{"id":30044,"date":"2026-09-20T21:56:31","date_gmt":"2026-09-20T18:56:31","guid":{"rendered":"https:\/\/alienroad.com\/criteo-ads-roi-turning-spend-into-revenue-you-can-track\/"},"modified":"2026-09-20T21:56:31","modified_gmt":"2026-09-20T18:56:31","slug":"criteo-ads-roi-turning-spend-into-revenue-you-can-track","status":"publish","type":"post","link":"https:\/\/alienroad.com\/criteo-ads-roi-turning-spend-into-revenue-you-can-track\/","title":{"rendered":"Criteo Ads ROI: Harcamay\u0131 Takip Edilebilir Gelire D\u00f6n\u00fc\u015ft\u00fcrmek"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Devrald\u0131\u011f\u0131m\u0131z Criteo hesaplar\u0131n\u0131n \u00e7o\u011fu ilk bak\u0131\u015fta k\u00e2rl\u0131 g\u00f6r\u00fcn\u00fcr ancak ikinci bir soru soruldu\u011fu anda da\u011f\u0131l\u0131r. Platform bir getiri rakam\u0131 raporlar, finans ekibi bunu e-ticaret arka plan\u0131ndaki say\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131r ve ikisi aras\u0131nda kimsenin a\u00e7\u0131klayamad\u0131\u011f\u0131 bir fark \u00e7\u0131kar. Sorun tam olarak bu bo\u015fluktur. Criteo Ads ROI&#8217;yi hesaplamak zor de\u011fildir; zor olan, bunu iki farkl\u0131 departman\u0131n da kabul edece\u011fi \u015fekilde hesaplamakt\u0131r. Yeniden hedefleme, y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz t\u00fcm kanallar aras\u0131nda sat\u0131n alma i\u015flemine en yak\u0131n olan\u0131d\u0131r; bu da zaten geri d\u00f6nmekte olan al\u0131c\u0131lar i\u00e7in kredi kazand\u0131\u011f\u0131 ve olu\u015fturdu\u011funuz her \u00f6l\u00e7\u00fcm\u00fcn, ba\u015fka hi\u00e7bir \u015feye cevap vermeden \u00f6nce art\u0131ml\u0131l\u0131k sorusunu yan\u0131tlamas\u0131 gerekti\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ger\u00e7ek bir katalo\u011fa, ger\u00e7ek sad\u0131k m\u00fc\u015fterilere ve ger\u00e7ek bir \u00fcr\u00fcn maliyetine sahip e-ticaret m\u00fc\u015fterileri i\u00e7in Criteo y\u00f6netiyoruz ve i\u015fi ikiye b\u00f6l\u00fcyoruz. \u0130lk k\u0131s\u0131m operasyoneldir: veri ak\u0131\u015f\u0131 kalitesi, hedef kitle pencereleri, hari\u00e7 tutma kurallar\u0131, kreatif formatlar, teklif y\u00f6netimi. \u0130kincisi ise \u00f6l\u00e7\u00fcmd\u00fcr: hangi d\u00f6n\u00fc\u015f\u00fcmlerin kanala ait oldu\u011funa karar vermek, arka planla uyumlu bir rapor olu\u015fturmak ve cevab\u0131n bir g\u00f6r\u00fc\u015ften ibaret kalmamas\u0131 i\u00e7in periyodik olarak kontrol gruplar\u0131 (holdout) \u00e7al\u0131\u015ft\u0131rmak. \u0130kincisini atlarsan\u0131z, zaten ger\u00e7ekle\u015fecek olan bir \u015feyi \u00f6l\u00e7eklendirmek i\u00e7in bir y\u0131l harcars\u0131n\u0131z. Birincisini atlarsan\u0131z, k\u00f6t\u00fc yap\u0131land\u0131r\u0131lm\u0131\u015f bir hesab\u0131 \u00e7ok hassas bir \u015fekilde \u00f6l\u00e7m\u00fc\u015f olursunuz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-106-1-30daee1a.png\" alt=\"Criteo Ads ROI: Turning Spend Into Revenue You Can Track \u2014 overview\" class=\"wp-image-30042\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Platform rakam\u0131 ile arka plan rakam\u0131 neden asla e\u015fle\u015fmez?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bo\u015flu\u011fu \u00fc\u00e7 \u015fey yarat\u0131r. \u0130li\u015fkilendirme pencereleri farkl\u0131d\u0131r: platform kendi geriye d\u00f6n\u00fck inceleme s\u00fcresi i\u00e7indeki bir d\u00f6n\u00fc\u015f\u00fcm\u00fc sayarken, analiti\u011finiz bunu oturuma en son ne dokunduysa ona g\u00f6re sayar. Modeller farkl\u0131d\u0131r: g\u00f6r\u00fcnt\u00fcleme bazl\u0131 kredi (view-through) yeniden hedeflemede standartt\u0131r ancak son t\u0131klama bazl\u0131 arka plan raporunda yoktur. Ve tekille\u015ftirme farkl\u0131d\u0131r: ayn\u0131 sipari\u015f Criteo, \u00fccretli arama ve e-posta taraf\u0131ndan say\u0131l\u0131rsa, kanal geliri toplam geliri a\u015far. Bunlar\u0131n hi\u00e7biri hata de\u011fildir. Bunlar farkl\u0131 cevaplar\u0131 olan farkl\u0131 sorulard\u0131r ve hata, birini tek ger\u00e7ek olarak kabul etmektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uygulamam\u0131z, her iki rakam\u0131 da yan yana yay\u0131nlamak ve etiketlemektir. Platform rakam\u0131 optimizasyon sinyalidir, \u00e7\u00fcnk\u00fc teklif verme sistemi buna yan\u0131t verir. Sipari\u015flere g\u00f6re mutab\u0131k kal\u0131nan ve iadelerden ar\u0131nd\u0131r\u0131lm\u0131\u015f arka plan rakam\u0131 ise i\u015fin ger\u00e7ek rakam\u0131d\u0131r. Biri Criteo Ads ROI hakk\u0131nda soru sordu\u011funda, d\u00fcr\u00fcst cevap tek bir ondal\u0131k say\u0131 de\u011fil, belirtilen bir y\u00f6ntemle sunulan bir aral\u0131kt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veri ak\u0131\u015f\u0131 kalitesi, teklif vermekten daha belirleyicidir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeniden hedefleme performans\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde algoritman\u0131n elindeki veriye ba\u011fl\u0131d\u0131r. Do\u011fru stok durumunu, temiz kategori yap\u0131s\u0131n\u0131, do\u011fru fiyatland\u0131rmay\u0131 ve k\u00fc\u00e7\u00fck boyutlarda d\u00fczg\u00fcn g\u00f6r\u00fcnen g\u00f6rselleri ta\u015f\u0131yan bir veri ak\u0131\u015f\u0131, teklifler ne kadar dikkatli y\u00f6netilirse y\u00f6netilsin, ihmal edilmi\u015f bir veri ak\u0131\u015f\u0131ndan daha iyi performans g\u00f6sterir. Sadece veri ak\u0131\u015f\u0131 \u00e7al\u0131\u015fmalar\u0131yla kaybettikleri verimlili\u011fin \u00e7o\u011funu geri kazanan hesaplar g\u00f6rd\u00fck.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-106-2-30daee1a.png\" alt=\"Criteo Ads ROI: Turning Spend Into Revenue You Can Track \u2014 in practice\" class=\"wp-image-30043\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya ayarlar\u0131na dokunmadan \u00f6nce yapt\u0131\u011f\u0131m\u0131z kontroller:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stok ve uygunluk senkronizasyon s\u0131kl\u0131\u011f\u0131; \u00e7\u00fcnk\u00fc stokta olmayan \u00fcr\u00fcnleri g\u00f6stermek b\u00fct\u00e7eyi t\u00fcketir ve kullan\u0131c\u0131lar\u0131 hemen \u00e7\u0131kmaya iter<\/li>\n<li>Canl\u0131 \u00fcr\u00fcn sayfas\u0131na g\u00f6re fiyat do\u011frulu\u011fu; T\u00fcrkiye ve ihracat ma\u011fazalar\u0131 i\u00e7in kur ve vergi uygulamalar\u0131 dahil<\/li>\n<li>Kategori ve \u00fcr\u00fcn tipi alanlar\u0131n\u0131n tutarl\u0131 bir \u015fekilde doldurulmas\u0131, b\u00f6ylece hedef kitle segmentasyonu m\u00fcmk\u00fcn olur<\/li>\n<li>\u00c7o\u011fu yerle\u015fimin asl\u0131nda g\u00f6r\u00fcnd\u00fc\u011f\u00fc en k\u00fc\u00e7\u00fck render boyutunda g\u00f6r\u00fcnt\u00fc kalitesi<\/li>\n<li>Platformun bilmesinin m\u00fcmk\u00fcn olmad\u0131\u011f\u0131, negatif marjl\u0131 veya kronik iade oran\u0131na sahip \u00fcr\u00fcnlerin hari\u00e7 tutulmas\u0131<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Son madde, marj\u0131n devreye girdi\u011fi yerdir. Gelir i\u00e7in optimize eden bir platform, en k\u00f6t\u00fc \u00fcr\u00fcnlerinizi memnuniyetle \u00f6l\u00e7eklendirir. Daha fazlas\u0131n\u0131 istemedi\u011finiz \u00fcr\u00fcnleri hari\u00e7 tutmak, ekonomiyi herhangi bir teklif ayar\u0131ndan daha g\u00fcvenilir bir \u015fekilde de\u011fi\u015ftirir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hesab\u0131 bozmadan kontrol grubu (holdout) \u00e7al\u0131\u015ft\u0131rmak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Art\u0131ml\u0131 de\u011feri belirlemenin tek temiz yolu, reklamlar\u0131 hedef kitlenin bir k\u0131sm\u0131ndan esirgemek ve sat\u0131n alma oranlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rmakt\u0131r. Bu rahats\u0131z edicidir \u00e7\u00fcnk\u00fc sat\u0131n alabilecek insanlara kasten reklam yapmamak anlam\u0131na gelir. Kontrol grubunu belirli bir s\u00fcrede tamamlanacak \u015fekilde boyutland\u0131r\u0131yor, lansman \u00f6ncesinde ba\u015far\u0131 metri\u011fi \u00fczerinde anla\u015f\u0131yor ve s\u00fcre boyunca di\u011fer de\u011fi\u015fiklikleri donduruyoruz. Kreatif yenilemesiyle kirlenmi\u015f bir test size hi\u00e7bir \u015fey anlatmaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sonu\u00e7ta, yeniden hedeflenen gelirin bir k\u0131sm\u0131n\u0131n art\u0131ml\u0131 oldu\u011fu, bir k\u0131sm\u0131n\u0131n ise olmad\u0131\u011f\u0131 ortaya \u00e7\u0131kar ve bu oran hedef kitleye g\u00f6re keskin bir \u015fekilde farkl\u0131l\u0131k g\u00f6sterir. K\u0131sa bir s\u00fcre i\u00e7inde sepeti terk edenler genellikle kendi kendine d\u00f6n\u00fc\u015f\u00fcm\u00fc tamamlar; \u00fcr\u00fcn sayfas\u0131na hi\u00e7 ula\u015fmayan taray\u0131c\u0131lar ise tam tersidir. Bu ayr\u0131m\u0131 bildi\u011finizde, hedef kitle stratejisi kendili\u011finden olu\u015fur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kullan\u0131labilir bir Criteo Ads ROI raporu neleri i\u00e7erir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finans incelemesinden ge\u00e7ebilen bir rapor d\u00f6rt katmandan olu\u015fur. Optimizasyon temeli olarak harcama ve platform taraf\u0131ndan bildirilen getiri (de\u011fi\u015ftirilmemi\u015f). \u0130ptaller ve iadelerden ar\u0131nd\u0131r\u0131lm\u0131\u015f, ayn\u0131 d\u00f6nem i\u00e7in arka plan geliri. \u00dcr\u00fcn veya kategori d\u00fczeyinde br\u00fct marj, b\u00f6ylece sonu\u00e7 ciro yerine katk\u0131 pay\u0131 olur. Ve en son kontrol grubundan elde edilen, tarihiyle birlikte belirtilen art\u0131ml\u0131l\u0131k fakt\u00f6r\u00fc, \u00e7\u00fcnk\u00fc bu veri zamanla eskir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca neyin, ne zaman de\u011fi\u015fti\u011fini de kaydediyoruz. Criteo Ads ROI, kanalla ilgisi olmayan nedenlerle hareket eder: site h\u0131z\u0131 d\u00fc\u015f\u00fc\u015f\u00fc, \u00f6deme sayfas\u0131 de\u011fi\u015fikli\u011fi, ana \u00fcr\u00fcnde stok t\u00fckenmesi, rakibin kampanya yapmas\u0131. Bir de\u011fi\u015fiklik g\u00fcnl\u00fc\u011f\u00fc olmadan her dalgalanma bir tart\u0131\u015fmaya d\u00f6n\u00fc\u015f\u00fcr. G\u00fcnl\u00fck oldu\u011funda ise \u00e7o\u011fu dalgalanma bir dakikadan k\u0131sa s\u00fcrede kendini a\u00e7\u0131klar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Harcamay\u0131 nerede durdururuz?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeniden hedeflemenin, nitelikli hedef kitlenizin b\u00fcy\u00fckl\u00fc\u011f\u00fc taraf\u0131ndan belirlenen bir tavan\u0131 vard\u0131r. Trafik artm\u0131yorsa, ayn\u0131 havuza daha fazla b\u00fct\u00e7e aktarmak daha fazla frekans ve g\u00f6sterim ba\u015f\u0131na daha az de\u011fer \u00fcretir. Katk\u0131 pay\u0131 d\u00fczle\u015firken frekans\u0131n y\u00fckseldi\u011fini g\u00f6rd\u00fc\u011f\u00fcm\u00fczde, \u00f6nerimiz kanal\u0131 s\u0131n\u0131rlamak ve aradaki fark\u0131 yeni ziyaret\u00e7iler olu\u015fturan kanallara kayd\u0131rmakt\u0131r. Bu, kanal\u0131 y\u00f6netmek i\u00e7in \u00f6deme alan bir ajans i\u00e7in pop\u00fcler olmayan bir \u00f6neridir ancak yine de do\u011fru olan budur. Criteo Ads ROI bir verimlilik \u00f6l\u00e7\u00fcm\u00fcd\u00fcr, \u00f6l\u00e7eklendirme arg\u00fcman\u0131 de\u011fildir ve sa\u011fl\u0131kl\u0131 kalan hesaplar, birinin b\u00fct\u00e7enin faydal\u0131 s\u0131n\u0131r\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6ylemeye istekli oldu\u011fu hesaplard\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Okumaya devam edin:<\/strong> <a href=\"https:\/\/alienroad.com\/services\/criteo-ads\/\">Criteo Ads<\/a> \u00b7 <a href=\"https:\/\/alienroad.com\/category\/advertising\/\">Advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criteo Ads yat\u0131r\u0131m getirisini d\u00fcr\u00fcst\u00e7e nas\u0131l \u00f6l\u00e7\u00fcyoruz: art\u0131ml\u0131l\u0131k testleri, feed hijyeni, d\u0131\u015flama pencereleri ve incelemeye dayan\u0131kl\u0131 raporlama kurgusu.<\/p>\n","protected":false},"author":0,"featured_media":30045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-30044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/30044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=30044"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/30044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/30045"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=30044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=30044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=30044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}