{"id":87827,"date":"2026-04-05T05:40:37","date_gmt":"2026-04-05T05:40:37","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-tr\/branded-search\/"},"modified":"2026-04-05T05:40:37","modified_gmt":"2026-04-05T05:40:37","slug":"branded-search","status":"publish","type":"post","link":"https:\/\/alienroad.com\/tr\/seo-2\/branded-search\/","title":{"rendered":"Markal\u0131 Arama Nedir?"},"content":{"rendered":"<h1 id=\"what-is-branded-search\">Markal\u0131 Arama Nedir?<\/h1>\n<p>Markal\u0131 arama, arama motoru sorgusudur ki bu, markan\u0131z\u0131n veya \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ad\u0131n\u0131 i\u00e7erir.<\/p>\n<p>Bu markal\u0131 anahtar kelimelerin kullan\u0131m\u0131 markal\u0131 trafi\u011fe yol a\u00e7ar. Ba\u015fka bir deyi\u015fle, belirli markalar hakk\u0131nda bilgi arayan kullan\u0131c\u0131lardan gelen web sitesi trafi\u011fi.<\/p>\n<h3 id=\"what-are-branded-keywords\">Markal\u0131 Anahtar Kelimeler Nedir?<\/h3>\n<p>Markal\u0131 anahtar kelimeler, markalarla ili\u015fkili arama sorgular\u0131d\u0131r.<\/p>\n<p>\u00d6rne\u011fin \u201cPepsi Black,\u201d yumu\u015fak i\u00e7ecek \u00fcreticisinden bir \u00fcr\u00fcn i\u00e7in markal\u0131 arama terimi. Veya \u201cSwatch saatleri nereden al\u0131n\u0131r,\u201d Swatch i\u00e7in bir markal\u0131 anahtar kelime.<\/p>\n<p>Markal\u0131 arama sorgular\u0131 \u015fu formda gelebilir:<\/p>\n<ul>\n<li><strong>Markan\u0131n kendisinin ad\u0131<\/strong>. \u201cMcDonalds men\u00fcs\u00fc,\u201d \u201cBana yak\u0131n McDonalds\u201d ve \u201cMcDonalds&#8217;ta nas\u0131l \u00e7al\u0131\u015f\u0131l\u0131r\u201d McDonald\u2019s marka ad\u0131n\u0131 i\u00e7erir.<\/li>\n<li><strong>Marka taraf\u0131ndan sunulan \u00fcr\u00fcn adlar\u0131<\/strong>. \u201cNintendo Switch oyunlar\u0131\u201d ve \u201cNintendo Switch fiyat\u0131\u201d Nintendo taraf\u0131ndan sat\u0131lan Nintendo Switch oyun konsoluna at\u0131fta bulunur.<\/li>\n<li><strong>Marka taraf\u0131ndan sunulan hizmet adlar\u0131<\/strong>. \u201cFedEx SameDay teslimat\u0131\u201d ve \u201cFedEx SameDay izleme\u201d FedEx\u2019in SameDay teslimat hizmetine at\u0131fta bulunur.<\/li>\n<li><strong>Tescilli adlar<\/strong>. \u201cDockers pantolonlar\u0131\u201d ve \u201cDockers D3 Classic\u201d \u201cDockers\u201d ticari markas\u0131n\u0131 i\u00e7erir.<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/4f\/2e4f9efa0367bd4419dda14bbe44b67b\/sf4s2KnCQMvB6FkddQxvDyPgDYcr6QUnaC5-9AKwlVmqpO8UeysllOC2qs3Z_sqsD3gluojdqghC2b05yHlwpKzsWNCrqUqesXJcKW5fIm7fDQ65iam5gj3c_U-ofr7NWny4wZ74Zmymh25ovr48oNA.webp\" type=\"image\/webp\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/4f\/2e4f9efa0367bd4419dda14bbe44b67b\/sf4s2KnCQMvB6FkddQxvDyPgDYcr6QUnaC5-9AKwlVmqpO8UeysllOC2qs3Z_sqsD3gluojdqghC2b05yHlwpKzsWNCrqUqesXJcKW5fIm7fDQ65iam5gj3c_U-ofr7NWny4wZ74Zmymh25ovr48oNA.png\" alt=\"Semrush infografi\u011fi farkl\u0131 markal\u0131 arama sorgusu t\u00fcrlerini listeliyor\" width=\"1010\" height=\"641\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/4f\/2e4f9efa0367bd4419dda14bbe44b67b\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/4f\/2e4f9efa0367bd4419dda14bbe44b67b\/sf4s2KnCQMvB6FkddQxvDyPgDYcr6QUnaC5-9AKwlVmqpO8UeysllOC2qs3Z_sqsD3gluojdqghC2b05yHlwpKzsWNCrqUqesXJcKW5fIm7fDQ65iam5gj3c_U-ofr7NWny4wZ74Zmymh25ovr48oNA.png\" data- title=\"\"><\/picture><\/figure>\n<p>Yani, birinin Google&#8217;da markal\u0131 anahtar kelimelerinizden birini arad\u0131\u011f\u0131n\u0131 hayal edin.<\/p>\n<p>Bu, rastgele bir marka, \u00fcr\u00fcn veya hizmet aramad\u0131klar\u0131 anlam\u0131na gelir\u2014<strong>sizin<\/strong> teklifleriniz hakk\u0131nda bilgi isterler.<\/p>\n<p>Etkili bir markal\u0131 anahtar kelime stratejisi, o ki\u015fiyi web sitenize y\u00f6nlendirmenize yard\u0131mc\u0131 olur.<\/p>\n<h2 id=\"what-can-you-learn-from-monitoring-your-branded-keywords\">Markal\u0131 Anahtar Kelimelerinizi \u0130zleyerek Ne \u00d6\u011frenebilirsiniz?<\/h2>\n<p>Markal\u0131 anahtar ifadelerinizi izlemek size \u015fu konularda yard\u0131mc\u0131 olabilir:<\/p>\n<ul>\n<li><strong>Hedef kitlenizin markan\u0131z hakk\u0131ndaki bilgi d\u00fczeyini<\/strong>. Markal\u0131 anahtar kelimelerinizin arama hacimleri, insanlar\u0131n markan\u0131zdan ne kadar haberdar oldu\u011funu g\u00f6sterebilir. Ayr\u0131ca, m\u00fc\u015fterilerin markan\u0131z hakk\u0131nda bilmediklerini, kulland\u0131klar\u0131 markal\u0131 soru anahtar kelimelerine dayanarak \u00f6\u011frenebilirsiniz.<\/li>\n<li><strong>Olas\u0131 itibar sorunlar\u0131n\u0131<\/strong>. \u201c\u0130nceleme\u201d gibi markal\u0131 anahtar kelimeler kullanarak, markan\u0131z hakk\u0131ndaki ba\u015fkalar\u0131n\u0131n g\u00f6r\u00fc\u015flerini ke\u015ffedebilirsiniz. B\u00f6ylece, marka itibar\u0131n\u0131za zarar verebilecek g\u00f6r\u00fc\u015flere m\u00fcdahale edebilirsiniz.<\/li>\n<li><strong>En iyi rakiplerinizi<\/strong>. \u201cKar\u015f\u0131la\u015ft\u0131rma\u201d gibi markal\u0131 anahtar kelimeler, kullan\u0131c\u0131lar\u0131n sizi hangi i\u015fletmelerle kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yler.<\/li>\n<li><strong>\u0130\u00e7erik bo\u015fluklar\u0131n\u0131<\/strong>. Arayanlar\u0131 tekliflerinizin de\u011feri hakk\u0131nda e\u011fiten yeni i\u00e7erik fikirleri al\u0131n. Ve onlar\u0131 m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcr\u00fcn.<\/li>\n<li><strong>Arama pay\u0131n\u0131z\u0131<\/strong>.\u00a0Arama pay\u0131, markan\u0131z\u0131n sahip oldu\u011fu arama sorgusu hacmini, ni\u015finizdeki t\u00fcm markalara k\u0131yasla ifade eder. Ni\u015finizdeki arama sorgular\u0131n\u0131n ne kadar\u0131n\u0131n markal\u0131 anahtar kelimelerinizi i\u00e7erdi\u011fi, arama pay\u0131n\u0131z\u0131 ne kadar y\u00fcksek belirler.<\/li>\n<\/ul>\n<p>Markal\u0131 anahtar kelimelerin markan\u0131za at\u0131fta bulunmas\u0131, tam da bu y\u00fczden de\u011ferli marka i\u00e7g\u00f6r\u00fcleri sa\u011flar.<\/p>\n<p>Peki, bu markan\u0131z\u0131 i\u00e7ermeyen anahtar kelimelerin dikkat edilmeye de\u011fmeyece\u011fi anlam\u0131na m\u0131 geliyor?<\/p>\n<p>Hi\u00e7 de de\u011fil. Biraz daha yak\u0131ndan bakal\u0131m.<\/p>\n<h2 id=\"branded-search-vs--non-branded-search\">Markal\u0131 Arama vs. Markas\u0131z Arama<\/h2>\n<p>Markal\u0131 aramalardan farkl\u0131 olarak, markas\u0131z aramalar belirli bir markayla ili\u015fkili de\u011fildir.<\/p>\n<p>A\u00e7\u0131klamak i\u00e7in, burada kal\u0131n yaz\u0131lm\u0131\u015f markal\u0131 vs. markas\u0131z anahtar kelime \u00f6rnekleri var.<\/p>\n<p>Markas\u0131z anahtar kelimelerin ne kadar genel oldu\u011funu fark edin\u2014markal\u0131 kar\u015f\u0131l\u0131klar\u0131n\u0131n aksine:<\/p>\n<ul>\n<li>\u201c<strong>Philadelphia Cream Cheese<\/strong> tarifleri\u201d vs. \u201cPeynir kremas\u0131 tarifleri\u201d<\/li>\n<li>\u201cBir <strong>Speedo<\/strong> mayosunu nas\u0131l y\u0131kar\u0131m\u201d vs. \u201cBir mayoyu nas\u0131l y\u0131kar\u0131m\u201d<\/li>\n<li>\u201c<strong>Starbucks<\/strong> kahve \u00e7ekirdekleri nereden geliyor?\u201d vs. \u201cKahve \u00e7ekirdekleri nereden geliyor?\u201d<\/li>\n<\/ul>\n<p>Markas\u0131z anahtar kelimeleri hedefleyen i\u00e7erik olu\u015fturmak esast\u0131r. Markan\u0131z\u0131 i\u00e7ermeseler bile.<\/p>\n<p>B\u00f6yle yaparak, markan\u0131z\u0131 duymam\u0131\u015f ama tekliflerinizden fayda sa\u011flayabilecek ki\u015filere ula\u015fabilirsiniz.<\/p>\n<p>Sonra bu arayanlar\u0131 markan\u0131z hakk\u0131nda e\u011fitebilir ve tekliflerinizin ac\u0131 noktalar\u0131n\u0131 nas\u0131l \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fc anlatabilirsiniz. Amac\u0131n\u0131z onlar\u0131 m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek.<\/p>\n<p>Ve arayanlar markan\u0131zdan haberdar olduk\u00e7a, aramalarda markal\u0131 anahtar kelimelerinizi kullanmaya ba\u015flayabilirler.<\/p>\n<p>Bu, markal\u0131 trafik \u00fcretir ki bu da bir sonraki b\u00f6l\u00fcmde tart\u0131\u015faca\u011f\u0131m\u0131z faydalar\u0131 getirir.<\/p>\n<p><em><strong>Daha fazla okuma<\/strong>: SEO&#8217;yu Marka Fark\u0131ndal\u0131\u011f\u0131 \u0130\u00e7in Nas\u0131l Kullan\u0131l\u0131r<\/em><\/p>\n<h2 id=\"how-can-you-benefit-from-branded-traffic\">Markal\u0131 Trafikten Nas\u0131l Fayda Sa\u011flayabilirsiniz?<\/h2>\n<p>Markal\u0131 trafi\u011fi kullanarak \u015fu avantajlara sahip olursunuz:<\/p>\n<ul>\n<li><strong>Marka itibar\u0131n\u0131z\u0131 ve g\u00fcvenilirli\u011finizi art\u0131r\u0131n<\/strong>. Baz\u0131 markal\u0131 anahtar kelime arayanlar\u0131 markan\u0131z hakk\u0131ndaki g\u00f6r\u00fc\u015fleri ar\u0131yor olabilir. Bu arayanlar\u0131 \u00fcr\u00fcnlerinizin olumlu incelemelerine y\u00f6nlendirebilirseniz, marka itibar\u0131n\u0131z\u0131 muhtemelen iyile\u015ftirirsiniz.<\/li>\n<li><strong>Daha y\u00fcksek organik arama s\u0131ralamalar\u0131n\u0131n keyfini \u00e7\u0131kar\u0131n<\/strong>. Arama motorlar\u0131, markan\u0131z\u0131n markal\u0131 anahtar kelimeleri i\u00e7in i\u00e7eri\u011finizi ba\u015fkalar\u0131n\u0131n sa\u011flad\u0131\u011f\u0131na k\u0131yasla daha otoriter olarak g\u00f6rebilir. Bu y\u00fczden, arama motorlar\u0131 markal\u0131 anahtar kelimeleriniz i\u00e7in i\u00e7eri\u011finizi daha y\u00fcksek s\u0131ralayabilir.<\/li>\n<li><strong>Kullan\u0131c\u0131 deneyimini iyile\u015ftirin<\/strong>. Kullan\u0131c\u0131lara sorduklar\u0131 belirli markal\u0131 sorular\u0131 ele alan i\u00e7erik sa\u011flay\u0131n. Bu \u015fekilde, istedikleri g\u00fcvenilir, do\u011fru cevaplar\u0131 al\u0131rlar. Ve markan\u0131zla etkile\u015fimlerini memnuniyetle sonland\u0131r\u0131rlar.<\/li>\n<\/ul>\n<p>Bunlar\u0131n hepsi web sitenize daha fazla trafik ve markan\u0131za daha olumlu duygular getirebilir.<\/p>\n<p>Buna dayanarak daha fazla m\u00fc\u015fteri ve sat\u0131\u015f elde edebilirsiniz\u2014Haziran 2023 PwC raporuna g\u00f6re, d\u00fcnya \u00e7ap\u0131nda ankete kat\u0131lan t\u00fcketicilerin %54&#8217;\u00fc sat\u0131n alma \u00f6ncesi bilgiyi arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131yla almay\u0131 tercih ediyor.<\/p>\n<h2 id=\"how-to-identify-branded-keywords\">Markal\u0131 Anahtar Kelimeleri Nas\u0131l Belirlersiniz?<\/h2>\n<p>\u0130\u015fte markal\u0131 anahtar kelimelerinizi belirlemek i\u00e7in alt\u0131\u00a0anahtar kelime ara\u015ft\u0131rma\u00a0y\u00f6ntemi:<\/p>\n<h3 id=\"1--use-the-semrush-organic-research-tool\">1. Semrush Organik Ara\u015ft\u0131rma Arac\u0131n\u0131 Kullan\u0131n<\/h3>\n<p>Semrush\u00a0Organik Ara\u015ft\u0131rma\u00a0arac\u0131, s\u0131ralad\u0131\u011f\u0131n\u0131z marka anahtar kelimelerini kapsaml\u0131 bir raporda g\u00f6sterir.<\/p>\n<p>Arac\u0131 a\u00e7\u0131n ve markan\u0131z\u0131n alan ad\u0131n\u0131 i\u00e7ine yaz\u0131n. Markal\u0131 anahtar kelime s\u0131ralamalar\u0131n\u0131z\u0131 kontrol etmek istedi\u011finiz \u00fclkeyi se\u00e7in, ard\u0131ndan \u201c<strong>Ara<\/strong>\u201dya t\u0131klay\u0131n.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7d\/46\/7d461a97b651a9b04599aa4448c9a1a7\/3_izEFXzpVcXzesG1kJVHtBwwWvVi_MlT3Z_nM0FMjeahKbLm2EuatlQG2vviuAgawGF_PjBizbnrK1M8w3aFUWmbb_Onk2AwRajZbceZz4IDiqjkQsSwL5V1bWKNmEjC9siiBHg-4CHVsRgdzuzZfo.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7d\/46\/7d461a97b651a9b04599aa4448c9a1a7\/3_izEFXzpVcXzesG1kJVHtBwwWvVi_MlT3Z_nM0FMjeahKbLm2EuatlQG2vviuAgawGF_PjBizbnrK1M8w3aFUWmbb_Onk2AwRajZbceZz4IDiqjkQsSwL5V1bWKNmEjC9siiBHg-4CHVsRgdzuzZfo.png\" alt=\"&quot;skechers.com&quot; Organik Ara\u015ft\u0131rma arac\u0131 arama \u00e7ubu\u011funa girildi\" width=\"1010\" height=\"406\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7d\/46\/7d461a97b651a9b04599aa4448c9a1a7\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7d\/46\/7d461a97b651a9b04599aa4448c9a1a7\/3_izEFXzpVcXzesG1kJVHtBwwWvVi_MlT3Z_nM0FMjeahKbLm2EuatlQG2vviuAgawGF_PjBizbnrK1M8w3aFUWmbb_Onk2AwRajZbceZz4IDiqjkQsSwL5V1bWKNmEjC9siiBHg-4CHVsRgdzuzZfo.png\" data- title=\"\"><\/picture><\/figure>\n<p>\u201c<strong>Konumlar<\/strong>\u201d sekmesine t\u0131klay\u0131n.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/67\/fa\/67fa30a45da0555196eda2d5f4811aca\/ciPpGPL2YamoKvgkBLZnU6ip-yftKgBI6oXxhOH1bCvWC932GGSypEO_stXyRfvK4qjsH_PUoGDW6G8lZWBC7WtUrRFVf3EpX8SznImkySzlSKSJYPMYlNHHKx3sm1BQg0t7zh4IyBWWv3avtZdjFDI.webp\" type=\"image\/webp\" \/><img decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/67\/fa\/67fa30a45da0555196eda2d5f4811aca\/ciPpGPL2YamoKvgkBLZnU6ip-yftKgBI6oXxhOH1bCvWC932GGSypEO_stXyRfvK4qjsH_PUoGDW6G8lZWBC7WtUrRFVf3EpX8SznImkySzlSKSJYPMYlNHHKx3sm1BQg0t7zh4IyBWWv3avtZdjFDI.png\" alt=\"&quot;Konumlar&quot; sekmesi \u00fcst men\u00fcden se\u00e7ildi\" width=\"1010\" height=\"275\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/67\/fa\/67fa30a45da0555196eda2d5f4811aca\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/67\/fa\/67fa30a45da0555196eda2d5f4811aca\/ciPpGPL2YamoKvgkBLZnU6ip-yftKgBI6oXxhOH1bCvWC932GGSypEO_stXyRfvK4qjsH_PUoGDW6G8lZWBC7WtUrRFVf3EpX8SznImkySzlSKSJYPMYlNHHKx3sm1BQg0t7zh4IyBWWv3avtZdjFDI.png\" data- title=\"\"><\/picture><\/figure>\n<p>\u201c<strong>Geli\u015fmi\u015f filtreler<\/strong>\u201dye t\u0131klay\u0131n ve filtre ko\u015fulunu \u201c<strong>Dahil Et<\/strong>\u201d &gt; \u201c<strong>Anahtar Kelime<\/strong>\u00a0<strong>T\u00fcr\u00fc<\/strong>\u201d &gt; \u201c<strong>Markal\u0131<\/strong>\u201d olarak g\u00fcncelleyin.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0c\/7e\/0c7e99cb0a649f78e12f1b661a43af45\/jpbDqpon7U3HXLoRKkN4KVJnPt8b_SNwL08ZvQ7rUF_XSVGdGELs3e_w4jqq4m2ktgfHm8RZ9z-kbh_UUsjQYfrcb5XOm2wVMEfHLWzWdVfv02awy3k1A2jOdaeit5aVgAkirQg_2VP0xOZT7rHg-4g.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0c\/7e\/0c7e99cb0a649f78e12f1b661a43af45\/jpbDqpon7U3HXLoRKkN4KVJnPt8b_SNwL08ZvQ7rUF_XSVGdGELs3e_w4jqq4m2ktgfHm8RZ9z-kbh_UUsjQYfrcb5XOm2wVMEfHLWzWdVfv02awy3k1A2jOdaeit5aVgAkirQg_2VP0xOZT7rHg-4g.png\" alt=\"&quot;Konumlar&quot; sekmesi alt\u0131ndaki &quot;Geli\u015fmi\u015f filtreler&quot; a\u00e7\u0131l\u0131r men\u00fcs\u00fc\" width=\"1010\" height=\"403\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0c\/7e\/0c7e99cb0a649f78e12f1b661a43af45\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0c\/7e\/0c7e99cb0a649f78e12f1b661a43af45\/jpbDqpon7U3HXLoRKkN4KVJnPt8b_SNwL08ZvQ7rUF_XSVGdGELs3e_w4jqq4m2ktgfHm8RZ9z-kbh_UUsjQYfrcb5XOm2wVMEfHLWzWdVfv02awy3k1A2jOdaeit5aVgAkirQg_2VP0xOZT7rHg-4g.png\" data- title=\"\"><\/picture><\/figure>\n<p>\u201c<strong>Uygula<\/strong>\u201dya t\u0131klay\u0131n ve ara\u00e7 markal\u0131 anahtar kelimelerinizin filtrelenmi\u015f raporunu sa\u011flayacakt\u0131r.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8e\/ce\/8ece46f60730f4b4041942c92287b33a\/tK0bLHcZLsvyLFbYTZGpBMr0HD5tFwSki_-AgGaVgNkpvP5AuHbqQb6kv2uw9ileDAGWiJsFcHkHmhs0YVto0lAfYTOQMdFSnSr331x_9rBL-7JhHfYHbmp_AIpd0GECeAbZanmA5ndwGlUX67Jd7IE.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8e\/ce\/8ece46f60730f4b4041942c92287b33a\/tK0bLHcZLsvyLFbYTZGpBMr0HD5tFwSki_-AgGaVgNkpvP5AuHbqQb6kv2uw9ileDAGWiJsFcHkHmhs0YVto0lAfYTOQMdFSnSr331x_9rBL-7JhHfYHbmp_AIpd0GECeAbZanmA5ndwGlUX67Jd7IE.png\" alt=\"Organik Ara\u015ft\u0131rma arac\u0131ndaki &quot;Konumlar&quot; raporu markal\u0131 anahtar kelimeleri g\u00f6steriyor\" width=\"1010\" height=\"547\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8e\/ce\/8ece46f60730f4b4041942c92287b33a\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8e\/ce\/8ece46f60730f4b4041942c92287b33a\/tK0bLHcZLsvyLFbYTZGpBMr0HD5tFwSki_-AgGaVgNkpvP5AuHbqQb6kv2uw9ileDAGWiJsFcHkHmhs0YVto0lAfYTOQMdFSnSr331x_9rBL-7JhHfYHbmp_AIpd0GECeAbZanmA5ndwGlUX67Jd7IE.png\" data- title=\"\"><\/picture><\/figure>\n<p>Buradan, her markal\u0131 anahtar kelime i\u00e7in \u015fu bilgileri g\u00f6r\u00fcnt\u00fcleyebilirsiniz:<\/p>\n<ul>\n<li>S\u0131ralaman\u0131z<\/li>\n<li>Anahtar kelime i\u00e7in s\u0131ralanan alan ad\u0131 URL&#8217;si<\/li>\n<li>\u00d6ne \u00e7\u0131kan snippet&#8217;ler veya \u201c\u0130nsanlar Ayr\u0131ca Soruyor\u201d kutular\u0131 gibi\u00a0SERP \u00f6zellikleri\u00a0varl\u0131\u011f\u0131<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/59\/d8\/59d820061dafd8ea9c12d9ae048956f3\/uGb3kQUsDS-6zwBWgFEVbsxwx0gZz4TDjkiePk4VwdRZnjC7opJiORlxZM95N--tUfyK6FPMzcf9VkNARGaZrpMlaXNv1oO1RQBXyNmSgzn_WVkXUMYBE5DffvZPRktkPibWKnA43R8YUX3Gcsy5-ew.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/59\/d8\/59d820061dafd8ea9c12d9ae048956f3\/uGb3kQUsDS-6zwBWgFEVbsxwx0gZz4TDjkiePk4VwdRZnjC7opJiORlxZM95N--tUfyK6FPMzcf9VkNARGaZrpMlaXNv1oO1RQBXyNmSgzn_WVkXUMYBE5DffvZPRktkPibWKnA43R8YUX3Gcsy5-ew.png\" alt=\"&quot;Organik Arama Konumlar\u0131&quot; sonu\u00e7lar\u0131 ve metriklerini g\u00f6steriyor\" width=\"1010\" height=\"383\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/59\/d8\/59d820061dafd8ea9c12d9ae048956f3\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/59\/d8\/59d820061dafd8ea9c12d9ae048956f3\/uGb3kQUsDS-6zwBWgFEVbsxwx0gZz4TDjkiePk4VwdRZnjC7opJiORlxZM95N--tUfyK6FPMzcf9VkNARGaZrpMlaXNv1oO1RQBXyNmSgzn_WVkXUMYBE5DffvZPRktkPibWKnA43R8YUX3Gcsy5-ew.png\" data- title=\"\"><\/picture><\/figure>\n<p>Ayr\u0131ca, markal\u0131 anahtar kelime listenizi daha da rafine etmek i\u00e7in daha fazla filtre uygulayabilirsiniz.<\/p>\n<p>\u00d6rne\u011fin, ilk \u00fc\u00e7 veya ilk 10 konumda s\u0131ralad\u0131\u011f\u0131n\u0131z markal\u0131 anahtar kelimeleri g\u00f6r\u00fcnt\u00fclemek i\u00e7in \u201c<strong>Konumlar<\/strong>\u201d filtresini kullan\u0131n.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a9\/58\/a958700f254711ce99da1921abd4108f\/S1p8CnK1wEPsRDxE8-J7R7qPT0zbnmT4009SzKBQFyeXeiUnN0rKD5t_NeDsy_0oI5NguH36vt7IV699I3adFbylfG3z_CPul5HMX6m_k5FxlueGdnDLutFGtQgACEm_eYXYL7-nb6rf7keFu1M4sUs.webp\" type=\"image\/webp\" \/><img loading=\"lazy\" decoding=\"async\" class=\"zooming ls-is-cached lazyloaded\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a9\/58\/a958700f254711ce99da1921abd4108f\/S1p8CnK1wEPsRDxE8-J7R7qPT0zbnmT4009SzKBQFyeXeiUnN0rKD5t_NeDsy_0oI5NguH36vt7IV699I3adFbylfG3z_CPul5HMX6m_k5FxlueGdnDLutFGtQgACEm_eYXYL7-nb6rf7keFu1M4sUs.png\" alt=\"&quot;Organik Arama Konumlar\u0131&quot; raporunda &quot;Konumlar&quot; s\u00fctunu vurguland\u0131\" width=\"1010\" height=\"443\" data-original=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a9\/58\/a958700f254711ce99da1921abd4108f\/original.png\" data-src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/a9\/58\/a958700f254711ce99da1921abd4108f\/S1p8CnK1wEPsRDxE8-J7R7qPT0zbnmT4009SzKBQFyeXeiUnN0rKD5t_NeDsy_0oI5NguH36vt7IV699I3adFbylfG3z_CPul5HMX6m_k5FxlueGdnDLutFGtQgACEm_eYXYL7-nb6rf7keFu1M4sUs.png\" data- title=\"\"><\/picture><\/figure>\n<div>\n<div class=\"sc-9bf09c5b-0\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Markal\u0131 Arama Nedir? Markal\u0131 arama, arama motoru sorgusudur ki bu, markan\u0131z\u0131n veya \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ad\u0131n\u0131 i\u00e7erir. Bu markal\u0131 anahtar kelimelerin kullan\u0131m\u0131 markal\u0131 trafi\u011fe yol a\u00e7ar. Ba\u015fka bir deyi\u015fle, belirli markalar hakk\u0131nda bilgi arayan kullan\u0131c\u0131lardan gelen web sitesi trafi\u011fi. Markal\u0131 Anahtar Kelimeler Nedir? Markal\u0131 anahtar kelimeler, markalarla ili\u015fkili arama sorgular\u0131d\u0131r. \u00d6rne\u011fin \u201cPepsi Black,\u201d yumu\u015fak i\u00e7ecek \u00fcreticisinden bir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1211],"tags":[1357],"class_list":["post-87827","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/87827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/comments?post=87827"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/87827\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/media?parent=87827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/categories?post=87827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/tags?post=87827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}