The success of every marketing campaign \u2013 or business, for that matter \u2013 is measured by a single thing: the bottom line. The \u201cmeasurement\u201d part, however, is where Marketing Analytics comes in. Data helps marketers analyze their performance, change their tactics, wisely allocate their budgets, and manage and maximize the effectiveness of their campaigns.<\/p>\n
On digital channels, all of this translates to metrics like traffic, clicks, views, engagement, and so on. During last week\u2019s #SEMrushchat, our guest\u00a0Steve Hammer<\/a>\u00a0shined more light on how\u00a0organic traffic and other metrics<\/a>\u00a0influence customer acquisition, business growth, and revenue. Steve is the founder of digital marketing agency\u00a0RankHammer,<\/a>\u00a0winner of the Best Small Agency award in the U.S. Search Awards. Here is a summary of his opinions and what our other chat participants had to say:<\/p>\n The answer to that is obvious. Steve clarified that awareness is the need of the hour for small businesses, while bigger ones could directly focus on conversion. Data, however, is the key to understanding your most significant growth drivers. Online metrics give an indication of gaps in overall business milestones. For example, less direct traffic to your site is an indication of low brand awareness<\/p>\n Almost all of the #SEMrushchat participants agreed that growth drivers vary by size, but their opinions differed on what the most important ones are. These included:<\/p>\nQ1. What are the biggest drivers of growth within a business? Does it vary by business size?<\/h2>\n