{"id":30293,"date":"2026-09-20T23:05:40","date_gmt":"2026-09-20T20:05:40","guid":{"rendered":"https:\/\/alienroad.com\/?p=30293"},"modified":"2026-09-21T21:13:17","modified_gmt":"2026-09-21T18:13:17","slug":"google-seo-update-2023-september-14","status":"publish","type":"post","link":"https:\/\/alienroad.com\/google-seo-update-2023-september-14\/","title":{"rendered":"Google SEO G\u00fcncellemesi 14 Eyl\u00fcl 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">14 Eyl\u00fcl: \u00dc\u00e7\u00fcnc\u00fc taraf i\u00e7erik bar\u0131nd\u0131rma ile ilgili yeni y\u00f6nergeler ve faydal\u0131 i\u00e7erik sistemi g\u00fcncellemesinden sonra ne yap\u0131lmas\u0131 gerekti\u011fine dair daha fazla a\u00e7\u0131klama (belki hi\u00e7bir \u015fey yapman\u0131z gerekmiyordur veya i\u00e7eri\u011finizi kendiniz de\u011ferlendirmeniz gerekiyordur). \u0130nsanlar i\u00e7in faydal\u0131 ve g\u00fcvenilir i\u00e7erik olu\u015fturmaya y\u00f6nelik yard\u0131m sayfas\u0131na i\u00e7erik kald\u0131rma veya tarih de\u011fi\u015ftirme ile ilgili yeni maddeler eklendi. &#8220;How-to&#8221; (Nas\u0131l Yap\u0131l\u0131r) zengin sonu\u00e7lar\u0131 vaka \u00e7al\u0131\u015fmas\u0131, bu \u00f6zellik kullan\u0131mdan kald\u0131r\u0131ld\u0131\u011f\u0131 i\u00e7in \u00e7\u0131kar\u0131ld\u0131. Yap\u0131land\u0131r\u0131lm\u0131\u015f veri dok\u00fcmantasyonu, bu zengin sonucun art\u0131k masa\u00fcst\u00fc ve mobil arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmemesi nedeniyle g\u00fcncellendi. Blog yaz\u0131s\u0131nda daha fazlas\u0131n\u0131 okuyun. SSS yap\u0131land\u0131r\u0131lm\u0131\u015f veri dok\u00fcmantasyonu, \u00f6zelli\u011fin yaln\u0131zca bilinen, yetkili devlet web siteleri ve sa\u011fl\u0131k siteleri i\u00e7in g\u00f6r\u00fcnece\u011fini belirtecek \u015fekilde g\u00fcncellendi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ana sitenizde veya alt alan adlar\u0131n\u0131zda \u00fc\u00e7\u00fcnc\u00fc taraf i\u00e7erikler bar\u0131nd\u0131r\u0131yorsan\u0131z, bu t\u00fcr i\u00e7eriklerin, i\u00e7erik faydal\u0131l\u0131\u011f\u0131 gibi Google taraf\u0131ndan olu\u015fturulan sinyallere dahil edilebilece\u011fini unutmay\u0131n. Bu i\u00e7erik, ana sitenin amac\u0131ndan b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ba\u011f\u0131ms\u0131zsa veya ana sitenin yak\u0131n denetimi ya da kat\u0131l\u0131m\u0131 olmadan olu\u015fturulmu\u015fsa, Google taraf\u0131ndan dizine eklenmemesini \u00f6neririz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faydal\u0131 i\u00e7erik \u00fcretiyorsan\u0131z yapman\u0131z gereken bir \u015fey yok. Asl\u0131nda bu sistem, faydal\u0131 i\u00e7eri\u011fi \u00f6d\u00fcllendirmeyi ama\u00e7lad\u0131\u011f\u0131 i\u00e7in siteniz i\u00e7in olumlu olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00f6zlemledi\u011finiz veri de\u011fi\u015fiminin bu sistemle ilgili olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z (\u00f6rne\u011fin, sistem i\u00e7in halka a\u00e7\u0131k bir s\u0131ralama g\u00fcncellemesinden sonra), i\u00e7eri\u011finizi kendi kendinize de\u011ferlendirmeli ve faydas\u0131z g\u00f6r\u00fcnen her \u015feyi kald\u0131rmal\u0131s\u0131n\u0131z. Faydal\u0131 ve g\u00fcvenilir i\u00e7erik olu\u015fturma konusundaki yard\u0131m sayfam\u0131zdan destek alabilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baz\u0131 ki\u015filerin akl\u0131na gelen do\u011fal bir soru, faydas\u0131z i\u00e7erikleri kald\u0131rd\u0131ktan sonra bir sitenin daha iyi performans g\u00f6stermesinin ne kadar s\u00fcrece\u011fidir. Bu sistem taraf\u0131ndan tan\u0131mlanan siteler, sinyalin iyile\u015fti\u011fini aylar s\u00fcren bir d\u00f6nemde fark edebilir. S\u0131n\u0131fland\u0131r\u0131c\u0131m\u0131z s\u00fcrekli \u00e7al\u0131\u015f\u0131r ve yeni ba\u015flat\u0131lan veya mevcut siteleri izlememize olanak tan\u0131r. Faydas\u0131z i\u00e7eri\u011fin uzun vadede geri d\u00f6nmedi\u011fini tespit etti\u011finde, s\u0131n\u0131fland\u0131rma art\u0131k ge\u00e7erli olmaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faydas\u0131z i\u00e7erikleri tespit eden s\u0131n\u0131fland\u0131r\u0131c\u0131y\u0131 d\u00fczenli aral\u0131klarla geli\u015ftiriyoruz. Bunu \u00f6nemli \u00f6l\u00e7\u00fcde yapt\u0131\u011f\u0131m\u0131zda, bunu &#8220;Google Arama S\u0131ralamas\u0131 G\u00fcncellemeleri&#8221; sayfam\u0131zda &#8220;faydal\u0131 i\u00e7erik g\u00fcncellemesi&#8221; olarak payla\u015f\u0131yoruz. B\u00f6yle bir g\u00fcncelleme tamamland\u0131ktan sonra geli\u015ftirilmi\u015f s\u0131n\u0131fland\u0131r\u0131c\u0131 i\u00e7eri\u011fin iyile\u015fti\u011fini g\u00f6r\u00fcrse, \u00f6nceki s\u0131n\u0131fland\u0131r\u0131c\u0131m\u0131z\u0131n faydas\u0131z s\u0131n\u0131fland\u0131rmas\u0131 art\u0131k ge\u00e7erli olmayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u00e7erikte \u00f6nemli bir de\u011fi\u015fiklik olmad\u0131\u011f\u0131 halde sayfalar\u0131n taze g\u00f6r\u00fcnmesi i\u00e7in tarihleri mi de\u011fi\u015ftiriyorsunuz? How-to ve SSS zengin sonu\u00e7lar\u0131nda de\u011fi\u015fiklikler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">14 Eyl\u00fcl 2023 g\u00fcncellemesi: Google arama sonu\u00e7lar\u0131n\u0131 basitle\u015ftirme \u00e7abalar\u0131m\u0131z\u0131n bir devam\u0131 olarak, y\u00f6nergeleri masa\u00fcst\u00fcne de geni\u015fletiyoruz. 13 Eyl\u00fcl&#8217;den itibaren Google Arama, masa\u00fcst\u00fcnde art\u0131k &#8220;How-to&#8221; zengin sonu\u00e7lar\u0131n\u0131 g\u00f6stermiyor; bu da bu sonu\u00e7 t\u00fcr\u00fcn\u00fcn art\u0131k kullan\u0131mdan kald\u0131r\u0131ld\u0131\u011f\u0131 anlam\u0131na geliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu de\u011fi\u015fiklik, performans raporundaki &#8220;How-to&#8221; g\u00f6r\u00fcn\u00fcm metriklerinde ve iyile\u015ftirme raporlar\u0131nda belirtilen g\u00f6sterim say\u0131s\u0131nda g\u00f6r\u00fclecektir. Google Arama art\u0131k bu sonu\u00e7lar\u0131 g\u00f6stermedi\u011finden, 30 g\u00fcn i\u00e7inde &#8220;How-to&#8221; g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc, zengin sonu\u00e7 raporunu ve zengin sonu\u00e7 testindeki deste\u011fi kald\u0131raca\u011f\u0131z. API \u00e7a\u011fr\u0131lar\u0131n\u0131z\u0131 ayarlaman\u0131z i\u00e7in zaman tan\u0131mak ad\u0131na, Search Console API&#8217;sindeki &#8220;How-to&#8221; deste\u011fi 180 g\u00fcn i\u00e7inde kald\u0131r\u0131lacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daha temiz ve tutarl\u0131 bir arama deneyimi sunmak i\u00e7in baz\u0131 zengin sonu\u00e7 t\u00fcrlerinin Google arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnme \u015feklini de\u011fi\u015ftiriyoruz. \u00d6zellikle, SSS zengin sonu\u00e7lar\u0131n\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc azalt\u0131yor ve &#8220;How-to&#8221; zengin sonu\u00e7lar\u0131n\u0131 masa\u00fcst\u00fc cihazlarla s\u0131n\u0131rl\u0131yoruz. Bu de\u011fi\u015fikli\u011fin \u00f6n\u00fcm\u00fczdeki hafta d\u00fcnya genelinde tamamlanmas\u0131 bekleniyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gelecekte, SSS (faqPage yap\u0131land\u0131r\u0131lm\u0131\u015f verilerinden gelen) zengin sonu\u00e7lar\u0131 yaln\u0131zca bilinen, yetkili devlet ve sa\u011fl\u0131k web siteleri i\u00e7in g\u00f6r\u00fcnecektir. Di\u011fer t\u00fcm web siteleri i\u00e7in bu zengin sonu\u00e7 art\u0131k d\u00fczenli olarak g\u00f6sterilmeyecektir. Siteler, uygunluk durumlar\u0131na ba\u011fl\u0131 olarak bu uygulama i\u00e7in otomatik olarak de\u011ferlendirilebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu yap\u0131land\u0131r\u0131lm\u0131\u015f verileri sitenizden kald\u0131rabilseniz de, proaktif olarak kald\u0131rman\u0131z gerekmez. Kullan\u0131lmayan yap\u0131land\u0131r\u0131lm\u0131\u015f veriler Arama i\u00e7in sorun yaratmaz ancak Google Arama&#8217;da g\u00f6r\u00fcn\u00fcr bir etkisi de olmaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;How-to&#8221; (Howto yap\u0131land\u0131r\u0131lm\u0131\u015f verilerinden gelen) zengin sonu\u00e7lar\u0131 art\u0131k yaln\u0131zca masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131 i\u00e7in g\u00f6r\u00fcnecek, mobil cihaz kullan\u0131c\u0131lar\u0131 i\u00e7in g\u00f6r\u00fcnmeyecektir. Google&#8217;\u0131n bir web sitesinin mobil s\u00fcr\u00fcm\u00fcn\u00fc dizine ekleme temeli olarak kulland\u0131\u011f\u0131n\u0131 unutmay\u0131n: Web sitenizin mobil s\u00fcr\u00fcm\u00fc ilgili i\u015faretlemeyi i\u00e7ermelidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu de\u011fi\u015fikli\u011fi sitenizin Search Console raporlar\u0131nda da fark edebilirsiniz. \u00d6zellikle bu durum, performans raporundaki SSS ve &#8220;How-to&#8221; i\u00e7in belirtilen metriklerde ve ilgili iyile\u015ftirme raporlar\u0131nda belirtilen g\u00f6sterim say\u0131s\u0131nda g\u00f6r\u00fclecektir. Bu de\u011fi\u015fikli\u011fin, iyile\u015ftirme raporlar\u0131nda belirtilen \u00f6\u011fe say\u0131s\u0131 \u00fczerinde bir etkisi yoktur. Arama g\u00f6r\u00fcn\u00fcmleri ve raporlar \u015fimdilik Search Console&#8217;da kalmaya devam edecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu g\u00fcncelleme \u00f6n\u00fcm\u00fczdeki hafta boyunca d\u00fcnya genelinde t\u00fcm dillerde ve \u00fclkelerde kullan\u0131ma sunulacakt\u0131r. Bu, bir s\u0131ralama de\u011fi\u015fikli\u011fi olarak g\u00f6r\u00fclmemelidir ve Arama Durumu Panosu&#8217;nda listelenmeyecektir. K\u00fc\u00e7\u00fck bir test grubu olaca\u011f\u0131n\u0131, bu nedenle baz\u0131 kullan\u0131c\u0131lar\u0131n bu de\u011fi\u015fiklikleri hemen g\u00f6rmeyebilece\u011fini unutmay\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herhangi bir sorunuz olursa, Search Central Yard\u0131m Toplulu\u011fumuza ba\u015fvurmaktan veya sosyal medyada bize ula\u015fmaktan \u00e7ekinmeyin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>14 Eyl\u00fcl: \u00dc\u00e7\u00fcnc\u00fc taraf i\u00e7erik bar\u0131nd\u0131rma ile ilgili yeni k\u0131lavuzlar ve faydal\u0131 i\u00e7erik sistemi g\u00fcncellemesi sonras\u0131nda yap\u0131lmas\u0131 gerekenlere dair daha fazla a\u00e7\u0131klama (belki hi\u00e7bir \u015fey yapman\u0131za gerek yoktur veya i\u00e7eri\u011finizi kendiniz de\u011ferlendirmeniz gerekebilir). \u0130nsanlar i\u00e7in faydal\u0131 ve g\u00fcvenilir i\u00e7erik olu\u015fturma yard\u0131m sayfas\u0131na, i\u00e7erik kald\u0131rma veya tarih de\u011fi\u015ftirme ile ilgili yeni maddeler eklendi.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30293","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/30293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=30293"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/30293\/revisions"}],"predecessor-version":[{"id":30602,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/30293\/revisions\/30602"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=30293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=30293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=30293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}