How to Uncover Your Competitors’ Ad Strategies Display Advertising
How to Uncover Your Competitors’ Ad Strategies Display Advertising Display advertising is suffering from two controversial yet die-hard myths. There are those who think display campaigns are all about spraying and praying, and there are those who think “It has too many settings, I will never have enough time to dig into it.” However, with display advertising growing in popularity year over …
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What Are Porter’s Five Forces?
Understanding Porter’s Five Forces Model (How to Use It + Template) According to numerous business experts, appropriate market analysis is a crucial component of a successful business. If you don’t adequately assess your competition or sector before starting your business, you run the risk of not properly understanding the best ways to establish your business effectively. One such form of assessment is …
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How to Use the Audience Insights for Your Marketing Campaigns
How to Use the Audience Insights for Your Marketing Campaigns Are you sure you have a feel for your target online audience? Marketing itself is not rocket science, but consumer behavior sure can feel like it. Customers make choices based on many volatile factors, some of which are not at all obvious. You can’t predict their actions, but you can …
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How to Create a Competitive Matrix
How to Create a Competitive Matrix Like any competitive endeavor, operating a business requires a deep understanding of your competition and how you stack up against them. Most business owners and marketers are familiar with the process of conducting market research or competitive analysis. These deep diving processes can generate a tremendous amount of data about the competitive landscape. But once you have …
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Why Social Media Monitoring?
How to Gain Competitive Insights on Social Media Competitor analysis is a crucial part of digital marketing. When you know what your rivals are up to, you can make more informed marketing decisions and better understand your target market. While some companies obsess over paid and organic traffic analysis, one area of market research is often overlooked: social media. In …
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What Is a Competitive Content Analysis?
What Is a Competitive Content Analysis? Understanding how your competitors are using content to engage their audiences and drive interest in their products or services can help shine a light on your own content marketing approach. Even if you’re not new to content marketing, taking the time to compare your efforts to those of your competitors can help you stay …
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What Is Brand Visibility?
Brand Visibility—What Is It? How Can I Increase It? People tend to choose what is most familiar to us, even if we only do so unconsciously. Which means that the more visible your brand, the greater is your ability to acquire and retain customers. Many factors influence how a prospective customer or client chooses one brand over another, but one thing that …
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What Is a Competitive Landscape Analysis?
How to Do a Competitive Landscape Analysis (If You’ve Never Done It Before) Whenever you’re trying to get from point A to point B, it helps to understand the terrain between the two. How far do you have to go? What hazards should you look out for? Where can you stop for gas? Knowing the landscape makes for a successful …
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What Is a Competitor Analysis?
What Is a Competitor Analysis & How to Do It (with Template) A competitor analysis is the process of identifying your competitors and researching their strengths, weaknesses, products, and marketing strategies to identify potential opportunities for your own business. It helps in understanding the market landscape and making informed decisions to improve your position in the industry. Depending on your …
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What Is Digital Marketing Competitor Analysis?
How to Do Digital Marketing Competitor Analysis In the process of creating a digital marketing strategy, most companies conduct a digital marketing competitor analysis. Digital marketing competitor analysis allows you to develop an understanding of the competitive landscape, your competitors’ best marketing practices, and the pitfalls to avoid. Using this data, you can craft your own online marketing plan and …
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