Alien Road, m\u00fc\u015fteri hunisini incelemek i\u00e7in bir y\u0131ll\u0131k Amazon t\u0131klama verilerini (Aral\u0131k 2021’den Kas\u0131m 2022’ye kadar) analiz etti. \u00c7al\u0131\u015fma, taray\u0131c\u0131 \u00fczerinden Amazon.com ziyaretlerine odakland\u0131; yani “Hemen Sat\u0131n Al” butonuna t\u0131klama ve al\u0131\u015fveri\u015f sepeti olmak \u00fczere iki sat\u0131n alma y\u00f6ntemini de kapsad\u0131.<\/p>\n\n\n\n
Bir \u00fcr\u00fcn sayfas\u0131n\u0131 ziyaret etmeden d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak m\u00fcmk\u00fcn olsa da, bu pek olas\u0131 de\u011fildir. “Hemen Sat\u0131n Al” butonu kullan\u0131lm\u0131\u015f olsa dahi, d\u00f6n\u00fc\u015f\u00fcmlerin %92,4’\u00fc bir \u00fcr\u00fcn sayfas\u0131 ziyaretinden sonra ger\u00e7ekle\u015fti.<\/p>\n\n\n\n
T\u00fcm oturumlar\u0131n %11,94’\u00fc en az bir sepete ekleme t\u0131klamas\u0131 i\u00e7eriyor; bu da b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fun bu noktaya hi\u00e7 ula\u015fmad\u0131\u011f\u0131 anlam\u0131na geliyor. Ancak kullan\u0131c\u0131lar “Sepete Ekle” butonuna t\u0131klad\u0131klar\u0131nda iki se\u00e7enekleri vard\u0131r:<\/p>\n\n\n\n
Sat\u0131c\u0131lar i\u00e7in bu, m\u00fc\u015fteriyi o butona t\u0131klamaya ikna etti\u011finizde, d\u00f6n\u00fc\u015f\u00fcm sa\u011flama \u015fans\u0131n\u0131z\u0131n olduk\u00e7a y\u00fcksek oldu\u011fu anlam\u0131na gelir.<\/p>\n\n\n\n
Ortalama bir kullan\u0131c\u0131, sat\u0131n alma i\u015flemini tamamlamadan \u00f6nce \u00fc\u00e7 arama yap\u0131yor ve alt\u0131 \u00fcr\u00fcn sayfas\u0131 ziyaret ediyor. Kar\u015f\u0131la\u015ft\u0131rma yapmak gerekirse, ortalama bir kullan\u0131c\u0131n\u0131n “sepete ekle” butonuna t\u0131klamas\u0131 i\u00e7in sadece iki arama ve d\u00f6rt \u00fcr\u00fcn sayfas\u0131 ziyareti yeterli oluyor.<\/p>\n\n\n\n
T\u00fcm ara\u015ft\u0131rma d\u00f6nemi boyunca oturum say\u0131lar\u0131na bakt\u0131\u011f\u0131m\u0131zda, birka\u00e7 \u00f6nemli e\u011filim ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n
Ziyaretler, Temmuz ay\u0131ndaki Prime Day’de ve iki tatil promosyonu s\u0131ras\u0131nda zirveye ula\u015ft\u0131: Ekim ay\u0131ndaki Prime Erken Eri\u015fim \u0130ndirimi ve Kas\u0131m sonundaki Black Friday hafta sonu. Kullan\u0131c\u0131lar\u0131n tatil al\u0131\u015fveri\u015flerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde tamamlam\u0131\u015f olmalar\u0131 nedeniyle Noel d\u00f6neminde belirgin bir d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fcld\u00fc.<\/p>\n\n\n\n
En y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm\u00fcn ger\u00e7ekle\u015fti\u011fi g\u00fcn, her alt\u0131 oturumdan birinin sat\u0131n alma ile sonu\u00e7land\u0131\u011f\u0131 13 Temmuz’daki Prime Day oldu.<\/p>\n\n\n\n
Kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun en az bir (hatta daha fazla) \u00fcr\u00fcn sayfas\u0131 ziyaretinden sonra d\u00f6n\u00fc\u015f\u00fcm sa\u011flamas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Bu nedenle, Amazon sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak istiyorsan\u0131z, \u00f6ncelikle \u00fcr\u00fcn sayfalar\u0131n\u0131z\u0131n etkileyici oldu\u011fundan ve Amazon aramalar\u0131 i\u00e7in optimize edildi\u011finden emin olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n
S\u0131ralamalar\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in daha derin i\u00e7g\u00f6r\u00fcler elde etmek isterseniz, \u00fcr\u00fcn sayfalar\u0131n\u0131z\u0131 etkili bir \u015fekilde optimize etmek i\u00e7in ihtiya\u00e7 duydu\u011funuz rekabet\u00e7i verileri sa\u011flayan Search Insights for Amazon’u kullanabilirsiniz.<\/p>\n\n\n\n
Sosyal Medyada \u00c7apraz Payla\u015f\u0131m: Yapmal\u0131 m\u0131s\u0131n\u0131z? Sosyal medya, .. i\u00e7in temel bir ara\u00e7 haline geldi.<\/p>\n\n\n\n
Tatil Pazarlamas\u0131 Haberlerde trend olaca\u011f\u0131na g\u00fcvenebilece\u011finiz bir \u015fey varsa, o da tatillerdir. Bundan yararlanmak ..<\/p>\n","protected":false},"excerpt":{"rendered":"
Amazon Hunisi \u0130\u00e7g\u00f6r\u00fcleri ile E-ticaret \u0130\u015finizi Keskinle\u015ftirin. Alien Road, m\u00fc\u015fteri hunisini incelemek i\u00e7in bir y\u0131ll\u0131k Amazon t\u0131klama ak\u0131\u015f\u0131 verilerini (Aral\u0131k 2021’den Kas\u0131m 2022’ye kadar) analiz etti. \u00c7al\u0131\u015fma, taray\u0131c\u0131 \u00fczerinden Amazon.com ziyaretlerine odakland\u0131; yani “Hemen Al” butonuna t\u0131klama ve al\u0131\u015fveri\u015f sepeti olmak \u00fczere iki sat\u0131n alma y\u00f6ntemini kapsad\u0131. Buna g\u00f6re<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-31931","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=31931"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31931\/revisions"}],"predecessor-version":[{"id":32174,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/31931\/revisions\/32174"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=31931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=31931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=31931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}