{"id":88038,"date":"2026-04-05T05:51:33","date_gmt":"2026-04-05T05:51:33","guid":{"rendered":"https:\/\/alienroad.com\/uncategorized-tr\/how-to-rank-on-google\/"},"modified":"2026-04-05T05:51:33","modified_gmt":"2026-04-05T05:51:33","slug":"how-to-rank-on-google","status":"publish","type":"post","link":"https:\/\/alienroad.com\/tr\/seo-2\/how-to-rank-on-google\/","title":{"rendered":"Google’da Nas\u0131l S\u0131ralama Yap\u0131l\u0131r"},"content":{"rendered":"

Google’da Nas\u0131l S\u0131ralama Yap\u0131l\u0131r<\/p>\n

 <\/p>\n

E<\/p>\n

\u011fer Google’da nas\u0131l s\u0131ralama yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek istiyorsan\u0131z, SEO’yu anlaman\u0131z gerekir.<\/p>\n

SEO, arama motoru optimizasyonu anlam\u0131na gelir. Ve bir web sitesinin Google gibi arama motorlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in kullan\u0131lan bir dizi uygulamad\u0131r.<\/p>\n

Bu rehberde, s\u0131ralamalar\u0131n\u0131z\u0131 iyile\u015ftirmek ve organik (\u00fccretsiz) Google trafi\u011fini art\u0131rmak i\u00e7in neler yapabilece\u011finizi a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n

Google Bir Sayfay\u0131 Nas\u0131l S\u0131ralar?<\/h2>\n

Google, baz\u0131 s\u0131ralama fakt\u00f6rlerini (a\u015fa\u011f\u0131da daha fazla bilgi) kamuoyuyla payla\u015fm\u0131\u015ft\u0131r. Ve bir\u00e7ok SEO uzman\u0131, testler ve vaka \u00e7al\u0131\u015fmalar\u0131 yoluyla \u015f\u00fcpheli s\u0131ralama fakt\u00f6rlerini ke\u015ffetmi\u015ftir.<\/p>\n

Ancak web sayfalar\u0131 sadece yay\u0131nland\u0131ktan sonra arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmez. \u0130\u015fte Google’\u0131n bir sayfay\u0131 nas\u0131l s\u0131ralad\u0131\u011f\u0131na dair bir genel bak\u0131\u015f.<\/p>\n

Google, i\u00e7eri\u011fi \u00fc\u00e7 a\u015famada ke\u015ffeder ve s\u0131ralar:<\/p>\n

    \n
  1. Tarama:<\/strong>\u00a0Google, crawler’lar ad\u0131 verilen otomatik programlarla internetteki sayfalar\u0131 bulur. Bir sayfa bulundu ve tarand\u0131ktan sonra, Google sayfadaki her \u015feyi indirir. Bu, metin, g\u00f6r\u00fcnt\u00fcler ve videolar\u0131 i\u00e7erir.<\/li>\n
  2. \u0130ndeksleme:<\/strong>\u00a0Google, sayfadaki metni, g\u00f6r\u00fcnt\u00fcleri ve videolar\u0131 analiz eder. Ard\u0131ndan, Google bu bilgiyi indeksine (web sayfalar\u0131n\u0131n bir veritaban\u0131) kaydetmeyi se\u00e7ebilir.<\/li>\n
  3. Arama sonu\u00e7lar\u0131n\u0131 sunma:<\/strong>\u00a0Google, birinin arad\u0131\u011f\u0131 \u015feye uygun indeksindeki sonu\u00e7lar\u0131 g\u00f6sterir.<\/li>\n<\/ol>\n

    \u0130\u015fte s\u00fcrecin g\u00f6rsel bir genel bak\u0131\u015f\u0131:<\/p>\n

    \"Arama<\/picture><\/figure>\n

    \u015eimdi, daha spesifik Google s\u0131ralama fakt\u00f6rlerine ge\u00e7elim.<\/p>\n

    Google\u2019\u0131n S\u0131ralama Fakt\u00f6rleri Nelerdir?<\/h3>\n

    Bir s\u0131ralama fakt\u00f6r\u00fc, web sayfalar\u0131n\u0131z\u0131n kullan\u0131c\u0131lar\u0131n arama motorlar\u0131na girdi\u011fi terimler i\u00e7in sonu\u00e7larda nerede (veya olup olmayaca\u011f\u0131) g\u00f6r\u00fcnece\u011fini etkileyebilecek bir \u015feydir.<\/p>\n

    Ve SEO s\u0131ralamalar\u0131n\u0131z, arama motoru algoritmalar\u0131na ba\u011fl\u0131d\u0131r.<\/p>\n

    Bir\u00e7ok\u00a0SEO s\u0131ralama fakt\u00f6r\u00fc vard\u0131r. Ve Google baz\u0131lar\u0131n\u0131 do\u011frulam\u0131\u015ft\u0131r. \u0130\u015fte birka\u00e7 \u00f6rnek:<\/p>\n

      \n
    • \u0130\u00e7erik kalitesi:<\/strong>\u00a0Kaliteli i\u00e7erik, izleyiciniz i\u00e7in alakal\u0131, ilgi \u00e7ekici ve faydal\u0131d\u0131r. Google, i\u00e7erik kalitesini belirlemek i\u00e7in \u00e7e\u015fitli sinyaller kullan\u0131r.<\/li>\n
    • Geri ba\u011flant\u0131lar:<\/strong>\u00a0Geri ba\u011flant\u0131lar, di\u011fer web sitelerinden sizin sitenize\u6307\u5411 ba\u011flant\u0131lard\u0131r. Di\u011fer web sitelerinden gelen geri ba\u011flant\u0131lar, Google’\u0131n i\u00e7eri\u011finizin g\u00fcvenilir oldu\u011funu do\u011frulamas\u0131na yard\u0131mc\u0131 olabilir.<\/li>\n
    • Mobil uyumluluk:<\/strong>\u00a0Mobil uyumlu bir web sitesi, mobil cihazlarda iyi g\u00f6r\u00fcn\u00fcr. Mobil kullan\u0131c\u0131lar metni kolayca okuyabilmeli, g\u00f6r\u00fcnt\u00fcleri g\u00f6rebilmeli ve sitede gezinmelidir. Mobil uyumlu sayfalar, Google’\u0131n mobil arama sonu\u00e7lar\u0131nda daha iyi s\u0131ralanabilir.<\/li>\n
    • Sayfa performans\u0131:<\/strong>\u00a0Google, sayfa h\u0131z\u0131n\u0131, duyarl\u0131l\u0131\u011f\u0131 (web sitesi tasar\u0131m\u0131n\u0131n farkl\u0131 ekran boyutlar\u0131na nas\u0131l uyum sa\u011flad\u0131\u011f\u0131) ve g\u00f6rsel istikrar\u0131 \u00f6l\u00e7mek i\u00e7in b\u00fcy\u00fck bir metrik seti kullan\u0131r.<\/li>\n<\/ul>\n

      \u015eimdi, s\u0131ralama fakt\u00f6rleri hakk\u0131nda bildiklerimizi Google’da s\u0131ralama almak i\u00e7in nas\u0131l uygulayabilece\u011finize bakal\u0131m.<\/p>\n

      Web Sitenizi Google’da 7 Ad\u0131mda Nas\u0131l S\u0131ralars\u0131n\u0131z<\/h2>\n

      Google’\u0131n bir sayfay\u0131 nas\u0131l s\u0131ralad\u0131\u011f\u0131na dair temel bir anlay\u0131\u015fa sahip olduktan sonra, Google’da s\u0131ralama yapmak i\u00e7in yapabilece\u011finiz spesifik \u015feylerden bahsedelim.<\/p>\n

      1. F\u0131rsatlar\u0131 Bulmak \u0130\u00e7in Anahtar Kelime Ara\u015ft\u0131rmas\u0131 Yap\u0131n<\/h2>\n

      Yapman\u0131z gereken ilk \u015fey anahtar kelime ara\u015ft\u0131rmas\u0131 yapmakt\u0131r. Bu, izleyicinizin Google’da arama yaparken kullanaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz anahtar kelimeleri ara\u015ft\u0131rmak s\u00fcrecidir.<\/p>\n

      Son hedef, bu anahtar kelimeleri hedefleyen i\u00e7erik \u00fcreterek hedef kitlenizi web sitenize \u00e7ekmektir.<\/p>\n

      \u00d6rne\u011fin, i\u015finizin online evcil hayvan mamas\u0131 satt\u0131\u011f\u0131n\u0131 varsayal\u0131m.<\/p>\n

      Anahtar kelime ara\u015ft\u0131rmas\u0131, i\u00e7eri\u011finizde hedefleyebilece\u011finiz (ve hedeflemeniz gereken) terimleri bulman\u0131za yard\u0131mc\u0131 olur. \u00d6rne\u011fin \u201cdondurulmu\u015f kurutulmu\u015f k\u00f6pek mamas\u0131\u201d ve \u201corganik kedi mamas\u0131.\u201d<\/p>\n

      Ama anahtar kelime ara\u015ft\u0131rma s\u00fcreci nas\u0131l g\u00f6r\u00fcn\u00fcr?<\/p>\n

      \u0130\u015fte yakla\u015f\u0131m\u0131n\u0131z.<\/p>\n

      Tohum Anahtar Kelime Listesi Olu\u015fturun ve Ara\u015ft\u0131rma Yap\u0131n<\/h3>\n

      Hedefleyece\u011finiz anahtar kelimeleri se\u00e7menin ilk ad\u0131m\u0131, tohum anahtar kelime listesi olu\u015fturmakt\u0131r. Bu, i\u015finizle ilgili geni\u015f arama terimlerinin bir listesidir.<\/p>\n

      Tohum anahtar kelimeler i\u00e7in fikirler \u00fcretmeye ba\u015flamak i\u00e7in kendinize \u015fu sorular\u0131 sorun:<\/p>\n

        \n
      1. Hangi \u00fcr\u00fcnleri ve hizmetleri sunuyoruz? Ve hangilerini en \u00e7ok tan\u0131tmak istiyoruz?<\/li>\n
      2. Kullan\u0131c\u0131lar \u00fcr\u00fcn veya hizmetlerimizi bulmak i\u00e7in Google’a hangi \u00fcst d\u00fczey anahtar kelimeleri yazabilir?<\/li>\n
      3. Kullan\u0131c\u0131lar \u00fclke genelinde mi yoksa belirli bir b\u00f6lge, eyalet veya \u015fehirde mi arama yapacak?<\/li>\n<\/ol>\n

        Fikirler \u00fcrettikten sonra, Semrush\u2019\u0131n\u00a0Keyword Magic Tool\u00a0unda ara\u015ft\u0131rman\u0131za ba\u015flamak i\u00e7in birini se\u00e7in.<\/p>\n

        Sadece o tohum anahtar kelimesini arac\u0131n arama \u00e7ubu\u011funa girin ve \u201cAra<\/strong>\u201dya t\u0131klay\u0131n.<\/p>\n

        \""evcil<\/picture><\/figure>\n

        Sonraki ekran, ilgili anahtar kelimelerin bir listesini,\u00a0anahtar kelime arama hacmini\u00a0(bir anahtar kelimenin ayl\u0131k ortalama arama say\u0131s\u0131n\u0131),\u00a0Anahtar Kelime Zorlu\u011funu\u00a0(100 \u00fczerinden bir \u00f6l\u00e7ekte verilen bir anahtar kelime i\u00e7in ilk 10 sonu\u00e7ta s\u0131ralanman\u0131n ne kadar zor oldu\u011funu \u00f6l\u00e7en bir metrik) ve daha fazlas\u0131n\u0131 g\u00f6sterecektir.<\/p>\n

        \""evcil<\/picture><\/figure>\n

        Ssolunmadaki \u00f6nerilen gruplar\u0131 ve alt gruplar\u0131 kullanarak, i\u00e7eri\u011finizde hedeflemek i\u00e7in muhtemelen harika f\u0131rsatlar olacak daha spesifik anahtar kelimeleri inceleyebilirsiniz.<\/p>\n

        E\u011fer \u201cevcil hayvan mamas\u0131\u201d ile ba\u015flarsan\u0131z, \u201cSat\u0131n Al<\/strong>\u201d grubunu geni\u015fletebilirsiniz. Ve ard\u0131ndan \u201cK\u00f6pek<\/strong>\u201dye t\u0131klayarak bu terimleri de i\u00e7eren anahtar kelime fikirleri alabilirsiniz.<\/p>\n

        \""evcil<\/picture><\/figure>\n

        Eklemek istedi\u011finiz her anahtar kelimenin yan\u0131ndaki kutuyu i\u015faretleyin ve ard\u0131ndan \u201cAnahtar kelime listesine ekle<\/strong>\u201dye t\u0131klay\u0131n ve bu anahtar kelimeleri hangi listeye eklemek istedi\u011finizi se\u00e7in.<\/p>\n

        \"Vurgulanan<\/picture><\/figure>\n

        Anahtar kelime listenizi hen\u00fcz ba\u015flatmad\u0131ysan\u0131z, \u201c\u0130lk listeyi olu\u015ftur.<\/strong>\u201dya t\u0131klay\u0131n.<\/p>\n

        \""k\u00f6pek<\/picture><\/figure>\n

        Hedef kitlenizin arad\u0131\u011f\u0131 daha fazla terim bulmak i\u00e7in, \u201c\u0130lgili<\/strong>\u201d sekmesine t\u0131klay\u0131n.<\/p>\n

        \""evcil<\/picture><\/figure>\n

        Veya rakiplerinizden anahtar kelime fikirleri alabilirsiniz.<\/p>\n

        Keyword Gap\u00a0arac\u0131n\u0131 a\u00e7\u0131n ve alan ad\u0131n\u0131z\u0131 ve d\u00f6rt rakip alan ad\u0131n\u0131 girin. Ard\u0131ndan \u201cKar\u015f\u0131la\u015ft\u0131r<\/strong>\u201dya t\u0131klay\u0131n.<\/p>\n

        \"Keyword<\/picture><\/figure>\n

        Rakiplerinizle anahtar kelime s\u0131ralamalar\u0131 a\u00e7\u0131s\u0131ndan nas\u0131l kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131n\u0131z\u0131n bir genel bak\u0131\u015f\u0131n\u0131 g\u00f6receksiniz.<\/p>\n

        <\/figure>\n","protected":false},"excerpt":{"rendered":"

        Google’da Nas\u0131l S\u0131ralama Yap\u0131l\u0131r   E \u011fer Google’da nas\u0131l s\u0131ralama yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek istiyorsan\u0131z, SEO’yu anlaman\u0131z gerekir. SEO, arama motoru optimizasyonu anlam\u0131na gelir. Ve bir web sitesinin Google gibi arama motorlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in kullan\u0131lan bir dizi uygulamad\u0131r. Bu rehberde, s\u0131ralamalar\u0131n\u0131z\u0131 iyile\u015ftirmek ve organik (\u00fccretsiz) Google trafi\u011fini art\u0131rmak i\u00e7in neler yapabilece\u011finizi a\u00e7\u0131klayaca\u011f\u0131z. Google Bir Sayfay\u0131 Nas\u0131l […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1211],"tags":[1357],"class_list":["post-88038","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/88038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/comments?post=88038"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/88038\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/media?parent=88038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/categories?post=88038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/tags?post=88038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}