{"id":30932,"date":"2026-09-21T03:11:56","date_gmt":"2026-09-21T00:11:56","guid":{"rendered":"https:\/\/alienroad.com\/amazon-ads-audit-the-checklist-we-run-before-touching-anything\/"},"modified":"2026-09-21T03:11:56","modified_gmt":"2026-09-21T00:11:56","slug":"amazon-ads-audit-the-checklist-we-run-before-touching-anything","status":"publish","type":"post","link":"https:\/\/alienroad.com\/amazon-ads-audit-the-checklist-we-run-before-touching-anything\/","title":{"rendered":"Amazon Ads Denetimi: Herhangi Bir \u0130\u015fleme Ba\u015flamadan \u00d6nce Uygulad\u0131\u011f\u0131m\u0131z Kontrol Listesi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bir Amazon ads denetimi bir onar\u0131m de\u011fil, bir te\u015fhistir. Tan\u0131mad\u0131\u011f\u0131n\u0131z bir hesab\u0131 a\u00e7t\u0131\u011f\u0131n\u0131zda gelen ilk d\u00fcrt\u00fc d\u00fczeltmeye ba\u015flamakt\u0131r: bariz israf\u0131 duraklat, kazananlar\u0131n tekliflerini art\u0131r, d\u00fczensiz g\u00f6r\u00fcnen kampanyalar\u0131 yeniden yap\u0131land\u0131r. Biz bunu yapm\u0131yoruz, basit bir nedeni var. Hesab\u0131n neden bu \u015fekilde g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc anlamadan, bir hata ile kimsenin not almad\u0131\u011f\u0131 bir nedenle verilmi\u015f bilin\u00e7li bir karar aras\u0131ndaki fark\u0131 anlayamazs\u0131n\u0131z. Hesaplar her ikisiyle de doludur ve d\u0131\u015far\u0131dan bak\u0131ld\u0131\u011f\u0131nda birbirinin ayn\u0131s\u0131 g\u00f6r\u00fcn\u00fcrler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu y\u00fczden ilk haftam\u0131z okumayla ge\u00e7er. Her biri kan\u0131tlarla desteklenmi\u015f ve d\u00fczeltmenin getirisinin tahmin edildi\u011fi k\u0131sa bir yaz\u0131l\u0131 bulgular listesine ula\u015fmak istiyoruz. Bu belge, teslim edilebilir \u00e7\u0131kt\u0131m\u0131zd\u0131r. \u00dczerinde kim i\u015flem yaparsa yaps\u0131n, biz veya kurum i\u00e7i ekip, toplant\u0131da en g\u00fc\u00e7l\u00fc fikre sahip olan\u0131n g\u00f6r\u00fc\u015f\u00fc yerine ortak bir resim \u00fczerinden \u00e7al\u0131\u015f\u0131r\u0131z. Bir denetimdeki de\u011ferin \u00e7o\u011fu, bireysel bulgulardan de\u011fil, bu mutabakattan gelir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-152-1-bd272606.png\" alt=\"Amazon Ads Audit: The Checklist We Run Before Touching Anything \u2014 overview\" class=\"wp-image-30930\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Birinci ad\u0131m: hesap ne yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 biliyor mu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tek bir rakama bakmadan \u00f6nce reklam\u0131n ne i\u00e7in yap\u0131ld\u0131\u011f\u0131n\u0131 soruyoruz. Yerle\u015fik \u00fcr\u00fcnlerde pazar pay\u0131n\u0131 korumak, yenilerini piyasaya s\u00fcrmek, stok eritmek ve yeni bir kategoriye girmek, kabul edilebilir d\u00f6rt farkl\u0131 maliyet yap\u0131s\u0131na sahip d\u00f6rt farkl\u0131 i\u015ftir. Hesaplar, hedef y\u0131llar \u00f6nce bunlardan biri i\u00e7in belirlendi\u011fi halde d\u00f6rd\u00fc de tek bir hedef alt\u0131nda y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcnde sorun ya\u015famaya ba\u015flar. Tipik bir denetimdeki bulgular\u0131n yar\u0131s\u0131, herhangi bir teknik hatadan ziyade buna dayan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130kinci \u00e7er\u00e7eveleme sorusu, hangi \u00fcr\u00fcnlerin ger\u00e7ekten \u00f6nemli oldu\u011fudur. Kataloglar genellikle \u00fcst tarafta yo\u011funla\u015f\u0131r ve reklam ilgisi nadiren buna uyum sa\u011flar. \u00dcr\u00fcnleri gelire g\u00f6re de\u011fil, katk\u0131ya g\u00f6re s\u0131ral\u0131yor ve harcaman\u0131n bu s\u0131ralamaya g\u00f6re nas\u0131l da\u011f\u0131t\u0131ld\u0131\u011f\u0131n\u0131 kontrol ediyoruz. Herhangi bir hacimde k\u00e2rl\u0131 olamayacak \u00fcr\u00fcnlerde anlaml\u0131 bir b\u00fct\u00e7e bulmak yayg\u0131nd\u0131r ve bu genellikle denetimin ortaya \u00e7\u0131kard\u0131\u011f\u0131 en b\u00fcy\u00fck tekil kalemdir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130kinci ad\u0131m: yap\u0131 ve \u00f6nledikleri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya yap\u0131s\u0131 bir kontrol arac\u0131d\u0131r. Tek ger\u00e7ek soru, mevcut yap\u0131n\u0131n bir \u015feyi di\u011ferini bozmadan de\u011fi\u015ftirmenize izin verip vermedi\u011fidir. Farkl\u0131 k\u00e2r marjlar\u0131na sahip \u00fcr\u00fcnler bir kampanyay\u0131 payla\u015ft\u0131\u011f\u0131nda, ikisi i\u00e7in de mant\u0131kl\u0131 bir hedef belirleyemezsiniz. Ke\u015fif ve kan\u0131tlanm\u0131\u015f terimler bir b\u00fct\u00e7eyi payla\u015ft\u0131\u011f\u0131nda, ke\u015fif iyi g\u00fcnlerde a\u00e7 kal\u0131r, durgun g\u00fcnlerde ise a\u015f\u0131r\u0131 beslenir. Neyin neyle grupland\u0131\u011f\u0131n\u0131 haritaland\u0131r\u0131yor, ard\u0131ndan bir \u00fcr\u00fcndeki de\u011fi\u015fikli\u011fin di\u011ferini de\u011fi\u015ftirmeye zorlayaca\u011f\u0131 her noktay\u0131 not ediyoruz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/blog-ici\/ar-152-2-bd272606.png\" alt=\"Amazon Ads Audit: The Checklist We Run Before Touching Anything \u2014 in practice\" class=\"wp-image-30931\" width=\"800\" height=\"420\" loading=\"lazy\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca kopyalar\u0131 da kontrol ediyoruz. Hesaplar, ayn\u0131 \u00fcr\u00fcnler i\u00e7in farkl\u0131 ki\u015filer taraf\u0131ndan olu\u015fturulmu\u015f ve ayn\u0131 yerle\u015fimler i\u00e7in rekabet eden kampanyalarla dolar. Bu, raporlamada nadiren dramatik bir sorun olarak g\u00f6r\u00fcn\u00fcr. Kimsenin atfedemedi\u011fi, maliyette kademeli bir kayma olarak ortaya \u00e7\u0131kar ki bu da tam olarak bir denetimin yakalamas\u0131 gereken t\u00fcrden bir \u015feydir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dc\u00e7\u00fcnc\u00fc ad\u0131m: salt okunur amazon ads denetim kontrol listesi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon ads denetiminin ortas\u0131 mekaniktir. Sabit bir liste \u00fczerinden \u00e7al\u0131\u015f\u0131yoruz, b\u00f6ylece hi\u00e7bir \u015fey g\u00f6z\u00fcm\u00fcze \u00e7arpan tesad\u00fcfi bir duruma ba\u011fl\u0131 kalm\u0131yor ve ayn\u0131 hesab\u0131n iki denetimi de ayn\u0131 bulgular\u0131 \u00fcretiyor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Son tam \u00e7eyre\u011fe ait, harcamaya g\u00f6re s\u0131ralanm\u0131\u015f arama terimi raporlar\u0131; para harcayan ancak hi\u00e7bir getiri sa\u011flamayan her \u015feyin duraklat\u0131lmak yerine i\u015faretlenmesi.<\/li>\n<li>\u00c7ok geni\u015f kapsaml\u0131 olumsuzland\u0131\u011f\u0131 i\u00e7in art\u0131k ilgili trafi\u011fi engelleyen terimler a\u00e7\u0131s\u0131ndan kontrol edilmi\u015f negatif anahtar kelime listeleri.<\/li>\n<li>B\u00fct\u00e7e s\u0131n\u0131rlar\u0131 ve verilerin bu s\u0131n\u0131r nedeniyle \u015fekillendi\u011fi, s\u00fcrekli olarak s\u0131n\u0131ra tak\u0131lan kampanyalar.<\/li>\n<li>Performans d\u00fc\u015f\u00fc\u015fleriyle e\u015fle\u015ftirilen stoksuzluk d\u00f6nemleri; \u00e7\u00fcnk\u00fc a\u00e7\u0131klanamayan d\u00fc\u015f\u00fc\u015flerin b\u00fcy\u00fck bir k\u0131sm\u0131 reklamdan de\u011fil, envanterden kaynaklan\u0131r.<\/li>\n<li>Bir kez de\u011fi\u015ftirilip bir daha asla g\u00f6zden ge\u00e7irilmemi\u015f yerle\u015fim ve hedefleme ayarlar\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Envanterle ilgili son nokta yerini hak ediyor. Performanstaki t\u00fcm \u00e7\u00f6k\u00fc\u015f\u00fcn, kimsenin rakamlarla ili\u015fkilendirmedi\u011fi bir stok bo\u015flu\u011fuyla e\u015fle\u015fti\u011fi ve \u00fc\u00e7 ayl\u0131k giderek agresifle\u015fen tekliflerin, zaten kendili\u011finden \u00e7\u00f6z\u00fclm\u00fc\u015f bir sorunu d\u00fczeltmeye \u00e7al\u0131\u015fmakla harcand\u0131\u011f\u0131 hesaplar g\u00f6rd\u00fck. Talebi te\u015fhis etmeden \u00f6nce arz\u0131 kontrol etmek ucuzdur ve yanl\u0131\u015f y\u00f6nlendirilmi\u015f b\u00fcy\u00fck bir \u00e7abadan tasarruf sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00f6rd\u00fcnc\u00fc ad\u0131m: reklamlar\u0131n arkas\u0131ndaki sayfalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanya d\u00fczeyinde duran bir denetim, bir dizi teklif \u00f6nerisi listesi \u00fcretecek ancak k\u0131s\u0131tlamay\u0131 g\u00f6zden ka\u00e7\u0131racakt\u0131r. En \u00e7ok harcamay\u0131 yapan \u00fcr\u00fcnleri al\u0131yor ve bir al\u0131c\u0131n\u0131n g\u00f6z\u00fcyle bak\u0131yoruz: ana g\u00f6rsel k\u00fc\u00e7\u00fck resim boyutunda nas\u0131l g\u00f6r\u00fcn\u00fcyor, ilk madde i\u015fareti bariz soruyu yan\u0131tl\u0131yor mu, fiyat arama sonu\u00e7lar\u0131nda \u00e7evresindekilere g\u00f6re nerede duruyor ve son yorumlar ne diyor. Trafik do\u011fruysa ancak d\u00f6n\u00fc\u015f\u00fcm zay\u0131fsa, reklam d\u00fczeltmesi olmasa bile bulgu denetimin bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Denetim ne \u00fcretir<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7\u0131kt\u0131, her bir \u00f6\u011fenin ne kadar kolay oldu\u011funa g\u00f6re de\u011fil, beklenen de\u011fere g\u00f6re s\u0131ralan\u0131r. \u00dc\u00e7 veya d\u00f6rt \u015fey genellikle mevcut iyile\u015ftirmenin \u00e7o\u011funu olu\u015fturur ve uzun bir k\u00fc\u00e7\u00fck d\u00fczenleme listesi \u00e7ok az \u015fey ifade eder. Bunlar\u0131 e\u015fitmi\u015f gibi sunmak, denetimleri angaryaya d\u00f6n\u00fc\u015ft\u00fcr\u00fcr. Bunlar\u0131 a\u00e7\u0131k\u00e7a ay\u0131r\u0131yoruz, b\u00f6ylece ilk ay \u00f6nemli olan \u00f6\u011felere gider ve geri kalan\u0131 bekler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca bilin\u00e7li olarak dokunmad\u0131\u011f\u0131m\u0131z \u015feyleri de kaydediyoruz. Bir kampanya verimsiz g\u00f6r\u00fcnse de bir \u00fcr\u00fcn\u00fc rakibe kar\u015f\u0131 savunan tek \u015feyse, bu ba\u011flam belgede yer almal\u0131d\u0131r; aksi takdirde alt\u0131 ay i\u00e7inde birisi onu optimize ederek yok edecek ve kimse neden var oldu\u011funu hat\u0131rlamayacakt\u0131r. Bir amazon ads denetimi, onu talep eden ki\u015filerden daha uzun s\u00fcre hayatta kald\u0131\u011f\u0131nda en faydal\u0131 halini al\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Okumaya devam edin:<\/strong> <a href=\"https:\/\/alienroad.com\/services\/amazon-ads\/\">Amazon Ads<\/a> \u00b7 <a href=\"https:\/\/alienroad.com\/category\/amazon\/\">Amazon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alien Road Amazon reklam denetimimizin arkas\u0131ndaki te\u015fhis s\u00fcreci: ilk neye bakt\u0131\u011f\u0131m\u0131z, neleri g\u00f6rmezden geldi\u011fimiz ve neden ilk hafta hi\u00e7bir \u015feyi de\u011fi\u015ftirmedi\u011fimiz.<\/p>\n","protected":false},"author":0,"featured_media":30933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-30932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/30932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=30932"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/30932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/30933"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=30932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=30932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=30932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}