![\"Organik](\"https:\/\/static.semrush.com\/blog\/uploads\/media\/9e\/ae\/9eae7285e99a1f2b4ef0d8a0ef724da8\/plhKhqvOgZEApLfP8XkehyGplH88E7vXiaj4m-2gar8L_HGwfl0X6KzXfanfIsW_r9L-NO-DDwZ_G9baihURsCsOEtgSdIsRN7AYtJZeDamHWgBZcVMuBoCyJ8EtMKu-PSMQZhCkg8ZQ_VbI8HjliOk.webp\" "\\"\\"")
<\/picture><\/figure>\nOrganik CTR, sitenizin aramada ne kadar iyi performans g\u00f6sterdi\u011fini \u00f6l\u00e7mek i\u00e7in izlemeniz gereken \u00f6nemli bir SEO ana performans g\u00f6stergesi (KPI)’dir.<\/p>\n
Organik t\u0131klama oran\u0131n\u0131z ne kadar y\u00fcksekse, Google ve di\u011fer arama motorlar\u0131ndan bekledi\u011finiz organik trafik o kadar fazla olur. (Bu, g\u00f6sterim say\u0131s\u0131n\u0131n tutarl\u0131 kald\u0131\u011f\u0131 varsay\u0131m\u0131yla ge\u00e7erlidir.)<\/p>\n
Genellikle, sayfalar\u0131n\u0131z\u0131n arama yapanlarla ne kadar uyumlu oldu\u011funu anlamak i\u00e7in bir SEO metri\u011fi olarak kullan\u0131l\u0131r.<\/p>\n
Organik CTR Google S\u0131ralama Fakt\u00f6r\u00fc M\u00fc?<\/h2>\n
Hay\u0131r.<\/p>\n
Organik CTR bir Google s\u0131ralama fakt\u00f6r\u00fc de\u011fildir, ancak bu onu g\u00f6rmezden gelece\u011finiz anlam\u0131na gelmez.<\/p>\n
Google, CTR’yi algoritmadaki di\u011fer de\u011fi\u015fiklikleri ve genel arama sonu\u00e7lar\u0131n\u0131n kalitesini test etmek ve \u00f6l\u00e7mek i\u00e7in kullan\u0131r. Ancak daha y\u00fcksek bir CTR, sayfan\u0131z\u0131n s\u0131ralamas\u0131n\u0131 do\u011frudan iyile\u015ftirmeyecektir.<\/p>\n
Ba\u015fka bir deyi\u015fle, Google algoritmas\u0131n\u0131 kand\u0131rmak i\u00e7in sadece arama yap\u0131p durarak ve organik arama sonu\u00e7lar\u0131ndan kendi sitenize t\u0131klayarak sayfan\u0131z\u0131 daha y\u00fcksek s\u0131ralamaya alamazs\u0131n\u0131z.<\/p>\n
Bu, SERPs’leri manip\u00fcle etmeyi \u00e7ok kolayla\u015ft\u0131r\u0131rd\u0131.<\/p>\n
\u00d6te yandan, d\u00fc\u015f\u00fck bir CTR s\u0131ralaman\u0131z\u0131 do\u011frudan etkilemez.<\/p>\n
Ayr\u0131ca, bu metri\u011fi izlemek, web sitenizin arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve performans\u0131 hakk\u0131nda daha iyi bir fikir verebilir. Ba\u011flant\u0131lar\u0131n\u0131za \u00e7ok az ki\u015finin t\u0131klad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcrseniz, SEO stratejinizi ayarlaman\u0131z gerekebilir.<\/p>\n
Organik CTR’nizi Nas\u0131l Belirlersiniz?<\/h2>\n
CTR’nizi belirlemenin en kolay yolu Google Search Console (GSC)’dur.<\/p>\n
GSC, web sitenizin Google aramalar\u0131ndaki performans\u0131na ili\u015fkin birincil veriler sa\u011flar ve CTR’leri otomatik olarak hesaplar; bunlar\u0131 birka\u00e7 farkl\u0131 \u015fekilde izleyebilirsiniz.<\/p>\n
Web siteniz i\u00e7in GSC’yi hen\u00fcz kurmad\u0131ysan\u0131z, bunu nas\u0131l yapaca\u011f\u0131n\u0131z konusunda rehberimizi takip edin.<\/p>\n
Site Genelinde Organik CTR \u00d6l\u00e7\u00fcm\u00fc<\/h3>\n
GSC i\u00e7inden \u201cPerformans<\/strong>\u201d > \u201cArama<\/strong> sonu\u00e7lar\u0131<\/strong>.\u201d t\u0131klay\u0131n.<\/p>\n Not:<\/strong> Web sitenize ba\u011fl\u0131 olarak, sadece \u201cPerformans<\/strong>\u201d adl\u0131 tek bir sayfan\u0131z olabilir.<\/em><\/p>\n Bu, web sitenizin Google aramas\u0131ndaki performans\u0131na ili\u015fkin bir anl\u0131k g\u00f6r\u00fcnt\u00fcye g\u00f6t\u00fcr\u00fcr; site genelinde organik CTR’nizi i\u00e7erir.<\/p>\n Bu, sitenizdeki t\u00fcm sayfalar ve t\u00fcm anahtar kelimeler veya arama sorgular\u0131 i\u00e7in toplam t\u0131klama oran\u0131d\u0131r.<\/p>\n Aramada t\u00fcm sitenizin nas\u0131l performans g\u00f6sterdi\u011fini anlamak i\u00e7in yararl\u0131 bir metrik olabilir.<\/p>\n Ancak dikkat edin.<\/p>\n Site genelinde CTR yan\u0131lt\u0131c\u0131 bir KPI olabilir. Site genelinde CTR’niz d\u00fc\u015fse bile, bu mutlaka bir \u015feylerin yanl\u0131\u015f oldu\u011fu anlam\u0131na gelmez.<\/p>\n Asl\u0131nda, i\u015flerin ger\u00e7ekten iyi gitti\u011fini g\u00f6sterebilir.<\/p>\n \u00d6rne\u011fin, sitenizin yeni bir\u00e7ok anahtar kelime i\u00e7in s\u0131ralamaya ba\u015flad\u0131\u011f\u0131n\u0131 varsayal\u0131m. Ancak hala SERPs’te y\u00fckseliyor.<\/p>\n \u015eu anda, yeni anahtar kelimeler i\u00e7in \u00e7o\u011funlukla #8 ile #12 konumlar\u0131nda s\u0131ralan\u0131yorsunuz.<\/p>\n Bu yeni anahtar kelimelerin muhtemelen daha d\u00fc\u015f\u00fck CTR’si vard\u0131r \u00e7\u00fcnk\u00fc en \u00fcst 3 konumda s\u0131ralanm\u0131yorlar.<\/p>\n Bu nedenle site genelindeki ortalaman\u0131z\u0131 d\u00fc\u015f\u00fcr\u00fcrler.<\/p>\n Site genelindeki CTR’nizi, sitenizin nas\u0131l performans g\u00f6sterdi\u011fine dair daha iyi bir anlay\u0131\u015f i\u00e7in a\u015fa\u011f\u0131daki di\u011fer CTR metrikleriyle birlikte kullan\u0131n.<\/p>\n Ayr\u0131ca, web sitenizdeki t\u00fcm<\/strong> sayfalar genelinde belirli bir sorgu i\u00e7in CTR’yi \u00f6l\u00e7ebilirsiniz.<\/p>\n A\u015fa\u011f\u0131daki tabloda CTR s\u00fctununu etkinle\u015ftirmek i\u00e7in \u201cOrtalama<\/strong> CTR<\/strong>\u201d kutusuna t\u0131klay\u0131n. Ard\u0131ndan, tek bir arama sorgusunun CTR’sini g\u00f6rmek i\u00e7in \u201cSorgular\u201d tablosuna kayd\u0131r\u0131n.<\/p>\n Ancak, bir kez daha, bir s\u0131n\u0131rlama var.<\/p>\n Sitenizde ayn\u0131 sorgu i\u00e7in s\u0131ralanan birden fazla sayfa olabilir.<\/p>\n Daha d\u00fc\u015f\u00fck s\u0131ralanan sayfalar\u0131n muhtemelen daha d\u00fc\u015f\u00fck CTR’si vard\u0131r. Bu, ortalamay\u0131 d\u00fc\u015f\u00fcrebilir ve sitenizin o anahtar kelime i\u00e7in iyi performans g\u00f6stermedi\u011fi izlenimini verebilir.<\/p>\n Profesyonel ipucu:<\/strong> Ayn\u0131 sorgular i\u00e7in birden fazla sayfan\u0131z\u0131n s\u0131raland\u0131\u011f\u0131n\u0131 fark ederseniz, bu anahtar kelime kannibalizasyonu olarak bilinen bir sorun olabilir. Bunu nas\u0131l ele alaca\u011f\u0131n\u0131z konusunda rehberimizi okuyun.<\/em><\/p>\n Belirli bir sayfa i\u00e7in CTR’nizi \u00f6l\u00e7mek, o sayfa i\u00e7in g\u00f6sterimlerin y\u00fczde ka\u00e7\u0131n\u0131n t\u0131klama \u00fcretti\u011fini s\u00f6yler.<\/p>\n Bunu yapmak i\u00e7in:<\/p>\n Sayfan\u0131n alt\u0131ndaki tabloda \u201cSayfalar<\/strong>\u201d sekmesine t\u0131klay\u0131n.<\/p>\n Unutmay\u0131n, bu bir ortalamad\u0131r.<\/p>\n Bu, ortalama CTR’nizin o sayfan\u0131n s\u0131raland\u0131\u011f\u0131 t\u00fcm sorgular i\u00e7in ortalama konumdan etkilenece\u011fi anlam\u0131na gelir.<\/p>\n Ve sitenizdeki sayfalar onlarca veya y\u00fczlerce anahtar kelime i\u00e7in s\u0131ralanabilir.<\/p>\n K\u00fc\u00e7\u00fck bir say\u0131 anahtar kelime i\u00e7in iyi s\u0131ralanabilir. Ancak daha fazlas\u0131 i\u00e7in g\u00f6rece d\u00fc\u015f\u00fck s\u0131ralanabilir, bu da ortalaman\u0131z\u0131 d\u00fc\u015f\u00fcrebilir.<\/p>\n Analiz edebilece\u011finiz en actionable CTR metri\u011fi, belirli bir sayfa ve belirli bir anahtar kelime veya sorgu i\u00e7in t\u0131klama oran\u0131d\u0131r.<\/p>\n \u00d6rne\u011fin, \u201cyaban mersini pastas\u0131 tarifleri\u201d ini\u015f sayfan\u0131z\u0131n \u201cyaban mersini pastas\u0131\u201d sorgusu i\u00e7in ne kadar iyi performans g\u00f6sterdi\u011fi?<\/p>\n Bu, o konu i\u00e7in performans\u0131n\u0131z\u0131n en g\u00fcvenilir \u00f6l\u00e7\u00fcm\u00fcn\u00fc verir.<\/p>\n Bu CTR’yi belirlemek i\u00e7in:<\/p>\n Tablodan analiz etti\u011finiz sayfan\u0131n URL’sine t\u0131klayarak ba\u015flay\u0131n.<\/p>\n Bu, verilere bir filtre uygulayacakt\u0131r. Art\u0131k sadece o belirli sayfa ile ilgili metrikleri g\u00f6receksiniz.<\/p>\n Sonra, \u201cSorgular<\/strong>\u201d sekmesine t\u0131klay\u0131n.<\/p>\n GSC \u015fimdi size tabloda listelenen sorgular i\u00e7in o belirli<\/strong> sayfan\u0131n<\/strong> nas\u0131l performans g\u00f6sterdi\u011fine ili\u015fkin veriler sa\u011flayacakt\u0131r. Sadece analiz etmek istedi\u011finiz sorguyu bulun ve performans\u0131n\u0131 g\u00f6rmek i\u00e7in CTR s\u00fctununu inceleyin.<\/p>\n Bu say\u0131y\u0131, potansiyel sorunlar\u0131 veya optimizasyon f\u0131rsatlar\u0131n\u0131 belirlemek i\u00e7in kullanabilirsiniz.<\/p>\n S\u0131ralaman\u0131za g\u00f6re g\u00f6rece y\u00fcksek mi yoksa d\u00fc\u015f\u00fck bir CTR’niz olup olmad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in k\u0131yaslama verilerini kullan\u0131n.<\/p>\n Sonra, Organik CTR’yi \u0130yile\u015ftirme b\u00f6l\u00fcm\u00fcndeki ad\u0131mlar\u0131 takip ederek iyile\u015ftirin.<\/p>\n \u201c\u0130yi\u201d veya \u201ck\u00f6t\u00fc\u201d bir organik CTR i\u00e7in evrensel bir k\u0131yaslama yoktur.<\/p>\n CTR’niz, arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnen di\u011fer sayfalar ve SERP \u00f6zellikleri (\u00f6rne\u011fin, \u00f6ne \u00e7\u0131kan snippet’ler) gibi fakt\u00f6rlere b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ba\u011fl\u0131d\u0131r.<\/p>\n Ancak performans\u0131n\u0131z\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in k\u0131yaslama verilerini kullanabilirsiniz.<\/p>\n Sayfan\u0131z\u0131n s\u0131ralama konumu, ald\u0131\u011f\u0131n\u0131z t\u0131klama say\u0131s\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkiler.<\/p>\n Backlinko, organik CTR k\u0131yaslamalar\u0131n\u0131 anlamak i\u00e7in 4 milyondan fazla Google arama sonucunu inceledi.<\/p>\n \u00c7al\u0131\u015fma, \u00e7e\u015fitli Google Search Console hesaplar\u0131 \u00fczerinden 1.312.881 sayfa ve 12.166.560 arama sorgusundan organik CTR verilerini i\u00e7erir.<\/p>\n Google’\u0131n ilk sayfas\u0131nda g\u00f6r\u00fcnen sayfalar i\u00e7in bulgular \u015funlard\u0131r:<\/p>\n Organik CTR’nizi Anlama, \u00d6l\u00e7me ve \u0130yile\u015ftirme Y\u00f6ntemleri Organik CTR Nedir? Arama motoru sonu\u00e7 sayfalar\u0131ndaki (SERPs) bir ba\u011flant\u0131ya t\u0131klayan ki\u015fi say\u0131s\u0131, organik t\u0131klama oran\u0131 (CTR)’yi temsil eder. Bu metrik y\u00fczde olarak ifade edilir. \u00d6rne\u011fin, \u201cyaban mersini pastas\u0131\u201d i\u00e7in 100 arama yap\u0131ld\u0131\u011f\u0131n\u0131 varsayal\u0131m. Sonu\u00e7larda her seferinde sitenize bir ba\u011flant\u0131 g\u00f6r\u00fcn\u00fcr. Sayfan\u0131z 10 t\u0131klama al\u0131r. Organik CTR’niz %10 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1211],"tags":[1357],"class_list":["post-88150","post","type-post","status-publish","format-standard","hentry","category-seo-2","tag-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/88150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/comments?post=88150"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/posts\/88150\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/media?parent=88150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/categories?post=88150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/tr\/wp-json\/wp\/v2\/tags?post=88150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"GSC'de](\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c6\/0b\/c60b1c549dc308bd6024a34707820291\/2sPZx6ue2_nLmKI58byZQbIl2q6x8982d3RN6pBacw4nHk1JxbxW7BGKs052L2NpW3bY_msLd68vVG5KgPBjFPJhNIA41MziYQWdR_ke-rqPiMEAxRyaDzboIIc2px_LIPRF2cMapzhPsJtqKCsaafc.webp\" "\\"\\"")
<\/picture><\/figure>\nBelirli Bir Arama Sorgusu \u0130\u00e7in CTR \u00d6l\u00e7\u00fcm\u00fc<\/h3>\n
![\"7UlaroQ9_kQgXGPnFoAU5KCFCFsQ1MqaAWrU0ZUQ_vGN_guOzCdRAYtonqsic7d9M3Bg8YopZHnsypRbiT5Ta46zseA0qpHUuyNxhOVbaPes2La7LEVOzrGZsdbpZ8Hd5CTUDy0svIQyh9o6y_5Vwi0\"](\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c7\/ab\/c7ab751a6587d1a0d484e7d70d851fdf\/7UlaroQ9_kQgXGPnFoAU5KCFCFsQ1MqaAWrU0ZUQ_vGN_guOzCdRAYtonqsic7d9M3Bg8YopZHnsypRbiT5Ta46zseA0qpHUuyNxhOVbaPes2La7LEVOzrGZsdbpZ8Hd5CTUDy0svIQyh9o6y_5Vwi0.webp\" "\\"\\"")
<\/picture><\/figure>\n![\"Tabloda](\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ce\/32\/ce32f103f2789f02942fca72c080cea9\/bDKolG_4mxuN_RNcfzQTMyqkiEQ_r7Br1HeT699tkM5DvDiT4sWQ2Et9uZVr0pCmGj41AzEONEseDSlc40LwsQTzVZmcJnBGQKRqVvpuGAYMe-TSDXovDEGhm1S7T77oSq0JFknE8KERCLz--62Rfc0.webp\" "\\"\\"")
<\/picture><\/figure>\nBelirli Bir Sayfa \u0130\u00e7in CTR \u00d6l\u00e7\u00fcm\u00fc<\/h3>\n
![\"'Sayfalar'](\"https:\/\/static.semrush.com\/blog\/uploads\/media\/78\/b0\/78b054129a7e06c5913ca98023be80a3\/HrzCCYNn01CqqPB2zrZQKo2A0QmZnNJ8B-MkUdRzDCt9JbmekX0w5NnJc1EjIRcjZDWFDYMNA3NkvOd0_bNeycRR3pZC-gsEYq91OnMyC_csmft8fnLqQgrRF66r6Fd7-kTTM6W0Kvs-Fh0SZFQuhSI.webp\" "\\"\\"")
<\/picture><\/figure>\nBelirli Bir Sayfa ve Arama Sorgusu \u0130\u00e7in CTR \u00d6l\u00e7\u00fcm\u00fc<\/h3>\n
![\"Ara\u00e7ta](\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2a\/c5\/2ac57d07f895070fe8a874fc357dbfc3\/w8Uq4IVj5_y0ciXmGZaKAoz4Pz3tLwqY_zkltNQK149ooTt-czhujzQZ8aOVwzNf90wzAzdeKNbLs6jtwYg3dBKIoov-EF30P0-L0jLyqp7e6MkvPEHLI-i5NKphewqQ-jGl25yS7YBTgiYaG5yhNsc.webp\" "\\"\\"")
<\/picture><\/figure>\n![\"'En](\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/67\/82677cb1af50d171258e30d6719a17c9\/cN8b-APfKUPzP50Q2pZHwHOwl2H5FloqdbOudHYS4_e-opvxaIx1Xa6_9t-JKsNAfjQftj-XujyCvWHdNC37Yx-D6dFY63WbeV33o6fUabjSCUj_LVIndGQ1Lx8SJbVhBysAtqAVq4H9Fw0vVK4617M.webp\" "\\"\\"")
<\/picture><\/figure>\n\u0130yi Bir Organik CTR Nedir?<\/h2>\n