{"id":29516,"date":"2026-09-20T10:34:03","date_gmt":"2026-09-20T07:34:03","guid":{"rendered":"https:\/\/alienroad.com\/amazon-a-content-for-small-business-getting-results-on-a-lean-budget\/"},"modified":"2026-09-20T10:34:03","modified_gmt":"2026-09-20T07:34:03","slug":"amazon-a-content-for-small-business-getting-results-on-a-lean-budget","status":"publish","type":"post","link":"https:\/\/alienroad.com\/amazon-a-content-for-small-business-getting-results-on-a-lean-budget\/","title":{"rendered":"K\u00fc\u00e7\u00fck \u0130\u015fletmeler \u0130\u00e7in Amazon A+ Content: K\u0131s\u0131tl\u0131 B\u00fct\u00e7eyle Sonu\u00e7 Almak"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in Amazon A+ i\u00e7erik, genellikle bir tasar\u0131m projesi olarak sat\u0131l\u0131r. Oysa de\u011fildir. Bu, m\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n almas\u0131n\u0131 engelleyen \u00fc\u00e7 veya d\u00f6rt temel itiraz\u0131n ne oldu\u011funu belirlemek ve bunlar\u0131 paragraflar yerine g\u00f6rsellerle nas\u0131l yan\u0131tlayaca\u011f\u0131n\u0131z\u0131 planlamakla ilgili bir ma\u011fazac\u0131l\u0131k karar\u0131d\u0131r. Konuya bu a\u00e7\u0131dan bakt\u0131\u011f\u0131n\u0131zda, b\u00fct\u00e7e sorusu da \u015fekil de\u011fi\u015ftirir. Ba\u015flamak i\u00e7in tam te\u015fekk\u00fcll\u00fc bir foto\u011fraf \u00e7ekimine veya marka filmine ihtiyac\u0131n\u0131z yok. \u0130htiyac\u0131n\u0131z olan tek \u015fey, yorumlar\u0131n\u0131zda ve m\u00fc\u015fteri mesajlar\u0131n\u0131zda zaten dile getirilen sorulara net yan\u0131tlar vermektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu k\u00fc\u00e7\u00fck katalo\u011fun kar\u015f\u0131la\u015ft\u0131\u011f\u0131 k\u0131s\u0131t, yarat\u0131c\u0131l\u0131k eksikli\u011fi de\u011fil, kaynaklar\u0131n da\u011f\u0131l\u0131m\u0131d\u0131r. On \u00fcr\u00fcn, tek bir b\u00fct\u00e7e ve nereden ba\u015flayaca\u011f\u0131n\u0131z\u0131n belli olmamas\u0131. Bizim cevab\u0131m\u0131z her zaman ayn\u0131d\u0131r: Her \u015fey i\u00e7in ayn\u0131 anda A+ olu\u015fturmay\u0131n. En \u00e7ok oturum alan iki veya \u00fc\u00e7 liste i\u00e7in d\u00fczg\u00fcn bir \u015fekilde haz\u0131rlay\u0131n, hangisinin d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131rd\u0131\u011f\u0131n\u0131 \u00f6\u011frenin ve ard\u0131ndan bu modeli di\u011ferlerine uygulay\u0131n. On listede vasat bir mod\u00fcl size hi\u00e7bir \u015fey \u00f6\u011fretmez. \u0130ki listede \u00fczerinde d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir mod\u00fcl ise test edebilece\u011finiz somut veriler sunar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-27-1-dc508411.png\" alt=\"Amazon A+ Content for Small Business: Getting Results on a Lean Budget \u2014 overview\" class=\"wp-image-29514\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Her Mod\u00fcl\u00fcn Neyi Kan\u0131tlamas\u0131 Gerekti\u011fine Karar Verin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Herhangi biri tasar\u0131m arac\u0131n\u0131 a\u00e7madan \u00f6nce, bir al\u0131c\u0131n\u0131n &#8220;sepete ekle&#8221; butonuna t\u0131klamas\u0131 i\u00e7in inanmas\u0131 gereken d\u00f6rt \u015feyi listeleyin. Bir mutfak \u00fcr\u00fcn\u00fc i\u00e7in bu; dolab\u0131ma s\u0131\u011f\u0131yor mu, bula\u015f\u0131k makinesine dayan\u0131kl\u0131 m\u0131, malzeme ucuz plastik de\u011fil mi ve bir sorun \u00e7\u0131karsa markan\u0131n arkas\u0131nda muhatap bulabilir miyim sorular\u0131 olabilir. Art\u0131k her mod\u00fcl\u00fcn bir g\u00f6revi var. Birinci mod\u00fcl, \u00f6l\u00e7ek referans\u0131yla boyutu ele al\u0131r. \u0130kinci mod\u00fcl, birle\u015fim yerinin yak\u0131n \u00e7ekimiyle dayan\u0131kl\u0131l\u0131\u011f\u0131 g\u00f6sterir. \u00dc\u00e7\u00fcnc\u00fc mod\u00fcl malzemeyi, d\u00f6rd\u00fcnc\u00fc mod\u00fcl ise markay\u0131 i\u015fler. Hi\u00e7bir \u015fey dekoratif de\u011fildir ve tasla\u011f\u0131 inceledi\u011finizde kendinize \u015fu ger\u00e7ek soruyu sorabilirsiniz: Bu, kan\u0131tlamas\u0131 gereken \u015feyi kan\u0131tl\u0131yor mu?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u0131s\u0131tl\u0131 B\u00fct\u00e7elerde Nereden K\u0131s\u0131lmal\u0131, Nereden K\u0131s\u0131lmamal\u0131?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Foto\u011fraf\u00e7\u0131l\u0131k, k\u0131smaya kar\u015f\u0131 \u00e7\u0131kt\u0131\u011f\u0131m\u0131z tek aland\u0131r. K\u00f6t\u00fc ayd\u0131nlat\u0131lm\u0131\u015f bir \u00fcr\u00fcn g\u00f6rseli, yan\u0131ndaki t\u00fcm iddialar\u0131 zay\u0131flat\u0131r; yeterli bir \u00e7ekim ile iyi bir \u00e7ekim aras\u0131ndaki fark genellikle ekipmandan ziyade ayd\u0131nlatmad\u0131r. Metin yazarl\u0131\u011f\u0131 ise kesinlikle \u015firket i\u00e7inde yap\u0131labilir, \u00e7\u00fcnk\u00fc \u00fcr\u00fcnle ilgili itirazlar\u0131 d\u0131\u015far\u0131dan bir yazardan \u00e7ok daha iyi biliyorsunuz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eablon kullanmak de\u011ferlidir. Tutarl\u0131 bir mod\u00fcl d\u00fczeni olu\u015fturup bunu katalog genelinde yeniden kullanmak, markay\u0131 b\u00fct\u00fcnl\u00fckl\u00fc tutar ve \u00fcretim s\u00fcresini ciddi oranda k\u0131salt\u0131r. Kar\u015f\u0131la\u015ft\u0131rma tablolar\u0131 \u00fcretimi ucuz ve s\u00fcrekli kullan\u0131\u015fl\u0131d\u0131r; \u00e7\u00fcnk\u00fc al\u0131c\u0131y\u0131, zaten yapacaklar\u0131 kar\u015f\u0131la\u015ft\u0131rmay\u0131 yaparken sizin listenizde tutar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-27-2-dc508411.png\" alt=\"Amazon A+ Content for Small Business: Getting Results on a Lean Budget \u2014 in practice\" class=\"wp-image-29515\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En yeni \u00fcr\u00fcnden de\u011fil, en \u00e7ok trafik alan iki listeden ba\u015flay\u0131n<\/li>\n<li>Tasar\u0131m \u00e7al\u0131\u015fmas\u0131na ba\u015flamadan \u00f6nce d\u00f6rt al\u0131c\u0131 itiraz\u0131n\u0131 yaz\u0131n<\/li>\n<li>\u00dcretim maliyetini d\u00fc\u015f\u00fcrmek i\u00e7in katalog genelinde tek bir mod\u00fcl d\u00fczeni kullan\u0131n<\/li>\n<li>\u00c7apraz sat\u0131\u015f trafi\u011fini kendi listelerinizde tutmak i\u00e7in kar\u015f\u0131la\u015ft\u0131rma tablosu kullan\u0131n<\/li>\n<li>Metinleri, telefon ekran\u0131nda yak\u0131nla\u015ft\u0131rmaya gerek kalmadan okunabilecek kadar k\u0131sa tutun<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobil \u00d6ncelik Bir Tavsiye De\u011fil, Tek Se\u00e7enektir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fc\u00e7\u00fck i\u015fletme listelerinde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz oturumlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu telefonlardan geliyor. Mod\u00fcller orada farkl\u0131 g\u00f6r\u00fcn\u00fcr: Metin k\u00fc\u00e7\u00fcl\u00fcr, geni\u015f bannerlar s\u0131k\u0131\u015f\u0131r ve g\u00f6rsel i\u00e7ine yerle\u015ftirdi\u011finiz k\u00fc\u00e7\u00fck puntolu yaz\u0131lar okunmaz hale gelir. Her tasla\u011f\u0131 yay\u0131na almadan \u00f6nce ger\u00e7ek bir telefonda kontrol ediyoruz ve her seferinde metnin yakla\u015f\u0131k \u00fc\u00e7te birini bu a\u015famada siliyoruz. Bir c\u00fcmle telefon testinden ge\u00e7emiyorsa, zaten hi\u00e7 okunmayacakt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayn\u0131 durum kar\u015f\u0131la\u015ft\u0131rma tablolar\u0131 i\u00e7in de ge\u00e7erlidir. D\u00f6rt s\u00fctun i\u015fe yarar, yedi s\u00fctun yaramaz. \u00d6nemli olan kar\u015f\u0131la\u015ft\u0131rmalar\u0131 se\u00e7in ve gerisini b\u0131rak\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u00fc\u00e7\u00fck \u0130\u015fletme Kataloglar\u0131 \u0130\u00e7in Amazon A+ \u0130\u00e7erik \u00d6l\u00e7\u00fcmleme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Burada ili\u015fkilendirme olduk\u00e7a zordur, \u00e7\u00fcnk\u00fc tek bir liste \u00fczerinde temiz bir A\/B testi yapamazs\u0131n\u0131z. Yapabilece\u011finiz \u015fey, her seferinde bir listeyi de\u011fi\u015ftirmek, di\u011fer her \u015feyi sabit tutmak ve normal haftal\u0131k de\u011fi\u015fkenleri kapsayacak kadar uzun bir s\u00fcre boyunca d\u00f6n\u00fc\u015f\u00fcm\u00fc kar\u015f\u0131la\u015ft\u0131rmakt\u0131r. A+ i\u00e7eri\u011fi; fiyat, ana g\u00f6rsel veya reklam harcamas\u0131n\u0131 de\u011fi\u015ftirdi\u011finiz haftada yay\u0131na almaktan ka\u00e7\u0131n\u0131n, aksi takdirde hangi de\u011fi\u015fikli\u011fin i\u015fe yarad\u0131\u011f\u0131n\u0131 asla bilemezsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oturum say\u0131s\u0131ndan ziyade d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 izleyin, \u00e7\u00fcnk\u00fc A+ i\u00e7erik sayfan\u0131n alt k\u0131sm\u0131nda yer al\u0131r ve insanlar\u0131n siteye gelip gelmemesi \u00fczerinde do\u011frudan bir etkisi yoktur. Ayr\u0131ca iade oran\u0131n\u0131 ve yeni yorumlar\u0131n i\u00e7eri\u011fini takip edin. Boyut sorusunu yan\u0131tlayan iyi kurgulanm\u0131\u015f bir mod\u00fcl, boyut s\u00fcrprizinden kaynaklanan iadeleri azaltma e\u011filimindedir ve bu tasarruf, d\u00f6n\u00fc\u015f\u00fcm raporunda asla g\u00f6r\u00fcnmeyen ger\u00e7ek bir parad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ger\u00e7ek\u00e7i Bir \u0130lk Doksan G\u00fcn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Birinci ay: \u0130ki liste se\u00e7in, itirazlar\u0131 belgeleyin, bu itirazlar\u0131n gerektirdi\u011fi g\u00f6rselleri \u00fcretin veya yeniden \u00e7ekin, olu\u015fturun ve yay\u0131nlay\u0131n. \u0130kinci ay: Onlara dokunmay\u0131n ve veri toplay\u0131n; bu s\u0131rada sonraki d\u00f6rt liste i\u00e7in \u015fablon varyasyonlar\u0131n\u0131 haz\u0131rlay\u0131n. \u00dc\u00e7\u00fcnc\u00fc ay: \u0130lk iki listenin d\u00f6n\u00fc\u015f\u00fcm ve iade oranlar\u0131n\u0131 inceleyin, \u00f6\u011frendiklerinize g\u00f6re \u015fablonu ayarlay\u0131n ve ard\u0131ndan yayg\u0131nla\u015ft\u0131r\u0131n. Bu tempo, harcamalar\u0131 d\u00fc\u015f\u00fck tutar ve sonraki her \u00e7al\u0131\u015fman\u0131n zevklere de\u011fil, kan\u0131tlara dayanmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir\u00e7ok k\u00fc\u00e7\u00fck sat\u0131c\u0131, ilerleme kaydediyormu\u015f hissi verdi\u011fi i\u00e7in do\u011frudan t\u00fcm katalogda yay\u0131na ge\u00e7meyi tercih eder. Bu genellikle iki kez \u00f6deme yapmak anlam\u0131na gelir; bir kez yay\u0131na alma i\u00e7in, bir kez de modelin yanl\u0131\u015f oldu\u011fu anla\u015f\u0131ld\u0131\u011f\u0131nda yap\u0131lacak d\u00fczeltmeler i\u00e7in. Burada yava\u015f olmak daha ucuzdur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fc\u00e7\u00fck i\u015fletme b\u00fct\u00e7eleriyle Amazon A+ i\u00e7erikten en \u00e7ok verim alan markalar, en iyi tasar\u0131ma sahip olanlar de\u011fil; herhangi birine i\u015fi vermeden \u00f6nce her mod\u00fcl\u00fcn tam olarak hangi soruyu yan\u0131tlad\u0131\u011f\u0131n\u0131 bilenlerdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Okumaya devam edin:<\/strong> <a href=\"https:\/\/alienroad.com\/services\/amazon-a-content\/\">Amazon A+ Content<\/a> \u00b7 <a href=\"https:\/\/alienroad.com\/category\/amazon\/\">Amazon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00fct\u00e7enin k\u0131s\u0131tl\u0131 oldu\u011fu ve her mod\u00fcl\u00fcn kendi de\u011ferini kan\u0131tlamas\u0131 gereken durumlarda, k\u00fc\u00e7\u00fck i\u015fletme kataloglar\u0131 i\u00e7in Amazon A+ i\u00e7erik planlama, olu\u015fturma ve test etme s\u00fcreci.<\/p>\n","protected":false},"author":0,"featured_media":29517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-29516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=29516"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/29517"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=29516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=29516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=29516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}