{"id":87613,"date":"2023-10-18T20:31:15","date_gmt":"2023-10-18T20:31:15","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-tr\/google-search-console-keyword\/"},"modified":"2026-04-05T05:30:58","modified_gmt":"2026-04-05T05:30:58","slug":"google-search-console-keyword","status":"publish","type":"post","link":"https:\/\/alienroad.com\/tr\/seo-2\/google-search-console-keyword\/","title":{"rendered":"Google Search Console Anahtar Kelime"},"content":{"rendered":"

Google Search Console’u Anahtar Kelime Ara\u015ft\u0131rmas\u0131 \u0130\u00e7in Nas\u0131l Kullan\u0131l\u0131r<\/h1>\n

Anahtar kelime ara\u015ft\u0131rmas\u0131, SEO s\u00fcrecinin en kritik ad\u0131mlar\u0131ndan biridir.<\/p>\n

Google Search Console, site performans\u0131n\u0131 \u00f6l\u00e7mek ve sorunlar\u0131 d\u00fczeltmek i\u00e7in en iyi bilinen ara\u00e7t\u0131r. Ancak onu anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in de kullanabilirsiniz. \u00dccretsizdir, sezgiseldir ve Gmail hesab\u0131n\u0131zla kolayca eri\u015filebilir.<\/p>\n

Ba\u015flamaya haz\u0131r m\u0131s\u0131n\u0131z? \u0130\u015fte bilmeniz gereken her \u015fey.<\/p>\n

Google Search Console Nedir ve Ne Yapabilir?<\/h2>\n

Google Search Console (GSC), eski ad\u0131yla Google Webmaster Tools, web sitenizin Google arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc izlemenize, s\u00fcrd\u00fcrmenize ve optimize etmenize olanak tan\u0131yan \u00fccretsiz bir SEO arac\u0131d\u0131r.<\/p>\n

\"Google<\/picture><\/figure>\n

Bu g\u00f6r\u00fcn\u00fcrl\u00fck \u00f6nemlidir \u00e7\u00fcnk\u00fc Google en \u00e7ok kullan\u0131lan arama motorudur. Mobil ve masa\u00fcst\u00fc<\/a> aramalar\u0131n %92 pazar pay\u0131na sahiptir. Bu nedenle, ideal m\u00fc\u015fterilerinizin i\u015fletmeniz, \u00fcr\u00fcnleriniz veya sekt\u00f6r\u00fcn\u00fcz hakk\u0131nda bilgi aramak i\u00e7in ilk bakt\u0131\u011f\u0131 yerlerden biri olmas\u0131 muhtemeldir.<\/p>\n

\"StatCounter'\u0131n<\/picture><\/figure>\n

G\u00f6rsel Kayna\u011f\u0131: StatCounter<\/p>\n

GSC, arama sorgular\u0131, t\u0131klama oranlar\u0131 ve web sitesi indeksleme hakk\u0131nda i\u00e7g\u00f6r\u00fcler sunar. Bu sayede \u015funlar\u0131 yapabilirsiniz:<\/p>\n

    \n
  • Sitenizin arama performans\u0131n\u0131 izleyin ki SEO \u00e7abalar\u0131n\u0131z\u0131 \u00f6l\u00e7ebilesiniz<\/li>\n
  • Optimizasyon f\u0131rsatlar\u0131n\u0131 ke\u015ffedin ki daha fazla organik trafik elde edebilirsiniz<\/li>\n
  • Teknik sorunlar\u0131 \u00e7\u00f6z\u00fcn ki web siteniz Google’\u0131n arama indeksinde iyi temsil edilsin<\/li>\n<\/ul>\n

    Elbette, anahtar kelime verileri, SEO ve i\u00e7erik pazarlama stratejilerinizde hedeflemek i\u00e7in m\u00fckemmel terimleri bulman\u0131za da yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

    \u0130lgili anahtar kelimeleri hedeflemek, i\u015fletmenizin ideal m\u00fc\u015fterilerinizin arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmesine yard\u0131mc\u0131 olur.<\/p>\n

    Google Search Console’u Anahtar Kelime Ara\u015ft\u0131rmas\u0131 \u0130\u00e7in Neden Kullanmal\u0131s\u0131n\u0131z?<\/h2>\n

    Google Search Console teknik olarak bir anahtar kelime ara\u015ft\u0131rma arac\u0131 de\u011fildir. Ancak onu bir olarak kullanmak i\u00e7in ikna edici nedenler vard\u0131r:<\/p>\n

      \n
    • \u00dccretsizdir:<\/strong> Kullan\u0131m s\u0131n\u0131r\u0131 olmamas\u0131, GSC’yi h\u0131zl\u0131, kolay ve \u00fcst d\u00fczey anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in harika bir ba\u015flang\u0131\u00e7 noktas\u0131 yapar. Maliyet olmamas\u0131 riski azalt\u0131r.<\/li>\n
    • Kullan\u0131c\u0131 dostudur:<\/strong> GSC’nin aray\u00fcz\u00fc sezgiseldir ve bol miktarda destek bilgisi mevcuttur. Ayr\u0131ca mevcut Gmail hesab\u0131n\u0131zla giri\u015f yapabilirsiniz.<\/li>\n
    • Di\u011fer ara\u00e7larla entegre olur:<\/strong> GSC’yi Semrush gibi ara\u00e7larla birlikte teknoloji y\u0131\u011f\u0131n\u0131na entegre edin ki g\u00f6revleri h\u0131zland\u0131r\u0131n ve verileri do\u011fru tutun. GSC ve Google Analytics’i Semrush’a ba\u011flamak, t\u00fcm web sitesi verilerinizi (yani sadece arama verisi de\u011fil) merkezi bir konuma getirir.<\/li>\n
    • GSC’ye giri\u015f kap\u0131s\u0131d\u0131r:<\/strong> Temel anahtar kelime ara\u015ft\u0131rmas\u0131, GSC’nin verileri, raporlar\u0131 ve \u00f6zellikleriyle sizi tan\u0131\u015ft\u0131r\u0131r. Bunlar\u0131 SEO s\u00fcrecinin di\u011fer k\u0131s\u0131mlar\u0131na uygulayabilirsiniz.<\/li>\n<\/ul>\n

      \u0130leri okuma:<\/strong> Google Search Console anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131 m\u00fckemmelle\u015ftirdikten sonra, arac\u0131n di\u011fer \u00f6zelliklerini ve raporlar\u0131n\u0131 Google Search Console Nihai K\u0131lavuzumuzdan yard\u0131m alarak ke\u015ffedin.<\/em><\/p>\n

      GSC’de Hedeflemeye De\u011fer Anahtar Kelimeleri Nas\u0131l Bulursunuz<\/h2>\n

      Sitenize trafik \u00e7eken bir\u00e7ok sorguya bakmak bunalt\u0131c\u0131 gelebilir. Google Search Console’u anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in kullan\u0131rken deneyece\u011finiz \u00fc\u00e7 y\u00f6ntem burada.<\/p>\n

      Y\u00f6ntem 1: Stratejinizde Tutmak \u0130\u00e7in Y\u00fcksek De\u011ferli Anahtar Kelimeleri Bulun<\/h2>\n

      Y\u00fcksek izlenim ve t\u0131klama oranlar\u0131na sahip anahtar kelimeleri belirleyerek ba\u015flay\u0131n. Bu arama terimleri zaten sitenize trafik \u00e7ekiyor. Stratejinizde tutun ki faydalanmaya devam edin.<\/p>\n

      H\u0131zl\u0131 bir hat\u0131rlatma:<\/p>\n

      \u0130zlenimler<\/strong>, web sitenizin veya i\u00e7eri\u011finizin belirli bir arama sorgusu (yani anahtar kelime) i\u00e7in arama motoru sonu\u00e7 sayfalar\u0131nda (SERP’ler) ka\u00e7 kez g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir. \u0130zlenimler, bir \u00f6\u011fenin mevcut sonu\u00e7 sayfas\u0131nda her g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde say\u0131l\u0131r. Kullan\u0131c\u0131 o \u00f6\u011feyi g\u00f6rmek i\u00e7in a\u015fa\u011f\u0131 kayd\u0131rmasa bile ge\u00e7erlidir. “Daha fazla g\u00f6ster”e t\u0131klamad\u0131klar\u0131 veya ba\u015fka bir SERP’ye ge\u00e7medikleri s\u00fcrece izlenim kal\u0131r.<\/p>\n

      T\u0131klama oran\u0131<\/strong> (CTR)<\/strong>, web sitenizin ba\u011flant\u0131s\u0131na SERP’lerde toplam g\u00f6r\u00fcn\u00fcm say\u0131s\u0131na k\u0131yasla ka\u00e7 ki\u015finin t\u0131klad\u0131\u011f\u0131n\u0131n y\u00fczdesidir.<\/p>\n

      GSC Genel Bak\u0131\u015f sayfas\u0131ndan soldaki “Arama<\/strong> sonu\u00e7lar\u0131<\/strong>” sekmesini se\u00e7in.<\/p>\n

      \"GSC'nin<\/picture><\/figure>\n

      Son \u00fc\u00e7 ayda organik aramadan sitenizin ald\u0131\u011f\u0131 t\u0131klama ve izlenim say\u0131s\u0131n\u0131 g\u00f6receksiniz.<\/p>\n

      \"GSC'de<\/picture><\/figure>\n

      \u0130htiya\u00e7lar\u0131n\u0131za uyacak \u015fekilde tarih aral\u0131\u011f\u0131n\u0131 “Tarih<\/strong>” d\u00fc\u011fmesine t\u0131klayarak de\u011fi\u015ftirebilirsiniz.<\/p>\n

      \""Tarih"<\/picture><\/figure>\n

      Bu durumda, en iyi performans g\u00f6steren anahtar kelimelerimizin genel bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc istiyoruz. Bu y\u00fczden 12 ay daha yard\u0131mc\u0131 olur:<\/p>\n

      \""Tarih<\/picture><\/figure>\n

      Ba\u015flang\u0131\u00e7 grafi\u011finin alt\u0131nda, GSC trafi\u011fi belirli sorgulara ay\u0131r\u0131r. Bunlar\u0131 “T\u0131klamalar”a g\u00f6re s\u0131ralay\u0131n ki sitenize en fazla trafik \u00e7eken terimleri g\u00f6r\u00fcn.<\/p>\n

      \""T\u0131klamalar"<\/picture><\/figure>\n

      Markal\u0131 sorgular (sitenizi Google’da arayan kullan\u0131c\u0131lardan gelen) fark\u0131nda olman\u0131z gereken \u00f6nemlidir, ancak bu egzersizin amac\u0131 de\u011fildir.<\/p>\n

      Bunun yerine, stratejinizde tutmak i\u00e7in di\u011fer y\u00fcksek performansl\u0131 anahtar kelimeleri ve konular\u0131 aray\u0131n.<\/p>\n

      \u00d6rne\u011fimizde, alan ad\u0131n\u0131n sayfalar\u0131 “headspace marketing strategy” i\u00e7in arama sonu\u00e7lar\u0131nda 465 kez g\u00f6r\u00fcnd\u00fc ve 160 t\u0131klama elde etti.<\/p>\n

      \""headspace<\/picture><\/figure>\n

      Bu, bu konudaki i\u00e7eri\u011fin sitemizde organik trafik \u00e7ekti\u011fi anlam\u0131na gelir. Pop\u00fclerli\u011fini \u015fu \u015fekilde de\u011ferlendirebiliriz:<\/p>\n

        \n
      • Benzer i\u00e7erik olu\u015fturun:<\/strong> Bu trafi\u011fin tek bir par\u00e7adan geldi\u011fini biliyorsan\u0131z, takip bir makale olu\u015fturmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Veya ilgili anahtar kelimeleri hedeflemek i\u00e7in ayn\u0131 format\u0131 kullan\u0131n (\u00f6rne\u011fin, “audible marketing strategy”).<\/li>\n
      • \u0130lgili i\u00e7eri\u011fi g\u00fc\u00e7lendirin:<\/strong> Y\u00fcksek performansl\u0131 i\u00e7eri\u011fin daha b\u00fcy\u00fck veya daha hedefli bir kitleye ula\u015fmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in sosyal medya ve di\u011fer \u00e7evrimi\u00e7i kanallar\u0131 kullan\u0131n. Takip\u00e7ilerinize yeniden payla\u015f\u0131n\u2014baz\u0131lar\u0131 ilk seferde ka\u00e7\u0131rm\u0131\u015f olabilir.<\/li>\n
      • Di\u011fer sayfalara ba\u011flant\u0131 verin:<\/strong> Yeni ziyaret\u00e7ilerin arama sonu\u00e7lar\u0131na geri d\u00f6nmesini \u00f6nleyen i\u00e7 ba\u011flant\u0131lar (web sitenizdeki di\u011fer sayfalara ba\u011flant\u0131lar) ekleyin. Bu, Google’\u0131n site yap\u0131n\u0131z\u0131 anlamas\u0131na da yard\u0131mc\u0131 olur.<\/li>\n<\/ul>\n

        \u0130leri okuma:<\/strong> \u00c7evrimi\u00e7i reklamc\u0131l\u0131k, influencer ortakl\u0131klar\u0131, e-posta pazarlama ve misafir yay\u0131nc\u0131l\u0131k hepsi sitenize daha fazla g\u00f6z \u00e7eker. \u0130\u00e7erik G\u00fc\u00e7lendirme K\u0131lavuzumuzda daha fazla bilgi edinin.<\/em><\/p>\n

        Bir konuyu birden fazla kez yazarken anahtar kelime kannibalizasyonuna dikkat edin. Bu, farkl\u0131 p<\/p>\n","protected":false},"excerpt":{"rendered":"

        Google Search Console’u Anahtar Kelime Ara\u015ft\u0131rmas\u0131 \u0130\u00e7in Nas\u0131l Kullan\u0131l\u0131r Anahtar kelime ara\u015ft\u0131rmas\u0131, SEO s\u00fcrecinin en kritik ad\u0131mlar\u0131ndan biridir. Google Search Console, site performans\u0131n\u0131 \u00f6l\u00e7mek ve sorunlar\u0131 d\u00fczeltmek i\u00e7in en iyi bilinen ara\u00e7t\u0131r. Ancak onu anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in de kullanabilirsiniz. \u00dccretsizdir, sezgiseldir ve Gmail hesab\u0131n\u0131zla kolayca eri\u015filebilir. Ba\u015flamaya haz\u0131r m\u0131s\u0131n\u0131z? \u0130\u015fte bilmeniz gereken her \u015fey. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1211],"tags":[1357],"class_list":["post-87613","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/87613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/comments?post=87613"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/87613\/revisions"}],"predecessor-version":[{"id":87624,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/87613\/revisions\/87624"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/media?parent=87613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/categories?post=87613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/tags?post=87613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}