Founder & Digital Director · Alien Road
Founder
Fifteen years of making brands visible, in 19 languages
Alper Koçer has spent 15 years building search visibility, web infrastructure and digital growth for national and international brands. Before founding Alien Road he led SEO teams for global e-commerce and health tourism brands, running operations in more than 25 countries.
15+
years of experience
25+
countries of operation
19
languages in SEO
40+
projects completed
Selected results
Growth you can measure
+850%
Turkeyana Clinic
Organic traffic growth after a full SEO programme across markets.
170K → 380K
Korkmaz
Organic visits grew from 170K to 380K for the kitchenware brand.
0 → 330K
Erdem Hospital
Health tourism built from scratch to 330K monthly organic visits.
Story
An engineer, a coach and a search specialist
Born in 1991 and based in İstanbul, Alper graduated in Geophysics Engineering from İstanbul University and later studied Sports Management at Anadolu University. His interest in software was sharpened by a software specialisation programme at Bilge Adam Academy, where he worked with C#, ASP.NET, HTML5, CSS and React.
For eight years he was also a basketball coach, from youth teams to assistant coach of a senior team. He says the court taught him most of what he knows about leading teams: clear roles, patient development and measuring what matters. That is also why Alien Road sponsors youth sports clubs today.
Career
From the court to global SEO operations
2025 —
Founder / Digital Director
Alien Road DOO
Runs brand strategy, SEO, web development and digital growth operations at his own agency; the team has built the international digital infrastructure of more than 30 brands.
2025 —
Founder
Clinic-Y
Manages the digital infrastructure, brand strategy and international growth plan of Clinic-Y, a health and wellness brand.
2024 — 2025
SEO Manager
Erdem Hospital
Led the brand’s SEO operation in 13 languages across 30 countries.
2022 — 2024
SEO Manager
Turkeyana Clinic · DocnMore · TopClinicGlobal
Managed SEO across more than 8 sites in 7 languages and 25 countries, with competitor analysis, top 100/500 keyword tracking and monthly organic traffic and revenue reporting.
2021 — 2022
SEO Team Lead · E-commerce Specialist
Glamira
Managed SEO for more than 100 sites in 19 languages and 85 countries on Magento, working with the development team in Vietnam and running weekly training for his team.
2020 — 2021
Web Development, SEO & Ads Specialist
Promed Hair Clinic
SEO and SEM in 10 languages, social media strategy, and the setup and management of more than 100 micro-sites.
2018 — 2020
Web Development, SEO & Ads Specialist
Maremosso Coffee
Keyword research, Google and Yandex optimisation and Google Ads campaign structure.
2014 — 2018
Engineer · SEO & Ads Development
Şahinbey İnşaat
Business development, SEO work and Google Ads strategy.
2009 — 2017
Basketball Coach
Yeşilyurt SK · Starların Doğuşu SK
Assistant coach of the senior team, coach of youth and junior teams, head of the youth programme.
Education
- 2020 · Sports Management — Anadolu University
- 2019 · Software Specialisation — Bilge Adam Academy
- 2016 · Geophysics Engineering — İstanbul University, Faculty of Engineering
- 2009 · Science — Ataköy Cumhuriyet Anatolian High School
Expertise
- Team leadership
- Technical SEO
- International SEO
- Google Ads
- Brand roadmap
- Strategy
- Web development
- Competitor analysis
- UI · UX design
- Content strategy
- E-commerce
- Core Web Vitals
Languages
- Turkish · native
- English · B2
- Spanish · A1
Tools
- Semrush
- Ahrefs
- SEOmonitor
- Google Analytics
- Search Console
- Screaming Frog
- WordPress
- React
- C# · ASP.NET
- Magento
- Shopify
- HTML5 · CSS
Planning SEO or digital growth?
Tell us about your project. Alper and the Alien Road team reply the same business day.