Y\u00f6neticilere i\u00e7erik pazarlama giri\u015fimlerinden elde edilen yat\u0131r\u0131m getirisi (ROI) sunumu, veri odakl\u0131 hassasiyet ile stratejik hikaye anlat\u0131m\u0131n\u0131n bir kar\u0131\u015f\u0131m\u0131n\u0131 gerektirir. Y\u00f6neticiler, gelir art\u0131\u015f\u0131, m\u00fc\u015fteri kazan\u0131m\u0131 ve rekabet avantaj\u0131 gibi daha geni\u015f i\u015f hedefleriyle uyumlu sonu\u00e7lar\u0131 \u00f6nceler. Bu rehberde, dijital pazarlamac\u0131lar, i\u015f sahipleri ve dijital pazarlama ajanslar\u0131n\u0131n, i\u00e7erik pazarlaman\u0131n somut de\u011ferini g\u00f6steren ikna edici sunumlar haz\u0131rlayabilece\u011fi \u015fekilde inceliyoruz. Net metrikler, g\u00f6rsel yard\u0131mc\u0131lar ve gelece\u011fe y\u00f6nelik i\u00e7g\u00f6r\u00fcler \u00fczerine odaklanarak, karma\u015f\u0131k verileri C-seviye karar vericilerle rezonans yaratan eyleme ge\u00e7irilebilir anlat\u0131lara d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n
Zorluk, i\u00e7erik pazarlaman\u0131n yarat\u0131c\u0131, uzun vadeli do\u011fas\u0131 ile y\u00f6netici denetiminin acil, \u00f6l\u00e7\u00fclebilir talepleri aras\u0131ndaki bo\u015flu\u011fu k\u00f6pr\u00fclemekte yat\u0131yor. \u0130\u00e7erik pazarlama genellikle potansiyel m\u00fc\u015fterileri uzun d\u00f6nemlerde beslemeyi i\u00e7erir, bu da ROI hesaplamalar\u0131n\u0131 \u00e7ok katmanl\u0131 hale getirir. \u0130\u00e7erik yeniden kullan\u0131m\u0131, izleyici etkile\u015fimi ve \u00e7ok kanall\u0131 da\u011f\u0131t\u0131m gibi fakt\u00f6rler, s\u00fcrd\u00fcr\u00fclebilir etkiyi g\u00f6stermek i\u00e7in nicelle\u015ftirilmelidir. \u00d6rne\u011fin, iyi y\u00fcr\u00fct\u00fclen bir i\u00e7erik pazarlama kampanyas\u0131 m\u00fc\u015fteri kazan\u0131m maliyetlerini %30’a kadar azaltabilirken marka sadakatini art\u0131r\u0131r. Ba\u015far\u0131l\u0131 olmak i\u00e7in sunumunuzu \u015firketin ana performans g\u00f6stergeleri (KPI’lar\u0131) ile hizalayarak ba\u015flay\u0131n, her slayt\u0131n mali sorumluluk ve stratejik hedeflere ba\u011fland\u0131\u011f\u0131ndan emin olun. Bu yakla\u015f\u0131m yaln\u0131zca g\u00fcvenilirlik olu\u015fturmakla kalmaz, ayn\u0131 zamanda i\u00e7erik pazarlamay\u0131 s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin temel ta\u015f\u0131 olarak konumland\u0131r\u0131r. Daha derine indik\u00e7e, haz\u0131rl\u0131\u011f\u0131n anahtar oldu\u011funu unutmay\u0131n: at\u0131f modelleri ve \u00f6l\u00e7eklenebilirlik \u00fczerine sorular\u0131 \u00f6ng\u00f6rerek verimli tart\u0131\u015fmalar\u0131 te\u015fvik edin.<\/p>\n
Y\u00f6neticiler i\u00e7erik pazarlamay\u0131 genel i\u015f performans\u0131n\u0131n lensinden g\u00f6r\u00fcr ve karl\u0131l\u0131k ile verimlili\u011fe nas\u0131l katk\u0131da bulundu\u011funun kan\u0131t\u0131n\u0131 talep eder. Sunumunuzu haz\u0131rlamadan \u00f6nce, giri\u015fimlerinizin do\u011frudan ve dolayl\u0131 ROI bile\u015fenlerini belirlemek i\u00e7in kapsaml\u0131 bir denetim yap\u0131n.<\/p>\n
Etkili sunmak i\u00e7in, i\u00e7erik pazarlama \u00e7abalar\u0131n\u0131 pazar pay\u0131n\u0131 art\u0131rma veya m\u00fc\u015fteri tutmay\u0131 iyile\u015ftirme gibi temel hedeflere e\u015fleyin. \u00d6rne\u011fin, hedefli i\u00e7eri\u011fin boru hatt\u0131 h\u0131z\u0131n\u0131 nas\u0131l etkiledi\u011fini detayland\u0131r\u0131n, i\u00e7erik t\u00fcketimi ile sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmleri aras\u0131ndaki ger\u00e7ek d\u00fcnya korelasyonlar\u0131n\u0131 vaka \u00e7al\u0131\u015fmalar\u0131yla g\u00f6sterin.<\/p>\n
\u00c7o\u011fu y\u00f6netici, i\u00e7erik pazarlaman\u0131n maddi olmayan faydalar\u0131 nedeniyle onu k\u00fc\u00e7\u00fcmser. Bunu, devam eden reklam harcamas\u0131 olmadan organik trafi\u011fi art\u0131ran iyile\u015ftirilmi\u015f SEO s\u0131ralamalar\u0131 gibi uzun vadeli bile\u015fik etkileri vurgulayarak kar\u015f\u0131lay\u0131n.<\/p>\n
\u0130\u00e7erik pazarlamadaki ROI, tek bir rakam de\u011fil, birbirine ba\u011fl\u0131 metrikler panelidir. Y\u00f6neticilerin finansal etkilerini h\u0131zl\u0131ca kavray\u0131p takdir edebilece\u011fi metrikler \u00fczerine odaklan\u0131n.<\/p>\n
Potansiyel m\u00fc\u015fteri ba\u015f\u0131na maliyeti (CPL), toplam i\u00e7erik pazarlama masraflar\u0131n\u0131 \u00fcretilen nitelikli potansiyel m\u00fc\u015fteri say\u0131s\u0131na b\u00f6lerek hesaplay\u0131n. \u0130\u00e7erik temas noktalar\u0131ndan d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 vurgulayarak verimlili\u011fi g\u00f6sterin, \u00f6rne\u011fin blog yaz\u0131lar\u0131 veya e-kitaplar\u0131n sat\u0131\u015f d\u00f6ng\u00fclerini nas\u0131l k\u0131saltt\u0131\u011f\u0131n\u0131.<\/p>\n
M\u00fc\u015fteri ya\u015fam boyu de\u011ferini (CLV) dahil ederek s\u00fcrd\u00fcr\u00fclebilir ROI’yi g\u00f6sterin. Dijital pazarlama ajanslar\u0131 i\u00e7in bu metrik, ba\u015flang\u0131\u00e7 i\u00e7erik yat\u0131r\u0131mlar\u0131n\u0131n beslenen ili\u015fkiler arac\u0131l\u0131\u011f\u0131yla yinelenen gelir \u00fcretti\u011fini vurgular.<\/p>\n
G\u00f6rseller ham veriyi ikna edici hikayelere d\u00f6n\u00fc\u015ft\u00fcr\u00fcr, i\u00e7erik pazarlama ROI’sini zaman k\u0131s\u0131tl\u0131 y\u00f6neticiler i\u00e7in eri\u015filebilir ve ak\u0131lda kal\u0131c\u0131 hale getirir.<\/p>\n
Kampanya \u00f6ncesi ve sonras\u0131 performans\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in \u00e7ubuk grafikler, zaman i\u00e7indeki trend ilerlemesini g\u00f6stermek i\u00e7in \u00e7izgi grafikler kullan\u0131n. A\u015f\u0131r\u0131 y\u00fckleyen slayatlardan ka\u00e7\u0131n\u0131n; b\u00f6l\u00fcm ba\u015f\u0131na \u00fc\u00e7 ana g\u00f6rselle s\u0131n\u0131rlay\u0131n.<\/p>\n
Sanal sunumlar i\u00e7in, y\u00f6neticilerin veriyi dinamik olarak ke\u015ffedebilece\u011fi Tableau panelleri gibi ara\u00e7lar\u0131 entegre edin, i\u00e7erik pazarlama etkinli\u011findeki n\u00fcanslar\u0131 ortaya \u00e7\u0131kar\u0131n.<\/p>\n
Mevcut i\u00e7erik pazarlama trendleri, \u00f6zellikle AI odakl\u0131 ki\u015fiselle\u015ftirme, ROI potansiyelini art\u0131r\u0131r. Y\u00f6neticiler, rekabet avantajlar\u0131 i\u00e7in teknolojiyi kullanan gelece\u011fe y\u00f6nelik stratejileri takdir eder.<\/p>\n
AI pazarlama i\u00e7erik ara\u00e7lar\u0131, i\u00e7erik olu\u015fturmay\u0131 ve da\u011f\u0131t\u0131m\u0131 otomatikle\u015ftirir, kullan\u0131c\u0131 niyetini optimize eder ve etkile\u015fim oranlar\u0131n\u0131 %20 ila %40 art\u0131r\u0131r. Hedefleme hassasiyetini art\u0131ran AI \u00fcretilmi\u015f varl\u0131k \u00f6rneklerini sunun.<\/p>\n
Sesli arama optimizasyonu ve video hakimiyeti gibi trendler i\u00e7erik pazarlamay\u0131 yeniden \u015fekillendiriyor. Bunlara uyumun ROI dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 nas\u0131l sa\u011flad\u0131\u011f\u0131n\u0131 tart\u0131\u015f\u0131n, video i\u00e7eri\u011finin \u00fcst\u00fcn d\u00f6n\u00fc\u015f\u00fcm etkisini g\u00f6steren verilerle.<\/p>\n
Proaktif itiraz y\u00f6netimi sunumunuzu g\u00fc\u00e7lendirir, potansiyel \u015f\u00fcpheleri onaya d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n
\u00d6l\u00e7eklenebilirli\u011fi, orant\u0131s\u0131z maliyet art\u0131\u015flar\u0131 olmadan geni\u015flemeye izin veren mod\u00fcler i\u00e7erik \u00e7er\u00e7evelerini \u00f6zetleyerek ele al\u0131n. \u0130\u015f sahipleri i\u00e7in, i\u00e7 kaynakl\u0131 ve d\u0131\u015f kaynakl\u0131 modellerden ROI’yi vurgulay\u0131n.<\/p>\n
\u00c7ok dokunu\u015flu at\u0131f modellerini kullanarak i\u00e7erik pazarlamay\u0131 kanallar genelinde do\u011fru bir \u015fekilde kredi verin, y\u00f6neticilere etki b\u00fct\u00fcnc\u00fcl bir g\u00f6r\u00fcn\u00fcm sa\u011flay\u0131n.<\/p>\n
Sunumunuzu, devam eden i\u00e7erik pazarlama y\u00fcr\u00fct\u00fcm\u00fc i\u00e7in bir yol haritas\u0131 \u00f6zetleyerek sonu\u00e7land\u0131r\u0131n, yinelemeli iyile\u015ftirmeler ve uyarlanabilir stratejilere odaklan\u0131n. Bu gelece\u011fe y\u00f6nelik b\u00f6l\u00fcm, \u00f6l\u00e7\u00fclebilir b\u00fcy\u00fcmeye ba\u011fl\u0131l\u0131\u011f\u0131 peki\u015ftirir.<\/p>\n
\u00d6rne\u011fin, g\u00fcncellenmi\u015f KPI’lara ba\u011fl\u0131 \u00e7eyreklik ROI incelemeleri \u00f6nerin, AI pazarlama i\u00e7eri\u011fi gibi yeni trendleri dahil ederek \u00e7evik kal\u0131n. \u0130\u015f sahipleri ve dijital pazarlama ajanslar\u0131 bu yap\u0131dan yararlan\u0131r, \u00e7\u00fcnk\u00fc sunum i\u00e7g\u00f6r\u00fclerini momentumu s\u00fcrd\u00fcren operasyonel planlara d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n
Dijital strateji alan\u0131nda \u00f6nde gelen bir dan\u0131\u015fmanl\u0131k firmas\u0131 olarak Alien Road, i\u015fletmeleri \u00f6zelle\u015ftirilmi\u015f uzmanl\u0131k ve kan\u0131tlanm\u0131\u015f \u00e7er\u00e7eveler arac\u0131l\u0131\u011f\u0131yla i\u00e7erik pazarlamada ustala\u015fmaya g\u00fc\u00e7lendirir. Ekibimiz, say\u0131s\u0131z organizasyonu ROI’yi y\u00f6neticilere ifade etmede y\u00f6nlendirdi, bu da geni\u015fletilmi\u015f b\u00fct\u00e7eler ve h\u0131zland\u0131r\u0131lm\u0131\u015f sonu\u00e7lar getirdi. Yakla\u015f\u0131m\u0131n\u0131z\u0131 y\u00fckseltmek i\u00e7in bug\u00fcn Alien Road ile stratejik bir dan\u0131\u015fma randevusu planlay\u0131n ve i\u00e7erik pazarlama yat\u0131r\u0131mlar\u0131n\u0131z\u0131n tam potansiyelini a\u00e7\u0131\u011fa \u00e7\u0131kar\u0131n.<\/p>\n
\u0130\u00e7erik pazarlama ROI’si, i\u00e7erik ilgili yat\u0131r\u0131mlardan elde edilen finansal getiriyi \u00f6l\u00e7er, yarat\u0131m, da\u011f\u0131t\u0131m ve analiz maliyetlerini \u00fcretilen gelir veya potansiyel m\u00fc\u015fterilere kar\u015f\u0131 dahil eder. Y\u00f6neticiler i\u00e7in \u00f6nemli olmas\u0131, rekabet\u00e7i ortamlarda b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131n\u0131 hakl\u0131 \u00e7\u0131kar\u0131r, i\u00e7eri\u011fin geleneksel reklamlara g\u00f6re verimlilik ve b\u00fcy\u00fcmeyi nas\u0131l s\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir.<\/p>\n
\u0130\u00e7erik pazarlama ROI’sini hesaplamak i\u00e7in, toplam maliyetleri (\u00fcretim, promosyon) i\u00e7eri\u011fe atfedilen gelirden \u00e7\u0131kar\u0131n, ard\u0131ndan maliyetlere b\u00f6l\u00fcn ve y\u00fczde i\u00e7in 100 ile \u00e7arp\u0131n. Geli\u015fmi\u015f y\u00f6ntemler, potansiyel m\u00fc\u015fteri besleme ve d\u00f6n\u00fc\u015f\u00fcmleri i\u00e7in hassas izleme sa\u011flayan Google Analytics gibi ara\u00e7lar\u0131 i\u00e7erir.<\/p>\n
Temel metrikler aras\u0131nda potansiyel m\u00fc\u015fteri ba\u015f\u0131na maliyet, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, trafik art\u0131\u015f\u0131, etkile\u015fim puanlar\u0131 ve m\u00fc\u015fteri ya\u015fam boyu de\u011feri bulunur. Se\u00e7imleri y\u00f6netici \u00f6nceliklerine g\u00f6re uyarlay\u0131n, \u00f6rne\u011fin gelir etkisi, alakal\u0131 ve odaklanm\u0131\u015f tutmak i\u00e7in.<\/p>\n
Veri g\u00f6rselle\u015ftirme, karma\u015f\u0131k metrikleri sezgisel formatlara, grafiklere ve infografiklere basitle\u015ftirir, y\u00f6neticilerin trendleri h\u0131zl\u0131ca kavramas\u0131n\u0131 sa\u011flar. Y\u00fcksek performansl\u0131 i\u00e7erik t\u00fcrlerinden ROI s\u0131\u00e7ramalar\u0131 gibi kal\u0131plar\u0131 vurgulayarak ikna g\u00fcc\u00fcn\u00fc art\u0131r\u0131r.<\/p>\n
AI, ki\u015fiselle\u015ftirmeyi otomatikle\u015ftirme, \u00f6ng\u00f6r\u00fcsel analiz ve A\/B testi arac\u0131l\u0131\u011f\u0131yla i\u00e7erik pazarlama ROI’sini optimize eder, manuel \u00e7abalar\u0131 azalt\u0131r ve hedefleme do\u011frulu\u011funu art\u0131r\u0131r. Bu, daha y\u00fcksek etkile\u015fim ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na yol a\u00e7ar, getirileri do\u011frudan art\u0131r\u0131r.<\/p>\n
\u0130nteraktif formatlar veya SEO evrimleri gibi i\u00e7erik pazarlama trendlerini tart\u0131\u015fmak, stratejinizi yenilik\u00e7i ve gelece\u011fe haz\u0131r olarak konumland\u0131r\u0131r. Y\u00f6neticilere, de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131 aras\u0131nda trendlere uyumun ROI’yi nas\u0131l s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir.<\/p>\n
\u015e\u00fcpheyi, \u00fc\u00e7\u00fcnc\u00fc taraf k\u0131yaslamalar\u0131 ve i\u00e7 vaka \u00e7al\u0131\u015fmalar\u0131 i\u00e7eren kan\u0131t temelli anlat\u0131larla kar\u015f\u0131lay\u0131n. Marka otoritesi gibi dolayl\u0131 faydalar\u0131 vurgulayarak kapsaml\u0131 bir ROI resmi olu\u015fturun.<\/p>\n
Yayg\u0131n tuzaklar aras\u0131nda veriyle a\u015f\u0131r\u0131 y\u00fckleme, i\u015f hizalamay\u0131 g\u00f6rmezden gelme veya nitel etkileri ihmal etme bulunur. Bunlardan ka\u00e7\u0131nmak i\u00e7in \u00f6zl\u00fc, hedefe y\u00f6nelik i\u00e7g\u00f6r\u00fcleri \u00f6nceliklendirin ve takip sorgular\u0131na haz\u0131rlan\u0131n.<\/p>\n
B2B’de ROI, uzun vadeli potansiyel m\u00fc\u015fteri besleme ve boru hatt\u0131 etkisine odaklan\u0131r, B2C ise acil d\u00f6n\u00fc\u015f\u00fcmler ve hacim metriklerini vurgular. Sunumlar bu n\u00fcanslar\u0131 yans\u0131tmal\u0131, kitleye \u00f6zg\u00fc y\u00f6netici endi\u015feleriyle rezonans yaratmal\u0131d\u0131r.<\/p>\n
Evet, ger\u00e7ek zamanl\u0131 izleme, CRM ve analiz ara\u00e7lar\u0131n\u0131 entegre eden panolar\u0131 kullanarak sayfa g\u00f6r\u00fcnt\u00fclemeleri ve form g\u00f6ndermeleri gibi metrikleri izler. Bu, dinamik ayarlamalara izin verir, y\u00f6neticilere mevcut performans anl\u0131k g\u00f6r\u00fcnt\u00fcleri sa\u011flar.<\/p>\n
\u00d6nerilen ara\u00e7lar aras\u0131nda trafik i\u00e7in Google Analytics, potansiyel m\u00fc\u015fteri izleme i\u00e7in HubSpot ve SEO performans\u0131 i\u00e7in Ahrefs bulunur. Bunlar, y\u00f6netici ihtiya\u00e7lar\u0131na uyarlanm\u0131\u015f do\u011fru at\u0131f ve kapsaml\u0131 ROI raporlamas\u0131n\u0131 sa\u011flar.<\/p>\n
\u00d6l\u00e7eklenebilirli\u011fi, s\u00fcrekli de\u011feri olan evergreen i\u00e7eri\u011fi ve geni\u015fleme i\u00e7in mod\u00fcler stratejileri g\u00f6stererek resmedin. Ge\u00e7mi\u015f verilere dayal\u0131 projeksiyonlar kullanarak, lineer olmayan maliyet art\u0131\u015flar\u0131 olmadan ROI b\u00fcy\u00fcmesini tahmin edin.<\/p>\n
Hikaye anlat\u0131m\u0131 veriyi ba\u011flama oturtur, metrikleri y\u00f6neticilerin ili\u015fkili oldu\u011fu i\u015f anlat\u0131lar\u0131na ba\u011flar. Say\u0131lar\u0131 yat\u0131r\u0131m i\u00e7in ikna edici davalara d\u00f6n\u00fc\u015ft\u00fcr\u00fcr, tutu\u015fu ve karar vermeyi art\u0131r\u0131r.<\/p>\n
Video trendleri, etkile\u015fimi ve payla\u015f\u0131labilirli\u011fi art\u0131rarak ROI’yi y\u00fckseltir, genellikle metne g\u00f6re %80 daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 \u00fcretir. Bunlar\u0131 sunumlarda uyarlanabilir strateji faydalar\u0131n\u0131 vurgulamak i\u00e7in \u00f6ne \u00e7\u0131kar\u0131n.<\/p>\n
Sunum sonras\u0131, stratejileri rafine etmek ve taahh\u00fctleri izlemek i\u00e7in incelemeler planlay\u0131n. Bu, hesap verebilirli\u011fi ve yinelemeli iyile\u015ftirmeleri sa\u011flar, devam eden i\u00e7erik pazarlama \u00e7abalar\u0131 i\u00e7in y\u00f6netici deste\u011fini peki\u015ftirir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Y\u00f6neticilere i\u00e7erik pazarlama giri\u015fimlerinden elde edilen yat\u0131r\u0131m getirisi (ROI) sunumu, veri odakl\u0131 hassasiyet ile stratejik hikaye anlat\u0131m\u0131n\u0131n bir kar\u0131\u015f\u0131m\u0131n\u0131 gerektirir. Y\u00f6neticiler, gelir art\u0131\u015f\u0131, m\u00fc\u015fteri kazan\u0131m\u0131 ve rekabet avantaj\u0131 gibi daha geni\u015f i\u015f hedefleriyle uyumlu sonu\u00e7lar\u0131 \u00f6nceler. Bu rehberde, dijital pazarlamac\u0131lar, i\u015f sahipleri ve dijital pazarlama ajanslar\u0131n\u0131n, i\u00e7erik pazarlaman\u0131n somut de\u011ferini g\u00f6steren ikna edici sunumlar haz\u0131rlayabilece\u011fi […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[571],"tags":[684],"class_list":["post-35690","post","type-post","status-publish","format-standard","hentry","category-content-marketing-2","tag-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/35690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/comments?post=35690"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/35690\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/media?parent=35690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/categories?post=35690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/tags?post=35690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}