201cwow\u201d users.<\/p>\n Figma<\/a>\u00a0is another web design tool that has grown in popularity thanks to its ease of use.<\/p>\n It\u00a0connects everyone in the design process so teams can deliver better products, faster.<\/p>\n Figma lets teams:<\/p>\n And lots of other nifty features.<\/p>\n Productivity tools allow companies to turn their internal processes across marketing and other departments into workflows.<\/p>\n Which means:<\/p>\n Less time spent updating statuses and more time spent on completing important work.<\/p>\n With productivity and collaboration tools, you can:<\/p>\n One of the most important parts of being a productive marketer is making sure that projects move along according to schedule.<\/p>\n Trello<\/a>\u00a0uses a simple drag-and-drop dashboard to make timeline management incredibly simple for marketing teams of all sizes.<\/p>\n With Trello, you can:<\/p>\n Among others.<\/p>\n Like Trello,\u00a0Asana<\/a>\u00a0is a project management tool with plenty of features that help online marketing teams stay organized.<\/p>\n Using Asana, you can create a digital timeline to track any type of campaign, regardless of size.<\/p>\n One of Asana\u2019s best features is it makes it easy to change views. You can go from a list to a schedule to a board in just a click.<\/p>\n You can also automate tasks. And integrate with 200+ tools.<\/p>\n Basecamp<\/a>\u00a0is an easy-to-use project management platform that keeps busy marketing teams on track.<\/p>\n Managing project timelines is routinely one of the most painful parts of being a marketer and Basecamp gives you the perfect tool for tracking progress across different team members, departments, and projects.<\/p>\n Basecamp lets you:<\/p>\n And tons more.<\/p>\n Airtable<\/a>\u00a0is a collaboration tool that lets businesses bring all their data together. Most marketers use Airtable as their single source of truth.<\/p>\n With Airtable, you can:<\/p>\n Miro<\/a>\u00a0is the\u00a0online collaborative whiteboard platform that brings teams together, anytime, anywhere.<\/p>\n Miro lets you:<\/p>\n Content creation<\/a>\u00a0tools help take care of your content\u2019s editing, formatting, and writing.<\/p>\n With these tools you can:<\/p>\n And lots more.<\/p>\n Grammarly<\/a>\u00a0is an AI-powered writing app.<\/p>\n Its\u00a0features go beyond fixing mistakes so that you, your team, or your entire organization can communicate with skill and confidence.<\/p>\n With Grammarly, you can:<\/p>\n And tons more.<\/p>\n Plus, you can use Grammarly in desktop apps, websites, browsers, social media, documents, messages, and emails. Boom.<\/p>\n Hemingway<\/a>\u00a0is a web app that helps make\u00a0writing bold and clear. It\u2019s like a spellchecker, but for style. It makes sure that readers focus on your message. And not your prose.<\/p>\n Just write (or copy and paste) and\u00a0the Editor will highlight (in yellow and red) where your writing is too dense.<\/p>\n Hemingway is one of the best apps to\u00a0remove needless words and make your writing more readable.<\/p>\n Take it for a spin. Your readers will thank you.<\/p>\n Outgrow<\/a>\u00a0is changing the content marketing game by bringing more interactive types of content to the table that really engage customers while collecting valuable information.<\/p>\n It gives marketers the ability to easily create quizzes, calculators, forms, and plenty of other interactive content for their websites.<\/p>\n Jasper<\/a>\u00a0is an AI content platform that uses machine learning to generate content about any given topic.<\/p>\n It’s a handy tool to help marketers:<\/p>\n And tons more.<\/p>\n Google tools allow users to:<\/p>\n Behind any great marketing strategy or piece of content is a brief or outline that puts those ideas down on digital paper.<\/p>\n Google Docs<\/a>\u00a0is the perfect free tool to get your thoughts and ideas down for safe storage.<\/p>\n Google Analytics<\/a>\u00a0is crucial to tracking the success of your site.<\/p>\n When properly set up, analytics provides you with all the data you need about how users interact with your website.<\/p>\n When combined with other accounts like Search Console and Ads, you gain even more insights to inform your SEO and PPC efforts.<\/p>\n Google Search Console<\/a>\u00a0(GSC) helps you understand your website\u2019s organic performance.<\/p>\n Once it\u2019s connected to your website, GSC provides information about search volume, impressions, and any issues the search engine might have with crawling your website.<\/p>\n To this day,\u00a0Google Ads<\/a>\u00a0is the single largest platform for digital advertising in the US. Last year, over 28% of advertising revenue was generated by Google.<\/p>\n It\u2019s a platform that modern marketers need to be familiar with.<\/p>\n In addition to providing a platform for buying digital advertising space, Google Ads also has powerful keyword research tools to help inform your SEO strategy.<\/p>\n Need help understanding what people are searching for on Google? Look no further than\u00a0Google Trends<\/a>.<\/p>\n This tool lets you track the popularity of search queries and keywords across different geographic regions and over time.<\/p>\n\n
Yoast<\/h3>\n
Rank Math<\/h3>\n
SEOquake<\/h3>\n
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Marketing Automation Tools<\/h2>\n
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HubSpot<\/h3>\n
ActiveCampaign<\/h3>\n
Klaviyo<\/h3>\n
Marketo<\/h3>\n
Mailchimp<\/h3>\n
Social Media Management Tools<\/h2>\n
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Influencer Analytics<\/h3>\n
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Brandwatch<\/h3>\n
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Semrush Social<\/h3>\n
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Sociabble<\/h3>\n
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Design Tools<\/h2>\n
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Canva<\/h3>\n
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Adobe<\/h3>\n
Affinity<\/h3>\n
Figma<\/h3>\n
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Collaboration & Productivity Tools<\/h2>\n
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Trello<\/h3>\n
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Asana<\/h3>\n
Basecamp<\/h3>\n
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Airtable<\/h3>\n
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Miro<\/h3>\n
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Content Creation Tools<\/h2>\n
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Grammarly<\/h3>\n
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Hemingway<\/h3>\n
Outgrow<\/h3>\n
Jasper<\/h3>\n
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Google Tools<\/h2>\n
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Google Docs<\/h3>\n
Google Analytics<\/h3>\n
Google Search Console<\/h3>\n
Google Ads<\/h3>\n
Google Trends<\/h3>\n
Next Steps<\/h2>\n