{"id":29928,"date":"2026-09-20T17:44:55","date_gmt":"2026-09-20T14:44:55","guid":{"rendered":"https:\/\/alienroad.com\/how-to-use-adroll-ads-a-step-by-step-setup-for-2026\/"},"modified":"2026-09-20T17:44:55","modified_gmt":"2026-09-20T14:44:55","slug":"how-to-use-adroll-ads-a-step-by-step-setup-for-2026","status":"publish","type":"post","link":"https:\/\/alienroad.com\/how-to-use-adroll-ads-a-step-by-step-setup-for-2026\/","title":{"rendered":"AdRoll Reklamlar\u0131 Nas\u0131l Kullan\u0131l\u0131r: 2026 \u0130\u00e7in Ad\u0131m Ad\u0131m Kurulum Rehberi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AdRoll reklamlar\u0131n\u0131n nas\u0131l kullan\u0131laca\u011f\u0131n\u0131 soran ekiplerin \u00e7o\u011fu, daha \u00f6nce ba\u015fka bir yerde yeniden hedeflemeyi denemi\u015f ve hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fram\u0131\u015ft\u0131r. Sorun nadiren platformun kendisidir. Yeniden hedefleme; siteyi ziyaret eden herkese y\u00f6nelik tek bir kampanya olarak kurguland\u0131\u011f\u0131nda, tek bir g\u00f6rselle, frekans disiplini olmadan ve hi\u00e7bir hari\u00e7 tutma yap\u0131lmadan y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcnde ba\u015far\u0131s\u0131z olur. AdRoll; g\u00f6r\u00fcnt\u00fcl\u00fc, yerel, sosyal ve e-posta kanallar\u0131n\u0131 kapsayan \u00e7ok kanall\u0131 bir platformdur ve harcama yap\u0131lacak alanlar artt\u0131k\u00e7a bu hata modlar\u0131na d\u00fc\u015fmek daha kolay hale gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u015fa\u011f\u0131daki kurulum, bir hesab\u0131 devrald\u0131\u011f\u0131m\u0131zda AdRoll reklamlar\u0131n\u0131 nas\u0131l kulland\u0131\u011f\u0131m\u0131z\u0131 g\u00f6stermektedir. Bu s\u00fcre\u00e7 bilin\u00e7li olarak \u00f6n haz\u0131rl\u0131k odakl\u0131d\u0131r: \u0130zleme ve hedef kitle \u00e7al\u0131\u015fmalar\u0131 tek bir reklam bile yay\u0131nlanmadan \u00f6nce yap\u0131l\u0131r; \u00e7\u00fcnk\u00fc k\u00f6t\u00fc uygulanm\u0131\u015f bir piksel \u00fczerine in\u015fa edilen yeniden hedefleme program\u0131, hi\u00e7bir \u015feye dayanmayan, g\u00fcven verici g\u00f6r\u00fcnen raporlar \u00fcretir. \u0130lk \u00fc\u00e7 b\u00f6l\u00fcm\u00fc do\u011fru yaparsan\u0131z, gerisi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde bak\u0131mdan ibarettir. Bunlar\u0131 atlarsan\u0131z, daha sonra yap\u0131lacak hi\u00e7bir kreatif testi rakamlar\u0131 kurtaramaz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-82-1-58440879.png\" alt=\"How to Use AdRoll Ads: A Step-by-Step Setup for 2026 \u2014 overview\" class=\"wp-image-29926\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">AdRoll Reklamlar\u0131 Nas\u0131l Kullan\u0131l\u0131r 1. Ad\u0131m: Pikseli ve Etkinlikleri Do\u011fru Kurun<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130zleme kodunu site genelinde kurun ve \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 varsaymak yerine, \u00f6nemli sayfalarda tetiklendi\u011fini do\u011frulay\u0131n. Tek sayfal\u0131k uygulamalarda rota de\u011fi\u015fiklikleri genellikle yeni bir sayfa g\u00f6r\u00fcnt\u00fcleme tetiklemez; bu nedenle huninin tamam\u0131, herhangi bir hata g\u00f6r\u00fcnmeksizin hedef kitle verilerinizden kaybolur. Sadece platformun ye\u015fil durum \u0131\u015f\u0131\u011f\u0131na de\u011fil, taray\u0131c\u0131n\u0131n a\u011f sekmesinden bir \u00fcr\u00fcn sayfas\u0131n\u0131, sepet veya talep sayfas\u0131n\u0131 ve onay sayfas\u0131n\u0131 kontrol edin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ard\u0131ndan ger\u00e7ek ticari niyeti tan\u0131mlayan etkinlikleri belirleyin: \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleme, sepet ba\u015flatma, \u00f6deme ba\u015flatma, sat\u0131n alma veya talep tamamlama. Onay y\u00f6netimi sonradan eklenen bir \u00f6zellik de\u011fil, bu s\u00fcrecin bir par\u00e7as\u0131 olmal\u0131d\u0131r; \u00e7\u00fcnk\u00fc baz\u0131 b\u00f6lgelerde kodu engelleyen bir onay banner&#8217;\u0131, hedef kitlelerinizi sessizce k\u00fc\u00e7\u00fcltecek ve pazarlar aras\u0131ndaki her kar\u015f\u0131la\u015ft\u0131rman\u0131z\u0131 \u00e7arp\u0131tacakt\u0131r. Platforma temiz, tekille\u015ftirilmi\u015f bir sat\u0131n alma veya potansiyel m\u00fc\u015fteri sinyali verin ve bunun kendi arka u\u00e7 toplamlar\u0131n\u0131zla kabul edilebilir bir tolerans dahilinde e\u015fle\u015fti\u011fini do\u011frulay\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Ad\u0131m: Sadece G\u00fcncelli\u011fe G\u00f6re De\u011fil, Niyete G\u00f6re Segmentlere Ay\u0131r\u0131n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7o\u011fu hesapta sa\u011flanan en b\u00fcy\u00fck iyile\u015ftirme, karma bir hedef kitleyi davran\u0131\u015f temelli az say\u0131da segmente b\u00f6lmekten gelir. \u0130ki g\u00fcn \u00f6nce \u00f6demeyi terk eden biri ile ge\u00e7en ay bir blog yaz\u0131s\u0131 okuyan ki\u015fi ayn\u0131 ki\u015fi de\u011fildir ve ayn\u0131 reklam\u0131 ayn\u0131 frekansta g\u00f6rmemelidirler. Segment say\u0131s\u0131n\u0131 y\u00f6netilebilir tutun; \u00e7ok fazla dilim her birini veriden mahrum b\u0131rak\u0131r ve performans\u0131 okunamaz hale getirir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-82-2-58440879.png\" alt=\"How to Use AdRoll Ads: A Step-by-Step Setup for 2026 \u2014 in practice\" class=\"wp-image-29927\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Y\u00fcksek niyet: K\u0131sa bir s\u00fcre i\u00e7inde sepeti veya \u00f6demeyi terk edenler, en y\u00fcksek teklifler ve en s\u0131k\u0131 frekans<\/li>\n<li>Orta niyet: \u00d6deme a\u015famas\u0131na hi\u00e7 ula\u015fmam\u0131\u015f, \u00fcr\u00fcn veya fiyatland\u0131rma sayfalar\u0131n\u0131 tekrar g\u00f6r\u00fcnt\u00fcleyenler<\/li>\n<li>D\u00fc\u015f\u00fck niyet: \u0130\u00e7erik ve blog okuyucular\u0131, d\u00fc\u015f\u00fck teklifler, esas olarak eri\u015fim ve marka hat\u0131rlanabilirli\u011fi i\u00e7in kullan\u0131l\u0131r<\/li>\n<li>Mevcut m\u00fc\u015fteriler: Edinme kampanyalar\u0131ndan hari\u00e7 tutulur, \u00e7apraz sat\u0131\u015f veya yenileme i\u00e7in ayr\u0131 olarak hedeflenir<\/li>\n<li>Kesin hari\u00e7 tutmalar: Yak\u0131n zamanda sat\u0131n alma yapanlar, i\u015f ba\u015fvurusu yapanlar, destek sayfas\u0131 ziyaret\u00e7ileri ve kendi \u00e7al\u0131\u015fanlar\u0131n\u0131z<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hari\u00e7 tutmalar, dahil etmeler kadar ilgi hak eder. D\u00fcn sat\u0131n alma yapan ki\u015filere reklam g\u00f6stermek, bir program\u0131n platformda k\u00e2rl\u0131 g\u00f6r\u00fcnmesini sa\u011flaman\u0131n en h\u0131zl\u0131 yoludur ancak i\u015fletmeye hi\u00e7bir katk\u0131 sa\u011flamaz ve iyi niyetinizi kaybettirecek kadar rahats\u0131z edicidir. Hari\u00e7 tutma penceresini yeniden sat\u0131n alma d\u00f6ng\u00fcn\u00fcz i\u00e7in savunulabilir bir s\u00fcreye ayarlay\u0131n ve \u00fcr\u00fcn karmas\u0131 de\u011fi\u015fti\u011finde tekrar g\u00f6zden ge\u00e7irin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Ad\u0131m: D\u00f6nd\u00fcr\u00fclebilir Kreatifler Olu\u015fturun<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeniden hedefleme kreatifleri, ayn\u0131 ki\u015filer taraf\u0131ndan tekrar tekrar g\u00f6r\u00fcld\u00fc\u011f\u00fc i\u00e7in potansiyel m\u00fc\u015fteri bulma kreatiflerinden daha h\u0131zl\u0131 eskir. En ba\u015ftan rotasyonu planlay\u0131n: her segment i\u00e7in en az \u00fc\u00e7 farkl\u0131 mesaj, a\u011f\u0131n ger\u00e7ekten sundu\u011fu boyutlarda, net bir teklif ve her birinde tek bir harekete ge\u00e7irici mesaj ile. Bir \u00fcr\u00fcn veri kayna\u011f\u0131ndan beslenen dinamik reklamlar e-ticaret i\u00e7in i\u015fin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 \u00fcstlenir, ancak veri kayna\u011f\u0131 temiz, fiyatlar\u0131 do\u011fru ve stokta olmayan \u00fcr\u00fcnlerden ar\u0131nd\u0131r\u0131lm\u0131\u015f olmal\u0131d\u0131r; aksi takdirde reklam genel bir banner&#8217;dan daha fazla zarar verir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00fc\u015f\u00fcn\u00fclerek yap\u0131lan B2B sat\u0131n almalar\u0131nda dinamik \u00fcr\u00fcn reklamlar\u0131, s\u0131ralamadan daha az \u00f6nemlidir. Y\u00fcksek niyetli segmente geri d\u00f6nmek i\u00e7in do\u011frudan bir neden, orta niyetli segmente vaka sonucu veya kar\u015f\u0131la\u015ft\u0131rma gibi kan\u0131tlar, d\u00fc\u015f\u00fck niyetli segmente ise karar vermeye zorlamak yerine dikkat \u00e7eken i\u00e7erikler sunun. AdRoll reklamlar\u0131n\u0131n nas\u0131l kullan\u0131laca\u011f\u0131na dair \u00e7o\u011fu hesab\u0131n asla ula\u015famad\u0131\u011f\u0131 k\u0131s\u0131m budur ve anlaml\u0131 kazan\u0131mlar burada yatar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Ad\u0131m: Frekans, H\u0131z ve B\u00fct\u00e7e Kurallar\u0131n\u0131 Belirleyin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Frekans\u0131 hesap genelinde de\u011fil, segment baz\u0131nda s\u0131n\u0131rlay\u0131n; \u00e7\u00fcnk\u00fc makul bir ortalama, k\u00fc\u00e7\u00fck bir grubun reklam\u0131n\u0131z\u0131 haftada d\u00fczinelerce kez g\u00f6rd\u00fc\u011f\u00fc ger\u00e7e\u011fini gizler. Muhafazakar ba\u015flay\u0131n ve yaln\u0131zca eri\u015fim ger\u00e7ekten k\u0131s\u0131tl\u0131ysa gev\u015fetin. B\u00fct\u00e7eyi, y\u00fcksek niyetli segmentlerin d\u00fc\u015f\u00fck niyetli eri\u015fim kampanyalar\u0131 taraf\u0131ndan a\u00e7 b\u0131rak\u0131lmayaca\u011f\u0131 \u015fekilde ayarlay\u0131n; her \u015fey tek bir b\u00fct\u00e7e kalemini payla\u015ft\u0131\u011f\u0131nda genellikle sonu\u00e7 bu olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yerle\u015fimleri ve envanteri d\u00fczenli olarak g\u00f6zden ge\u00e7irin. \u00c7ok kanall\u0131 platformlar \u00e7ok \u00e7e\u015fitli site ve uygulamalara ula\u015f\u0131r; birka\u00e7 hafta i\u00e7inde olu\u015fturulan m\u00fctevaz\u0131 bir hari\u00e7 tutma listesi, a\u015fa\u011f\u0131 y\u00f6nl\u00fc hi\u00e7bir katk\u0131 sa\u011flamadan g\u00f6sterimleri \u015fi\u015firen envanterin \u00e7o\u011funu temizler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Ad\u0131m: D\u00fcr\u00fcst\u00e7e \u00d6l\u00e7\u00fcmleyin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Son t\u0131klama ili\u015fkilendirmesi, di\u011fer kanallar\u0131n yaratt\u0131\u011f\u0131 talebi yakalad\u0131\u011f\u0131 i\u00e7in yeniden hedeflemenin en iyi kanal\u0131n\u0131z oldu\u011funu s\u00f6yleyecektir. G\u00f6r\u00fcnt\u00fcleme bazl\u0131 d\u00f6n\u00fc\u015f\u00fcmler, bunun daha da iyi oldu\u011funu s\u00f6yleyecektir. \u0130kisi de tam olarak yalan de\u011fildir ancak ikisi de \u00f6nemli olan tek soruyu yan\u0131tlamaz: Bu reklamlar yay\u0131nland\u0131\u011f\u0131 i\u00e7in ne kadar art\u0131ml\u0131 gelir elde edildi? Hacim elverdi\u011finde, hedef kitlenin bir k\u0131sm\u0131n\u0131 hari\u00e7 tutun ve kar\u015f\u0131la\u015ft\u0131r\u0131n. Elvermedi\u011finde ise en az\u0131ndan program\u0131n a\u00e7\u0131k ve kapal\u0131 oldu\u011fu d\u00f6nemleri kar\u015f\u0131la\u015ft\u0131r\u0131n ve platformun kendi rakam\u0131n\u0131 ger\u00e7ek olarak de\u011fil, bir tavan olarak kabul edin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program\u0131 de\u011ferlendirmeden \u00f6nce tam bir sat\u0131n alma d\u00f6ng\u00fcs\u00fc boyunca \u00e7al\u0131\u015ft\u0131r\u0131n, kreatifleri test ederken segment yap\u0131s\u0131n\u0131 sabit tutun ve her seferinde tek bir de\u011fi\u015fkeni de\u011fi\u015ftirin. Bu \u015fekilde yap\u0131ld\u0131\u011f\u0131nda yeniden hedefleme, herkesin tart\u0131\u015ft\u0131\u011f\u0131 bir kanal olmaktan \u00e7\u0131k\u0131p m\u00fctevaz\u0131 ve g\u00fcvenilir bir katk\u0131 sa\u011flay\u0131c\u0131ya d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Okumaya devam edin:<\/strong> <a href=\"https:\/\/alienroad.com\/services\/adroll-ads\/\">Adroll Ads<\/a> \u00b7 <a href=\"https:\/\/alienroad.com\/category\/advertising\/\">Advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdRoll reklamlar\u0131n\u0131 kullanmaya y\u00f6nelik pratik bir rehber: piksel kurulumu, hedef kitle segmentasyonu, kreatif rotasyonu, hari\u00e7 tutmalar ve detayl\u0131 incelemeye dayan\u0131kl\u0131 \u00f6l\u00e7\u00fcmleme.<\/p>\n","protected":false},"author":0,"featured_media":29929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-29928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=29928"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/29928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/29929"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=29928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=29928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=29928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}