Bununla birlikte, s\u00fcrekli artan rekabet ve Fulfillment By Amazon (FBA) ile Kindle Direct Publishing (KDP) arac\u0131l\u0131\u011f\u0131yla yeni pazarlar\u0131n a\u00e7\u0131lmas\u0131yla ortam giderek daha da kalabal\u0131kla\u015f\u0131yor.<\/p>\n\n\n\n
B\u00f6ylesi bir rekabet hen\u00fcz yokken, \u00fcr\u00fcnlerinizi Amazon\u2019un A9 algoritmas\u0131nda \u00fcst s\u0131ralara ta\u015f\u0131mak nispeten kolayd\u0131. Tek ihtiyac\u0131n\u0131z olan biraz anahtar kelime ara\u015ft\u0131rmas\u0131, iyi yorumlar, stratejik fiyatland\u0131rma ve yap\u0131land\u0131r\u0131lm\u0131\u015f a\u00e7\u0131klamalard\u0131; b\u00f6ylece Amazon sonu\u00e7lar\u0131nda 1. s\u0131raya yerle\u015fmek i\u00e7in ciddi bir \u015fans\u0131n\u0131z olurdu.<\/p>\n\n\n\n
Ancak, hemen hemen herkesin bir kitap olu\u015fturmas\u0131na veya \u00fcr\u00fcn satmas\u0131na olanak tan\u0131yan yeni hizmetler sayesinde, Amazon\u2019un trafi\u011fine ba\u011f\u0131ml\u0131 olan rakip \u00fcr\u00fcnlerin say\u0131s\u0131 y\u0131llar i\u00e7inde katlanarak artt\u0131.<\/p>\n\n\n\n
Amazon\u2019un trafik hacmi y\u00fckselse de, artan rakip say\u0131s\u0131na yeti\u015femiyor. \u0130\u015fte bu y\u00fczden ba\u015far\u0131l\u0131 olmak isteyenlerin \u2018Amazon kutusunun d\u0131\u015f\u0131nda\u2019 d\u00fc\u015f\u00fcnmeye ba\u015flamas\u0131 gerekiyor.<\/p>\n\n\n\n
Sadece Amazon\u2019un trafi\u011fine g\u00fcvenmek yerine, do\u011frudan Google\u2019dan gelip kendi Amazon sat\u0131\u015f sayfan\u0131za y\u00f6nlenen potansiyel al\u0131c\u0131lardan olu\u015fan kendi trafik ak\u0131\u015f\u0131n\u0131z\u0131 olu\u015fturdu\u011funuzu hayal edin. Ayr\u0131ca, artan trafi\u011fin sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 iyile\u015ftirmeye yard\u0131mc\u0131 oldu\u011funu ve bunun da A9 ile daha iyi s\u0131ralama elde etmek i\u00e7in en \u00f6nemli fakt\u00f6r oldu\u011funu unutmay\u0131n.<\/p>\n\n\n\n
Ancak, Amazon sat\u0131\u015f sayfan\u0131z\u0131 Google\u2019da \u00fcst s\u0131ralara ta\u015f\u0131mak d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz kadar basit de\u011fildir. Bu nedenle, etkili bir SEO kampanyas\u0131 y\u00fcr\u00fctmek i\u00e7in \u015funlara g\u00f6z ataca\u011f\u0131z:<\/p>\n\n\n\n
Google SEO\u2019da oldu\u011fu gibi, sayfa i\u00e7i optimizasyonunuz g\u00fc\u00e7l\u00fc de\u011filse asla iyi bir s\u0131ralama elde edemezsiniz. Amazon sayfa i\u00e7i SEO\u2019nuzu iyile\u015ftirmeye y\u00f6nelik t\u00fcm ad\u0131mlar\u0131n tam d\u00f6k\u00fcm\u00fcne buradan ula\u015fabilirsiniz.<\/p>\n\n\n\n
Yukar\u0131daki fakt\u00f6rlerden baz\u0131lar\u0131n\u0131n belirli \u00fcr\u00fcnler i\u00e7in ge\u00e7erli olup di\u011ferleri i\u00e7in ge\u00e7erli olmayabilece\u011fini belirtmek \u00f6nemlidir.<\/p>\n\n\n\n
Amazon \u00fcr\u00fcn sayfan\u0131z\u0131 veya kitap sayfan\u0131z\u0131 bulman\u0131n bir\u00e7ok yolu vard\u0131r. Ancak, bunlardan sadece birinin SEO konusunda size yard\u0131mc\u0131 olaca\u011f\u0131 ortaya \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\n\n\n\n
\u201cContent Warfare\u201d arama ifadesini kullanarak bir Amazon aramas\u0131 yapsayd\u0131n\u0131z, \u015funa benzer bir sonu\u00e7 al\u0131rd\u0131n\u0131z:<\/p>\n\n\n\n
Ancak g\u00f6rebilece\u011finiz gibi, bu ba\u011flant\u0131 sayfa s\u0131ralamas\u0131, POSIX zaman\u0131, anahtar kelimeler ve daha fazlas\u0131 gibi ekstra Amazon URL jargonlar\u0131yla doludur. Bu ekstra unsurlar\u0131 alt-alt URL\u2019ler olarak d\u00fc\u015f\u00fcnmelisiniz; dolay\u0131s\u0131yla harici link g\u00fcc\u00fcn\u00fc (link juice) g\u00f6ndermek isteyece\u011finiz yer buras\u0131 de\u011fildir.<\/p>\n\n\n\n
Bu nedenle, \u00fcr\u00fcn sayfan\u0131z i\u00e7in sayfa d\u0131\u015f\u0131 (off-page) SEO olu\u015fturmak istiyorsan\u0131z, bu \u00fcr\u00fcn ba\u011flant\u0131s\u0131n\u0131n Google dostu versiyonu olan “Bare Product URL” (\u00c7\u0131plak \u00dcr\u00fcn URL\u2019si) kullanman\u0131z gerekir.<\/p>\n\n\n\n
\u00c7\u0131plak \u00fcr\u00fcn URL\u2019si, Amazon.com ile ba\u015flar ve o \u00fcr\u00fcne \u00f6zel 10 haneli Amazon Standart Kimlik Numaras\u0131 (ASIN) ile biter.<\/p>\n\n\n\n
\u015ea\u015f\u0131rt\u0131c\u0131 bir \u015fekilde, \u00fcr\u00fcn\u00fcn\u00fcze y\u00f6nlendiren me\u015fru ba\u011flant\u0131lar elde etmek \u00e7ok kolayd\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc \u00fccretsiz almaktan, incelemekten ve yorum b\u0131rakmaktan mutluluk duyacak bir\u00e7ok \u00fcr\u00fcn inceleme sitesi bulunmaktad\u0131r.<\/p>\n\n\n\n
Ancak zor olan k\u0131s\u0131m, birinin bahsetti\u011fimiz Amazon \u00e7\u0131plak URL ba\u011flant\u0131s\u0131n\u0131 kullanmas\u0131n\u0131 sa\u011flamakt\u0131r. \u00c7o\u011fu blog yazar\u0131, ba\u011flant\u0131ya t\u0131klayan ve 24 saat i\u00e7inde herhangi bir \u015fey sat\u0131n alan ki\u015filerden komisyon alabilmek i\u00e7in kendi Amazon Associate ba\u011flant\u0131lar\u0131n\u0131 kullanacakt\u0131r.<\/p>\n\n\n\n
Bu nedenle, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya kitab\u0131n\u0131z\u0131 incelemesi i\u00e7in biriyle \u00e7al\u0131\u015f\u0131yorsan\u0131z, makalelerinde do\u011fru ba\u011flant\u0131y\u0131 en az bir kez kullanacaklar\u0131n\u0131 en ba\u015ftan netle\u015ftirmeniz gerekir.<\/p>\n\n\n\n
\u00dcr\u00fcn\u00fcn\u00fcz\u00fc inceleyecek birini bulmak zor geliyorsa veya yapmak istedi\u011finiz bir \u015fey de\u011filse, bir backlink kontrol\u00fc yapmak rakiplerinizin link g\u00fcc\u00fcn\u00fc nereden ald\u0131klar\u0131na dair \u0131\u015f\u0131k tutabilir.<\/p>\n\n\n\n
T\u0131pk\u0131 bir rakibin web sitesinde yapaca\u011f\u0131n\u0131z gibi, rakip bir \u00fcr\u00fcn\u00fcn \u00c7\u0131plak Amazon Linkini bir backlink denetleyicisine yerle\u015ftirebilir ve f\u0131rsatlar\u0131 bulabilirsiniz.<\/p>\n\n\n\n
Yukar\u0131daki ayn\u0131 kitab\u0131 kullanarak, Ryan Hanley\u2019nin Content Warfare kitab\u0131n\u0131n 22 Y\u00f6nlendiren IP\u2019ye ve a\u015fa\u011f\u0131dakiler gibi olduk\u00e7a g\u00fc\u00e7l\u00fc kaynaklardan gelen 264 Harici Backlink\u2019e sahip oldu\u011funu buldum:<\/p>\n\n\n\n
Ayr\u0131ca, biraz ara\u015ft\u0131rmadan sonra Ryan\u2019\u0131n kitab\u0131n\u0131 tan\u0131tmak i\u00e7in bir\u00e7ok podcast\u2019e kat\u0131ld\u0131\u011f\u0131 ve bu yolla da baz\u0131 harika ba\u011flant\u0131lar kazand\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131 \u2013 iyi backlinkler i\u00e7in bir ba\u015fka parlak fikir.<\/p>\n\n\n\n
Yukar\u0131daki \u00f6rnekte, \u201cContent Warfare\u201din yazar\u0131 baz\u0131 g\u00fc\u00e7l\u00fc ba\u011flant\u0131lar almak konusunda m\u00fckemmel bir i\u015f \u00e7\u0131kard\u0131. Ancak yazar, Amazon sat\u0131\u015f sayfas\u0131n\u0131 bir web sayfas\u0131 olarak d\u00fc\u015f\u00fcnmeyi ba\u015faramad\u0131; belirli anahtar kelimeleri hedeflemek, yukar\u0131daki taktikleri kullanmak veya Amazon sayfa i\u00e7i optimizasyon taktiklerini uygulamak yerine, \u201c\u0130\u00e7erik Pazarlamas\u0131\u201d veya \u201c\u0130nternet Pazarlamas\u0131\u201d gibi konular i\u00e7in kazanabilece\u011fi potansiyel trafikten yararlanamad\u0131.<\/p>\n\n\n\n
Dahas\u0131, kitap sayfas\u0131na do\u011frudan trafik g\u00f6ndermedi\u011fi i\u00e7in Amazon, kitab\u0131n\u0131n \u201c\u0130\u00e7erik Pazarlamas\u0131\u201d gibi terimler i\u00e7in \u00e7ok \u00fcst s\u0131ralarda yer almas\u0131 gerekti\u011fine inanmak i\u00e7in ger\u00e7ek bir neden g\u00f6rmedi ve bu nedenle \u00f6n sayfa s\u0131ralamalar\u0131ndan d\u00fc\u015ferek kitab\u0131n\u0131n potansiyel sat\u0131\u015flar\u0131na zarar verdi.<\/p>\n\n\n\n
\u00dcr\u00fcn\u00fcn\u00fcz\u00fc satmak i\u00e7in sadece Amazon\u2019un trafi\u011fine g\u00fcvenmeyi b\u0131rak\u0131n. FBA ve kendi yay\u0131n\u0131n\u0131 yapan yazarlar endi\u015fe verici oranlarda b\u00fcy\u00fcd\u00fck\u00e7e, rekabet de \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131yor.<\/p>\n\n\n\n
\u0130\u015fte bu y\u00fczden, \u00fcr\u00fcnlerimin sadece Amazon\u2019un trafi\u011fine ba\u011f\u0131ml\u0131 olmas\u0131n\u0131 istemiyorum, aksi takdirde di\u011ferleri gibi olurum ve hi\u00e7bir rekabet avantaj\u0131m kalmaz. Bunun yerine, yukar\u0131daki taktikleri kullanarak Google\u2019\u0131n trafi\u011finden yararlanabiliyor ve \u00fcr\u00fcnlerimi daha fazla insan\u0131n \u00f6n\u00fcne \u00e7\u0131karmaya yard\u0131mc\u0131 olabiliyorum. \u0130\u015eTE bu bir rekabet avantaj\u0131d\u0131r!<\/p>\n\n\n\n
Ayr\u0131ca, sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ne kadar y\u00fcksek olursa, Amazon s\u0131ralamalar\u0131n\u0131z\u0131n da o kadar y\u00fcksek olaca\u011f\u0131n\u0131 unutmay\u0131n. Peki daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcmleri nas\u0131l elde edersiniz? Kendi hedefli trafi\u011finizi bir rakibin sayfas\u0131na de\u011fil, do\u011frudan kendi sayfan\u0131za y\u00f6nlendirerek.<\/p>\n\n\n\n
Bu y\u00fczden, birka\u00e7 dakikan\u0131z\u0131 ay\u0131r\u0131n ve Amazon sat\u0131\u015f sayfan\u0131z\u0131 bir g\u00f6nderi gibi d\u00fc\u015f\u00fcnmeye ba\u015flay\u0131n ve ona kendi web sitenize g\u00f6sterdi\u011finiz \u00f6zeni g\u00f6sterin. Tek fark, Amazon sat\u0131\u015f sayfan\u0131z\u0131n 97\u2019lik bir DA de\u011ferine sahip olmas\u0131d\u0131r ki eminim kendi web sitenizde bu de\u011fer yoktur.<\/p>\n\n\n\n
Dave Chesson bir Amazon algoritmas\u0131 tutkunudur, ancak \u00f6zellikle Kindlepreneur adl\u0131 web sitesini y\u00f6netti\u011fi Kindle kendi kendine yay\u0131nc\u0131l\u0131k d\u00fcnyas\u0131nda kalmaktad\u0131r. Amazon sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131n di\u011fer yollar\u0131n\u0131, \u00f6rne\u011fin e-posta hizmeti se\u00e7imi yoluyla, \u00f6\u011frenin.<\/p>\n\n\n\n
Google Ads Reklamlar\u0131n\u0131z\u0131 Bir \u00dcst Seviyeye Ta\u015f\u0131yacak 6 Ak\u0131ll\u0131 Teklif \u0130pucu (Daha Az Zaman Harcayarak!) ..<\/p>\n\n\n\n
Nas\u0131l Daha \u0130yi Bir Yazar Olunur: 14 Uzman \u0130pucu Di\u011fer yazarlar\u0131n \u00e7al\u0131\u015fmalar\u0131n\u0131 okumak, beslenmenin bir yoludur ..<\/p>\n","protected":false},"excerpt":{"rendered":"
Amazon’un kazan\u00e7l\u0131 bir pazar oldu\u011fu yads\u0131namaz. Ancak, artan rekabet ve Fulfillment By Amazon (FBA) ile Kindle Direct Publishing (KDP) sayesinde a\u00e7\u0131lan yeni pazarlarla birlikte ortam olduk\u00e7a kalabal\u0131kla\u015f\u0131yor. Bu rekabet hen\u00fcz yokken, \u00fcr\u00fcnlerinizi Amazon’un A9 algoritmas\u0131nda \u00fcst s\u0131ralara ta\u015f\u0131mak nispeten kolayd\u0131.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32269","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/32269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=32269"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/32269\/revisions"}],"predecessor-version":[{"id":32533,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/32269\/revisions\/32533"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=32269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=32269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=32269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}